Eta Insurance Group
- Company typePrivate
- Founded1999
- HeadquartersNesquehoning, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Eta Insurance Group firmographics
Firmographics- Name
- Eta Insurance Group
- Legal name
- ETA Insurance Group
- Website
- https://etainsurancegroup.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Ownership category
- akta.pro rank
Eta Insurance Group industry classification
Industry- Product category
- Insurance Brokerage and Employee Benefits Consulting
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Self-Funded (ERISA) Employer Plans (HLAEAAAC)
- akta.pro secondary industries
- Small Group Health Insurance (2–50/100) (FSAIAFAD), Basic Group Term Life (Employer-Paid) (FSAIADAA), Group AD&D Insurance (Employer-Sponsored) (FSAIALAA)
Keywords
Where Eta Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Nesquehoning
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eta Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Commissions: ETA Insurance Group earns commissions from insurance carriers for placing policies with clients. As an independent agency, they represent multiple carriers and earn commissions on health, life, property & casualty, Medicare, travel, pet, and commercial insurance products sold to individuals, families, and businesses.
- Employee Benefits Consulting: The firm provides employee benefits consulting services to businesses of all sizes, including plan design, compliance advisory, strategic planning, and ongoing administration support for group health, dental, vision, life, and disability benefit programs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Eta Insurance Group product offering
Product offeringCore offering
Eta Insurance Group is an independent, full-service insurance agency and employee benefits consulting firm that places insurance policies and designs benefit plans on behalf of clients. The firm represents 35+ national and regional insurance carriers and earns commissions on group health, life, dental, vision, disability, Medicare, individual and family health, property and casualty, commercial, pet, and travel insurance products sold to individuals, families, and businesses in Pennsylvania.
Product overview
ETA Insurance Group is an independent, full-service insurance agency offering a comprehensive portfolio of insurance products and consulting services. The agency operates as a single unified service offering rather than a platform-plus-modules architecture. Core products span four primary categories: (1) Employee Benefits including group health plans, life insurance, dental, vision, disability, and voluntary benefits; (2) Medicare Solutions covering Parts A-D enrollment support; (3) Personal Insurance including individual/family health, life, property & casualty (auto, home, renters, umbrella), pet insurance through PetPlan, and travel insurance through GeoBlue; and (4) Commercial Insurance covering business property, liability, commercial auto, and workers compensation. The agency also offers professional services including strategic planning, compliance consulting, and single-point-of-contact customer service. Founded in 1999, the firm serves clients throughout Pennsylvania, primarily the Greater Hazleton area, Allentown, Carbon County, and Schuylkill County.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Benefits Insurance and employee benefits consulting services including insured and self-funded health plans, group life insurance, AD&D, dental plans, vision plans, cafeteria plans, voluntary benefits, and short and long-term disability plans for businesses of all sizes.
- Medicare Solutions Medicare enrollment support covering Parts A (Hospital Insurance), B (Medical Insurance), C (Medicare Advantage), and D (Prescription Drug Plan), with licensed agents assisting beneficiaries through the enrollment process.
- Individual and Family Health Insurance Non-group health insurance plans for individuals and families not covered by employer-sponsored coverage, with access to multiple carrier networks.
- Life Insurance Life insurance products including Term Insurance for temporary coverage needs, Permanent Insurance with lifelong protection and cash value accumulation, Whole Life Insurance with level premiums and an investment component, and Universal Life Insurance with flexible premiums and adjustable savings components.
- Pet Insurance Pet insurance coverage offered through PetPlan to help cover veterinary expenses for sick or injured pets.
- Travel Insurance International travel medical and health insurance offered through GeoBlue for short or long-term business or personal travel abroad.
- Property & Casualty Insurance Personal and commercial property and casualty insurance including auto, home, renters, condo, boat, ATV, snowmobile, motorcycle, motorhome, umbrella policies, valuable items protection, and wedding/event coverage.
- Commercial Insurance Business insurance products including business property, liability, commercial auto, inland marine, excess liability (umbrella), and workers' compensation for businesses of all sizes.
Companies that use Eta Insurance Group
Customer profileSegments4 records
Ideal customer profiles4 records
Eta Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eta Insurance Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Daybright FinancialcoreDaybright Financial (formerly U.S. Retirement & Benefits Partners) is the parent company of ETA Insurance Group. ETA is part of the Daybright Financial family of firms and specifically the U.S. Employee Benefits Services Group (USEBSG) division. This partnership provides ETA with national scale, increased service capabilities, insurance products, and technology tools, while ETA maintains local service and operations.
