Ten Easy Street
Ten Easy Street is a Nantucket-based retail concept house and Shopify e-commerce platform that curates premium home furnishings, fashion, jewelry, and skincare, serving affluent design-conscious consumers and hosting rotating "In Residence" brand activations.
- Company typePrivate
- Founded2023
- HeadquartersNantucket, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ten Easy Street does
Ten Easy Street is a privately held retail concept house and e-commerce platform headquartered in Nantucket, Massachusetts. The business occupies a historic 1933 residence originally built for artist and patron Florence Schepp and reimagined by curator Eileen Kathryn Boyd as a showroom where home furnishings, decor, fashion, jewelry, and skincare are presented in a residential, editorial setting. The curated assortment spans furniture, tabletop, lighting, rugs, wall decor, fashion, accessories, jewelry, and skincare, featuring both proprietary private-label style collections (Aerin, Petite Plume, Moser, Vale London, Onélogy, Kassatex) and rotating "In Residence" brand activations with 40+ partners including Buster & Punch, Caesarstone, de Gournay, Farrow & Ball, and KLAFS Saunas.
Revenue is generated through three streams: one-time direct retail sales via the Shopify-powered online store and the Nantucket showroom, recurring House Sponsorships that monetize brand visibility within the property, and House Stays that allow brands to run limited two-week to two-month experiential pop-ups such as La DoubleJ, The Vault, and ME+EM. Pricing is unit-based, ranging from $7-$10 paper goods to $5,132 crystal and $6,750 furniture, positioning the brand at the premium end of the home and lifestyle category. Distribution is purely direct-to-consumer across one physical showroom and a single global e-commerce site, with no third-party retail, marketplace, or reseller channels.
The customer base segments into affluent home decor enthusiasts, Nantucket visitors and second-home owners, and design/lifestyle brand partners seeking elevated retail venues. Marketing is content- and event-driven, centered on a VIP email list, organic social, the Nantucket by Design festival, and partner-driven pop-up activations. The technology stack is intentionally lean — a standard Shopify storefront with no disclosed proprietary AI, data, or platform IP — with differentiation derived from curation, physical setting, and partner ecosystem rather than software.
Ten Easy Street firmographics
Firmographics- Name
- Ten Easy Street
- Legal name
- Ten Easy Street
- Website
- https://teneasystreet.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ten Easy Street is a Nantucket-based retail concept house and Shopify e-commerce platform that curates premium home furnishings, fashion, jewelry, and skincare, serving affluent design-conscious consumers and hosting rotating "In Residence" brand activations.
- Ownership category
- akta.pro rank
Ten Easy Street industry classification
Industry- Product category
- Curated Home Furnishings & Lifestyle Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
- akta.pro secondary industries
- Luxury Home & Lifestyle Department Stores (CRAGADAG), Used Home Décor & Decorative Accessories Retail (CRAIANAC)
Keywords
Where Ten Easy Street is headquartered
LocationHeadquarters
- HQ city
- Nantucket
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ten Easy Street business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Product Sales: One-time retail sales of curated home furnishings, furniture, décor, tabletop, lighting, rugs, wall decor, fashion, accessories, jewelry, and skincare products through both e-commerce and physical showroom.
- House Sponsorships: Brands can become House Sponsors to activate within the Ten Easy Street showroom through shopping experiences, editorial activations, and elevated brand visibility to discerning Nantucket visitors.
- House Stays: Brands can stay as House Guests in the Nantucket property for curated activations and brand experiences within the residential-inspired setting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time retail purchases across all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ten Easy Street product offering
Product offeringCore offering
Ten Easy Street operates a historic Nantucket concept house functioning as both a physical showroom and Shopify-based e-commerce store for curated premium home furnishings, decor, wall art, lighting, rugs, tabletop, fashion, accessories, jewelry, and skincare drawn from third-party designer brands. The space is curated by designer Eileen Kathryn Boyd as an editorial, story-driven retail experience where objects are selected for provenance and craftsmanship, supplemented by House Sponsorships and House Guest residencies that host partner brands for activations and pop-ups.
