Atmind Group

What Atmind Group does

Atmind Group is a privately-held Thai hospitality company that operates and manages a portfolio of seven hotel and serviced-residence properties across Pattaya and Bangkok, Thailand. Founded in 2012 and headquartered at 8 Soi Sukhumvit 85 in Bangkok, the group targets both leisure and business travelers with a mid-market value proposition that pairs affordable pricing with full-scale in-room amenities, including Simmons mattresses, kitchenettes, smart TVs, and property-wide facilities such as swimming pools, fitness centers, saunas, and Mind Bistro on-site dining.

The portfolio is organized into two broad product lines. The serviced-residence collection (Arbour, Altera with 189 units, Arden with 141 units, Aster with 110 rooms, and The Grass Serviced Suites) provides apartment-style accommodations oriented toward extended-stay guests and corporate housing clients. The Amber Collection (Hotel Amber Pattaya with 220 rooms and Hotel Amber Sukhumvit 85 with 142 rooms) targets short-stay leisure and business travelers in Pattaya's entertainment district and along Bangkok's BTS Sukhumvit corridor near BITEC convention center. Combined, the properties deliver approximately 800+ keys across two of Thailand's primary tourism and business markets.

Atmind Group runs a direct-to-consumer distribution model anchored on its centralized Booking2Hotels reservation platform, supplemented by third-party online travel agencies and a corporate sales team handling group bookings and extended-stay contracts. Revenue is generated primarily through nightly room bookings, food and beverage operations at Mind Bistro outlets, and longer-term serviced-suite rentals under a corporate housing product. Payment options span PayPal, 2C2P, Alipay, and WeChat Pay to serve international and regional guest segments, and guest acquisition is supported by hospitality marketing platforms (Revinate, Sojern, Syndacast) alongside organic and paid social channels. The company holds SHA certification from the Tourism Authority of Thailand and self-attests GDPR compliance. Ownership is founder/privately held with no disclosed institutional investors, funding rounds, or public listing.

Name

Atmind Group

Legal name

At Mind Group of Hotels and Residences

Website

https://atmindgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Atmind Group is a privately-held Thai hospitality company operating seven hotel and serviced-residence properties across Pattaya and Bangkok, serving leisure and business travelers with mid-market, value-oriented accommodations and corporate housing solutions.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Value Inn / No-Frills Hotels (THAGABAL)

Keywords

• Hotel operations
• Serviced apartments
• Corporate housing
• Hospitality services
• Hotel management

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from room bookings across 7 properties in Pattaya and Bangkok. Offers both short-term hotel stays and longer-term serviced suite accommodations. Revenue derived from nightly rates with seasonal and promotional pricing.
2. Food and Beverage: On-site dining through Mind Bistro restaurants at multiple properties. Breakfast buffet services, poolside bars, and all-day dining venues generate food and beverage revenue.
3. Corporate Housing and Residential: Extended stay and corporate housing options at serviced suites properties, catering to longer-term guests with fully equipped kitchenettes and apartment-style accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Atmind Group operates and manages a portfolio of seven hotel and serviced residence properties across Pattaya and Bangkok, Thailand, offering short-term hotel stays, apartment-style serviced suites, and longer-term corporate housing. The group also runs the Mind Bistro on-site dining concept at multiple properties and operates a centralized online reservation engine (Booking2Hotels) for direct booking.

Product overview

Atmind Group operates a portfolio of seven hotel and residence properties across Thailand, primarily in Pattaya with one property in Bangkok. The portfolio includes two branded lines: the premium Amber Collection (Hotel Amber Pattaya and Hotel Amber Sukhumvit 85) featuring modern amenities, swimming pools, fitness centers, and on-site dining (Mind Bistro), and a collection of serviced residences (Arbour, Altera, Arden, Aster, and The Grass) offering apartment-style accommodations with kitchenettes for extended stays. All properties share common amenities including free WiFi, air-conditioning, and smart TVs, with the group emphasizing affordable pricing combined with full-scale in-room amenities and family-style service. The company also offers corporate housing solutions and maintains a centralized online booking platform.

Differentiator

Problem solved

Functional benefit

Brands

• Arbour Hotel and Residence: Hotel and residence accommodation located on the edge of vibrant Pattaya City, near the beach and entertainment centers.
• Altera Hotel and Residence
• Arden Hotel and Residence
• Aster Hotel and Residence
• Hotel Amber Pattaya
• The Grass Serviced Suites
• Hotel Amber Sukhumvit 85

