Fallen Heroes Tattoo

What Fallen Heroes Tattoo does

Fallen Heroes Tattoo & Piercing is a privately held U.S. tattoo and body piercing studio operator founded in 2015 by DB and Brenda in Colorado Springs, Colorado. The company runs two physical studios — an 8,500+ sq ft flagship in Colorado Springs with 30 professional tattoo and piercing stations and a nearly 6,000 sq ft studio in Kissimmee, Florida with 15 stations, located one mile from Walt Disney World — positioning itself as 'America's largest tattoo studio.' Services span custom tattooing across more than a dozen styles (American Traditional, Neo-Traditional, Black and Gray, Realism, Japanese, Fine Line, Cover-Ups, etc.), professional body piercing under the registered ENCORE Piercing sub-brand with Association of Professional Piercers (APP)-compliant standards, walk-ins and appointments, free consultations, and VIP hero discounts for active duty military, veterans, police, firefighters, first responders, and teachers.

The business operates on a transaction-fee services model with quote-based pricing per tattoo, fixed-price event tattoos (TATTOOATHON charity pieces, Ink in the Ring competition pieces at $200 flat), piercing services, and ancillary revenue from branded merchandise sold through a Shop FH e-commerce storefront that ships to seven international regions, plus gift cards for both studio locations. Customer acquisition combines direct-to-consumer retail, walk-in traffic, online booking, Instagram (separate Colorado and Florida accounts), content marketing via a company blog, and event-driven traffic from the annual TATTOOATHON charity fundraiser, the Ink in the Ring artist competition, and an annual studio retreat. Adjacent sub-brands include the registered TATTOOATHON charity fundraiser (raised $330,423.59 over 10 years), the Redemption Ink 501(c)(3) nonprofit serving human trafficking survivors, and the Ink in the Ring annual artist competition. The company has no disclosed external funding and remains founder-owned, with no enterprise customer concentration.

Name

Fallen Heroes Tattoo

Legal name

Fallen Heroes Tattoo & Piercing

Website

https://fallenheroestattoo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fallen Heroes Tattoo & Piercing is a privately held U.S. tattoo and body piercing operator running two studios (Colorado Springs, CO and Kissimmee, FL) with 45 professional stations, branded merchandise e-commerce, and sub-brands for charity fundraising and survivor restoration tattooing.

Ownership category

akta.pro rank

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Tattoo Services: Custom tattooing services performed by professional artists across multiple specialties including American Traditional, Neo-Traditional, Black and Gray, Realism, Japanese, Fine Line, Cover-Ups, and more. Both appointment and walk-in services available.
2. Body Piercing Services: Professional body piercing services under ENCORE Piercing brand, following APP guidelines. Includes ear, cartilage, nose, septum, navel, eyebrow, and lip piercings plus jewelry changes and consultations.
3. Merchandise Sales: Branded merchandise including apparel (t-shirts, hoodies, tank tops, leggings), accessories (hats, flip-flops, backpacks, water bottles), and artist series merchandise. Sold through e-commerce storefront.
4. Gift Cards: Gift cards available for both Colorado and Florida studios in any denomination.
5. TATTOOATHON Event Tattoos: Annual charity tattoo event where relatively simple tattoos are provided during the event for fixed pricing, raising funds for cancer charities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fallen Heroes Tattoo & Piercing operates America's largest tattoo studio with two flagship locations in Colorado Springs, CO and Kissimmee, FL, providing custom tattooing, professional body piercing, cover-ups, reworks, and walk-in services across 45 combined stations. The company also offers branded apparel and accessories through an e-commerce store, runs the annual TATTOOATHON charity fundraiser for cancer research, and operates the Redemption Ink 501(c)(3) nonprofit for human trafficking survivors.

Product overview

Fallen Heroes Tattoo & Piercing operates as America's largest tattoo studio with two locations (Colorado Springs, CO and Kissimmee, FL) offering core tattoo and piercing services. The company operates a unified studio model with specialized sub-brands including Encore Piercing (elite piercing division), Tattooathon (annual charity fundraiser), Redemption Ink (nonprofit for human trafficking survivors), and Ink in the Ring (artist competition). The company also maintains Shop FH, a merchandise store selling branded apparel and accessories. Together, the studios provide nearly 14,500 square feet of operating space across 45 professional stations, offering tattoo styles ranging from American Traditional to Realism and Cover-Ups.

