MIKADO

What MIKADO does

MIKADO is a privately held neighborhood sushi restaurant chain founded in 2010 in New York City, currently operating nine locations across Manhattan, Brooklyn, Queens, and Staten Island (Union Square, Atlantic, Pearl St, Lexington, Kew Garden, Park Slope, Greenpoint, Staten Island, and Upper West Side). The chain serves casual Japanese cuisine — primarily sushi — through dine-in service, takeout, online ordering via the order.online platform, and a digital presence anchored by Instagram Reels and an email newsletter. Catering (with a $1,000 minimum for large custom setups) and private dining rooms (including a Chelsea venue accommodating 4–50 guests) extend the offering into corporate events, private celebrations, and group gatherings.

The business is operated under parent entity Lin's Hospitality, which centralizes contact and operational oversight ([email protected]). The core technology stack is light: a Squarespace-hosted marketing site, a third-party online ordering integration (order.online), and organic social media channels. There is no proprietary technology platform, mobile app, AI capability, patents, or disclosed integrations in the source data. The revenue model is straightforward restaurant economics — one-time transactional payments for dine-in, takeout, delivery/online pickup, per-event catering, and per-event private dining — with no subscription, membership, or recurring contracted revenue disclosed. Pricing is not publicly posted; menu PDFs are downloadable from the site, and the only explicit price signal is the catering $1,000 floor for large custom orders.

Customer segmentation is primarily SMB/individual consumers (neighborhood diners, regular takeout customers) with secondary use-case segments in private event organizers and catering clients. The go-to-market motion is direct-to-consumer and neighborhood-focused: physical proximity across nine NYC trade areas, walk-in dine-in, plus pickup and event channels. No institutional investment, private equity involvement, public listing, leadership team disclosures, awards, regulatory actions, or M&A activity were identified, which limits visibility into financials, governance, and forward strategy beyond what is observable from the public website.

Name

MIKADO

Legal name

Mikado

Website

https://newmikadonyc.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

MIKADO is a privately held neighborhood sushi restaurant chain founded in 2010, operating nine locations across New York City, serving dine-in, takeout, online ordering, catering, and private dining customers under parent Lin's Hospitality.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in and Takeout Sales: Traditional restaurant revenue from dine-in and takeout customers at multiple NYC locations, offering sushi, lunch, dinner, and drinks.
2. Catering Services: Corporate and private event catering with minimum orders of $1,000 for larger gatherings and custom setups.
3. Private Dining Events: Revenue from private dining room bookings, including a private room in Chelsea accommodating groups of 4-50.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

MIKADO is a neighborhood sushi restaurant chain operating 9 locations across New York City (Union Square, Atlantic, Pearl St, Lexington, Kew Garden, Park Slope, Greenpoint, Staten Island, and Upper West Side). Founded in 2010 as a small take-out spot, it serves fresh sushi and Japanese cuisine for dine-in, takeout, and delivery, complemented by catering services and private dining rooms. The brand is operated under Lin's Hospitality.

Product overview

MIKADO is a neighborhood sushi restaurant chain operating 9 locations across New York City (Union Square, Atlantic Avenue, Pearl Street, Lexington Avenue, Kew Garden, Park Slope, Greenpoint, Staten Island, and Upper West Side). Founded in 2010, the restaurant offers fresh sushi and Japanese cuisine for dine-in, takeout, and delivery through its online ordering system. The business provides catering services for events and gatherings, with private dining rooms available at select locations including a Chelsea venue accommodating 4-50 guests. The core offering centers on consistent, quality sushi with an accessible neighborhood vibe.

Differentiator

Problem solved

Functional benefit

Products and services

• Sushi and Japanese Cuisine Fresh sushi and Japanese cuisine served for dine-in, takeout, and delivery across 9 NYC neighborhood locations, featuring special rolls, lunch, dinner, and drink menus for casual neighborhood diners.
• Catering Services Off-premise catering for corporate events, parties, and gatherings, with orders starting at $1,000+ for large or custom setups, ordered through [email protected].
• Private Dining Bookable private dining rooms and tailored sushi experiences available across MIKADO locations, including a private room in Chelsea accommodating groups of 4-50 guests.
• Online Ordering Digital ordering system enabling customers to place pickup orders online from any of the 9 MIKADO locations through the order.online platform.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sushi of Gari: Established NYC sushi brand with multiple locations focused on traditional and creative Japanese cuisine, comparable as a multi-location NYC sushi operator.
• Sushi Nakazawa: NYC sushi restaurant with multiple locations emphasizing traditional Japanese omakase, relevant as a multi-location NYC sushi operator targeting similar customers.
• Sugarfish: Casual sushi chain with multiple locations emphasizing a simple, consistent, quality-driven experience — directly comparable to Mikado's neighborhood casual sushi approach.
• Hasaki: Long-running NYC Japanese restaurant offering sushi and cooked dishes in a casual neighborhood setting, similar in format and price point to Mikado.
• Blue Ribbon Sushi: NYC-based multi-location sushi restaurant group offering casual-to-mid-tier sushi across several Manhattan and Brooklyn neighborhoods, closely mirroring Mikado's neighborhood sushi chain positioning.

Broad incumbents

• Nobu Restaurants: Globally recognized upscale Japanese restaurant brand with NYC locations. Broader portfolio and brand scale than Mikado but overlaps in NYC Japanese/sushi dining.
• Momofuku: NYC-based Asian dining restaurant group operating multiple concepts and locations, comparable as a multi-unit Asian-cuisine operator within the same city.
• Ippudo: Global Japanese ramen restaurant chain with NYC locations, comparable as a multi-location Japanese-cuisine operator serving casual neighborhood dining occasions.

Emerging players

• Teriyaki Madness: National Japanese fast-casual chain serving bowls and sushi-adjacent items, relevant as a multi-unit Japanese-casual competitor targeting similar grab-and-go occasions.
• Pokeworks: Fast-casual poke/sushi chain that overlaps with Mikado in raw-seafood offerings and neighborhood convenience positioning, though with a more scalable fast-casual model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/reel/DRSXWyogg_y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIKADO