What Oxi Fresh does

Oxi Fresh, legally Oxi Fresh Franchising Co., Inc., is a privately held carpet cleaning franchise company founded in 2006 and headquartered in Lakewood, Colorado. It operates exclusively through a franchise model in which individual franchisees run local carpet, upholstery, tile-and-grout, hardwood, rug, and dryer vent cleaning businesses under the Oxi Fresh brand, with corporate providing marketing, operations support, a centralized scheduling center, and a CRM portal. The company serves two end-customer segments: residential homeowners and commercial/business properties, the latter also accessed through a National Accounts channel for multi-location clients.

The company's core technical differentiator is its proprietary oxygen-powered, low-moisture cleaning system. Two purpose-built machines — the OF1000 for carpet and the OF2000 for hard surfaces — use dual counter-rotating brushes to lift encapsulated dirt from carpet pile, combined with an oxygenated booster and encapsulator chemistry. This delivers a one-hour dry time versus 12-36 hours for traditional steam cleaning, uses approximately 95% less water per job, and avoids wickback of stains. Cleaning solutions carry the EPA Safer Choice (Design for the Environment) seal, and the brand is trademarked as "The World's Greenest Carpet Cleaner."

Oxi Fresh makes money primarily through franchise fees (initial fees plus ongoing royalties) drawn from a network of approximately 490-500 franchise locations across the United States and Canada. End-customer pricing is quote-based, with unit pricing visible for ancillary services such as dryer vent cleaning at $140-$250. Revenue is supplemented by marketing-fund contributions and supported by partnerships including Water.org (donation per online booking) and VetFran (10% discount for U.S. military veterans). The company has earned recognition on Entrepreneur Magazine's Franchise 500 (rank #469 in 2023), Forbes' #3 Best Franchise to Buy (under $150K), and multiple Inc. 5000 awards.

Name

Oxi Fresh

Legal name

Oxi Fresh Franchising Co., Inc.

Website

https://oxifresh.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Oxi Fresh is a privately held carpet cleaning franchise company, founded in 2006 in Lakewood, Colorado, operating approximately 500 franchise locations across the U.S. and Canada that serve residential and commercial customers using a proprietary oxygen-powered, low-moisture cleaning system.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees: Oxi Fresh generates revenue through initial franchise fees paid by new franchise owners, as well as ongoing royalties and fees from franchise operations.
2. Service Revenue from Franchisees: Franchisees generate revenue by providing carpet cleaning and related services to residential and commercial customers. The parent company benefits from franchisee success through ongoing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Oxi Fresh delivers residential and commercial carpet, upholstery, tile and grout, hardwood floor, dryer vent, and rug cleaning services through a network of nearly 500 franchise locations, using its proprietary oxygen-powered, low-moisture cleaning system and the OF1000/OF2000 machines. The franchising entity (Oxi Fresh Franchising Co., Inc.) sells franchise rights, provides proprietary equipment, chemistry, scheduling, marketing, and operational support, and earns ongoing royalties from franchisees.

Product overview

Oxi Fresh is a carpet cleaning franchise company offering a unified service platform built around its proprietary oxygen-powered, low-moisture cleaning technology. The core offering is residential and commercial carpet cleaning using the OF1000 machine and dual counter-rotating brushes combined with oxygenated booster and encapsulator chemistry. The product portfolio extends through add-on modules including upholstery cleaning, tile and grout cleaning (using the OF2000 machine), hardwood floor cleaning, dryer vent cleaning, rug cleaning, and specialty treatments (stain removal, odor removal, carpet sanitizer, disinfectant). Services are delivered through a franchise model with a web-based online scheduling platform that also integrates Water.org charitable donations. All services emphasize eco-friendly, EPA Safer Choice-certified products, fast one-hour dry times, and 95% less water usage compared to steam cleaning.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Carpet Cleaning Primary in-home carpet cleaning service using oxygen-powered, low-moisture technology with dual counter-rotating brushes and encapsulation chemistry, delivering deep pile-lifting cleaning with a one-hour dry time for homeowners.
• Commercial Carpet Cleaning Professional carpet cleaning for businesses, offices, retail, healthcare facilities, and other commercial spaces using the same oxygen-powered low-moisture system as residential services, with optional commercial carpet protection treatments lasting 9-12 months.
• Upholstery Cleaning Professional fabric furniture cleaning for sofas, chairs, and ottomans using eco-friendly solutions safe for pets and children, available to both residential and commercial customers.
• Tile and Grout Cleaning Hard surface cleaning service using Oxi Stone Cleaner and the OF2000 machine with specialized brushes to scrub and extract compacted grime from tile and grout lines for residential and commercial settings.
• Hardwood Floor Cleaning Sandless hardwood floor cleaning using the OF2000 machine and enzyme-powered pretreatment solutions to remove acrylic wax buildup and restore natural shine without sanding or refinishing.
• Dryer Vent Cleaning Specialized vent cleaning that removes lint blockages and reduces fire hazard risk using professional tools designed to reach entire vent systems, typically costing $140-$250 for most homes.
• Rug Cleaning Professional area rug cleaning service for both residential and commercial settings.
• National Accounts Coordinated multi-location commercial cleaning program for businesses with facilities across different regions, providing centralized account management across the Oxi Fresh franchise network.
• Oxi Fresh Franchise System Franchise opportunity offering a low-investment, home-based carpet cleaning business with marketing support, operations support, scheduling center, business rewards, CRM portal, Inner Circle owner's forum, and protected territories, with a VetFran 10% discount for honorably discharged U.S. military veterans.