Differentiator

Problem solved

Functional benefit

Brands

• ENCORE Piercing: Elite body piercing division with curated jewelry services, operating internally within both Colorado and Florida studios.
• TATTOOATHON
• Ink in the Ring
• Redemption Ink

Products and services

• Custom Tattoo Services Full-scale custom tattooing services performed by experienced, professional, award-winning artists across multiple specialties including American Traditional, Neo-Traditional, Black and Gray, Realism, Japanese, Fine Line, Cover-Ups, and Tattoo Reworks. Available by appointment or walk-in at both studio locations.
• ENCORE Piercing Services Elite body piercing services operating within both Fallen Heroes studio locations, offering ear, cartilage, nose, septum, navel, eyebrow, and lip piercings plus jewelry changes and consultations. Follows Association of Professional Piercers (APP) guidelines with USA-made jewelry and curated designs.
• Shop FH Branded Merchandise Online e-commerce storefront selling branded apparel including t-shirts, hoodies, tank tops, leggings, hats, flip-flops, slides, backpacks, water bottles, bomber jackets, canvas shoes, and artist series merchandise. Ships to US, Canada, Australia, UK, NZ, Japan, and European countries.
• FH Gift Cards Gift cards available in any amount for either the Colorado or Florida studio, redeemable for tattoo and piercing services.

Quantifiable outcome

• $330,423.59 raised for cancer charities in 10 years through TATTOOATHON events
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Raw PigmentscoreTechnology or IntegrationTattoo ink and pigment supplier. Provides professional-grade tattoo pigments used by the studio's artists.
• 3-Eyed Art CollectivecoreStrategic or Co-development PartnerArt collective collaboration. Partner artwork and creative direction for studio projects and merchandise.
• ENCORE PiercingcoreTechnology or IntegrationElite body piercing brand operated within both studios. Built over decade of relationships with world's most sought-after body jewelry manufacturers. Curates jewelry into cohesive designs.
• Electric Circus SupplycoreTechnology or IntegrationTattoo and art supply partner providing equipment and materials for studio operations.
• Sue's GiftcoreOthersGynecologic cancer assistance organization. Beneficiary of Colorado TATTOOATHON events, receiving funds raised from annual tattoo charity fundraiser.
• M Family FoundationcoreOthersOvarian and pediatric cancer awareness foundation. Beneficiary of Florida TATTOOATHON events, receiving funds raised from annual tattoo charity fundraiser.
• Global Human Trafficking Survivor OrganizationscoreStrategic or Co-development PartnerLicensed organizations worldwide in recovery, counseling and transitioning people victimized by human trafficking. Redemption Ink takes 100% of direction, clientele, and work scope from these partners. Manages strict safety and privacy regulations integral to survivor safety.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Three Kings Tattoo: Premium Brooklyn-based tattoo studio with multiple locations and a strong artist roster. Comparable to Fallen Heroes for its large-format multi-artist studio operations, branded merchandise, and similar customer experience focus.
• Atomic Tattoo: Multi-location tattoo chain with several studios in the Tampa/Florida area. Comparable to Fallen Heroes for its Florida footprint, multi-station operation model, and walk-in plus appointment service mix.
• Club Tattoo: Las Vegas-based multi-location tattoo and piercing studio with strong tourist-area positioning. Comparable to Fallen Heroes' Kissimmee studio for its high-traffic tourist catchment, premium services, and integrated piercing offerings.
• Invisible NYC Tattoo: Multi-location New York-based tattoo and piercing studio with strong brand and merchandise line. Comparable to Fallen Heroes for its premium positioning, comprehensive piercing services, and integrated e-commerce storefront.
• Hart & Huntington Tattoo Co. Premium tattoo brand founded by Carey Hart in Las Vegas with multiple locations. Comparable to Fallen Heroes due to its celebrity/award-winning artist positioning, multi-location premium studio model, and presence in major tourist markets.
• Saved Tattoo: Brooklyn-based premium tattoo studio with multiple locations and a strong brand presence. Comparable for its celebrity clientele, award-winning artist roster, and branded merchandise line sold online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fallenheroestattooco (Colorado), https://instagram.com/fallenheroestattoofl (Florida)
• LinkedInlinkedin.com/company/fallen-heroes-tattoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fallen Heroes Tattoo