Mojang
- Company typePrivate
- Founded2009
- HeadquartersMadrid, Spain
- Headcount—
- GTM typeB2C
- OfferingSoftware
Mojang firmographics
Firmographics- Name
- Mojang
- Legal name
- Mojang AB
- Website
- https://minecraft.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Ownership category
- akta.pro rank
Mojang industry classification
Industry- Product category
- Sandbox Video Games
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
Keywords
Where Mojang is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Mojang business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Game Sales: Direct sales of Minecraft game licenses across PC (Java & Bedrock), consoles (PlayStation, Xbox, Nintendo Switch), and mobile platforms. Revenue generated from initial game purchases and premium editions like the Deluxe Collection.
- Minecraft Marketplace: In-game marketplace for purchasing community-created content including skin packs, add-ons, texture packs, and world templates using Minecoins. Revenue split between Mojang and content creators.
- Realms Subscriptions: Monthly and annual subscription service providing access to private multiplayer servers. Players pay to maintain persistent worlds accessible to invited friends.
- Merchandise Licensing: Official merchandise including apparel, plush toys, accessories, and collectibles sold through the Minecraft Shop (minecraftshop.com) and third-party retailers. Includes collaborations with brands like Burberry and Crocs.
- Marketplace Pass: Monthly subscription providing access to new curated content from the Marketplace, offering regular updates of new skins, textures, and world templates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Minecraft Deluxe Collection for PC includes Java and Bedrock editions with additional content |
| Subscription | Monthly | Minecraft Realms for multiplayer server access |
| Transaction based/ take rate | Pay-as-you-go | Minecoins for Marketplace purchases |
| Subscription | Monthly | Marketplace Pass for curated content access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Mojang product offering
Product offeringCore offering
Mojang develops and publishes the Minecraft franchise, a sandbox survival game available across PC, console, and mobile platforms in Java and Bedrock editions. The portfolio includes spin-off titles (Minecraft Dungeons, Minecraft Dungeons II, Minecraft Legends) and Minecraft Education, supported by recurring services such as Minecraft Realms subscriptions and the Minecraft Marketplace for community-created content purchased with Minecoins. Official merchandise is sold through the Minecraft Shop and licensed to third-party retailers.
Product overview
Mojang operates a diversified gaming portfolio centered on the Minecraft franchise. The core offering is Minecraft Java & Bedrock Edition, a sandbox survival game available across multiple platforms. The portfolio includes multiple game titles: Minecraft Dungeons II (dungeon crawler action RPG sequel), Minecraft Dungeons (original action dungeon crawler), Minecraft Legends (action strategy game), and Minecraft Education (learning platform). Supporting the core games are subscription services (Minecraft Realms, Marketplace Pass), the Minecraft Marketplace for downloadable content (skin packs, add-ons, texture packs), and virtual currency (Minecoins). The company also offers server software for both Java and Bedrock editions, creator tools through the Creator Learning Portal, and extends the brand into entertainment (Minecraft Movie) and immersive experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Minecraft: The flagship sandbox survival game franchise including Java Edition, Bedrock Edition, and various spin-offs
- Minecraft Dungeons
- Minecraft Dungeons II
- Minecraft Legends
- Minecraft Education
- Minecraft Realms
- Minecraft Marketplace
- Minecoins
Products and services
- Minecraft Java & Bedrock Edition The flagship sandbox survival game offering single-player and multiplayer experiences. Players explore unique procedurally generated worlds, survive the night, and create anything they can imagine. Available as Java Edition for PC and Bedrock Edition for cross-platform play, including console and mobile.
- Minecraft Dungeons II Sequel to Minecraft Dungeons: a dungeon-crawling action RPG where players embark on an all-new adventure battling iconic mobs and collecting legendary items.
- Minecraft Dungeons Action-adventure game inspired by classic dungeon crawlers, featuring battles against iconic mobs and legendary item collection.
- Minecraft Legends Action strategy game where players lead allies to defend the Overworld against hostile forces.
- Minecraft Education Game-based learning platform for classroom learning across STEM subjects and digital citizenship, supporting educators and students in over 100 countries.
- Minecraft Realms Subscription-based personal server service enabling players to play with friends on their own private, always-online Minecraft world.
- Minecraft Marketplace Digital storefront offering skin packs, add-ons (custom blocks, items, mobs, recipes), texture packs, and world templates to customize Minecraft Bedrock Edition worlds.
- Marketplace Pass Monthly subscription providing new content every month for one low price to enhance Bedrock gameplay experience.
- Minecoins Virtual currency used to purchase content in the Minecraft Marketplace including skin packs, add-ons, and texture packs.
- Java Edition Servers Downloadable server software for running Minecraft Java Edition multiplayer servers.
- Bedrock Servers Dedicated server software for running Minecraft Bedrock Edition multiplayer servers.
- Minecraft Movie Feature film adaptation of the Minecraft franchise, available for streaming.
- Minecraft Experiences In-person immersive and interactive adventure experiences based on the Minecraft franchise.
