What Flowbow does

Flowbow is a France-based private société à mission (SAS) founded in 2019, headquartered in Issy-les-Moulineaux with a secondary Paris office. The company provides consulting, instructional design, digital content production, and trainer-coaching services to transform corporate and organizational training programs into blended learning ecosystems. Its core technology approach blends cognitive-psychology-grounded instructional engineering with multimodal digital learning — e-learning modules, AI chatbot simulations, interactive video, 360° exploration, VR experiences, and bespoke pedagogical games (notably Navis, a trademarked card game, and Archipel, a board game). Flowbow also operates La Boussole, a free 5-axis diagnostic tool that functions as a top-of-funnel lead generator.

Flowbow monetizes primarily through bespoke project-based professional services priced per engagement (consulting & support, academy programs, design & digitalization, gamification) targeting enterprise training departments and external training providers across France. Secondary revenue streams include e-commerce sales of the Navis card game (99€ HT) and the École Astrolabe vocational training school (Bac+2 Digital Learning Manager certification), the latter funded via apprenticeship contracts with a 6,000+ partner-company network rather than learner fees. Go-to-market is consultative-direct and inside-sales driven, powered by HubSpot CRM and Plezi marketing automation, supplemented by content marketing (blog, white papers, webinars) and event-driven demand generation. Customers span HR/staffing (Adecco), retail/e-commerce (LDLC), healthcare/medico-social (Fondation Partage & Vie, 7,133 employees across 136 establishments), food distribution (SYSCO, 4,000 employees), and education (Apprentis d'Auteuil, Campus du Lac), alongside visible brand logos including Mercedes-Benz, L'Occitane, Stellantis, Axa, Audencia, EMLyon, and the French Air Force. The company holds Qualiopi certification (2024-2027) enabling client access to French public training funds, operates with 1-10 employees, and reported a 2025 NPS of 62.

Name

Flowbow

Legal name

Flowbow

Website

https://flowbow.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Flowbow is a French société à mission that provides bespoke consulting, instructional design, and digital learning services to enterprise training departments, combining cognitive-psychology-grounded pedagogy with AI-assisted content, gamification, and the École Astrolabe Digital Learning Manager certification.

Ownership category

akta.pro rank

Product category

Corporate Training & Digital Learning Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Learning Strategy, Instructional Design & Content Development (BPACANAG)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Game-Based Learning & Gamification Authoring (EDAFAHAF), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• Corporate training consulting
• Digital learning design
• Blended learning solutions
• Instructional design services
• Pedagogical game design

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Training Services (Sur-Mesure): Flowbow's primary revenue stream is bespoke professional services encompassing training needs analysis, instructional design, digital content production, trainer coaching, and blended learning deployment. Services are priced project-by-project based on scope, duration, and customization level, covering four core offerings: consulting & support, academy/training programs, design & digitalization, and pedagogical games.
2. Physical Product Sales (Navis Card Game): Sale of the Navis pedagogical card game as a physical product via e-commerce on the Flowbow website, with payments processed through Stripe. Price is 99€ HT (118.80€ TTC) plus 6€ delivery for a total of 124.80€ TTC, with deliveries to France, Belgium, Switzerland, and Luxembourg.
3. Astrolabe Vocational Training School: Revenue from the École Astrolabe, a vocational training school (FPA) offering a Digital Learning Manager certification (Bac+2). The school generates revenue through apprenticeship contracts with partner companies (6000+ companies in network), with zero cost to the learner as training is financed by partner employers. Flowbow also earns placement/referral value from connecting trained graduates with hiring companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Flowbow provides bespoke consulting, instructional design, and digital learning services to help organizations transform and digitalize their professional training programs. Its four service lines — Conseil & accompagnement, Académie & formations, Conception & digitalisation, and Jeux pédagogiques — combine cognitive-psychology-grounded pedagogical engineering with e-learning, AI chatbot simulations, VR, and gamification to produce blended learning ecosystems. The company also operates the École Astrolabe vocational school (Digital Learning Manager, Bac+2) and sells the Navis pedagogical card game as a physical product.