Products and services

• Arbour Hotel and Residence Hotel and residence property located on the edge of vibrant Pattaya City, minutes from the beach and entertainment centers, with easy access from regional expressways and 90 minutes from Suvarnabhumi International Airport.
• Altera Hotel and Residence Upscale 189-unit residence-style accommodation in Central Pattaya offering Grand Suite (1-BR) and Family Two Bedroom Suite (2-BR) for both long-term and short-term stays.
• Arden Hotel and Residence Modern and upscale 141-unit accommodation in central Pattaya, fully equipped with kitchenette, washing machine, microwave, induction stove, dining table, smart TV, and Simmons mattress for short and extended stays.
• Aster Hotel and Residence Private, cozy, intimate 110-room small-scale residence hotel in Central Pattaya with all rooms equipped with kitchenette, microwave, induction stove, dining table, and eco-Showerlet; suitable for commute-friendly access in various directions.
• Hotel Amber Pattaya Modern 220-room hotel on Pattaya Sai 3 Road in the heart of Pattaya's prime holiday and nightlife district near Walking Street and Central Festival Pattaya Beach, featuring Simmons mattresses, swimming pool, fitness center, Mind Bistro restaurant, sauna, massage & spa, poolside bar, and business station.
• The Grass Serviced Suites All-suite hotel in South Pattaya with unique room layouts featuring One Grass (1-BR) and Two Grass (2-BR) Suite rooms with living room, mini pantry area, and microwave, connected directly with main Pattaya highway.
• Hotel Amber Sukhumvit 85 3-star 142-room hotel on Sukhumvit Road Soi 85 in Bangkok with timeless and stylish design, located 5 minutes from BTS SkyTrain (On Nut Station) and connecting to BITEC, shopping districts, and Suvarnabhumi Airport.
• Corporate Housing Long-term corporate housing solutions offered by Atmind Group for extended business stays and corporate relocation clients, leveraging serviced suite properties with kitchenettes and apartment-style accommodations.
• Mind Bistro Restaurant On-site restaurant serving breakfast buffet (starting from 199 THB on weekdays, 259 THB on weekends), lunch, and dinner, with both indoor and outdoor seating; available at Hotel Amber Sukhumvit 85 and other Atmind properties.
• Online Booking System (Booking2Hotels) Centralized online reservation system (Booking2Hotels) enabling direct booking across all Atmind Group properties with real-time availability, rate comparison, and best rate guarantee for direct bookings.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Partnerships

13 partnerships are on record, tiered core, minor and supporting.

• PayPalcoreOthersPayment processing partner for secure online transactions and booking payments across all Atmind Group properties.
• 2C2PcoreOthersPayment gateway partner facilitating credit card and alternative payment methods for hotel bookings.
• AlipayminorOthersChinese payment platform integration for guests from China.
• WeChat PayminorOthersChinese mobile payment integration for guests from China.
• Google AnalyticssupportingTechnology or IntegrationWeb analytics integration for tracking website traffic, user behavior, and marketing performance.
• Google AdssupportingTechnology or IntegrationPaid search advertising platform for digital marketing campaigns and customer acquisition.
• Facebook AdssupportingGTM or Marketing PartnerSocial media advertising for targeting potential guests and promoting special offers.
• InstagramsupportingGTM or Marketing PartnerVisual social platform for property marketing and guest engagement.
• WordPress.comsupportingTechnology or IntegrationWebsite hosting platform powering Atmind Group's property websites.
• RevinatesupportingGTM or Marketing PartnerHotel marketing and guest engagement platform for reputation management and email marketing.
• SojernsupportingGTM or Marketing PartnerTravel marketing platform for digital advertising and audience targeting.
• SyndacastminorGTM or Marketing PartnerTravel marketing and video marketing platform.
• LINEsupportingGTM or Marketing PartnerPopular Thai messaging platform for direct customer communication and marketing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amari Hotels & Resorts: Thai hotel brand (subsidiary of ONYX Hospitality) operating multiple properties in Pattaya and Bangkok in the midscale-to-upper-midscale tier. Comparable in segment positioning, geographic focus, and family/corporate traveler mix.
• Cape Dara Resort Pattaya: Beachfront resort in North Pattaya operating in the upper-mid tier with full amenities and F&B outlets. Direct local competitor for leisure travelers in the same destination market as Atmind's Pattaya properties.
• Centara Hotels & Resorts: Thailand's largest domestic hotel operator with a broad mid-market to upscale portfolio across Bangkok, Pattaya, Phuket, and beyond. Most directly comparable Thai hotel chain to Atmind in terms of geographic focus and value-to-upscale positioning, but at materially greater scale.
• Holiday Inn Pattaya: IHG-operated upper-midscale property in Pattaya competing directly for leisure and family travelers in the same destination. Illustrates the international chain competitive pressure Atmind faces in its core market.
• Dusit Thani Group: Long-standing Thai hotel group with Dusit Thani and DusitD2 brands across Bangkok, Pattaya, and other Thai destinations. Comparable mid-to-upscale Thai hotel operator with overlapping guest profiles and city coverage.
• Shama Serviced Apartments: ONYX Hospitality's serviced-apartment brand with extended-stay properties across Bangkok and other Thai/Asian cities. Most directly comparable to Atmind's serviced-residence line (Arbour, Altera, Arden, Aster, The Grass) for corporate-housing demand.
• Pullman Pattaya Hotel G: Accor-operated upper-midscale resort in Pattaya's Wong Amart beach area. Comparable product tier, target segments (families, couples, business), and direct destination competition.

Broad incumbents

• Hilton Pattaya: Upscale international-brand property in Pattaya that competes for the same leisure and corporate guests at a higher price point. Represents the international chain competition affecting Atmind's upper-tier corporate and BITEC-driven demand.
• Minor International (MINT): Thai-listed hospitality conglomerate operating Anantara, Avani, Oaks, and NH Collection brands. Highly relevant incumbent owning/operating luxury and upper-upscale resorts in Pattaya and Bangkok, providing a benchmark for what scaled Thai hotel groups can achieve.

Emerging players

• Lokal Hotel (Pattaya/Bangkok): Boutique Thai hotel group operating design-led mid-scale properties in Bangkok and Pattaya. Comparable in size, Thai-focus, and value-to-upscale positioning, but with a stronger design/lifestyle brand angle that represents an emerging competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkMSpkIpSTOZ9BtxhLdZsdA
• Facebookfacebook.com/atmindgrouphotelandresidence
• Instagraminstagram.com/atmindgroup/?igshid=1m2g56xm8l5d
• Pinterestpinterest.com/atmindgroup
• LinkedInlinkedin.com/company/atmindgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atmind Group