Gronn
Gronn is a Netherlands-based manufacturer of modular steel-based green wall systems, mobile plant walls, and integrated lighting-plant products serving B2B customers across offices, healthcare, hospitality, government, and retail sectors through a partner channel network.
- Company typePrivate
- Founded2018
- HeadquartersUden, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gronn does
Gronn (GRØNN) is a Netherlands-based designer and manufacturer of modular green wall systems, mobile plant walls, planters, and integrated lighting-plant hybrids for interior and exterior commercial environments. The company produces a proprietary portfolio — including FURU vertical green walls, FLØR plant-and-lighting room dividers, BABYLON hanging gardens, MOSK moss walls, and OSLO plant lamps — built on steel and stainless steel (RVS 316) modular frames designed and fabricated in-house at its Uden, Netherlands facility. Products integrate automated irrigation and optional LED grow lighting and are positioned as fully circular systems made from recycled steel/RVS.
The business serves B2B customers across offices and corporate workspaces (primary), healthcare, hospitality, government, retail, and residential segments, with named installations at Cablespace, Udea/Ekoplaza, Bakkerij Bacu, ZTAHL, Herlings Electro Techniek, Van Osch, and Ideeënfabriek/Babylon. Revenue is generated through a mix of hardware sales, design/engineering/construction support services, partner-delivered maintenance contracts, and operational lease arrangements. Go-to-market is channel-mediated via a 20+ partner network of interior landscapers, exterior landscapers, architects, and project furnishers across the Netherlands, with direct field-sales engagement for custom exterior projects. The company maintains an NL Greenlabel partnership that anchors its sustainability positioning.
Gronn firmographics
Firmographics- Name
- Gronn
- Legal name
- GRØNN
- Website
- https://gronn.eu
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gronn is a Netherlands-based manufacturer of modular steel-based green wall systems, mobile plant walls, and integrated lighting-plant products serving B2B customers across offices, healthcare, hospitality, government, and retail sectors through a partner channel network.
- Ownership category
- akta.pro rank
Gronn industry classification
Industry- Product category
- Green Infrastructure / Interior Landscaping Products
- NAICS
- Household and Institutional Furniture Manufacturing (33712)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Greenhouse Structures & Construction (Frames, Glazing, Benches) (AFAAAHAA)
Keywords
Where Gronn is headquartered
LocationHeadquarters
- HQ city
- Uden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Gronn business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Green wall system product sales: GRØNN designs and manufactures proprietary green wall systems, mobile green walls, plant containers, and hanging gardens. Products include FURU, FLØR, BABYLON, GRASS, MYNTHE, OSLO, SØYLE, HAGE, BRYGGEN, MOSK, BOSK, BASKET, and EPLE. Products are sold as physical goods with custom sizing and finishing options. Design and production are handled in-house.
- Design, engineering and construction support services: GRØNN provides design support, engineering, and construction support as part of its green solutions offering. They assist with maakbaarheid (fabricability) and collaborate with partners on design and execution for custom projects.
- Maintenance contracts: Customers are encouraged to enter maintenance contracts with GRØNN's selected partners upon purchase to ensure green walls remain perpetually healthy and vibrant, providing recurring service revenue through the partner network.
- Operational lease agreements: GRØNN offers operational lease arrangements for their systems. The general terms section describes lease obligations including proper management of provided goods and return conditions at end of lease period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing — no standard tiers disclosed |
| Subscription | Multi-year contract | Operational lease arrangement available |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Gronn product offering
Product offeringCore offering
Gronn designs and manufactures proprietary green wall systems, mobile green walls, room dividers, hanging gardens, vertical green pillars, moss walls, and integrated lighting-and-plant products (FURU, FLØR, BABYLON, GRASS, MYNTHE, OSLO, SØYLE, HAGE, BRYGGEN, MOSK, and others). All systems are built in-house at the company's factory in Uden, Netherlands, using steel and RVS (stainless steel) modular frames with integrated automated irrigation and LED grow lighting options, and are sold through a partner network of interior and exterior landscapers, architects, project furnishers, and green specialists primarily in the Dutch market.
