Flour Girl & Flame

What Flour Girl & Flame does

Flour Girl & Flame is a privately held, women-owned wood-fired pizza restaurant and catering company founded in 2020 and headquartered at 8125 W National Ave, West Allis, Wisconsin. The company operates a brick-and-mortar restaurant that closes seasonally during the wedding and mobile catering season (reopening in late October) and runs a mobile wood-fired pizza service using professional Gozney ovens (Ollie Trio) and a custom oven trailer, serving weddings, private events, and corporate functions across the greater Milwaukee, Wisconsin area. Its culinary backbone relies on locally sourced, organic heritage flour and wild yeast dough, with proprietary inputs from an indoor hydroponic growing system, a rooftop apiary that produces hyper-local honey, and a curated supply chain of women growers, LGBTQ+ producers, and farmers of color, complemented by a Compost Crusader zero-waste partnership.

The revenue model blends event-based catering (weddings and private events supporting up to 300 guests), mid-market pick-up and drop-off catering, a private event venue called Everyone's Table with a $1,500 food and beverage minimum, group pizza-making classes priced at $68 per person for 8-12 guests, and a portfolio of add-on experiential brands: Everyone's Ice Cream (sub-brand), Cannoli Boys walking cannoli station, and Pearl Girls Roaming Oyster Bar. Distribution is direct-to-consumer and direct-to-venue through 25+ named Milwaukee-area wedding venue partnerships; marketing is primarily organic via Instagram (@FlourGirlandFlame), the Squarespace-hosted website, and earned media in outlets including Eater, Milwaukee Journal Sentinel, OnMilwaukee, Chicago Tribune, and Wisconsin Public Radio. The firm is privately owned with no disclosed institutional funding.

The business has accumulated reputational capital through consecutive recognition on Eater's 38 Essential Milwaukee Restaurants list (2023 and 2024) and Milwaukee Best Pizza and Best Caterer awards, but growth is structurally constrained by its sub-10-employee headcount, seasonal restaurant closures, and concentration within a single metropolitan market.

Name

Flour Girl & Flame

Legal name

Flour Girl & Flame

Website

https://flourgirlandflame.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Flour Girl & Flame is a women-owned Milwaukee wood-fired pizza restaurant and mobile caterer that serves weddings, private events, corporate functions, and group pizza-making classes across greater Wisconsin, supported by a portfolio of sister event brands.

Ownership category

akta.pro rank

Product category

Wood-Fired Pizza Restaurant & Catering

NAICS

Caterers (72232), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industry

Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Wood-fired pizza catering
• Mobile pizza catering
• Wedding catering services
• Private event catering
• Pizza-making classes

Headquarters

HQ city

West Allis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Brick-and-mortar restaurant in West Allis serving wood-fired pizzas and rustic fare. Temporarily closed during wedding/mobile season.
2. Catering Pick-Up & Drop-Off: Heat-at-home apps, boards, seasonal salads, par-baked sourdough pizzas, and Detroit-style pizzas delivered for events.
3. Private Events & Weddings: On-site wood-fired pizza catering for weddings and private events up to 300 guests. Includes staffing, setup, and buffet service.
4. Everyone's Table Private Events: Intimate private event space rental with $1,500 food & beverage minimum. Includes wood-fired pizzas, appetizers, grazing platters, and bar packages.
5. Pizza-Making Classes: Group pizza-making workshops for 8-12 people at $68/person. Includes hands-on instruction, lunch, beverages, and hot honey takeaway.
6. Add-On Services: Cannoli Boys (walking cannoli), Everyone's Ice Cream cart, Pearl Girls oyster bar available as add-ons to main events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Flour Girl & Flame is a women-owned, LGBTQ+-identified wood-fired pizza restaurant and catering company that prepares artisanal pizzas from local, organic heritage flour and wild yeast in professional Gozney ovens. It operates a brick-and-mortar restaurant in West Allis, Wisconsin, and a mobile catering service that brings live wood-fired cooking to weddings, private events, and corporate functions across the greater Milwaukee area. The company also offers a private event venue (Everyone's Table), immersive outdoor Farm-to-Flame dining experiences, and group pizza-making classes, supported by sister brands including Everyone's Ice Cream, Cannoli Boys, and Pearl Girls Roaming Oyster Bar.

Product overview

Flour Girl & Flame is a women-owned wood-fired pizza restaurant and catering company operating primarily in the Milwaukee area. The core offering centers on wood-fired pizza preparation using local, organic heritage flour and wild yeast, cooked in Gozney ovens or mobile wood-fired oven trailers. The business operates as a portfolio of food service offerings rather than a unified software platform, with interconnected products including: the core pizza and catering service, private event catering (Everyone's Table), immersive outdoor dining (Farm-to-Flame), pizza-making classes, and add-on services such as the Pearl Girls oyster bar, Cannoli Boys, and Everyone's Ice Cream. The company also maintains a fleet of equipment including The Ollie Trio (Gozney ovens), an oven trailer, and ice cream carts for mobile operations.

