Champion Brick
Champion Brick is a family-owned distributor, founded 1971, that supplies brick, stone, pavers, pergolas, and hardscape materials to commercial contractors and residential homeowners in Southeast Wisconsin from its New Berlin showroom.
- Company typePrivate
- Founded1971
- HeadquartersNew Berlin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Champion Brick does
Champion Brick is a family-owned building materials distributor founded in 1971 and headquartered at 1850 South Calhoun Road, New Berlin, Wisconsin. The company curates and distributes brick, thin brick, manufactured and natural stone veneer, clay and concrete pavers, retaining wall systems, pergolas, decorative stone, and outdoor living products sourced from more than 20 manufacturer partners including Belgard, Techo-Bloc, Cultured Stone (Boral), Heartland Pergolas, Glen Gery Brick, and General Shale Brick. It does not manufacture products; it acts as an authorized regional dealer aggregating multiple premium brands under one roof.
The company serves two primary customer segments: commercial contractors (masons, landscapers, hardscapers, builders, and architects) requiring bulk building materials, and residential homeowners and DIY consumers undertaking home improvement projects. Its go-to-market combines a physical showroom with indoor and outdoor product displays, knowledgeable in-house sales staff, and an online presence consisting of a WordPress website, blog content, email newsletter, and a password-protected contractor login portal for special pricing. Revenue is generated through one-time transactional sales; contractor pricing is differentiated through the login portal, while general pricing requires direct inquiry or showroom visit. Brick matching services for restoration projects are positioned as a specialty offering.
Champion Brick's stated geographic market is Southeast Wisconsin, with a single showroom location and a 1-10 employee headcount. There is no public pricing, no disclosed revenue, no institutional ownership, and no app or API offering. Its business model is a traditional specialty distribution operation relying on showroom experience, contractor relationships built over decades, and breadth of manufacturer partnerships rather than proprietary technology.
Champion Brick firmographics
Firmographics- Name
- Champion Brick
- Legal name
- Champion Brick
- Website
- https://championbrick.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Champion Brick is a family-owned distributor, founded 1971, that supplies brick, stone, pavers, pergolas, and hardscape materials to commercial contractors and residential homeowners in Southeast Wisconsin from its New Berlin showroom.
- Ownership category
- akta.pro rank
Champion Brick industry classification
Industry- Product category
- Building Materials Distribution
- NAICS
- Brick, Stone, and Related Construction Material Merchant Wholesalers (42332)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Clay Bricks (Facing & Common) (IMADABAA)
- akta.pro secondary industries
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI), Mortar, Grout & Masonry Cements (IMADABAL), Brick & Block Repair / Replacement (HSAGALAI)
Keywords
Where Champion Brick is headquartered
LocationHeadquarters
- HQ city
- New Berlin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Champion Brick business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Building Materials Sales: Champion Brick generates revenue through the sale of construction and landscaping materials including residential brick, thin brick, manufactured stone, natural stone veneers, clay pavers, retaining wall systems, pergolas, decorative stone, and outdoor living products. Revenue is generated through one-time product sales to contractors and homeowners, with contractor pricing available through their login portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contractor Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Champion Brick product offering
Product offeringCore offering
Champion Brick distributes brick, thin brick, manufactured and natural stone veneer, clay and concrete pavers, retaining wall systems, pergolas, decorative stone, outdoor living products, and related masonry accessories to residential and commercial customers in Southeast Wisconsin. The company sources from multiple brand manufacturers and resells through its New Berlin showroom, a contractor portal, and material delivery to job sites.
Product overview
Champion Brick is a building materials supplier offering a comprehensive portfolio of brick, stone, and hardscape products for commercial and residential contractors. The core product lines include residential and specialty brick (with match brick services for restoration projects), thin brick for interior applications, and various stone veneer options including manufactured stone from multiple brands (Dutch Stone, Paragon Stone, Horizon Stone, Cultured Stone by Boral, Pro-Line Stone, Quarry Ridge Stone, Prestige Stone) and natural stone from Fond Du Lac and Realstone Systems. The company also provides complete outdoor living solutions through Heartland Pergolas, paver systems from Belgard and Techo-Bloc, retaining and freestanding wall systems, decorative stone, artificial grass, and outdoor kitchen appliances. Supporting accessories include brick accessories (mortar, tools, hearthstones), address stones, and thin stone veneer accessories. The business serves Southeast Wisconsin from a showroom in New Berlin.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Brick Genuine clay brick for residential construction, available in multiple colors and textures for homebuilding and renovation projects.