- U.S. Employee Benefits Services Group (USEBSG)coreUSEBSG is a division of Daybright Financial under which ETA Insurance Group operates. USEBSG represents one of the largest national, independent benefits and retirement planning networks in the United States, providing ETA with back-office scale, carrier relationships, and professional resources.
- GeoBlueminorETA Insurance Group offers GeoBlue travel medical and international health insurance products to clients traveling abroad for business or personal reasons. GeoBlue is offered as a complement to clients' existing health coverage which may not extend internationally.
- PetPlan (by Nationwide)minorETA Insurance Group works with PetPlan to offer pet insurance coverage, helping pet owners manage veterinary expenses for sick or injured pets. PetPlan is underwritten by Nationwide.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Eta Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Hub International: North American insurance brokerage with strong employee benefits and commercial lines offerings. Comparable customer base (mid-market employers, individuals) and product breadth, but operates nationally and via acquisitions.
- USI Insurance Services: Large U.S. insurance brokerage with deep employee benefits, commercial, and personal lines practices. Comparable to ETA's product mix, but serves mid-market and enterprise clients across all 50 states.
- Brown & Brown Insurance: One of the largest U.S. insurance brokerages offering employee benefits, personal lines, and commercial coverage nationally. Comparable product breadth and customer segments but at significantly larger scale than ETA.
- Acrisure: Large U.S. insurance brokerage built through acquisitions, offering commercial, personal, and employee benefits products. Comparable lines of business, but with national scale, technology investments, and broader capabilities than ETA.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with substantial U.S. employee benefits and commercial practices. Overlaps with ETA in employer benefits consulting and multi-line brokerage, but operates globally.
Direct peers
- Hilb Group: National brokerage focused on middle-market commercial and personal insurance through an agency-acquisition model. Comparable multi-line independent-agency structure with regional/local service orientation.
- Keystone Insurers Group: Pennsylvania-headquartered alliance of independent insurance agencies offering commercial and personal lines. Direct peer given overlapping regional focus, independent-agency structure, and multi-carrier model similar to ETA.
- Leavitt Group: National network of independent insurance agencies offering employee benefits, personal, and commercial lines across multiple U.S. states. Highly comparable to ETA's independent-agency model, multi-line product mix, and reliance on community-rooted service.
- Holmes & Murphy: Independent insurance brokerage specializing in employee benefits, commercial, and personal lines, primarily serving Midwestern employers. Comparable independent-agency structure, benefits consulting focus, and SMB-to-mid-market client profile.
Regional players
- Rogers & Gray Insurance Group: Northeast U.S. (Massachusetts-based) independent insurance agency offering personal, commercial, and employee benefits products. Comparable independent-agency model and multi-line mix, though serving a different regional market than ETA.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eta Insurance Group social profiles
Digital presenceEta Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eta Insurance Group leadership team
Management profileNumber of profiles
Profiles7 records
Eta Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eta Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eta Insurance Group
What does Eta Insurance Group do?
Eta Insurance Group is an independent, full-service insurance agency and employee benefits consulting firm that places insurance policies and designs benefit plans on behalf of clients. The firm represents 35+ national and regional insurance carriers and earns commissions on group health, life, dental, vision, disability, Medicare, individual and family health, property and casualty, commercial, pet, and travel insurance products sold to individuals, families, and businesses in Pennsylvania.
Is Eta Insurance Group a public or private company?
Eta Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eta Insurance Group founded?
Eta Insurance Group was founded in 1999.
Where is Eta Insurance Group based?
Eta Insurance Group is headquartered in Nesquehoning, United States, in the North America region.
How does Eta Insurance Group make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are employee Benefits Consulting.
Who are Eta Insurance Group's main competitors?
Broad incumbents on record are Hub International, USI Insurance Services, Brown & Brown Insurance, Acrisure and Arthur J. Gallagher & Co.. Direct peers are Hilb Group, Keystone Insurers Group, Leavitt Group and Holmes & Murphy. Rogers & Gray Insurance Group is listed as a regional player.
Does Eta Insurance Group have an API?
No public API is recorded for Eta Insurance Group.
What industry is Eta Insurance Group in?
Eta Insurance Group's product category is Insurance Brokerage and Employee Benefits Consulting. Its primary akta.pro industry code is HLAEAAAC, Self-Funded (ERISA) Employer Plans, with a secondary code of FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 524210 and its SIC code is 6411.