Ghost Consultancy

What Ghost Consultancy does

Ghost Consultancy is a sole-proprietorship professional services consultancy based in Lisburn, Northern Ireland, founded as a concept in 2004 and formally launched when Brendan Murphy became self-employed in 2014. The firm delivers business coaching, sales strategy, bespoke sales training, one-on-one mentoring, public speaking, and 'Super Connector' referral network services to business owners, sales professionals, and new executives primarily within Northern Ireland, with on-site and off-site engagement models. Its service portfolio includes structured offerings such as the 'Disruption' 10-week training program and free client tools like the Life Balance Wheel, alongside a Ghost Stories content series featuring interviews with business professionals across multiple verticals.

The business operates without any technology platform, proprietary software, AI capabilities, API, or mobile application — its offering is entirely human-delivered by the founder. Revenue mechanics are professional services fees on bespoke, quote-based engagements; no pricing is publicly disclosed. The go-to-market is sales-led, relying on direct engagement, networking, referrals through the Super Connector network, content marketing via Ghost Stories and the blog, and event-based delivery at venues such as Cubic CoWork in Lisburn.

The company is bootstrapped and founder-owned, with no external funding, no parent company, no subsidiaries, and no disclosed institutional ownership. Cumulative scale metrics — 1,304 coffee meetings, 380 business referrals passed, 39 businesses changed, and 81 uncomfortable conversations — appear to be lifetime totals spanning the firm's operating history. The competitive position rests on Brendan Murphy's personal brand, expertise, and the discreet, NDA-backed delivery model, making the business inherently a key-person dependency with limited institutional scalability.

Name

Ghost Consultancy

Legal name

Ghost Consultancy

Website

https://ghostconsultancy.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Ghost Consultancy is a sole-proprietor business coaching and sales training consultancy in Lisburn, Northern Ireland, founded by Brendan Murphy, offering one-on-one coaching, bespoke sales training, mentoring, public speaking, and referral network services to business owners and sales teams across Northern Ireland.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Sales training services
• Business coaching
• Sales strategy consulting
• Business mentoring
• Executive coaching

Headquarters

HQ city

Lisburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Business Coaching: Deep diving into business processes and procedures with implementation of necessary changes. One-on-one coaching engagements.
2. Sales Training: Bespoke sales training on all sales pillars delivered on or off site for new or seasoned sales teams.
3. Business Mentoring: 121 meetings on an ad hoc basis to keep clients focused and accountable.
4. Public Speaking: Speaking engagements on various business topics to diverse audiences.
5. Super Connector: Referral partner network services connecting clients with trusted professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ghost Consultancy provides business coaching, sales training, sales strategy consulting, and business mentoring services to business owners and sales teams, primarily in Northern Ireland. Services are delivered directly by founder Brendan Murphy through one-on-one sessions, bespoke training programs, and ad-hoc mentoring engagements, with all engagements supported by NDAs. The firm also offers a structured 10-week 'Disruption' training program and public speaking engagements.

Product overview

Ghost Consultancy is a business coaching and consultancy firm offering a portfolio of professional services. The core offerings include Sales Strategy, Sales Training, Business Coaching, Business Mentoring, Public Speaking, and Super Connector services. Additionally, Ghost Consultancy offers a structured 10-week training program called 'Disruption' covering business growth topics, and provides free tools like the Life Balance Wheel. The company also produces 'Ghost Stories,' a content series featuring interviews with business professionals across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Strategy Planning, development, and implementation of a sales strategy that complements the client's business and attracts potential clients. Delivered to business owners and sales leaders.
• Sales Trainer Bespoke sales training covering all sales pillars, delivered on-site or off-site to new or seasoned sales teams.
• Business Coach Deep-dive engagement into client business processes and procedures, implementing required changes to improve performance.
• Business Mentor One-to-one mentoring meetings held on an ad-hoc basis to keep clients focused and accountable.
• Public Speaker Public speaking engagements on a variety of business topics delivered to diverse audiences.
• Super Connector Curated referral partner network connecting clients with trusted professionals across multiple disciplines to help grow their business networks.
• Disruption A 10-week structured training course covering business processes, selling, and growth strategies — including sales, where business comes from, vertical markets, online marketing, business growth, handling objections, after-sales, and pipeline management.

Quantifiable outcome

• 1304 coffee meetings conducted
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• The Growth Coach: UK-based business coaching franchise offering sales, leadership, and accountability coaching to SMB owners. Comparable service mix to Ghost Consultancy and the most directly relevant UK regional peer.

Broad incumbents

• Dale Carnegie Training: Long-established global training provider covering sales, leadership, and professional development, including public speaking training. Overlaps with Ghost's sales training and public speaking offerings but operates at much broader scale.
• Grant Cardone Enterprises: Large-scale sales training and business coaching provider serving sales teams and entrepreneurs globally. Overlaps with Ghost's sales training and sales strategy services but operates as an established incumbent brand.

Direct peers

• Sandler Training: Established sales training franchise delivering structured sales methodology programs (similar to Ghost's Disruption course) to sales teams globally. Closely comparable in the bespoke sales training pillar.
• Vistage: Peer advisory and executive coaching group for SME CEOs and business leaders, combining one-to-one coaching with group sessions. Comparable in target customer (business owners/executives) and coaching model.
• ActionCOACH: Global business coaching franchise providing sales, marketing, and operational coaching to SMBs and business owners. Direct competitor to Ghost Consultancy's business coaching and mentoring services, with a similar one-on-one coaching model.
• Strategic Coach: Coaching program for entrepreneurs and business owners focused on strategy, focus, and accountability. Nearly identical value proposition to Ghost Consultancy's 'Strategy | Focus | Accountability' headline.
• The Alternative Board (TAB): Peer advisory and business coaching organization for business owners and executives, combining 1:1 coaching with peer group facilitation. Directly comparable to Ghost's business owner coaching and accountability positioning.
• FocalPoint International: Business coaching and consulting franchise built around the Rockefeller Habits methodology, focused on helping business owners implement strategy, sales, and execution discipline. Comparable niche and delivery model.
• E-Myth Worldwide: Business coaching and methodology provider (built around Michael Gerber's E-Myth) for small business owners, focusing on processes, systems, and entrepreneur mindset — a direct conceptual peer to Ghost Consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• Xtwitter.com/intent/tweet
• LinkedInlinkedin.com/company/ghost-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ghost Consultancy