What Fiz does

Fiz (operating as Fiz Global Ltd, registered in England & Wales, company number 17237174) is a social fitness platform targeted at functional, hybrid, and endurance athletes. The product is a dual-tier mobile application on iOS and Android, with a companion website at joinfiz.com that hosts a public workout library, programs, and a movement glossary of 199+ exercises across weightlifting, gymnastics, conditioning, cardio, core, mobility, strongman, and running. The platform combines a manual workout editor, social features (follow, like, comment, communities, leaderboards), structured programs (Foundations, The Grind, Sentinel), and health integrations with Apple HealthKit and Google Health Connect.

The core technical differentiator is Smart Workouts, a generative AI feature that converts natural language prompts into structured workouts. AI generation is performed by calls to Google Gemini API, with prompts stripped of personally identifiable information before transmission. Supporting infrastructure is built on Supabase (auth, database, storage, edge functions), RevenueCat (subscription entitlements), Cloudflare (hosting, CDN, bot protection), PostHog (product analytics), Firebase Cloud Messaging (push), and Resend (email). The Remix Engine allows users to derive new workouts from existing published workouts while crediting the original creator, and every published workout is auto-typeset into a shareable poster optimized for social media.

Fiz operates a freemium business model. The free tier includes unlimited workout logging, global leaderboards, social features, unlimited public community joining, 3 Smart Workouts per week, and health platform integrations. The Pro tier is priced at £7.99 per month or £49.99 per year (a 48% saving) with a one-week free trial, and unlocks community creation (public or private), 50 Smart Workouts per week via 'Fiz Turbo', 10 Smart Programs per week, collections, affiliate codes, premium leaderboards, and a verified Pro badge. A separate Fiz for Business tier is referenced for gyms, coaches, and organizations, though specifics are not disclosed. The company is privately held, bootstrapped with no disclosed funding rounds, headquartered in London, and was founded circa 2025–2026 with a small team of 1-10 employees and a single identified founder, Elliot Wanless.

Name

Fiz

Legal name

Fiz Global Ltd

Website

https://joinfiz.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Fiz is a social fitness mobile platform for functional, hybrid, and endurance athletes. It offers AI-generated workouts via Google Gemini, a 199+ movement library, leaderboards, communities, and a freemium model with a £7.99/month Pro subscription.

Ownership category

akta.pro rank

Product category

Social Fitness Mobile Application

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Functional Fitness & Mobility Training (HSADAAAD)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Social fitness platform
• AI workout builder
• Fitness tracking app
• Functional fitness training
• Hybrid fitness training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Subscription (Free Tier): Core features free forever: unlimited workout logging, global leaderboards on benchmarks, follow/like/comment/save social features, join unlimited public communities, 3 Smart Workouts per week, Apple Health and Health Connect integration. Provides broad top-of-funnel adoption.
2. Pro Subscription: Premium tier at £7.99/month or £49.99/year (save 48%). Includes create own communities (public/private), 50 Smart Workouts/week (Fiz Turbo), 10 Smart Programs/week, collections and programmes, affiliate codes and profile links, premium leaderboards and metrics, verified Pro badge. 1-week free trial.
3. Affiliate Revenue: Pro users can share affiliate codes and links with followers. Must comply with FTC Endorsement Guides for disclosure. Self-referral fraud prohibited. Commission earnings on referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fiz is a mobile social fitness app for functional and hybrid training available on iOS and Android. Users describe a workout in natural language and Fiz's AI (powered by Google Gemini) generates a fully structured workout with movements, rep schemes, time caps, and scoring. The platform also supports workout logging, social follow/like/comment, global leaderboards, communities, structured multi-week programs, and read-only syncing with Apple HealthKit and Google Health Connect.

Product overview

Fiz is a social fitness platform for functional and hybrid training, available as a mobile app on iOS and Android, with a companion web-based workout library. The core offering is a dual-tier freemium model: a free tier providing workout creation (manual editor and limited AI), workout logging, social features, leaderboards, and health integrations; and a Pro tier (£7.99/month) adding community creation, enhanced AI via Fiz Turbo (50 Smart Workouts/week), programs, collections, affiliate tools, and premium analytics. Key product components include: Smart Workouts (AI-powered workout generation from natural language prompts using Google Gemini API, limited to 3/week free, 50/week Pro), a comprehensive Workout Library (foundational, benchmark, Hero WODs, hybrid race, triathlon categories), three structured Programs (Foundations for beginners, The Grind conditioning block, Sentinel squat specialization), Workout Posters (auto-typeset shareable workout graphics), Communities (private group training spaces, Pro feature), and a 199+ Movement Library with scaling options. Fiz integrates with Apple Health, Health Connect, and major wearables for health data sync. The platform is operated by Fiz Global Ltd, registered in England and Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiz Mobile App Core iOS and Android mobile application that serves as the platform for workout creation, AI-powered workout generation, workout logging, social interaction, leaderboards, and community participation for functional and hybrid fitness athletes.
• Fiz Workout Library Curated library of functional fitness workouts, benchmark WODs (e.g. Fran, Grace, Cindy), Hero WODs, hybrid race simulations, triathlon engine sessions, and other workout formats, each with live leaderboards.
• Fiz Movement Library Comprehensive glossary of 199 exercises covering Weightlifting (72), Gymnastics (36), Conditioning (41), Cardio (12), Core (6), Mobility (26), Strongman (3), Running (2) and Rest (1), each with muscle groups, scoring schema, and scaling options.
• Foundations Program Twelve-workout, four-week beginner program of bodyweight sessions teaching five movement patterns (squat, push, pull, hinge, brace) and building base engine, with three training days per week and re-testing in week four.
• The Grind Program Sixteen-workout, four-week mixed-modal conditioning block bridging strength and engine, with barbell metcons, monostructural pieces, gymnastics, and a benchmark grind session across four training days per week, culminating in The Gauntlet capstone chipper.
• Sentinel Program Twenty-five-workout, five-week squat specialization cycle with an accumulation phase at 80% across back and front squats and an intensification ladder culminating in 1-rep-max tests for back and front squat.
• Fiz for Business Business-facing tier for gyms, coaches, and organizations to use Fiz as a training platform; referenced in site navigation, with feature details not specified in available source material.

