Fachwerk 5

What Fachwerk 5 does

FACHWERK 5 is a privately held communications design studio (Studio für Kommunikationsdesign) operating as a sole proprietorship under owner Oliver Schneider (Inhaber), headquartered in Künzell-Keulos in the Fulda region of Hesse, Germany. The firm has been operating since 1981 and employs between 11 and 50 people, serving primarily small and mid-market B2B clients with a horizontally structured portfolio of services: corporate design, WordPress-based website design and development, social media management and content marketing across LinkedIn, Instagram, Facebook, TikTok, and Pinterest, Google Ads management, Addressable TV advertising, print design and trade-show materials, photography, film, and motion design, employer branding, integrated campaigns, and sustainability/ESG reporting combining print and digital formats. The studio differentiates through integrated cross-channel execution, interactive workshops using methods such as Lego Serious Play, and a regional Fulda presence paired with modern digital and TV media capabilities.

The studio's underlying technology stack is industry-standard rather than proprietary: WordPress for website builds with SEO and mobile-first execution, Adobe InDesign for professional print, and Brevo (Sendinblue) for email newsletter distribution. Subcontractor relationships with achteins (web/textile design) and photoplusgraphic (photography) extend delivery capacity. No mobile app, public API, SDK, or AI/ML capability is disclosed; the AI footprint is limited to educational content advising clients on regulatory topics such as Germany's KI-Kennzeichnungspflicht.

FACHWERK 5 operates a project-based professional services revenue model with three primary streams: communications design services (corporate design, web, social, campaigns, photography, video), workshop facilitation (branding, recruiting, campaigns, corporate purpose, delivered at the agency or on-site), and ongoing Google Ads management. Pricing is predominantly quote-based; the only publicly disclosed fixed-price product is the Communication Check entry package at €450-950, and Addressable TV campaigns start at €1,000. Customer acquisition is sales-led, primarily via direct consulting conversations, website inquiry forms, organic blog content, and participation in regional events (Fuldaer Marketingtag, Green Food Cluster Regionalforum). Named clients span SMBs and micro-businesses across diverse industries including Bambolino Fulda, Vitaris, Hofmann Personal, Wolf Metallbau, FCN Unternehmensgruppe, KROPP, Kleinmetall, SchmittPV, and others, concentrated in the Fulda/Hesse region with occasional engagements further afield (e.g., Interior Architects Munich).

Name

Fachwerk 5

Legal name

FACHWERK 5 – Studio für Kommunikationsdesign

Website

https://fachwerk5.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

FACHWERK 5 is a privately held communications design studio in Künzell-Keulos, Germany, providing branding, WordPress web design, social media management, Google Ads, Addressable TV, print, photography, and sustainability reporting to small and mid-market B2B clients, primarily in the Fulda region of Hesse.

Ownership category

akta.pro rank

Product category

Communication Design Services

NAICS

Graphic Design Services (541430), Advertising Agencies (541810)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industry

Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL)

Keywords

• Brand identity design
• Web design services
• Social media management
• Content marketing services
• Workshop facilitation

Headquarters

HQ city

Künzell

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communications Design Services: Project-based professional services including corporate design, website design, social media management, content marketing, campaign creation, photography, video, and motion design. Revenue is generated through project fees, retainers, and workshop engagements.
2. Workshop Facilitation: Interactive workshops on branding, recruiting, campaigns, and corporate purpose delivered at the agency or client premises, priced individually based on scope.
3. Google Ads Management: Ongoing management of Google Ads campaigns for clients with personalized support and continuous optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FACHWERK 5 is a communications design studio that develops corporate identities, designs and builds WordPress websites, produces print and digital campaigns, manages social media and content marketing across LinkedIn, TikTok, Instagram and Facebook, runs Google Ads and Addressable TV campaigns, creates sustainability reports in print and digital formats, and facilitates strategic branding and employer branding workshops. Its services are sold primarily as project engagements and ongoing retainers to small and mid-market B2B clients in the Fulda/Hesse region of Germany.

