Fieldata As

What Fieldata As does

Fieldata AS is a Norwegian technology company, headquartered in Trondheim, that develops software, mobile field tools, and integration services primarily for the waste management sector. Founded in 2001 (originally as a GPS device retailer, GPSbutikken.no) and pivoted into municipal waste logistics in 2004, the company has built a vertical-specific product suite including the DTA Universal field tool for drivers, the Min Side and Vår Side customer portals, the IntelliCont smart-container management system, Kameraportal, GVS Online, Tømmekalender, Transport Manager, and Business Intelligence reporting via Power BI. All products are wired together through a Dell Boomi iPaaS integration layer that connects customer core systems such as ISY ProAktiv, KOMTEK, Visma, Hogia, and Volvo DynaFleet, alongside IoT/sensor data. Fieldata is a certified Boomi reseller and Appfarm partner, and is a wholly-owned subsidiary of Namdal Ressurs AS, Norway's largest waste equipment supplier, since the 2021 acquisition from Norsk Navigasjon Holding AS.

The company serves Norwegian municipalities and inter-municipal waste companies (IKS), with named customers including Stavanger Kommune, ReMidt IKS, HRA, SØIR, GLØR IKS, Renovasjonsselskapet for Drammensregionen, FIAS, Reno-Vest, VEFAS, and the ReIT innovation collaborative of six mid-Norwegian waste companies. Fieldata also has smaller engagements in adjacent verticals such as septic service (Rense & Miljøteknikk) and food distribution (Supergross). The company has approximately 16 employees in Norway plus a development team in Hungary, with offices in Trondheim, Steinkjer, and Tønsberg.

Revenue is generated through a mix of recurring software subscriptions, Dell Boomi platform resale and integration consulting, Business Intelligence and data analytics services, and public-procurement (anbud) consulting contracts. Fieldata employs an enterprise field sales motion complemented by a strong event-driven presence at industry conferences (Avfall Norge Årskonferansen, IFAT Munich, Digitaliseringsuka), webinars, case-study-driven content marketing, and direct outreach to procurement decision-makers.

Name

Fieldata As

Legal name

Fieldata AS

Website

https://fieldata.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Fieldata AS is a Norwegian software company that builds mobile field tools, customer portals, and Boomi-based integration services for Norwegian municipalities and inter-municipal waste management companies. It operates as a wholly-owned subsidiary of Namdal Ressurs AS.

Ownership category

akta.pro rank

Product category

Waste Management Software

NAICS

Business Support Services (5614), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming Services (7371), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)

akta.pro secondary industries

Waste & Resource Management (General Waste/Recycling/Composting) (IMAIAAAG), Field Service Dispatch & Remote Troubleshooting (BPAAACAG)

Keywords

• Waste management software
• Municipal field operations
• Integration platform services
• IoT container management
• Fleet management solutions

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Products & Platform Subscriptions: Fieldata generates recurring revenue from its proprietary software products including DTA Universal field tools, Min Side, Vår Side, Kameraportal, IntelliCont, Transport Manager, GVS Online, and Tømmekalender. These are delivered as cloud/platform solutions to municipal and waste management clients, with implied recurring subscription/licensing fees.
2. Boomi Integration Platform Resale & Services: Fieldata resells and implements the Dell Boomi iPaaS platform as a certified Boomi partner/reseller. Revenue includes platform licenses and integration consulting services to connect client core systems.
3. Consulting & Professional Services: Fieldata provides consulting services with expertise in Boomi integration platform, Power BI, data flow from field systems, SQL databases, Appfarm platform, traditional software development, and prediction. The company also wins public procurement contracts (anbud) for data analysis and application development (e.g., ReIT contract).
4. Business Intelligence & Data Analytics: Fieldata delivers BI solutions collecting data into data warehouses and visualizing via Power BI. This includes data integration, KPI reporting, and monthly operational reports for waste management clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fieldata develops and sells a suite of proprietary software products, mobile field tools, customer portals, and integration services for the Norwegian waste management and municipal sector. Core offerings include the DTA Universal mobile field tool, Min Side and Vår Side self-service and customer service portals, IntelliCont IoT container management, Transport Manager dispatch dashboard, Kameraportal recycling station insights, GVS Online recycling station system, Tømmekalender collection calendar, and Business Intelligence reporting built on Power BI — all wired together by the Dell Boomi iPaaS integration platform that Fieldata resells and implements as a certified partner.

