Chell Web & Design

What Chell Web & Design does

Chell Web & Design is a Hampshire, UK-based bespoke web design and digital services studio founded in 2018 by Sasha Mitchell and operating as a fully female-led creative team of five. The studio delivers website design and build, graphic design, search engine optimisation, and ongoing digital support services, primarily to small and medium-sized businesses in Hampshire and the wider South East of England, with a working waitlist indicating demand currently exceeds capacity.

The technical stack is built around mainstream content management and e-commerce platforms: WordPress using the Avada theme, WooCommerce for commerce functionality, and GeoDirectory for directory-style listings, with recent expansion to Shopify and Squarespace for multi-platform e-commerce delivery. Work is delivered as bespoke project builds rather than template products, supported by graphic design and SEO services, with recurring digital support contracts providing a managed-services tail beyond initial launch.

The business model is project-based bespoke services plus ongoing retainers, sold direct to SMB clients with a small number of larger accounts (e.g. automotive and recruitment sectors). The studio is bootstrapped with no external funding, operating at full capacity by choice to protect margins and quality. Awards accumulation through 2024–2025 (Technology Business of the Year 2024, Web Design & Development Business of the Year 2025, founder Young Businesswoman of the Year 2025) and Good Business Charter accreditation function as the primary go-to-market differentiators in a fragmented regional market.

Name

Chell Web & Design

Legal name

Chell Web & Design

Website

https://chellwebdesign.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Chell Web & Design is a Hampshire-based bespoke web design, graphic design, SEO and digital support studio serving small and medium-sized businesses across the UK, operating as a female-led team of five on WordPress, WooCommerce, Shopify and Squarespace builds.

Ownership category

akta.pro rank

Headquarters

HQ city

Andover

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Design & Development Services: Bespoke website design and development services including WordPress, eCommerce, and custom builds. Revenue generated through project-based fees for website creation.
2. Graphic Design Services: Brand identity, logo design, marketing materials, visual assets, and print materials. Project-based professional services revenue.
3. Ongoing Support Services: Hosting, security, maintenance, SEO, email marketing, content management, and website management services. Monthly recurring revenue through maintenance packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Chell Web & Design is a Hampshire-based creative agency that sells bespoke website design and graphic design services to UK small and growing businesses. Its core offering covers full website design and build (WordPress, WooCommerce, Squarespace, Shopify), wireframing, hosting/security/maintenance, brand identity, logo design, brand strategy, marketing materials, asset creation, and print design. The agency supplements project work with recurring monthly services such as SEO, email marketing, content management, and website maintenance.

Product overview

Chell Web & Design is a bespoke business websites and graphics design agency offering integrated design services. Their core offerings consist of Website Design (encompassing bespoke web design, WordPress web design, eCommerce web design, wireframe design, and hosting/security/maintenance) and Graphic Design (including brand identity, logo design, brand strategy, marketing materials, asset creation, and print materials). These are supplemented by Website Extras including SEO, email marketing, content management, website maintenance, copywriting, and new features/plugin implementation. The agency primarily builds on WordPress using the Avada theme, and also works with WooCommerce, Squarespace, and Shopify for eCommerce solutions. Founded in 2018 and based in Hampshire, UK, the company is a fully female-led creative studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Bespoke website design and development for small and growing businesses, including WordPress and WooCommerce builds, Squarespace and Shopify eCommerce sites, wireframing, hosting, security, maintenance, and plugin implementation. Each project is unique to client requirements and can range from small to large-scale builds.
• Graphic Design Graphic design services spanning brand identity, logo design, brand research and strategy, marketing materials, visual asset creation, and print-ready design. The offering is backed by over 10 years of graphic design research and experience and provides a complete digital and print design solution for SMBs.
• Website Extras (SEO, Email Marketing, Content Management, Copywriting) A bundled set of digital support services for SMB clients, encompassing Search Engine Optimisation (keyword optimisation, landing page creation, ongoing SEO), email marketing setup and campaigns, website content management, and professional copywriting for websites and marketing materials. Designed as a recurring or supplementary engagement alongside website design work.
• Hosting, Security and Maintenance Managed website hosting, security and ongoing maintenance service for clients built on WordPress/WooCommerce, Squarespace, or Shopify, providing SSL, security monitoring, updates, and technical upkeep as a monthly recurring package.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• WordPresscoreTechnology or IntegrationCore website development platform used for building client websites. Primary CMS and development framework with Avada theme and WooCommerce integration.
• CalendlycoreTechnology or IntegrationScheduling platform used for booking discovery calls and consultations. Primary customer acquisition touchpoint integrated into website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Webflow: SaaS website building platform enabling SMBs to build sites without an agency. A broad incumbent that competes with Chell's WordPress-based bespoke service by offering a self-serve alternative.
• Pentagram: Global, partner-led design consultancy covering branding, digital, editorial, and environmental design. Represents the larger end of bespoke design services Chell competes with for premium UK brand projects.
• Squarespace: Template-driven website building platform popular with SMBs, creators, and small businesses. Competes at the low end of the market Chell serves with bespoke design.
• Wix.com: Mass-market website builder platform targeting SMBs with DIY site creation and templates. Competes indirectly by reducing demand for bespoke design agencies like Chell.

Direct peers

• Bold & Noble: Independent UK design studio focused on brand identity, print, and digital projects for small businesses. Closely mirrors Chell's bespoke SMB-focused design service.
• Mr. B & Friends: Independent UK creative agency offering branding, digital, and content. Comparable small-studio model serving UK SMB clients with bespoke creative services.
• Cyber-Duck: UK digital agency delivering web design, UX, and development for mid-market clients. Similar service mix to Chell's WordPress-based bespoke web design plus SEO offering.
• Toast Design: Boutique UK design agency providing branding, print, and digital design. Comparable as a small UK studio competing for similar SMB creative budgets.
• Robot Food: UK-based independent creative agency offering branding, packaging, and digital design for consumer-facing brands. Directly comparable to Chell as a small, award-leaning UK studio serving SMB and growth-stage clients with bespoke design.
• Studio Output: Independent UK branding and design studio working across brand identity, digital, and motion. Comparable in scale and bespoke approach to Chell's brand identity and website design offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chellwebdesign
• Instagraminstagram.com/chellwebdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chell Web & Design