Product overview
GRØNN is a Dutch green solutions company (Nature's Answer) offering a diverse portfolio of living green wall systems, plant-based products, and green furniture designed for indoor and outdoor commercial environments. The product lineup centers on metal-and-plant systems — including FURU (vertical green walls), FLØR (plant and lighting room dividers), BABYLON (hanging gardens), GRASS (desk-level green partitions), MYNTHE (standing/hanging green dividers), OSLO (plant lamp), SØYLE (vertical green pillars), HAGE (mobile green hedges), BRYGGEN (hanging lamps with plants), and MOSK (maintenance-free moss walls) — all manufactured in-house in Uden, the Netherlands, using durable steel and stainless-steel bases made from recycled materials. Products range from wall-mounted and free-standing planters to mobile dividers and integrated lighting solutions, serving offices, healthcare, hospitality, retail, and government sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- FURU
Quantifiable outcome
- GRØNN contributed to Udea's BREEAM sustainability certification through its green installations
- +4 more outcomes
Companies that use Gronn
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles6 records
Gronn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gronn partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, minor and core.
- NL GreenlabelflagshipNL Greenlabel promotes a measurable sustainable society through green and sustainable living, working, and residential environments. GRØNN became an official partner from 1 April 2020, aligning its circular, steel-based green products with NL Greenlabel's sustainability standards and gaining third-party environmental credibility. NL Greenlabel was founded in 2011 by garden designer Nico Wissing and TV presenter Lodewijk Hoekstra.
- Brouwers GroenaannemersminorExterior landscaper (hoveniers) partner for installing GRØNN exterior green wall systems and outdoor planting.
- Farwick GroenspecialistenminorGreen specialist partner for exterior GRØNN installations.
- Van den Bosch TuincentrumminorGarden centre partner for exterior landscaping with GRØNN systems.
- Ten BrinkecoreInterior landscaper partner offering design, installation, and maintenance of GRØNN interior green wall systems.
- Van der Vleuten InterieurbeplantingcoreInterior planting specialist partner for GRØNN installations. Notable collaboration on the Babylon/Ideeënfabriek project.
- De KlerkcoreInterior landscaper and florist partner. Notable collaboration on the Waalre FURU project with an architect.
- BotanicominorInterior planting specialist partner for GRØNN interior green solutions.
- Hoogendoorn ProjectbeplantingminorProject planting specialist for larger-scale interior GRØNN installations.
- Bloei InterieurbeplantingminorInterior planting partner for GRØNN green wall and plant solutions.
- Donker InterieurminorInterior design and planting partner within the Donker Group for GRØNN solutions.
- Bruinsma NatuurlijkminorNatural/sustainable interior planting specialist partner.
- AmbiuscoreLarge interior planting and living green solutions provider. Ambius is part of a major plantscape group offering GRØNN products as part of their service offering.
- Two WorkminorProject furnisher specialising in workspace design, integrating GRØNN green wall systems into office fit-out projects.
- Swink DesignminorDesign-focused project furnisher integrating GRØNN green solutions into interior design projects.
- Van Leiden InterieurminorInterior design and furnishing partner for GRØNN products.
- ZTAHLcoreProject furnisher and manufacturer with a close relationship to GRØNN (co-founded by Bart van Dijk). ZTAHL collaborated on the FLØR product design and serves as an installation partner. Their exterior building facade features the BOSK green wall system.
- Dijkos ProjectscoreProject furnisher and installation specialist co-founded by Bart van Dijk (GRØNN co-founder). Dijkos collaborated on the OSLO plant lamp concept and handles project installations.
- IninterieursminorInspiring business interior design partner for GRØNN product integration.
- SchonenbergminorExterior planting specialist partner. Handled advisory and planting for GRØNN's custom exterior project (double-sided green wall in a residential lamelsysteem).
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Gronn competitors and assessment
Company assessmentDirect peers
- Biotecture: Biotecture is a UK-based designer and installer of living wall systems for commercial, public, and residential buildings. It competes directly with Gronn in the European green-wall space with comparable modular systems and a similar channel-mediated installation model.
