George P. Johnson Experience Marketing - India

What George P. Johnson Experience Marketing - India does

George P. Johnson Experience Marketing - India (GPJ India) is the India-based operations of George P. Johnson, a strategic experience marketing agency founded globally in 1914 and operating in India since 2002. The entity is part of Project Worldwide, a global network of agencies, and is structured as a privately held, employee-owned business with ESOP participation. GPJ India is headquartered in Bangalore with additional offices in Gurgaon and Mumbai.

The company designs and delivers experience-led marketing programs for Fortune 500 enterprise clients, primarily in B2B technology (IBM, Salesforce, Cisco, SAP, Oracle, Google, Adobe, Figma, Audible), with adjacent work in automotive, sports, retail, and logistics (DP World). Service offerings span event strategy and design, content production, large-format fabrication, digital activation, and measurement via the proprietary GPJ Experiential Ecosystem. Delivery leverages the Project Worldwide network's 20+ global creative studios and the industry's largest fabrication footprint across the US, Europe, and China.

GPJ India generates revenue through project-based professional services fees tied to large enterprise accounts, with programs typically structured around flagship events (e.g., IBM Think on Tour Mumbai, Salesforce TDX Bengaluru), always-on brand activations, and custom content programs via the OS Studios offering launched in November 2025. New senior leadership appointments and the December 2025 launch of the Project Hub in Bangalore position India as a strategic delivery and content hub for the wider Project Worldwide network, not solely as a local market operation.

Name

George P. Johnson Experience Marketing - India

Legal name

George P Johnson Event Marketing Private Limited

Website

https://gpjindia.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

George P. Johnson Experience Marketing - India is a strategic experience marketing agency that designs and delivers event, content, and experiential programs for Fortune 500 enterprise clients, primarily in B2B technology, from offices in Bangalore, Gurgaon, and Mumbai as part of Project Worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Experience Marketing Services: GPJ India generates revenue through project-based professional services for strategic experience marketing, including experience strategy, creative development, live production, digital/hybrid experiences, and analytics. Engagements are scoped based on complexity—from focused brand activations and leadership summits to multi-day conferences and national touring programs.
2. Event Production and Execution: Revenue from end-to-end event marketing services including venue coordination, logistics, fabrication, attendee engagement, registration, and post-program reporting. The agency operates as a vertically integrated provider owning the full journey from strategy through delivery.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

GPJ India is a strategic experience marketing agency delivering end-to-end event and experiential marketing services for enterprise brands. The company organizes its work around the proprietary 4D Mixology Process (Study It, Dream It, Make It, Deliver It) and provides live, virtual, and hybrid events, sports marketing, creative design, production, fabrication, and data analytics through the GPJ Experiential Ecosystem.

Product overview

George P. Johnson (GPJ) India is the world's leading strategic experience marketing agency, operating as part of the Project Worldwide global network. The company offers a comprehensive portfolio of event and experiential marketing services organized around its proprietary 4D Mixology Process (Study It, Dream It, Make It, Deliver It). Services span live, virtual, and hybrid events including flagship experiences, product launches, developer conferences, sports marketing, and corporate summits. The offering includes specialized capabilities in data analytics through the GPJ Experiential Ecosystem, creative design, engineering and fabrication, and global event portfolio management. Notable client projects documented include IBM Think on Tour Mumbai, Salesforce TDX, Figma India Builds, Audible Comic Con activation, and DP World India Championship.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events In-person experiential marketing events including flagship experiences, product launches, corporate summits, and sports marketing activations for enterprise brand clients.
• Virtual Events Fully virtual event experiences including webcasts, digital summits, and interactive virtual platforms for enterprise audiences.
• Hybrid Events Combined in-person and virtual event experiences with integrated digital engagement layers, including livestream and broadcast production.
• Sports Marketing Sports-focused experiential marketing including fan engagement, sponsorship activation, premium hospitality, and sports brand integrations for sports organizations and brands.
• IBM Think on Tour Mumbai 2025 Flagship experiential technology event delivered for IBM featuring AI-powered sports club, hybrid cloud and quantum computing demonstrations, with 829 clients and partners engaged, 370+ media stories, and 1,14,000+ social impressions.
• Salesforce TDX Bengaluru India's largest developer event delivered for Salesforce, bringing together over 7,000 trailblazers from 25 states for four days of hackathons, live demos, and hands-on labs across 700,000 sq. ft. of exhibition space, with 180 hackathon teams competing for $250K in prizes.
• Figma India Builds Event Largest-ever India gathering for Figma's design community featuring 1,200+ in-person builders, creator-driven zones, AR photo booths, live tote printing, and hands-on workshops, with thousands more tuning in virtually.
• Audible India Booth at Comic Con Bengaluru Audible India booth at Comic Con Bengaluru featuring Metro Listening Zone, Love Speaks Every Language AI narration, Spatial Theatre with Dolby Atmos, and personalized recommendation experience.
• DP World India Championship Inaugural world-class golf championship experience for DP World featuring fan zone activations, VIP hospitality chalet overlooking the 18th hole, with Rory McIlroy and Tommy Fleetwood.
• DP World and Delhi Capitals Partnership Launch Event Formal press event for DP World's partnership announcement with Delhi Capitals cricket franchise, featuring IPL jersey unveiling, MoU signing, and VR-enabled cricket experience.

