LA DROGUERIE NORMANDE

What LA DROGUERIE NORMANDE does

La Droguerie Normande is a French manufacturer and distributor of professional floor care products, registered as SAS LA CLINIQUE DU SOL and headquartered in Mesnil-Raoul, in the Haute-Normandie region. The company's portfolio covers cleaning, protection, and finishing solutions across the major floor substrates—parquet and wood, ceramic tile, natural stone, and textile—plus a small line of branded professional vacuum equipment (Le Deauville wet/dry and Le Cabourg dry). Formulations are positioned as plant-based and biodegradable, and all products are manufactured in France under the company's own brand.

The underlying product technology is straightforward specialty chemistry: concentrated aqueous-phase cleaners (e.g., Le dégraissant, Le nettoyant parquet), hydrophobic and oleophobic impregnations for stone (L'hydrofuge), hardening primers for parquet (Le Fond Dur), and water-based alkyde-urethane varnishes (Le Vernis). Differentiators cited by the company are the use of vegetable oils and acrylic fluoropolymers, and the focus on durability and substrate-specific compatibility. There is no software platform, no AI layer, and no digital product surface.

Commercially, the company operates a channel-partner-only go-to-market: products are sold exclusively through an authorized reseller network that, per the available data, numbers approximately five named distributors across Normandy and Évreux, supplemented by a single national DIY chain listing (Mr Bricolage). The company complements this with an e-commerce-enabled corporate website and organic social (Facebook, Instagram). The legal entity carries a share capital of EUR 1,500 and is founder-led (LEROY JEAN BAPTISTE as legal representative); no external funding, M&A, or strategic investor relationships are disclosed. Customer segmentation targets both professional floor care providers (cleaning contractors, renovation specialists, flooring installers) and individual consumers undertaking home maintenance.

Name

LA DROGUERIE NORMANDE

Legal name

SAS LA CLINIQUE DU SOL

Website

https://ladroguerienormande.fr

Company type

Private

Founded year

2023

Operating status

Operating

Short description

La Droguerie Normande manufactures and distributes French-made professional floor care products—including cleaners, protectors, varnishes, and vacuum equipment—through an authorized reseller network across France, serving both professional contractors and individual consumers.

Ownership category

akta.pro rank

Product category

Floor Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Broom, Brush, and Mop Manufacturing (339994)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Floor Cleaners (Hard Floors) (CRAJACAC), Mops, Buckets & Floor Cleaning Systems (CRAJAIAB), Carpet & Upholstery Foam/Shampoo Cleaners (CRAJALAB)

Keywords

• Professional floor cleaners
• Parquet maintenance products
• Floor protection treatments
• Cleaning equipment supplies
• Stone and tile care

Headquarters

HQ city

Mesnil-raoul

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Sale of professional floor care and maintenance products under own brand, including degreasers, cleaners, protectors (hydrofuge), varnishes, and cleaning equipment such as vacuum cleaners. Products are sold exclusively through authorized resellers across France.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

La Droguerie Normande manufactures and sells French-made professional floor cleaning products, protective treatments, and cleaning accessories for parquet, tiles, stone, vinyl, and textile surfaces. The company offers a comprehensive range including cleaning solutions, protective treatments, cleaning accessories, and vacuum cleaners, distributed exclusively through a network of authorized resellers across France.

Product overview

LA DROGUERIE NORMANDE offers a complete range of professional floor care and cleaning products manufactured in France, distributed through their own brand and complemented by professional vacuum equipment. The product portfolio includes cleaning solutions (Le dégraissant, Le nettoyant parquet), protective treatments (L'hydrofuge pierres naturelles, Le Fond Dur, Le Vernis), cleaning accessories (Éponge microfibre, La gomme magique), and professional vacuum cleaners (L'aspirateur eau et poussière Le Deauville, L'aspirateur poussière Le Cabourg). The company specializes in products for wood/parquet, tiles, stone, and vinyl floor maintenance, serving both professionals and individuals through a network of approved resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Nettoyants pour sols Professional cleaning solutions formulated for various floor surfaces including parquet, tiles, stone, vinyl, and textiles. Designed for both professional cleaning companies and individual consumers seeking high-quality maintenance products.
• Produits de protection Protective treatments and finishes for floors to extend durability and maintain appearance. Targeted at flooring professionals and homeowners protecting their floor investments.
• Accessoires de nettoyage Physical cleaning accessories and tools used to apply the company's cleaning and protective products to various floor surfaces.
• Aspirateurs Vacuum cleaners offered as part of the floor care product range, suitable for both professional and residential use on various floor types.