Product overview
Ten Easy Street is a Nantucket-based concept house and e-commerce platform offering a curated mix of home furnishings, decor, fashion, and lifestyle products. The business operates as both a physical showroom and online retail store, curated by designer Eileen Kathryn Boyd. The product portfolio spans multiple categories including furniture (seating, dining tables, storage), decor (pillows, candles, vases), fashion, jewelry, and skincare. Several sub-brands and curated collections are featured including Aerin (luxury home goods), Kassatex (textiles), Petite Plume (sleepwear), Pavilion Paper (party goods), Moser (crystal), Vale London (pillows), and Onélogy (skincare). The business also hosts rotating 'In Residence' brand activations featuring partners like Buster & Punch, Caesarstone, de Gournay, Farrow & Ball, and KLAFS Saunas. House Guest programs allow brands to host pop-up experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture A shoppable retail category of curated furniture including seating (lounge chairs, counter chairs, stools, benches), dining tables (extendable and fixed), dressers, nightstands, and side/coffee tables, priced from roughly $587 to $6,750, offered to design-conscious consumers shopping the concept house or Shopify store.
- Decor A shoppable retail category of decorative accents including pillows, throw blankets, decorative objects, bowls, trays, candles, scents, vases, and vintage items, priced from roughly $160 to $3,150, for interior styling and gifting.
- Wall Decor A shoppable retail category of wall art, frames, and decorative wall pieces for interior styling within the Ten Easy Street concept.
- Lighting A shoppable retail category of interior lighting fixtures and lamps offered as part of the curated home assortment.
- Rugs A shoppable retail category of area rugs and floor coverings.
- Tabletop A shoppable retail category of tabletop items including glassware, plates, and entertaining pieces, priced roughly $7 to $95.
- Fashion A shoppable retail category of clothing and fashion items including dresses, pajama sets, and casual wear, priced from roughly $85 to $295.
- Accessories A shoppable retail category of fashion accessories including bags and hats, priced roughly $38 to $198.
- Jewelry A shoppable retail category of jewelry including necklaces, earrings, and bracelets.
- Skincare A shoppable retail category of skincare products including serums and body oils.
- House Sponsorships A recurring brand partnership program in which design and lifestyle brands pay to activate within the Ten Easy Street Nantucket showroom through shopping experiences, editorial activations, and elevated brand visibility targeting discerning Nantucket visitors.
- House Stays / In Residence Program A recurring residency offering in which fashion, jewelry, and lifestyle brands (e.g., La DoubleJ, ME+EM, The Vault) take up temporary residence at the Nantucket concept house for limited periods (typically two weeks to two months), hosting curated activations and brand experiences.
Companies that use Ten Easy Street
Customer profileSegments3 records
Ideal customer profiles2 records
Ten Easy Street technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ten Easy Street partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- House Guest Brands (La DoubleJ, The Vault, ME+EM)coreFashion and lifestyle brands take up temporary residence at Ten Easy Street, bringing curated edits that align with the Nantucket aesthetic. La DoubleJ offers bold Milanese prints; The Vault brings jewelry collections; ME+EM provides elevated British fashion. Each residency runs for limited periods (two weeks to two months) creating exclusive, time-bound shopping opportunities.
- Buster & PunchminorUK-based hardware and lighting brand featured within the Ten Easy Street showroom 'In Residence' program, showcasing their designer hardware and lighting designs within the curated interior environment.
- CaesarstoneminorPremium quartz surfaces brand in residence at Ten Easy Street, featured as part of the curated design house concept showcasing luxury countertop and surface materials.
- de GournayminorLuxury hand-painted wallpaper brand showcased within the Ten Easy Street showroom environment, offering bespoke wallcovering options to the design-conscious clientele.
- Farrow & BallminorPremium British paint and wallpaper brand in residence, featured as part of the curated interior design environment that showcases coordinated design elements.