Quantifiable outcome

• 829 clients and partners connected with IBM's vision at Think Mumbai 2025
• +5 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OS StudioscoreStrategic or Co-development Partner · 1 January 2026OS Studios, a Project Worldwide agency building world-class fan experiences for brands like Pokémon, Call of Duty, NBA, and Major League Soccer, operates in partnership with GPJ India. The Audible India booth at Comic Con Bengaluru was the first OS Studios project in India, delivered shoulder-to-shoulder with GPJ India. OS Studios launched with full-service offices in Bangalore, New Delhi, and Mumbai.
• Project WorldwidecoreStrategic or Co-development Partner · 30 December 2025GPJ India is part of the Project Worldwide global network of independent and specialized agencies. Project Worldwide announced the launch of its India-South Asia Project Hub in Bangalore, marking a significant milestone in the network's global expansion. The structure provides local execution with global standards, backed by resources, playbooks, and international reach.
• ENSYDE (Environmental Synergies in Development)coreStrategic or Co-development Partner · 25 May 2022Strategic partnership between GPJ India and ENSYDE aimed at driving greener events and experiences. As one of the pioneers in the experience marketing industry, GPJ India partnered with ENSYDE to lead and create lasting change in the sustainability of live, digital, and hybrid events. The partnership focuses on reducing environmental impact of events through sustainable practices.
• ENSUDE (Environmental Sustainability Partner)minorStrategic or Co-development PartnerGPJ India maintains a strategic focus on sustainability through its partnership with ENSUDE for environmental sustainability in event execution, supporting the company's 'Experience Sustainability. Experience Everything.' initiative launched in 2022.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• E-Factor Experiences: India-based experiential marketing agency specializing in corporate events, MICE, conferences and brand activations. Comparable service portfolio and Fortune 500 client mix, with similar geographic spread across major Indian metros.
• Cineyug Group: Mumbai-headquartered experiential and entertainment agency known for large-scale corporate events, Bollywood productions and live entertainment. Directly comparable in event production capabilities and Indian enterprise client base.
• DNA Entertainment Networks: Indian experiential marketing and event management agency with strength in corporate events, sports marketing and large-format concerts. Comparable in flagship-event execution and Indian enterprise/government client segments.
• Wizcraft International Entertainment: India's largest homegrown event and experiential agency, with strong presence in corporate events, government events, sports marketing (IPL, FIFA events) and large-format productions. Comparable in scale of marquee events and enterprise/government client base, though more weighted toward entertainment and government verticals.
• George P. Johnson (US/Global): The US/global parent entity and the largest directly comparable experiential marketing peer — same brand, methodology, and operating model. Included as a peer for cross-entity comparability of capabilities, scale and client roster.
• Fountainhead MKTG (an FCB India company): Fountainhead MKTG is one of India's largest B2B experiential and event marketing agencies, serving many of the same Fortune 500 technology and consumer brands. Directly comparable in target clients, services (live/hybrid events, brand activations), and India market focus.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency and a recognized leader in the experiential marketing category alongside GPJ globally. Directly comparable in methodology-driven brand experiences for Fortune 500 tech and consumer clients, but operates as part of the larger IPG DXTRA network.
• VMLY&R India: Major Indian integrated marketing agency with WPP backing, offering brand experience as part of a broader advertising/CRM portfolio. Comparable enterprise client overlap but a wider, non-specialized offering.
• Ogilvy India ( experiential / event practice): Ogilvy's India experiential and event marketing practice competes for similar Fortune 500 enterprise briefs as part of a much larger integrated communications portfolio. Comparable in marquee client work, but experiential is a sub-vertical rather than the core business.

Regional players

• MCH LIVE (part of DDB Worldwide): Global event marketing agency headquartered in Germany with strong EMEA presence, part of DDB Worldwide. Comparable as a strategic experience marketing peer for global enterprise brands; less India-specific focus but overlapping service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/george-p-johnson-experience-marketing-india

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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