Product overview

Flowbow operates as a comprehensive digital learning solutions provider with a four-service model: Consulting & Support, Academy & Training, Design & Digitalization, and Educational Games. The company also operates École Astrolabe as a subsidiary training school offering certified Digital Learning Manager programs. Key products include the Navis card game (physical product), La Boussole diagnostic tool, and various e-learning modules. Flowbow integrates AI capabilities (generative AI, chatbots) with traditional pedagogical approaches informed by cognitive psychology to deliver blended learning solutions.

Differentiator

Problem solved

Functional benefit

Brands

• École Astrolabe: A training school for pedagogy professions offering a diploma program (Bac+2) in Digital Learning Manager for professionals in career transition. The school aims to train future digital learning managers and instructional designers.

Products and services

• Conseil & accompagnement (Consulting & Support) Advisory and support services guiding organizations through their digital transformation journey, from strategy definition to tool selection and implementation of training programs; targets training departments and HR leaders seeking strategic guidance.
• Académie & formations (Academy & Training) Training programs teaching organizations to navigate and become autonomous in transforming and digitalizing their training programs; targeted at training departments and HR/L&D teams building internal capabilities.
• Conception & digitalisation (Design & Digitalization) End-to-end training design and digitalization service including architecture, content creation, and production of digital or blended learning modules (e-learning, virtual classrooms, AI chatbots, interactive video, VR); targets organizations needing full training transformation.
• Jeux pédagogiques (Educational Games) Custom-designed card games and board games to gamify training pathways, making learning engaging and interactive; targets training departments seeking differentiated, game-based learning experiences.
• École Astrolabe — Digital Learning Manager (Bac+2, FPA) Vocational training school (FPA) offering a certified Bac+2 diploma program in Digital Learning Management, preparing students for careers in pedagogical engineering and digital training design through a cognitive science and neuroscience-based approach. Training is financed via apprenticeship contracts with 6000+ partner companies, free of charge to learners.
• Navis (Pedagogical Card Game) A pedagogical card game created and sold by Flowbow as a physical product for training gamification. Priced at €99 HT (€118.80 TTC) plus €6 delivery. Sold via flowbow.fr e-commerce to professionals and training departments in France, Belgium, Switzerland, and Luxembourg.