Quantifiable outcome

• 7 years of cleaning expertise and 5 years of floor covering specialization

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Le Comptoir du SolcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of La Droguerie Normande products located at 765 Route de Paris, 76520 Franqueville-Saint-Pierre. Specialized flooring retailer offering La Droguerie Normande products to customers in the Rouen metropolitan area.
• Peinture OSCAcoreChannel Partner/ Reseller/ DistributorAuthorized reseller at 110 Rue des Frères Delattre, 76140 Le Petit-Quevilly and additional location. Paint and decoration specialist distributing La Droguerie Normande floor care products.
• Mr BricolagecoreChannel Partner/ Reseller/ DistributorAuthorized reseller at 757 Rue Pierre Corneille, Franqueville-Saint-Pierre. National DIY retail chain offering La Droguerie Normande products to individual consumers and professionals.
• Parquet BarattecoreChannel Partner/ Reseller/ DistributorAuthorized reseller at 20 Route de Lyons la Forêt, 76000 Rouen. Specialized parquet retailer offering La Droguerie Normande maintenance products to complement their flooring sales.
• Eure CeramcoreChannel Partner/ Reseller/ DistributorAuthorized reseller at Imp. de Cocherel, 27000 Évreux. Ceramic and tiling specialist distributing La Droguerie Normande products for tile and stone maintenance.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Henkel: Multinational consumer and industrial products company with major floor and surface cleaning brands (e.g., Bref, Ajax) sold across French retail. Comparable as a large-scale incumbent competing in the same household floor-cleaner category with vastly greater scale and marketing spend.
• Vileda: Major cleaning tools and accessories brand (microfiber, mops, sponges) overlapping with La Droguerie Normande's accessory range. Comparable on the cleaning-tools side of the portfolio and as a deep-pocketed incumbent in French grocery and DIY retail.
• Kärcher: Global leader in cleaning technology including wet/dry vacuum cleaners and floor-care equipment that overlap with Le Deauville and Le Cabourg. Comparable on the equipment side of the portfolio and as a dominant incumbent in professional cleaning channels in France.
• SC Johnson: Global household products manufacturer with multi-surface and floor cleaning brands (Mr. Muscle, Kiwi) widely distributed in French mass retail. Comparable as a broad incumbent whose scale and shelf-share advantage could pressure niche entrants like La Droguerie Normande.

Direct peers

• Blanchon: French heritage brand specializing in wood finishes, parquet varnishes, oils, and maintenance products. Highly comparable as a domestic French manufacturer serving the same parquet-care category and distributed through flooring specialists across France.
• Briochin: Heritage French cleaning brand producing traditional, eco-conscious household and floor cleaning products. Comparable as a France-based independent brand with similar plant-based positioning and overlapping surface-care product lines, competing in the same mid-market retail and specialty channels.
• Bona: Swedish-founded global specialist in floor care products including cleaners, primers, and varnishes for parquet and wood floors. Directly comparable as a dedicated multi-product floor-care brand sold through specialty flooring retailers, with overlapping products (Le Fond Dur, Le Vernis, Le nettoyant parquet) and a similar pro-plus-consumer GTM.
• Dr. Schutz: German manufacturer of professional floor care systems, including cleaners, coatings, and maintenance products for parquet, vinyl, and resilient floors. Directly comparable as a European specialist competing in the same pro-channel parquet/vinyl maintenance space.
• Starwax: French specialty cleaning brand offering household and surface care products sold through retail and pro channels. Comparable as a France-based CPG cleaning brand with overlapping categories (multi-surface, floor, stone) and a similar mid-market positioning versus multinational incumbents.
• HG International: Dutch specialist in cleaning and maintenance products for floor, stone, tile, and surface care. Comparable product portfolio (degreasers, stone protectants, parquet cleaners) and overlapping DIY plus professional retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/people/La-Droguerie-Normande/61550710333003
• Instagraminstagram.com/lacliniquedusol

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA DROGUERIE NORMANDE