Quantifiable outcome

• 199+ exercises in movement library covering 9 movement categories
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• SupabasecoreTechnology or IntegrationBackend infrastructure provider handling authentication, database hosting, file storage, and edge functions for Fiz. Data stored on Supabase infrastructure with row-level security policies ensuring users can only access their own data.
• Google Gemini APIcoreTechnology or IntegrationAI model API powering Fiz's Smart Workout and Smart Program generation. When users describe a workout in natural language, the prompt is sent to Google Gemini which generates the structured workout content. AI usage quotas are tier-based (Free: 3/week, Pro: 50/week, Partner: highest quotas).
• Apple HealthKitcoreTechnology or IntegrationiOS health data integration allowing Fiz to read (read-only) heart rate, active calories, steps, distance, body weight, height, blood pressure, and workout duration from user's Apple Health data. Requires explicit user consent via permission prompt.
• Google Health ConnectcoreTechnology or IntegrationAndroid health data integration (equivalent to HealthKit for Android) allowing Fiz to read health metrics with user consent. Same read-only access model as HealthKit.
• RevenueCatcoreTechnology or IntegrationSubscription management and in-app purchase processing platform. Handles entitlement management and subscription status tracking. Actual payment processing is done by Apple App Store or Google Play; Fiz never receives or stores payment card details.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• FitOn: Free fitness app with workout programs and social/community features including leaderboards. Comparable freemium-plus-social model targeting budget-conscious consumers, overlapping at the entry-level end of Fiz's Foundations-style beginner segment.

Direct peers

• TrainHeroic: Strength and conditioning programming platform used by coaches to publish workouts and by athletes to log results. Competes directly on the structured-workout-publishing and program-distribution layer that Fiz's Pro tier targets.
• Future: Personal training app pairing users with remote coaches who deliver AI-assisted programming. Operates in a similar premium-tier coaching category and competes for the same 'serious recreational athlete' wallet. Different coach-led model but adjacent subscription economics.
• Wodify: CrossFit-box management and athlete performance-tracking platform with leaderboards, WOD logging, and gym-branded apps. The most established B2B incumbent in the functional-fitness box market and a natural overlap point for Fiz's 'Fiz for Business' tier and community features.
• Freeletics: AI-driven personal training app using generative AI to build workout and nutrition plans. Direct competitor on the AI workout-generation axis with a larger established user base and a strength/conditioning focus that overlaps with Fiz's hybrid and functional training positioning.
• Strava: The dominant social fitness tracking platform. Strava is Fiz's stated spiritual benchmark ('Strava for people who deadlift'), with segment leaderboards, social following, and mobile-first athlete community. Strava lacks functional-fitness-specific features like WOD scoring, AMRAP rep tracking, and scaling — which is Fiz's wedge — but it owns the broader social-fitness mindshare Fiz must capture.

Broad incumbents

• MyFitnessPal: Mass-market fitness and nutrition tracking app with deep brand recognition and a freemium model. Adjacent rather than direct, but competes for the same consumer workout-tracking slot on a user's phone and has a much larger historical user base.
• Apple Fitness+: Apple's workout subscription integrated with Apple Watch and Apple Health. A default-distribution threat: any iOS user already has Fitness+ available with full HealthKit data — the exact data Fiz ingests — making switch-cost economics harder.
• Whoop: Subscription fitness wearable with strain/recovery tracking and a coaching layer. Broad incumbent competing for the same health-conscious athlete wallet, with deeper capital and an entrenched hardware moat, though narrower on community and workout creation.
• Peloton: Connected fitness giant offering app-based strength, running, and cycling classes with social leaderboards. Peloton's strength-and-conditioning app content overlaps with Fiz's hybrid audience but lacks functional-fitness-specific scoring and community tooling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wearefiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiz