Freaks

What Freaks does

Freaks is a consumer mobile application developer operating a habit-tracking app for individual self-improvement users, distributed globally on Apple App Store and Google Play Store. The product combines habit tracking, a drawable/writable calendar canvas for daily journaling, and a single focused personal note, unified around a proprietary Consistency Score — a weighted rolling average over approximately the last two months where recent days count more than older ones — designed to replace fragile streak counters that punish missed days. Core technical differentiators include a local-first data architecture that stores habits, drawings, calendar entries, and notes on the user's device without requiring an account, and a Consistency Blob visualization that grows organically as habits improve.

The company is privately held and bootstrapped, with 1–10 employees and no disclosed external funding. It pursues a product-led growth motion: the app is free to download and use, core consistency tracking is not paywalled, and a premium upgrade called Freaks Pro is offered via monthly subscription, annual subscription, or one-time lifetime purchase. Freaks Pro unlocks the full calendar, habit art and patterns, Home Screen widgets, enhanced notes features, and richer progress views. The customer base is exclusively individual consumers — primarily self-improvement users and those who have abandoned streak-based trackers such as Streaks, Habitify, Way of Life, and Notion.

Freaks's go-to-market relies on App Store/Play Store discovery, word-of-mouth, and a content-marketing blog covering habit psychology, ADHD-friendly tracking, the 2-day rule, habit stacking, and competitor comparisons. There is no enterprise channel, no paid acquisition program, and no disclosed revenue, headcount trajectory, or user metrics.

Name

Freaks

Legal name

Freaks

Website

https://freaks.pro

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Freaks is a bootstrapped consumer mobile app that combines habit tracking, a drawable calendar journal, and a single focused note around a forgiving Consistency Score for individual self-improvement users on iOS and Android.

Ownership category

akta.pro rank

Product category

Habit Tracking Software

akta.pro primary industry

Lifestyle & Habit Change Coaching (HSADAGAB)

akta.pro secondary industry

Virtual Routine, Maintenance & Habits Coaching (HSAFALAK)

Keywords

• Habit tracking app
• Personal journaling
• Habit calendar
• Consistency tracking
• Mobile productivity

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freaks Pro Subscriptions: A premium upgrade (Freaks Pro) is available as a monthly subscription, annual subscription, or one-time lifetime purchase. It unlocks additional features including the full calendar, habit art and patterns, Home Screen widgets, notes-related Pro features, the consistency score, and richer progress views. The free tier includes basic habit tracking and limited features. Core consistency tracking is available without paywall.
2. Freemium: Freaks is free to download and use. A premium upgrade (monthly, yearly, or one-time lifetime) unlocks additional features, but consistency tracking is not behind a paywall.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Freaks is a habit tracking mobile application for iOS and Android that helps individual users build and maintain daily routines. It unifies habit tracking, calendar-based journaling, and note-taking into a single app, and surfaces progress through a proprietary "Consistency Score" that weights performance forgivingly over approximately two months. The product is sold directly to consumers via a freemium model with an optional Pro subscription tier.

Product overview

Freaks is a personal habit tracking app combining habit tracking, calendar journaling, and notes into one unified application. The core offering is the Freaks app itself, with a free tier covering basic habit tracking, calendar journal entries, notes, and local data storage. A premium upgrade called Freaks Pro unlocks additional features including full calendar access, habit art and patterns, Home Screen widgets, enhanced notes features, and richer progress views. The app is built around a Consistency Score (a forgiving, weighted average of habit performance measured over recent weeks) and a Consistency Blob visualization. Core features include habit tracking, calendar days with drawing/writing capabilities, notes, and streaks (without punishment). Freaks is available on both iOS (App Store) and Android (Google Play).

Differentiator

Problem solved

Functional benefit

Products and services

• Freaks — Habit Tracker App Freaks is a freemium habit tracking mobile application for iOS and Android that helps individual users build and maintain daily habits. It combines habit logging, a calendar-based journaling canvas, and notes, and displays progress through a Consistency Score and Consistency Blob. The free version includes core tracking and journaling functionality, while unlocking additional features.
• Freaks Pro Freaks Pro is the paid premium tier of the Freaks habit tracking app, offered as a subscription (monthly and yearly) or as a one-time lifetime purchase. It extends the free version with additional habit, calendar, journal, and notes capabilities for individual consumer users who want full access to the app's feature set.

Quantifiable outcome

• One missed day at 90% consistency results in approximately 89% — still an 'A'
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Habitify: Cross-platform habit tracker with streaks, reminders, and statistics. Directly competes for the same self-improvement consumer audience Freaks targets.
• Loop Habit Tracker: Android-first open-source habit tracker emphasizing simple streak and consistency views. Direct competitor on Google Play where Freaks also distributes.
• Streaks: iOS habit tracker built around visual chains/streaks. Freaks explicitly positions against it as the 'forgiving' alternative for users Streaks has burned out.
• Way of Life: Habit tracker focused on breaking bad habits and building good ones, using red/green day tracking. Cited by Freaks as a competitor users abandon in favor of a more forgiving model.
• Productive Habit Tracker: Subscription habit and routine app with challenges, stats, and Apple Health integration. Competes for the same paid Pro tier of self-improvement users.

Broad incumbents

• Notion: General-purpose workspace where many users build DIY habit trackers. Freaks specifically positions against 'Notion-based habit setups' as too complex.
• Apple Health: Default wellness/habit data hub preinstalled on every iPhone. Sets the baseline expectation for habit visualization and is the platform-level competitor any iOS habit app must contend with.

Emerging players

• Habitica: Gamified habit tracker that RPG-ifies habits, dailies, and to-dos. Competes for the same self-improvement consumer seeking engagement mechanics beyond plain checkmarks.
• Reflectly: AI-guided journaling and mood-tracking app. Competes for the daily reflection + mood/habit overlap that Freaks' calendar and Consistency Score target.
• Day One Journal: Premium journaling app with photos, prompts, and cross-device sync. Overlaps with Freaks' calendar-canvas journaling use case for the same audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freaks