Caribee Boat Sales

What Caribee Boat Sales does

Caribee Boat Sales is a family-owned marine dealership founded in 1947 and headquartered at 81500 Overseas Highway in Islamorada, Florida, with a secondary location in Cape Coral, FL. The company sells new boats from manufacturers including Axopar, Grady-White, Boston Whaler, Pursuit, Sportsman, Pathfinder, Maverick, and Hewes, alongside a curated pre-owned inventory, totaling 103 boats across both locations. It operates an integrated marina with slips, secure storage, and a full-service department holding factory-certified Yamaha and Mercury outboard technicians for maintenance, repairs, and repowers.

The business also extends into financial and lifecycle services: boat financing pre-approvals, marine insurance referrals, and extended service contracts, plus a parts and accessories counter that connects to the PartsVu.com marketplace offering more than 200,000 marine SKUs. Go-to-market is direct-to-consumer through walk-in retail at two Florida locations, the company website (caribeeboats.com), email newsletter, social media, paid search, and participation in local boat shows, demo days, and community events.

Revenue is generated through a mix of one-time new and used boat sales (margin on unit transactions), recurring marina slip and storage subscriptions, service labor and parts markup, and transaction/commission fees from financing, insurance, and extended service contract partners. The customer base is individual recreational boaters and fishing-focused buyers in the Florida Keys and southwest Florida, with no named enterprise or commercial-fleet customers disclosed.

Name

Caribee Boat Sales

Legal name

Caribee Boat Sales

Website

https://caribeeboats.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Caribee Boat Sales is a family-owned Florida marine dealership founded in 1947, selling new and pre-owned boats from brands such as Grady-White, Boston Whaler, Pursuit, and Axopar, and offering marina slips, storage, OEM-certified outboard service, financing, and insurance to recreational and fishing boaters.

Ownership category

akta.pro rank

Product category

Boat Dealership and Marine Services

NAICS

Boat Dealers (441222), Marinas (713930), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

akta.pro secondary industries

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI), Marine Trailer & Transport Equipment Retail (CRAMAIAL)

Keywords

• Boat dealership
• Marine services
• Boat sales
• Marina storage
• Outboard engine service

Headquarters

HQ city

Islamorada

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Boat Sales: Sale of new and pre-owned boats including center consoles, dual consoles, bay boats, cruisers, yachts, and pontoons from brands such as Axopar, Grady-White, Boston Whaler, Pursuit, Sportsman, Pathfinder, Maverick, Hewes, and others. Revenue generated from the margin between acquisition and sale prices.
2. Marina Slips & Storage: Secure boat storage and marina slip rentals, providing recurring revenue from boat owners seeking protected storage and convenient water access.
3. Service & Maintenance: Factory-certified service department providing maintenance, repairs, and outboard engine services (Yamaha and Mercury certified technicians). Revenue generated from labor and parts markup.
4. Parts & Accessories: Sale of marine parts, accessories, cleaning products, safety products, fishing apparel, electronics, and more through partnership with PartsVu.com marketplace.
5. Financing & Insurance: Facilitation of boat financing and marine insurance products, earning referral fees or commissions from financial service partners.
6. Extended Service Contracts: Sale of extended warranty/service contracts for boat protection, providing upfront revenue recognition or ongoing commission income.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Caribee Boat Sales operates as a full-service boat dealership and marina, retailing new and pre-owned boats from premium manufacturers (Axopar, Grady-White, Boston Whaler, Pursuit, Sportsman, Pathfinder, Maverick, Hewes). It complements sales with marina slip rentals, secure boat storage, factory-certified Yamaha and Mercury outboard service, parts and accessories (via PartsVu.com), boat financing, marine insurance, and extended service contracts.