Product overview

Fieldata AS offers a modular suite of technology products and services targeting the Norwegian waste management and sanitation sector, combining a core integration platform (Dell Boomi) with a range of specialized field tools, customer-facing portals, and back-office systems. The portfolio centers on DTA (Digital Truck Assistant) as the primary mobile field tool, paired with IntelliCont for IoT/smart container management, and complemented by self-service portals (Min Side for customers, Vår Side for customer service staff), a transport management dashboard (Transport Manager), a recycling station solution (GVS Online), a camera portal (Kameraportal), and Business Intelligence/reporting capabilities. All products and data flows are wired together via the Boomi integration platform, enabling cross-system data consolidation from field systems (ISY ProAktiv, KOMTEK), ERP platforms (Visma, Hogia), fleet systems (Volvo DynaFleet), and IoT sensors.

Differentiator

Problem solved

Functional benefit

Brands

• DTA Universal: Digital Truck Assistant - field tool solution for mobile workers providing real-time overview and fleet management.
• Min Side
• Vår Side
• IntelliCont
• Transport Manager

Products and services

• DTA Universal (Digital Truck Assistant) Platform-independent, intuitive mobile field tool for drivers and field workers covering household and commercial waste collection, septic emptying, service vehicles, inspections, and order management. Runs on tablets and smartphones in offline mode and integrates with core systems. Used by Norwegian municipalities, IKS companies, and private waste operators.
• Boomi Integration Platform Dell Boomi iPaaS platform resold and implemented by Fieldata as the certified Boomi partner in Norway. Connects customer core systems (ISY ProAktiv, KOMTEK, Hogia, Visma, Salesforce), enables data warehouse construction on Azure SQL, supports API management, IoT integration, and automated workflows.
• IntelliCont System Administration and monitoring system for smart/IoT-enabled waste containers. Provides unified view of access control, fill levels, temperature, weight data, and anomaly registration across multiple sensor solutions, with interactive map portals and predicted collection scheduling. Targeted at municipalities and waste operators using IoT containers.
• Tømmekalender Universal collection calendar solution for waste collection subscribers. Provides address search, push/SMS/email collection reminders, online calendar viewing, and PDF download of collection schedules.
• GVS Online Platform-independent universal solution for recycling stations (gjenvinningsstasjoner), providing a unified system across all stations with a simple user interface and integration with ISY ProAktiv.
• Transport Manager Transport dashboard and portal for fleet managers and dispatch offices providing live vehicle position tracking, report generation, and integration of multiple data sources across field operations. Used by waste operators and logistics customers such as Supergross.
• Min Side Customer self-service portal for household, leisure, and septic subscribers. Enables waste container management, service requests, exemption/extension applications, emptying history, nearest return points, and 24/7 access without a dedicated app. Uses ID-porten/BankID for secure citizen login.
• Vår Side Back-office customer service tool that automates and standardizes customer inquiry handling regardless of channel (email, post, phone, Min Side). Streamlines case creation and reduces manual steps from dozens to 3–4 fields for customer service representatives. Built on the Boomi integration platform.
• Kameraportal Camera portal providing insights based on vehicles visiting recycling stations, including visitor origin (private vs commercial), visit frequency, waste volumes, access control data, sensor data, tracking data, and operator alerts. Standardizes supplier reception and enables data-driven waste management decisions.
• Business Intelligence Data aggregation and visualization services using Power BI on a consolidated Azure SQL data warehouse. Produces interactive reports on quantity registrations, operational reports, KPI monthly reports, and custom dashboards for waste management decision support.
• Konsulenter (Consulting Services) Consulting services combining waste-sector domain expertise with technical competencies including Boomi integration platform, Power BI, SQL databases, Appfarm platform, traditional software development, and predictive analytics. Includes public procurement contract delivery such as ReIT.

Quantifiable outcome

• ReMidt IKS: Manual operations automated via Vår Side, reducing processing to 3–4 fields vs. dozens of manual steps per case
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AppfarmcoreTechnology or Integration · 1 October 2022Fieldata is an Appfarm partner for NoCode App Platform since October 2022. Appfarm complements Boomi by enabling rapid application development, reportedly reducing time from idea to delivery by up to 70%. Fieldata can now deliver full-scale solutions combining Boomi integration and Appfarm application platforms.
• Dell BoomicoreTechnology or Integration · 1 December 2018Fieldata signed a partner agreement with Dell Boomi in December 2018. This is a strategic and core partnership — Fieldata is a certified Boomi reseller and implementation partner, using Boomi's iPaaS platform as the integration foundation for all customer solutions. Boomi is the core technology layer enabling Fieldata's integration, data warehouse, and automation offerings. Fieldata works closely with Boomi's Norway sales manager Jon Mohaugen.
• Namdal Ressurs AScoreStrategic or Co-development PartnerIn 2021, Namdal Ressurs AS (Norway's largest waste equipment supplier) acquired Fieldata AS from Norsk Navigasjon Holding AS. Namdal Ressurs develops sensors and waste equipment; Fieldata provides software. The companies remain two independent entities but work closely, and Fieldata's solutions form part of Namdal Ressurs's portfolio alongside waste equipment and monitoring sensors.
• Sopra SteriaminorImplementation/ SI/ Consulting PartnerSopra Steria is listed as a collaboration partner (samarbeidspartner) on Fieldata's website. Nature of collaboration appears to be consulting/implementation related.
• Crayon ConsultingminorImplementation/ SI/ Consulting PartnerCrayon Consulting is listed as a collaboration partner. Fieldata has worked with Crayon on joint customer projects (e.g., Stavanger Kommune web form project).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Visma: Large Nordic ERP and business software provider whose systems Fieldata integrates with (e.g., for ReTrans Midt data warehouse). A broad incumbent that could bundle waste management functionality into its municipal ERP suite, posing a competitive threat if it chooses to expand down-stack.
• AMCS Group: Global enterprise software platform for the waste, recycling, and resource management industry. Much larger incumbent with broader product portfolio spanning ERP, route optimization, and citizen portals — directly comparable to Fieldata's waste management software suite but at enterprise scale across multiple geographies.
• TietoEvry: Major Nordic IT services and software provider serving public sector and utilities. Broad incumbent comparable to Fieldata's municipal IT services offering but with significantly larger scale and broader portfolio across Nordic governments.

Direct peers

• Routeware: Provider of routing, GPS tracking, and in-cab software for the waste and recycling industry. Direct functional peer to Fieldata's DTA Universal and Transport Manager products, serving the same fleet/field service use case in waste collection.
• Norkart: Norwegian provider of KOMTEK, a core waste management field system used by municipalities including FIAS. Direct competitor whose systems Fieldata integrates with via Boomi. Highly comparable vertical focus and customer base in Norwegian waste IT.
• ISY (ProAktiv): Norwegian provider of ISY ProAktiv, a core waste management ERP/field system used by Stavanger Kommune, GLØR IKS and others. Direct competitor at the core system layer that Fieldata's DTA and Boomi integrate with. Same vertical and customer base.
• Hogia: Swedish-Norwegian software firm providing UniCon, a business system used in commercial waste collection. Fieldata integrates with Hogia systems for customers like FIAS and ReTrans Midt. Comparable because both serve Norwegian municipal waste operators with overlapping software portfolios.

Others

• Appfarm: Norwegian NoCode application platform partner of Fieldata. Adjacent enabling technology vendor rather than a competitor — Fieldata uses Appfarm to rapidly build customer-facing applications that complement its Boomi-based integrations.
• REEN Elektronikk: Norwegian electronics/sensor systems provider for waste management. Listed as a Fieldata collaboration partner and integrator. Adjacent technology provider rather than direct competitor — its sensor hardware feeds into Fieldata's IntelliCont and Boomi integration layer.

Regional players

• Envidan: Danish-based provider of software and services for water, wastewater, and waste utilities, serving Nordic municipal utilities. Comparable vertical (environmental/municipal services IT) and similar customer profile, though primarily operating in Denmark/Sweden rather than Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FieldataAS
• LinkedInlinkedin.com/company/fieldata-iot

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fieldata As