Quantifiable outcome
- Best-selling video game in history with 300+ million copies sold
- +2 more outcomes
Companies that use Mojang
Customer profileSegments3 records
Ideal customer profiles3 records
Mojang technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mojang partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NintendocoreNintendo partnership includes exclusive Super Mario Mash-Up content for Nintendo versions of Minecraft, with visual upgrades for Nintendo Switch 2 featuring enhanced graphics through Vibrant Visuals mode. The partnership provides exclusive Mario-themed content unavailable on other platforms.
- BurberryminorCollaboration featuring Burberry-branded Minecraft wallpapers and digital collectibles as part of brand crossover content.
- CrocsminorPartnership producing Crocs-branded Minecraft footwear and accessories with exclusive in-game content promotions.
- Sanrio (Hello Kitty)minorHello Kitty and Friends collaboration featuring themed furniture add-on content for Minecraft Bedrock Edition, including free Keroppi outfit available in the Marketplace.
- Marketplace PartnerscoreCreator ecosystem of third-party developers creating and distributing content through the Minecraft Marketplace. Partners receive revenue share for skin packs, add-ons, and texture packs sold to players.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mojang competitors and assessment
Company assessmentBroad incumbents
- Electronic Arts: EA operates multiple live-service franchises with in-game marketplace purchases, subscriptions, and downloadable content, sharing Mojang's recurring revenue dynamics at larger scale.
- Zynga: Zynga operates free-to-play mobile games with in-app purchases and virtual currency monetization. Its marketplace and subscription mechanics share similarities with Minecraft's Minecoins and Marketplace Pass models.
- Riot Games: Riot Games, like Mojang, is a wholly-owned subsidiary of a major tech conglomerate (Tencent) operating live-service games with recurring monetization and content ecosystems. Comparable structure and business model.
- Activision Blizzard (Microsoft): Activision Blizzard is a Microsoft-owned gaming subsidiary operating major live-service franchises (Call of Duty, Diablo, World of Warcraft), making it a structural peer to Mojang within the same parent company's gaming portfolio.
Direct peers
- Supercell: Supercell develops live-service mobile games with strong community engagement and recurring in-app purchase revenue. Owned by Tencent, it shares the model of a focused game studio within a larger parent company, similar to Mojang within Microsoft.
- Roblox Corporation: Roblox operates a sandbox platform with massive user-generated content ecosystem and creator monetization, making it the closest analog to Minecraft's sandbox-plus-Marketplace model.
- Valve: Valve operates Steam Workshop, the largest UGC content marketplace for games, and Dota 2 / Counter-Strike with strong recurring revenue. Its community marketplace and creator monetization model is comparable to Mojang's Minecraft Marketplace.
- Epic Games: Epic Games operates Fortnite, a sandbox/UGC platform with creator economy (Creator Economy 2.0), and the Epic Games Store with marketplace commissions, directly paralleling Mojang's cross-platform sandbox + content marketplace approach.
Others
- Unity Software: Unity is the dominant game engine enabling Minecraft-like sandbox and UGC experiences; it is comparable as the underlying enabling platform for creator-driven game ecosystems similar to Minecraft Marketplace.
Emerging players
- Niantic: Niantic builds location-based sandbox games (Pokémon GO, Ingress) with UGC and creator tools. Its exploration-driven, community-led gameplay model overlaps with Minecraft's sandbox creative philosophy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mojang social profiles
Digital presenceMojang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mojang leadership team
Management profileNumber of profiles
Mojang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mojang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mojang
What does Mojang do?
Mojang develops and publishes the Minecraft franchise, a sandbox survival game available across PC, console, and mobile platforms in Java and Bedrock editions. The portfolio includes spin-off titles (Minecraft Dungeons, Minecraft Dungeons II, Minecraft Legends) and Minecraft Education, supported by recurring services such as Minecraft Realms subscriptions and the Minecraft Marketplace for community-created content purchased with Minecoins. Official merchandise is sold through the Minecraft Shop and licensed to third-party retailers.
Is Mojang a public or private company?
Mojang is a private company. It is classified as corporate owned and is currently operating.
When was Mojang founded?
Mojang was founded in 2009.
Where is Mojang based?
Mojang is headquartered in Madrid, Spain, in the Europe region.
How does Mojang make money?
Five revenue lines are on record. Game Sales are the primary driver. The others are minecraft Marketplace, realms Subscriptions, merchandise Licensing and marketplace Pass.
Who are Mojang's main competitors?
Broad incumbents on record are Electronic Arts, Zynga, Riot Games and Activision Blizzard (Microsoft). Direct peers are Supercell, Roblox Corporation, Valve and Epic Games. Unity Software is listed as an others. Niantic is listed as an emerging player.
Does Mojang have an API?
No public API is recorded for Mojang.
What industry is Mojang in?
Mojang's product category is Sandbox Video Games. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like). Its NAICS code is 33993 and its SIC code is 3944.