Product overview

Caribee Boat Sales operates as a boat dealership with a platform-plus-services model. The core product is boat sales (new and pre-owned inventory) featuring brands like Axopar, Grady-White, Sportsman, Pathfinder, Pursuit, Boston Whaler, Hewes, and Maverick. This is supported by an integrated suite of service offerings including parts and accessories (via PartsVu.com marketplace), factory-certified Mercury and Yamaha outboard engine service, full-service marina slips and storage, boat financing, marine insurance, and extended service contracts. Events and promotions further engage the marine community. The company, founded in 1947 and based in Islamorada, FL, serves as both a dealership and marina for Florida Keys boating customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boats Sale of new boats from premium manufacturers including Axopar, Grady-White, Boston Whaler, Pursuit, Sportsman, Pathfinder, Maverick, and Hewes for individual recreational buyers and anglers in the Florida Keys and southwest Florida market.
• Pre-Owned Boats

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Three partnerships are on record, tiered core.

• PartsVu.comcoreTechnology or IntegrationCaribee Boats partnered with PartsVu.com to create 'The Caribee Boaters' Marketplace,' offering over 200,000 marine parts and accessories products. This partnership provides customers convenient online access to parts with promotional discounts ($10 off $100 or $20 off $200) and fast shipping delivered to their door. The partnership supports the full marine lifestyle between service department visits.
• Yamaha Motor CompanycoreStrategic or Co-development PartnerCaribee Boats operates as a Yamaha-certified service department with factory-trained technicians. They offer comprehensive Yamaha outboard engine services from routine maintenance to complex repairs, backed by Yamaha's reputation for quality and reliability. The partnership includes offering Yamaha outboards on new boat sales.
• Mercury MarinecoreStrategic or Co-development PartnerCaribee Boats is an authorized Mercury outboard service provider, offering maintenance and repairs for Mercury outboard engines. The service department handles everything from routine service to intricate repairs, backed by Mercury's quality reputation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• West Marine: Largest US marine aftermarket parts and accessories retailer, with curated boat sales and service pilots via pro-services. Overlaps with Caribee's parts-and-accessories business and could compete for service attach via PartsVu, but operates primarily as a parts retailer rather than a boat dealer.

Broad incumbents

• MarineMax: The largest recreational boat retailer in the US, public-listed (NYSE: HZO), operating hundreds of locations across multiple states. Comparable as the broadest incumbent in the same dealership model, with multi-brand OEM authorizations and full-service marina/dealer operations — though operating at vastly greater scale than Caribee.
• Bass Pro Shops: Outdoor retailer with embedded boat sales (Tracker Marine) and large water-sports merchandise assortment. Comparable as a broad incumbent in the boating-lifestyle category with significant cross-sell infrastructure, though operating through a big-box retail model rather than a traditional dealership.

Direct peers

• Denison Yachting: Large yacht brokerage and dealer network with multiple US locations. Comparable as a multi-brand Florida-region premium vessel seller with full-service operations (sales, brokerage, charter), overlapping with Caribee's cruiser and yacht segment.
• Galati Yacht Sales: Long-established Florida-based multi-brand boat and yacht dealership with multiple locations on the Gulf Coast. Curates premium brands (e.g., Viking, Princess, Pursuit, Grady-White) with full-service operations — directly comparable in brand mix, geography, and full-service model.
• Sundance Marine: Southeastern US boat dealer group carrying top-tier sportfishing, cruiser, and family boat brands with attached service and storage. Similar regional full-service dealer model with overlapping brands (e.g., Pursuit, Grady-White, Boston Whaler).
• OneWater Marine: Public US recreational boat dealer group (NASDAQ: ONEW) with a similarly diversified model across sales, service, parts, and marina storage. Operates multi-brand retail locations across the Sun Belt and Gulf Coast including Florida — directly comparable to Caribee's business model and customer profile.
• HMY Yacht Sales: Multi-location Florida-based boat and yacht dealer with strong sportfishing brand representation (e.g., Viking, Princess, Pursuit). Competes with Caribee in the same Florida geographies for premium fishing and cruiser buyers with a comparable curated multi-OEM model.
• Pier 33 Marina: Multi-brand full-service marina and boat dealer (Michigan) carrying premium brands with attached marine service, storage, and parts operations. Closely analogous operating model — sales + marina + factory service — to Caribee, though in a different Great Lakes market.

Others

• Boat Trader: Largest online boat-listing marketplace in North America, operated by Boats Group. OTHERS category as an ecosystem intermediary: it does not directly compete in sales/service but increasingly captures consumer search demand and dealer lead flow away from dealer-owned websites.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/caribee-boat-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caribee Boat Sales