Product overview

FACHWERK 5 is a communication design studio (Studio für Kommunikationsdesign) based in Fulda, Germany, offering a broad portfolio of marketing and design services rather than a unified software product. The core offerings span Corporate Design (brand identity and visual identity), Webdesign & WordPress-Websites (custom website design with SEO and mobile-first approach), Content Marketing & Social Media Management (including the Kommunikatons-Check analysis package), Google Ads Management, Addressable TV Advertising, Workshops (using Lego Serious Play methods), Fotografie/Film/Motiondesign, Printdesign & Messegestaltung, Employer Branding, Beratung & Strategie, Kampagnen (digital & analog), and Nachhaltigkeitsberichte (sustainability reporting combining print and digital). The studio operates primarily as a B2B service provider, serving clients across diverse industries in the Fulda region and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design Development and redesign of corporate identity systems including logos, visual identity, brand guidelines, and consistent brand presentation across all media touchpoints for B2B clients.
• Webdesign & WordPress-Websites Custom website design and development using WordPress and other CMS platforms, with a mobile-first approach, UX analysis, SEO optimization, and responsive implementation for SMB and mid-market clients.
• Content Marketing & Social Media Management Strategic content creation and social media management services including content strategy development, blog and website copywriting, SEO writing, and management of LinkedIn, TikTok, Instagram, Facebook, and Pinterest channels for B2B clients.
• Google Ads Management Planning, creation, and ongoing management of Google Ads campaigns including keyword research, audience targeting, ad creation, campaign structuring, and performance optimization for small to large businesses.
• Addressable TV Advertising Targeted television advertising via Smart TVs starting from a €1,000 campaign budget, enabling geographic, demographic, and interest-based targeting with detailed reporting.
• Workshops Interactive workshops using methods including Lego Serious Play for branding, employer branding, recruiting, campaign development, storytelling, and corporate goal-setting, delivered at the agency or on-site at client premises.
• Beratung & Strategie Strategic consulting and advisory services for communication planning, positioning, and holistic communication strategy development for B2B clients.
• Kampagnen digital & analog Integrated campaign development and execution across both digital and analog channels, combining online advertising, TV, and traditional media.
• Printdesign & Messegestaltung Print design services including trade show booth design and materials, along with high-quality print collateral aligned with corporate identity.
• Fotografie, Film & Motiondesign Photography, video production, and motion graphics design for brand storytelling and digital marketing content.
• Employer Branding Employer branding services to help companies attract and retain talent, including recruitment campaigns and internal culture communication.
• Nachhaltigkeitsberichte (Sustainability Reports) Design and production of sustainability reports combining print and digital formats, including ESG content structuring, interactive HTML elements, and high-quality print production.
• Kommunikations-Check Entry-level analysis package evaluating online presence, website content, social media channels, and positioning, delivering actionable recommendations for improved visibility and communication strategy. Price range: €450-950.

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Green Food ClusterminorStrategic or Co-development PartnerFACHWERK 5 accompanies the Green Food Cluster as their communications design agency, supporting the network that brings together agriculture, business, and education stakeholders for sustainable development in Hesse.

Recent moves5 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based creative agency focused on brand identity, corporate design, and integrated communications for German and international clients. Comparable scope and approach to FACHWERK 5's full-service communications design.
• Scholz & Volkmer: Wiesbaden-based German brand and digital agency offering brand strategy, corporate design, web, and integrated campaign work for B2B clients. Closely comparable in service scope and German SMB/mid-market orientation to FACHWERK 5, though typically larger project scale.
• ressourcenmangel: Berlin-based design and communications studio covering brand identity, editorial design, web, and content marketing for sustainable and purpose-driven clients. Comparable to FACHWERK 5's integrated communications design model with a stronger sustainability/ESG tilt.
• KMS Team: Munich-based brand consultancy specializing in corporate design, brand strategy, and employer branding for German Mittelstand and enterprise clients. Highly comparable service mix to FACHWERK 5, especially on the employer branding dimension.
• loved GmbH: Hamburg-based brand strategy and design agency delivering brand identity, corporate communications, and digital experiences. Similar service offering to FACHWERK 5 with comparable team size and B2B client orientation.
• Kolle Rebbe: Hamburg creative agency delivering brand communications, campaigns, and integrated creative work for B2B and consumer clients. Overlaps with FACHWERK 5 on corporate design and integrated campaign execution.

Broad incumbents

• HEIMAT: Berlin-based creative agency (part of TBWA) with integrated brand, digital, and media offerings for major German brands. Operates in the same communications space as FACHWERK 5 but at significantly larger scale and with national/international clients.
• Serviceplan Group: Europe's largest owner-managed agency group headquartered in Munich, offering brand, digital, media, and integrated communications across multiple specialist houses. A dominant incumbent in the same communications design market FACHWERK 5 operates in, but at vastly larger scale and with national/international clients.
• Jung von Matt: One of Germany's leading independent creative agency groups, with offices across Germany and internationally, delivering brand, digital, and integrated communications for global brands. Represents the upper-bound incumbent in the same broad communications/design category as FACHWERK 5.
• thjnk: Hamburg creative agency delivering brand strategy, campaigns, and integrated communications for enterprise clients. Same broader German creative agency category as FACHWERK 5 but materially larger and serving more national-tier accounts.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fachwerk-5

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fachwerk 5