Quantifiable outcome

• 100% diploma success rate for École Astrolabe students since 2024
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Qualiopi Certifying BodycoreOthersFlowbow holds Qualiopi certification (2024-2027), a mandatory quality certification for French training organizations that enables clients to access public funding (CPF, OPCO) for training programs. This certification is a foundational requirement for operating as a recognized training provider in France.
• La Cloche (Association)minorStrategic or Co-development PartnerLa Cloche is a non-profit association supported through Flowbow's Objectif Fondation skills sponsorship (mécénat de compétences) program. Flowbow provides its expertise and services free of charge to help associations of general interest improve their training and awareness programs.
• Un Stage et Après (Association)minorStrategic or Co-development PartnerUn Stage et Après is a non-profit association supported through Flowbow's Objectif Fondation skills sponsorship (mécénat de compétences) program, which offers expertise and time to associations making a difference in society.
• Balance Ton Stage (Association)minorStrategic or Co-development PartnerBalance Ton Stage is a non-profit association co-founded by students from EM Lyon, working to sensitize students and companies to workplace sexism. Flowbow's Objectif Fondation program supports the association in digitalizing its training programs into a blended learning format under a 'Académie Balance Ton Stage' label.
• USEA (Association)minorStrategic or Co-development PartnerUSEA is a non-profit association supported through Flowbow's skills sponsorship program, focusing on mentorship and creation of pedagogical games for students at risk of dropping out of school. Over 350 students benefit from the digital tools developed through this partnership.
• Fédération de la Formation Professionnelle (FFP)minorOthersFlowbow is listed as a partner of the FFP, the leading French professional training industry federation. This partnership signals industry recognition and provides networking and visibility within the French training ecosystem.
• emlyon Business SchoolminorOthersFlowbow is listed as a partner of emlyon business school, indicating collaboration in digital learning education and potential co-development of training content or student placement from the École Astrolabe.
• GPSEOminorOthersFlowbow is listed as a partner of GPSEO (Groupement Professionnel pour la Sécurité et les Entreprises de l'Ouest parisien), a professional grouping providing networking and business development support for member companies.
• Welcome to the JungleminorOthersFlowbow has a presence on the Welcome to the Jungle recruitment platform, using it as a channel to attract talent and promote the company's employer brand to potential recruits.
• École Astrolabe Partner Companies (6000+ Network)coreChannel Partner/ Reseller/ DistributorOver 6000 companies form the Flowbow/Astrolabe partner network, hosting apprentices from the École Astrolabe vocational school. These companies finance the training through apprenticeship contracts and benefit from priority access to trained Digital Learning Manager graduates for hiring. This network is a key distribution and GTM channel for the company's vocational training offering.
• HubSpotcoreTechnology or IntegrationFlowbow uses HubSpot as its CRM and marketing automation platform, powering its website meeting bookings, lead tracking, email nurturing sequences, and sales pipeline management. HubSpot's platform is integral to Flowbow's demand generation and sales operations.
• StripecoreTechnology or IntegrationFlowbow uses Stripe as its payment processing provider for e-commerce transactions on flowbow.fr, including the sale of the Navis pedagogical card game. Payments are processed securely via Stripe's hosted payment page.
• OVHcoreTechnology or IntegrationOVH provides web hosting services for flowbow.fr, as stated in Flowbow's legal notices and privacy policy. OVH is a leading European cloud and web hosting provider.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Global enterprise corporate learning platform offering off-the-shelf content, instructor-led training, and custom learning paths. Functions as a broad incumbent alternative to Flowbow's bespoke enterprise transformation services.
• Cornerstone OnDemand: Global enterprise talent and learning management platform with custom content and content services offerings. Competes indirectly for large enterprise training transformation budgets.
• Cegos: Global leader in corporate training and L&D, headquartered in France, offering consulting, custom program design, and blended learning digitalization across all major industries. Directly comparable services portfolio with a much larger footprint.
• Docebo: Enterprise LMS/LXP platform with AI-powered learning content creation capabilities. Increasingly competes at the digital learning authoring layer where Flowbow delivers bespoke modules.

Direct peers

• Didask: French SaaS platform for AI-powered digital learning content creation and instructional design, targeting L&D teams. Comparable customer segment (corporate training departments) with an AI-native product approach.
• 360Learning: French-founded collaborative learning platform enabling organizations to build, deliver, and scale corporate training. Targets the same buyer (L&D leaders) with a self-service platform that competes with bespoke content services.
• CrossKnowledge: French digital learning solutions provider offering blended learning design, e-learning content production, and a learning platform for enterprises. Overlaps closely with Flowbow's Conception & Digitalisation and Conseil offerings.

Emerging players

• Edflex: French digital learning content curation and authoring platform for corporate L&D teams. Comparable mission of elevating training quality and engagement, with a more productized SaaS approach.
• Cabinet de formation Talenteo / Learnilab: French boutique training consultancy offering blended learning design and digitalization services to SMEs and mid-market. Closely comparable scope and customer profile to Flowbow with smaller scale.
• Alledhavrid / ScholarFab: French custom e-learning and blended learning content studio serving corporate clients. Directly comparable business model (bespoke instructional design and digital learning production) with similar scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@flowbow3068
• LinkedInlinkedin.com/company/flowbow
• Instagramwelcometothejungle.com/fr/companies/flowbow

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowbow