Carter's Construction

What Carter's Construction does

Carter's Construction (operating as Carter's Carpet Restoration) is a family-owned specialty cleaning services company founded in 1992 by Dean Carter and headquartered in El Dorado Hills, California. The firm serves residential and small commercial customers across El Dorado County, employing approximately eight people. Its service portfolio covers carpet, area rugs, upholstery, tile and grout, natural stone, hardwood floors, luxury vinyl, and shower surfaces, with a proprietary dry-steam cleaning process described as low-moisture and residue-free.

The core technical offering is the proprietary dry-steam method, which the company positions around faster drying times, reduced re-soiling risk, and compatibility across fiber types. Service scope has been progressively widened beyond soft-floor care into adjacent hard-surface categories (LVP, stone, grout restoration, shower surfaces), and a commercial vertical has been formalized. The company holds a Certified Master Textile Cleaner designation for the founder and emphasizes long-tenured, IICRC-aligned technician labor.

The business operates on a transactional, pay-as-you-go model priced per square foot, with no disclosed recurring contracts or subscription mechanics. Go-to-market is local-SEO-driven via dedicated service-area pages covering ten-plus El Dorado County communities, supplemented by reputation signals (250+ Google reviews at 5.0 stars, A+ BBB). Customer acquisition relies on word-of-mouth, search, and repeat/referral behavior, with multi-decade customer relationships reported. Revenue mix is overwhelmingly residential with a nascent small commercial component (restaurants, medical offices); no enterprise or national-account exposure is disclosed.

Name

Carter's Construction

Legal name

Carter's Carpet Restoration

Website

https://carterscarpet.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Carter's Construction is a family-owned specialty cleaning firm in El Dorado Hills, California, founded in 1992, serving residential and small commercial customers across El Dorado County with carpet, tile, stone, upholstery, and hard-surface cleaning using a proprietary dry-steam method.

Ownership category

akta.pro rank

Product category

Carpet Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Carpet and Upholstery Cleaning Services (561740)

akta.pro primary industry

Residential Carpet Cleaning (Wall-to-Wall) (HSAEAIAA)

akta.pro secondary industries

Area Rug Cleaning (In-Shop/Plant) (HSAEAIAB), Carpet Repair, Stretching & Patchwork (HSAGAFAI), Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH), Carpet, Upholstery & Floor Care (Strip/Wax/Polish) (IMAIADAL)

Keywords

• Carpet cleaning services
• Tile and grout cleaning
• Upholstery cleaning
• Floor restoration services
• Pet stain removal

Headquarters

HQ city

El Dorado Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Cleaning Services: One-time service-based revenue from carpet, tile, upholstery, and specialty cleaning services. Pricing is primarily per square foot for carpet cleaning, with additional charges for specialized treatments such as pet odor removal and dye-based stain treatments. Free estimates provided; customers pay upon service completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Carter's Carpet Restoration provides professional carpet, tile, stone, wood, upholstery, area rug, shower, and luxury vinyl cleaning and restoration services for residential and commercial customers in El Dorado County, California. The company specializes in a proprietary Dry-Steam (hot water extraction) carpet cleaning process using truck-mounted equipment, with supplementary services including tile and grout cleaning, pet stain and odor removal, carpet repairs and re-stretching, stone cleaning and sealing, and grout color restoration. Pricing is primarily flat rate per square foot with free in-home estimates and flexible scheduling including evenings and weekends.

Product overview

Carter's Carpet Restoration is a family-owned professional cleaning service company offering a comprehensive portfolio of surface cleaning and restoration services. The core offering centers on carpet cleaning using a proprietary dry-steam (hot water extraction) process, supplemented by specialized services including tile and grout cleaning, stone cleaning and sealing, wood floor cleaning, upholstery cleaning, and area rug care. Additional services include carpet repairs (patching, re-stretching), grout color restoration, shower surface cleaning, luxury vinyl cleaning, and commercial cleaning. The company operates as a service-based business with no software products, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Cleaning

Quantifiable outcome

• Carpets are dry to the touch when technicians leave (typically 6-8 hours to fully dry)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Thumbtack: Online marketplace connecting homeowners with local cleaning professionals. Indirect competitor/alternative channel for customer acquisition in the same residential carpet cleaning service category where Carter's competes.

Direct peers

• COIT Cleaning & Restoration: Carpet, upholstery, and tile cleaning franchise with deep multi-service portfolio (similar to Carter's 13 services). Direct peer in residential and commercial deep-cleaning and restoration services including pet stain/odor remediation.
• Oxi Fresh Carpet Cleaning: Carpet cleaning franchise using a low-moisture, oxygen-powered cleaning process. Direct peer in residential carpet and upholstery cleaning targeting homeowners, with an eco-friendly brand positioning similar to Carter's emphasis on green cleaning products.
• Heaven's Best Carpet Cleaning: Carpet and upholstery cleaning franchise using a low-moisture dry-in-20-minutes method. Comparable in residential carpet and upholstery cleaning with similar premium service positioning and time-sensitive cleaning promises.
• Rainbow International: Carpet and upholstery cleaning franchise with home-based technician service model. Direct peer in residential carpet cleaning, pet stain removal, and tile/grout restoration with similar truck-mounted equipment and direct-to-consumer go-to-market.
• Chem-Dry: Large carpet cleaning franchise network using a proprietary hot carbonation extraction process. Direct peer in residential carpet, upholstery, and tile cleaning with a similar franchise/owner-operator model and emphasis on eco-friendly cleaning.
• Zerorez: Carpet and floor cleaning franchise using a proprietary water-free cleaning technology. Direct peer in residential carpet cleaning with similar truck-mounted, in-home service model and premium positioning versus commodity cleaners.

Regional players

• Molly Maid: Residential cleaning franchise with national presence serving household customers in defined territories. Comparable in residential cleaning service delivery model and homeowner customer base, but focuses on recurring maid service rather than deep restoration work.

Broad incumbents

• Stanley Steemer: Largest U.S. carpet, upholstery, and floor cleaning franchise with national brand recognition and truck-mounted equipment. Directly comparable in core service offering (residential/commercial carpet cleaning) but competes at far greater scale and broader geography than Carter's.
• SERVPRO: National restoration and cleaning franchise that handles water, fire, and carpet cleaning among many services. Comparable in truck-mounted cleaning and emergency stain response (similar to Carter's pet urine flood extraction), but operates at massive scale and is broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter's Construction