- Ambius: Ambius is a large global interior plantscaping and living-green solutions provider, and a current Gronn distribution partner. It competes with Gronn in the design, installation, and maintenance of interior green walls for offices, healthcare, and hospitality, but at much larger scale and through a direct service model.
- Mobilane: Mobilane is a Netherlands-headquartered manufacturer of living green wall and façade systems using modular plant cassettes. It competes directly with Gronn in the European green-wall segment, offering comparable automated irrigation products to architects and building developers.
- Sagegreenlife: Sagegreenlife is a North American manufacturer of modular living wall systems for commercial interiors and exteriors. It directly competes with Gronn in product category (modular plant wall systems) and target customers (architects, commercial developers, interior designers) but operates primarily in the US/Canadian market.
- LiveWall: LiveWall designs and manufactures indoor and outdoor living wall systems with integrated irrigation, targeting commercial buildings, education, and healthcare facilities. It directly competes with Gronn's FURU and BOSK product lines on modular plant-wall infrastructure and project delivery.
- Sempergreen: Sempergreen is a Dutch-based manufacturer of green walls, sedum mats, and living building systems serving European commercial and residential projects. It is a direct competitor to Gronn in the green-wall category, with comparable target customers (architects, developers, contractors) and overlapping product positioning around sustainable building greening.
Broad incumbents
- Steelcase: Steelcase is a global office furniture and workspace solutions incumbent with a broad portfolio of partitions, dividers, and wellbeing-focused workplace products. Its modular partition systems compete broadly with Gronn's FLØR, GRASS, and MYNTHE green-divider products in office fit-outs.
- Haworth: Haworth is a global office furniture and architectural interiors manufacturer offering partitions, workspace solutions, and accessories. It serves overlapping enterprise customers (corporate offices, healthcare, education) where Gronn's room dividers and green partitions are specified.
Others
- NL Greenlabel: NL Greenlabel is a Dutch sustainability certification and partner network for green living, working, and residential environments. It is not a competitor but an ecosystem enabler that validates Gronn's circular products and connects the company to the broader Dutch sustainable-building community.
Emerging players
- Bright Green Technology: Bright Green Technology is a UK specialist in horticultural LED lighting and integrated plant wall systems. It overlaps with Gronn in the integrated-LED-grow-lighting aspect of products like OSLO and BRYGGEN, and serves a comparable sustainability-conscious commercial customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Gronn social profiles
Digital presenceGronn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gronn leadership team
Management profileNumber of profiles
Profiles3 records
Gronn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gronn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gronn
What does Gronn do?
Gronn designs and manufactures proprietary green wall systems, mobile green walls, room dividers, hanging gardens, vertical green pillars, moss walls, and integrated lighting-and-plant products (FURU, FLØR, BABYLON, GRASS, MYNTHE, OSLO, SØYLE, HAGE, BRYGGEN, MOSK, and others). All systems are built in-house at the company's factory in Uden, Netherlands, using steel and RVS (stainless steel) modular frames with integrated automated irrigation and LED grow lighting options, and are sold through a partner network of interior and exterior landscapers, architects, project furnishers, and green specialists primarily in the Dutch market.
Is Gronn a public or private company?
Gronn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gronn founded?
Gronn was founded in 2018. It employs 1 to 10 people.
Where is Gronn based?
Gronn is headquartered in Uden, Netherlands, in the Europe region.
How does Gronn make money?
Four revenue lines are on record. Green wall system product sales are the primary driver. The others are design, engineering and construction support services, maintenance contracts and operational lease agreements.
Who are Gronn's main competitors?
Direct peers on record are Biotecture, Ambius, Mobilane, Sagegreenlife, LiveWall and Sempergreen. Broad incumbents are Steelcase and Haworth. NL Greenlabel is listed as an others. Bright Green Technology is listed as an emerging player.
Does Gronn have an API?
No public API is recorded for Gronn.
What industry is Gronn in?
Gronn's product category is Green Infrastructure / Interior Landscaping Products. Its primary akta.pro industry code is AFAAAHAA, Greenhouse Structures & Construction (Frames, Glazing, Benches). Its NAICS code is 33712 and its SIC code is 3442.