Fydaa

What Fydaa does

Fydaa, operated by Multistrato Capital Advisors Private Limited, is a SEBI-registered investment adviser (Registration No. INA000015969) that delivers app-based personal financial planning to Indian retail investors. The company's offering centers on a mobile application (iOS and Android) that combines automated financial planning tools — including goal-based investment planning, portfolio dashboards with rebalancing alerts, expense categorization, debt repayment roadmaps, and financial health diagnostics — with access to SEBI-registered human advisers via in-app chat, WhatsApp, and bookable free calls. Product packaging consists of three subscription tiers (Wealth Growth Plan, Financial Foundation Plan, Financial Fresh Start Plan) plus twelve modular services spanning investment planning, emergency funds, debt management, expense tracking, financial health checkups, personalized budgeting, tax consultancy, portfolio management, retirement planning, insurance, and educational content.

Fydaa targets Indian millennials, Gen Z investors, salaried professionals, and middle-class families across Tier 1 to Tier 3 cities — segments it characterizes as under-served, citing that only 3% of Indians currently invest in mutual funds and 27% are financially literate. The company's commercial model is a flat ₹20 per advice session, explicitly positioned against traditional distributors who charge 1.5–2% trail commissions, with no product-selling conflicts and a minimum investment entry of ₹2,500. Go-to-market is product-led through app downloads and SEO-driven blog content, supplemented by inside-sales conversion via WhatsApp and phone consultations.

The company is bootstrapped, headquartered in Mumbai with a second office in Andheri West, has 1–10 employees, and is led by founder Kuntal Bhansali (former equity research analyst and fund manager at Reliance Capital PMS), who serves concurrently as CEO, Principal Officer, and Compliance Officer. Fydaa also operates the Fydaa Young Investment Advisor Entrepreneurship Program (FYIAEP) in partnership with NISM, which trains and certifies finance graduates (Investment Adviser XA/XB) for guaranteed placement within the firm — effectively building a captive supply of certified advisers.

Name

Fydaa

Legal name

Multistrato Capital Advisors Private Limited

Website

https://fydaa.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Fydaa is a SEBI-registered investment adviser that delivers app-based goal-based investing, budgeting, debt management, and financial planning to Indian retail investors — millennials, salaried professionals, and middle-class families — via a flat ₹20-per-session fee model on iOS and Android.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advisory Fee (Flat ₹20 per session): Transparent flat fee model charging ₹20 per advice session with no hidden commissions or product-selling bias. No trail commissions like traditional advisers who take 1.5-2% yearly.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fydaa is an app-based SEBI-registered investment advisory that provides goal-based investment planning, debt management, expense tracking, budgeting, emergency fund setup, tax consultancy and portfolio monitoring for individual Indian investors. Services are packaged into three subscription plans (Wealth Growth, Financial Foundation, Financial Fresh Start) plus the Fydaa SIP, delivered via mobile app with human adviser support at a flat ₹20 per advice session fee.

Product overview

Fydaa is a SEBI-registered investment advisory platform operated by Multistrato Capital Advisers Private Limited. The offering consists of a unified app-based platform providing personal financial planning services. The core product portfolio includes three subscription packages: Wealth Growth Plan (comprehensive 12-service package), Financial Foundation Plan (entry-level 3-service package), and Financial Fresh Start Plan (4-service package for financial recovery). Individual services offered as modules include Investment Planning, Emergency Fund Setup, Debt Management & Refinancing, Expense Management, Financial Health Checkup, Personalized Budgeting, Tax Consultancy, Portfolio Management, Retirement Planning, Insurance, and Educational Content. The platform also features Fydaa SIP (Systematic Investment Plan) for disciplined saving. The company also operates the Fydaa Young Investment Advisor Entrepreneurship Program (FYIAEP), a branded training and recruitment initiative. Pricing is based on a flat ₹20 fee per session with no hidden commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Growth Plan Comprehensive 12-service investment advisory subscription package for individual Indian investors covering the full personal finance stack from debt management and expense tracking to investment planning, portfolio management, tax consultancy, retirement planning and insurance.
• Financial Foundation Plan Entry-level subscription package offering disciplined saving via Fydaa SIP, goal setup and financial health monitoring for users beginning their investment journey.
• Financial Fresh Start Plan Subscription package for users seeking financial balance, offering expense optimization, 1:1 financial counselling, smart budgeting and expense-saving guidance.
• Fydaa SIP Systematic Investment Plan (SIP) product that enables disciplined saving and wealth building through rupee-cost averaging, supported by expert-backed investment recommendations from SEBI-registered advisers.

Quantifiable outcome

• Zero complaints pending beyond 3 months; excellent grievance redressal record
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NISM (National Institute of Securities Markets)coreStrategic or Co-development PartnerPartnership for the Fydaa Young Investment Advisor Entrepreneurship Program (FYIAEP). NISM provides certification (Investment Adviser XA and XB) for program participants. Fydaa trains finance graduates to become certified investment advisors with guaranteed job placement at Fydaa upon completion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ETMONEY: Times Group-backed Indian wealthtech platform offering mutual funds, loans, tax, and insurance alongside financial planning. Comparable app-based personal finance management for Indian retail investors.
• Scripbox: SEBI-registered Indian investment adviser focused on goal-based mutual fund advisory. Directly comparable offering curated, SEBI-regulated mutual fund portfolios with a flat-fee advisory model for retail investors.
• Kuvera: SEBI-registered investment adviser offering direct mutual fund investing with goal-based planning. Closely comparable as a regulated Indian RIA providing fee-based advisory to retail investors via a digital-first platform.
• Groww: India's largest retail investment platform offering mutual funds, stocks, and digital advisory. Directly comparable as both target first-time Indian retail investors with low-cost, app-based investment access; Groww's free direct MF model competes head-on with Fydaa's flat-fee advisory.
• INDMoney: Indian wealth management super-app offering mutual funds, stocks, loans, and financial planning. Directly competes with Fydaa on app-based 360° personal financial planning for salaried and middle-class Indian households.
• Zerodha (Zerodha Fund House / Zerodha Varsity): Largest Indian stockbroker expanding into mutual funds and investor education. Comparable as a low-cost, technology-first Indian investment platform competing for the same mass-market retail investor segment.

Emerging players

• Smallcase: Indian thematic investing platform offering curated portfolios of stocks and ETFs. Adjacent comparable as an emerging Indian fintech serving similar millennial/Gen Z retail investors with app-first portfolio products.
• Wealthy (by InfoEdge): SEBI-registered Indian RIA offering goal-based mutual fund advisory and portfolio management. Comparable as an emerging regulated Indian investment adviser targeting retail investors through a digital platform.

Broad incumbents

• Angel One: Large Indian broker expanding into mutual funds, advisory, and personal finance. Comparable broad incumbent with overlapping retail investment and financial planning offerings.
• Paytm Money: Fintech incumbent offering mutual funds, stocks, and NPS within the broader Paytm ecosystem. Comparable as a scaled, well-funded Indian platform pursuing retail investment advisory and financial planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fydaaoffical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fydaa