- Match Brick Specialized brick matching service and products to match existing brick for both new and old installations, helping contractors find compatible materials for repairs and additions.
- Thin Brick Fired clay thin brick for interior and exterior applications, transforming any room with various design possibilities.
- Brick Accessories Supporting products including limestone sill, hearthstones and caps, pre-mixed mortar colors, firebrick, masonry tools, grout bags, fireplace accessories, angle irons, and cleaners and sealers.
- Address Stones Custom address stones available in various fonts and border styles for residential and commercial identification.
- Manufactured Stone Manufactured stone veneer offering the look and beauty of natural stone with lightweight properties for easy installation without requiring a concrete base, distributed from multiple brands.
- Realstone Systems Natural Stone Veneer Modern, easy-to-install natural stone veneer systems for residential and commercial applications.
- Fond Du Lac Natural Stone Natural stone veneers quarried from around the world, featuring stunning color and beauty, available in multiple named collections.
- Heartland Pergolas Vinyl pergola kits with aluminum framing, offering zero maintenance and lifetime warranty, wind tested to 80+ MPH, ability to span 22 feet, three shade level options, and stainless steel hardware.
- Clay Pavers Classic clay pavers in red and brown earth tones that are naturally fade-resistant, suitable for driveways, walkways, and patios.
- Pavers by Belgard Stone and porcelain pavers from Belgard for residential and commercial hardscape applications.
- Pavers by Techo-Bloc Techo-Bloc brand pavers designed to withstand vehicular traffic, featuring salt-resistance and color consistency.
- Retaining Walls Retaining wall systems from multiple brands to maximize usable yard space for residential and commercial properties.
- Freestanding Walls Freestanding and seat walls from Belgard and Techo-Bloc for backyard patio areas.
- Outdoor Living Products Complete outdoor living solutions including fireplaces, fire pits, outdoor kitchens, and furniture from Belgard and Techo-Bloc.
- Decorative Stone Decorative stone options including Mississippi River Rock (Large and Small), Rainbow River Rock (Large and Small), Rose Quartz, Rustic Granite, and Stone Bark for dressing up flower beds and garden areas.
- Steps, Caps, and Edges Hardscape finishing elements including steps, caps, and edges from Belgard and Techo-Bloc.
- GardenMark Artificial Grass Artificial grass products for landscape applications, available in Augusta, Canine, Kentucky, and Montana varieties.
Companies that use Champion Brick
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Champion Brick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Champion Brick partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, major and minor.
- BelgardcoreChampion Brick serves as an authorized dealer and distributor for Belgard pavers, retaining walls, and outdoor living products including fireplaces, fire pits, and outdoor kitchen elements. Belgard is a leading manufacturer of hardscape materials.
- Techo-BloccoreChampion Brick distributes Techo-Bloc pavers, retaining walls, and outdoor living products including fire pits and pizza ovens. Techo-Bloc is known for superior thickness and interlocking paver characteristics.
- Cultured Stone (Boral)coreAuthorized distributor for Cultured Stone manufactured stone veneer products, offering products like Ancient Villa Ledgestone, Cobblefield, Country Ledgestone, and European Castle Stone.
- Heartland PergolascoreChampion Brick serves as a distributor for Heartland Pergolas vinyl pergola kits featuring aluminum framing, zero maintenance, and lifetime warranty. Heartland Pergolas crafts pergolas for any outdoor space.
- Allan BlockmajorDistributor of Allan Block retaining wall products including Granite, Hickory, Marbled Buff, Natural, and Stonecreek color options.
- Versa-LokmajorAuthorized dealer for Versa-Lok retaining wall and paver systems available in Ashbury Haze, Buff, Pewter, and Silver colors.