Differentiator

Problem solved

Functional benefit

Brands

• Everyone's Ice Cream: Ice cream catering service for events and celebrations
• Cannoli Boys
• Pearl Girls
• Everyone's Table
• Farm to Flame
• The Fleet

Products and services

• Wood-Fired Pizza Restaurant Dining On-site artisanal wood-fired pizza service at the West Allis restaurant, prepared with local organic heritage flour and wild yeast in Gozney ovens and served with rustic fare and locally sourced sides. Restaurant operates seasonally, closing during wedding/private events and mobile season and reopening at the end of October.
• Private Events + Weddings Catering Full-service on-site wood-fired pizza catering for weddings, rehearsal dinners, private parties, and corporate events up to 300 guests, including staffing, buffet setup with farm tables, compostable serviceware, and live cooking from mobile Gozney ovens.
• Catering Pick-Up & Drop-Off Catering menu featuring heat-at-home appetizers and boards, seasonal salads, par-baked sourdough pizzas, Detroit-style pizzas, grazing platters, and desserts available for customer pick-up or delivery for events hosted elsewhere.
• Everyone's Table Private Event Venue Intimate private event venue rental offering wood-fired pizzas, appetizers, grazing platters, farm-fresh salads, and bar packages for rehearsal dinners, bridal showers, baby showers, intimate weddings, birthday parties, cocktail receptions, and corporate events.
• Farm-to-Flame Immersive Outdoor Dining Immersive outdoor dining experience featuring sustainably sourced heirloom ingredients from diverse local farms, cooked over live fire as part of an exhibition-style culinary offering.
• Pizza-Making Classes Hands-on group pizza-making workshop for 8-12 participants that teaches stretching, topping, firing, and finishing wood-fired pizzas, including a lunch, beer/wine/non-alcoholic beverages, ice cream, and a bottle of hot honey.
• Pearl Girls Roaming Oyster Bar Experiential oyster bar service featuring curated East and West Coast oysters with house-made accompaniments, available standalone or as an add-on to Flour Girl & Flame events with walking oysters, oyster bar, or oyster wall presentations.
• Cannoli Boys Walking Dessert Station Interactive walking cannoli station that brings dessert service directly to guests at events, offered as an add-on to Flour Girl & Flame catered events.
• Everyone's Ice Cream Catering Ice cream catering service offered as a sister brand, providing scoops, mini cones, and creamy desserts via mobile ice cream carts at weddings, birthdays, and other events.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Compost CrusadercoreStrategic or Co-development PartnerPartnership to turn all sustainable plates, forks, pizza boxes, napkins, and food waste into soil for raised garden beds. Supports company's sustainability mission.
• Local Farmers & VendorscoreStrategic or Co-development PartnerDiverse network of local partners and farmers supplying ingredients. Company specifically supports women growers, LGBTQ+ producers, and farmers of color.
• Everyone's Ice CreamcoreGTM or Marketing PartnerSister brand providing ice cream catering for events. Separate website and brand with cross-promotion. Featured at events and pizza-making classes.
• Cannoli BoysminorGTM or Marketing PartnerInteractive walking cannoli station bringing dessert service directly to guests at events.
• Pearl Girls Roaming Oyster BarminorGTM or Marketing PartnerExperiential oyster bar service available as add-on to Flour Girl & Flame events. Features curated East & West Coast oysters with house-made accompaniments.
• Milwaukee Wedding Venues (25+)coreChannel Partner/ Reseller/ DistributorPartnerships with 25+ Milwaukee-area wedding venues including Abloom Farm, Anodyne, The Barn at Pioneer Acres, Boxed & Burlap, Camp Wandawega, Denizen MKE, The Factory on Barclay, Farm at Dover, The Gage, The Ivy House, LaRocque Farms, Lilac Acres Farm, Mapleton Barn, Pioneer Creek Farm, Prairie Springs on Park, The Pritzlaff, Rustic Manor 1848, The Society, Story Hill Firehouse, and Urban Ecology Center.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emmy Squared: East Coast Detroit-style pizza restaurant group. Directly comparable on the Detroit-style pizza category and group/private event hospitality model.
• Coal Vines: Coal-oven-fired pizza concept with multiple DFW-area locations. Comparable on coal/wood-fired artisanal pizza positioning and full-service restaurant + catering model.
• Patxi's Pizza: Multi-location deep-dish and thin-crust pizza chain with catering operations. Comparable on scaled pizza catering offering in regional markets.
• Frankie's 570 Spuntino: NYC brick-oven Italian restaurant with strong catering and private events business. Comparable on oven-fired Italian menu, premium positioning, and event-led revenue mix.
• Pizzeria Bianco: Phoenix artisanal wood-fired pizza originator with national reputation and limited multi-location footprint. Comparable on craftsmanship-first wood-fired positioning and chef-driven identity.
• Buddy's Pizza: Detroit-style pizza originator with multi-location operation and catering. Comparable as the category-defining reference point for the Detroit-style SKU in Flour Girl's catering menu.
• Antico Pizza: Atlanta Neapolitan wood-fired pizza restaurant with catering operations. Comparable on wood-fired preparation, event/private-party catering, and premium positioning in a regional market.
• Via 313: Austin-based Detroit-style pizza concept with multiple locations and event catering. Directly comparable on the Detroit-style pizza SKU Flour Girl & Flame explicitly offers in its catering menu.
• Mozzeria: DC-based wood-fired Neapolitan pizzeria, deaf-owned, with strong identity-led positioning. Comparable on wood-fired craft pizza combined with values-led brand identity and event catering.
• Roberta's: Brooklyn-based wood-fired pizza restaurant known for artisanal pies with a strong catering and event presence. Closest comparable on wood-fired heritage-grain dough, farm-sourced ingredients, and brand-led event catering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/flourgirlandflame
• LinkedInlinkedin.com/company/flourgirlandflame

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flour Girl & Flame