- Eileen Kathryn Boyd (House Curator)coreCelebrated designer curating the Ten Easy Street concept house with fashion-forward sensibility. Career began at Falcon Jet designing private aircraft interiors; collaborates with Slate Aviation on aviation projects. Known for signature layering of color, pattern, and texture, drawing inspiration from nature, music, museums, and fashion publications.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ten Easy Street competitors and assessment
Company assessmentDirect peers
- Lulu and Georgia: Online home furnishings retailer offering curated, fashion-forward furniture, rugs, and decor. Comparable premium DTC home retail with curated designer-brand assortment.
- One Kings Lane: Online home furnishings marketplace curating premium furniture, decor, and lifestyle products. Closely comparable curated online home retail model with designer-brand assortments targeting affluent buyers.
- Jenni Kayne: Lifestyle brand spanning home, fashion, and accessories under a single designer-curator identity. Directly comparable mixed-category luxury lifestyle positioning with coastal-California aesthetic parallel to Nantucket aesthetic.
- McGee & Co. Studio McGee's curated home brand offering furniture, rugs, lighting, and decor with a recognizable designer-curator identity. Comparable as a personality-led, curation-driven premium home retailer.
- The Citizenry: Direct-to-consumer home goods brand offering curated, globally-sourced furniture and decor with a storytelling-driven approach. Comparable curatorial DTC model with premium positioning.
- Serena & Lily: Coastal-inspired home furnishings retailer offering curated furniture, decor, and lifestyle goods to affluent consumers. Most directly comparable peer given shared coastal aesthetic, premium pricing, and dual physical-retail + e-commerce model.
- Chairish: Online curated marketplace for pre-owned and vintage furniture, decor, and art. Comparable curated home retail targeting design-conscious affluent buyers.
Broad incumbents
- Anthropologie: Lifestyle retailer offering curated home, fashion, and accessories with a similar multi-category approach. Comparable in breadth of categories but operates at much larger scale and lower price points.
- RH (Restoration Hardware): Large multi-category luxury home furnishings retailer with experiential galleries and premium positioning. Overlaps in premium home goods and experience-led retail but operates at much larger scale with broader assortment.
Emerging players
- Aerin: Lifestyle home and accessories brand curated by Aerin Lauder. Ten Easy Street retails the Aerin collection; overlap is product-level rather than retail-concept, but Aerin's own DTC channel competes for the same luxury home customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ten Easy Street social profiles
Digital presenceTen Easy Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ten Easy Street leadership team
Management profileNumber of profiles
Profiles1 record
Ten Easy Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ten Easy Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ten Easy Street
What does Ten Easy Street do?
Ten Easy Street operates a historic Nantucket concept house functioning as both a physical showroom and Shopify-based e-commerce store for curated premium home furnishings, decor, wall art, lighting, rugs, tabletop, fashion, accessories, jewelry, and skincare drawn from third-party designer brands. The space is curated by designer Eileen Kathryn Boyd as an editorial, story-driven retail experience where objects are selected for provenance and craftsmanship, supplemented by House Sponsorships and House Guest residencies that host partner brands for activations and pop-ups.
Is Ten Easy Street a public or private company?
Ten Easy Street is a private company. It is classified as unknown and is currently operating.
When was Ten Easy Street founded?
Ten Easy Street was founded in 2023. It employs 1 to 10 people.
Where is Ten Easy Street based?
Ten Easy Street is headquartered in Nantucket, United States, in the North America region.
How does Ten Easy Street make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are house Sponsorships and house Stays.
Who are Ten Easy Street's main competitors?
Direct peers on record are Lulu and Georgia, One Kings Lane, Jenni Kayne, McGee & Co., The Citizenry, Serena & Lily and Chairish. Broad incumbents are Anthropologie and RH (Restoration Hardware). Aerin is listed as an emerging player.
Does Ten Easy Street have an API?
No public API is recorded for Ten Easy Street.
What industry is Ten Easy Street in?
Ten Easy Street's product category is Curated Home Furnishings & Lifestyle Retail. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers, with a secondary code of CRAGADAG, Luxury Home & Lifestyle Department Stores. Its NAICS code is 4491 and its SIC code is 5700.