- Realstone SystemsmajorDistributor of Realstone Systems natural stone veneer products including Alesio, Berkshire, Carbon, Charcoal Shadowstone, Latte, Mountain Rust, Pewter, and Reclaimed Boat Wood collections.
- Fond Du Lac Natural StonemajorDistributor of Fond Du Lac Natural Stone products including Biltmore Collection, Country Collection, Dimensional Collection, Ledgestone, Mosaic, Traditional, and Tuscan Collections.
- Paragon StonemajorDistributor of Paragon Stone manufactured stone products including Ashlar Stone, Fieldstone, Ledgestone, Limestone, Manor Stone, Prairie Stone, River Rock, Stack Ledge, Stackstone, and Summit Ledge.
- Horizon StonemajorAuthorized dealer for Horizon Stone products including 19th Century, Handcrafted, Ledgestone, and Rockface styles. Founded 2003 with focus on quality, customer service, and affordable pricing.
- Quarry Ridge StonemajorDistributor of Quarry Ridge Stone products including Brookstone, Cobblestone, Country Ledgestone, Dressed Fieldstone, Drystack Ledgestone, Ledgestone, Splitface Granite, Rustic Ledgestone, Tru-Fit, and Weathered Edge.
- Pro-Line StonemajorDistributor of Pro-Line Stone products including Castle Rock, Ledgestone, Limestone, River Rock, Split Rock and Fieldstone, and Weatheredge styles.
- Dutch Quality StonemajorDistributor of Dutch Quality Stone products including Arizona Dry Stack, Ashen Dry Stack, Ashen Weather Ledge, Autumn Blend Limestone, Buckeye River Rock, Charcoal Limestone, Columbus Blend Limestone, Cypress Dry Stack, and various other styles.
- Glen Gery BrickmajorAuthorized dealer for Glen Gery Brick products - a major brick manufacturer.
- General Shale BrickmajorDistributor for General Shale Brick products - national brick manufacturer.
- QuikreteminorDistributor of Quikrete construction products including mortar, concrete mixes, and related chemicals.
- SEK / SEK SurebondminorDistributor of SEK and SEK Surebond polymeric sands, joint stabilizers, and paver bonding products.
- TechnisealminorDistributor of Techniseal paver care and maintenance products including NextGel polymeric sand.
- SpecMixminorDistributor of SpecMix mortar and grout products including colored mortar options.
- ProsocominorDistributor of Prosoco cleaning and finishing products for brick and stone surfaces.
- Keystone Retaining Wall SystemsmajorAuthorized dealer for Keystone retaining wall products in Gray and Light Brown options.
- Anchor Wall SystemsminorDistributor of Anchor Wall Systems retaining wall products.
- Reading RockminorDistributor of Reading Rock landscape materials and wood plank pavers.
- Summerset GrillsminorDistributor of Summerset professional-grade outdoor grills and kitchen appliances.
- Firegear OutdoorsminorDistributor of Firegear Outdoors fire features including fire pits and fireplaces.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Champion Brick competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Champion Brick social profiles
Digital presenceChampion Brick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Champion Brick leadership team
Management profileNumber of profiles
Champion Brick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Champion Brick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Champion Brick
What does Champion Brick do?
Champion Brick distributes brick, thin brick, manufactured and natural stone veneer, clay and concrete pavers, retaining wall systems, pergolas, decorative stone, outdoor living products, and related masonry accessories to residential and commercial customers in Southeast Wisconsin. The company sources from multiple brand manufacturers and resells through its New Berlin showroom, a contractor portal, and material delivery to job sites.
Is Champion Brick a public or private company?
Champion Brick is a private company. It is classified as family owned and is currently operating.
When was Champion Brick founded?
Champion Brick was founded in 1971. It employs 1 to 10 people.
Where is Champion Brick based?
Champion Brick is headquartered in New Berlin, United States, in the North America region.
How does Champion Brick make money?
One revenue line is on record: building Materials Sales.
Does Champion Brick have an API?
No public API is recorded for Champion Brick.
What industry is Champion Brick in?
Champion Brick's product category is Building Materials Distribution. Its primary akta.pro industry code is IMADABAA, Clay Bricks (Facing & Common), with a secondary code of IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer). Its NAICS code is 42332 and its SIC code is 5211.