Quantifiable outcome

• 338,030+ customer reviews averaging 4.7 stars
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Water.orgcoreStrategic or Co-development PartnerOxi Fresh partners with Water.org, a global non-profit organization founded by Gary White and Matt Damon that helps expand access to safe water and sanitation for millions of people in need. For every appointment scheduled through Oxi Fresh's online scheduler, the company makes a donation to Water.org, combining carpet cleaning services with charitable giving to support water access initiatives worldwide.
• VetFrancoreStrategic or Co-development PartnerOxi Fresh participates in the VetFran program, offering a 10% discount on the purchase of an Oxi Fresh franchise to all honorably discharged U.S. military veterans. VetFran (Veterans Transition Franchise Initiative) was developed by Don Dwyer Sr. to help veterans transition to civilian life through franchise ownership.
• International Franchise Association (IFA)minorOthersOxi Fresh is a member of the International Franchise Association, the professional association representing franchisors, franchisees, and suppliers in the franchise community.
• U.S. Environmental Protection Agency (EPA)minorOthersOxi Fresh maintains association with the EPA, with one of their cleaning solutions having received the EPA's Design for the Environment seal, indicating the product is safer for human health and the environment.
• U.S. Green Building Council (USGBC)minorOthersOxi Fresh is associated with the U.S. Green Building Council, which supports sustainable building practices and LEED certification.
• ISSAminorOthersOxi Fresh is a member of ISSA, the worldwide cleaning industry association with over 5,500 member companies including distributors, manufacturers, building service contractors, and in-house service providers.
• Franchise RegistryminorOthersOxi Fresh is listed with the Franchise Registry, which provides background verification and quality assurance for franchise opportunities.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Merry Maids: Merry Maids is an established residential cleaning franchise owned by Neighborly. It targets recurring cleaning contracts in the home rather than specialty floor care, but uses an analogous low-cost franchise structure and national marketing infrastructure, making it comparable as an adjacent franchised home-services brand.
• Neighborly: Neighborly is the parent franchisor of multiple home-services brands (e.g., Molly Maid, Mr. Rooter, Glass Doctor). As a multi-brand franchise conglomerate it competes for owner-operator franchise capital, cross-sells between service lines, and operates across the same end-customer demand pools as Oxi Fresh.
• SERVPRO: SERVPRO is the largest U.S. property restoration and cleaning franchise network. While its core is disaster restoration, it overlaps with Oxi Fresh's commercial and residential carpet cleaning, dryer vent, and sanitization services, and competes for similar franchise operator candidates and commercial accounts.

Direct peers

• Zerorez: Zerorez is a national carpet and rug cleaning franchise featured on Oxi Fresh's 'Us vs. Them' competitive comparison pages. Both operate on differentiated cleaning chemistries and franchise-based service delivery for residential and commercial customers.
• Chem-Dry: Chem-Dry is one of the largest carpet cleaning franchise networks globally with a similar low-moisture, fast-dry methodology and franchise model aimed at residential customers. Both systems franchise home-based businesses delivering professional carpet cleaning with comparable unit economics.
• Stanley Steemer: Stanley Steemer is the largest U.S. carpet and floor cleaning franchise and is explicitly named on Oxi Fresh's 'Us vs. Them' comparison page. Both offer residential and commercial cleaning through franchise or company-owned operations using different cleaning chemistries, making them the closest head-to-head competitor.

Emerging players

• Jani-King: Jani-King is one of the world's largest commercial cleaning franchise systems. It overlaps with Oxi Fresh's commercial carpet and floor care line and shares the franchisee-distributed commercial cleaning services model, though its primary focus is janitorial contracts.
• PuroClean: PuroClean is a property damage restoration and commercial cleaning franchise. It overlaps with Oxi Fresh in commercial carpet cleaning, sanitizer/disinfectant services, and franchise recruitment among small-business owner-operators seeking home-based franchise opportunities.
• The Cleaning Authority: The Cleaning Authority is a residential cleaning franchise serving recurring in-home cleaning customers. It competes for the same franchise candidates as Oxi Fresh in low-cost home-services franchises and overlaps on add-on services like carpet and upholstery cleaning.
• MaidPro: MaidPro is a residential cleaning franchise with private-label branding and recurring-service focus. While it overlaps minimally on services, it competes directly for prospective franchisees in the under-$150K home-services franchise category where Oxi Fresh is regularly ranked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oxifresh
• Facebookfacebook.com/oxifresh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxi Fresh