Genuine Comfort Heating and Air

What Genuine Comfort Heating and Air does

Genuine Comfort Heating and Air is a privately held HVAC service company headquartered in Centerville, Utah, with a secondary office in Ogden. Founded in 2002 (per firmographic metadata; company-history source cites 2016), the company serves residential and light commercial customers across the Wasatch Front and Park City areas, spanning communities in Davis and Weber Counties. The company installs, repairs, and maintains furnaces, air conditioners, ductless HVAC systems, radiant tube heaters, air filtration systems, and humidifiers, drawing on equipment from Trane (as a Trane Preferred Dealer and Comfort Specialist), Carrier, American Standard, and Mitsubishi. Technicians are NATE-certified and use Trane Diagnostic technology for system troubleshooting.

The business operates on a hybrid revenue model combining transactional installation and repair work with a recurring Comfort+ membership program (annual plans priced $209-$365 for scheduled tune-ups and filter replacements). Installation pricing is tiered by efficiency, ranging from $4,900-$9,800 for furnaces (80%-97% AFUE) and $6,500-$16,200 for air conditioners (13-21 SEER). The company reports that 99% of its business is referral-based, reflecting a local reputation-driven go-to-market rather than paid acquisition. Distribution is exclusively direct-to-consumer via field sales with in-home consultations and free estimates; no e-commerce or self-serve channels exist.

In September 2025, the company launched the DualForce AirCare System, a proprietary air duct cleaning service developed in partnership with Elemental Air Solutions that combines negative vacuum pressure with positive pressure cleaning and professional-grade deodorizing. This represents an extension into the indoor air quality vertical beyond core HVAC service work. The company is family/owner-operated under CEO Wayne Rappleye, CFO Annette Rappleye, and Co-Owner/System Designer Tony Bassett, with a team of approximately 10 identified members including three Lead Installers and two Service Technicians.

Name

Genuine Comfort Heating and Air

Legal name

Genuine Comfort Heating & Air

Website

https://genuine-comfort.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Genuine Comfort Heating and Air is a privately held Utah HVAC service company headquartered in Centerville, serving residential and light commercial customers across the Wasatch Front with installation, repair, maintenance, and air quality services from Trane, Mitsubishi, Carrier, and American Standard equipment.

Ownership category

akta.pro rank

Product category

Residential and Commercial HVAC Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK), Duct Sealing, Insulation & Airflow Balancing (HSAOAIAH)

Keywords

• Residential HVAC services
• Furnace installation repair
• Air conditioning services
• Indoor air quality
• HVAC maintenance plans

Headquarters

HQ city

Centerville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HVAC Installation Services: Installation of furnaces, air conditioning systems, ductless HVAC, and radiant tube heating systems. Revenue generated from equipment sales combined with professional installation labor.
2. Repair and Maintenance Services: Diagnostic checks, repairs, and preventative maintenance for residential and commercial heating and cooling systems. Includes carbon monoxide checks and gas piping services.
3. Comfort+ Membership Program: Annual service plans providing regular maintenance including furnace tune-ups in fall, AC tune-ups in spring, and filter replacements. Generates recurring annual subscription revenue.
4. Air Duct Cleaning Services: Professional air duct cleaning using the DualForce AirCare System, including deodorizing treatments. One-time service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Genuine Comfort Heating and Air provides residential and light commercial HVAC services including installation, repair, and maintenance of furnaces, air conditioners, ductless mini-split systems, and infrared tube heaters across Utah's Wasatch Front. The company also delivers indoor air quality solutions such as air duct cleaning via its proprietary DualForce AirCare System, HEPA and UV filtration, and whole-home humidifiers, along with recurring annual Comfort+ maintenance memberships.

Product overview

Genuine Comfort Heating and Air is a residential and commercial HVAC service company operating along Utah's Wasatch Front. The company offers a comprehensive portfolio of heating, cooling, and air quality services organized around three core pillars: equipment installation/repair (furnaces, air conditioning, ductless systems), air quality solutions (duct cleaning, filtration, humidification), and maintenance plans (Comfort+ membership). As a Trane Preferred Dealer and Mitsubishi authorized dealer, the company installs and services equipment from Trane, Carrier, American Standard, and Mitsubishi. The product portfolio spans from standard 80%-97% efficiency furnaces and 13-21 SEER air conditioners to specialized infrared tube heaters (Infrasave, superTube) and the proprietary DualForce AirCare System for duct cleaning. Add-on air quality modules include HEPA, UV, and ionic filtration systems plus whole-home humidifiers. The company also offers annual Comfort+ service plans for ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnace Installation and Repair Installation and repair services for residential and light commercial furnaces including 80% single stage, 2-stage 80%, standard 95%, 2-stage 95%, and modulating 97% furnaces with variable speed motors. Pricing ranges from $4,900 for standard units to $9,800 for high-efficiency modulating units.
• Air Conditioning Installation and Repair Installation and repair services for residential and commercial air conditioning systems including split systems, roof-top units, heat pump systems, and unit heaters. Covers SEER ratings from 13 to 21, with pricing from $6,500 to $16,200.
• Ductless HVAC / Mini-Split Systems Ductless heating and cooling systems providing zoned temperature control without ductwork. Includes certified Mitsubishi ductless system installations for residential and specialized commercial applications such as server rooms.
• Infrasave Residential Infrared Tube Heaters Space-saving residential garage heaters featuring 17 feet of heat exchange tubes in a 10-foot design, providing energy-efficient radiant heating for residential garages and workshops.
• superTube Commercial Infrared Tube Heaters Commercial infrared tube heaters 2-3 times more efficient than standard heaters, featuring LED lights and covering 20 to 80 feet in warehouse, garage, or shop spaces.
• DualForce AirCare System Air Duct Cleaning Advanced proprietary air duct cleaning service combining negative vacuum power with positive pressure cleaning methods and professional-grade deodorizing treatment, developed in partnership with Elemental Air Solutions.
• Air Filtration Systems Indoor air quality solutions including High Efficiency Particulate Air (HEPA) filters, UV filtration, ionic filtration, and flu virus elimination systems (99% bacteria, 98% common flu virus elimination).
• Whole-Home Humidifiers Whole-home humidification systems including cool mist and warm mist humidifiers connected to HVAC systems, designed to combat Utah's dry climate.
• Comfort+ Service Plans Annual maintenance membership plans providing furnace tune-ups in fall, AC tune-ups in spring, and filter replacements with priority service and repair discounts. Plans include 1-inch filter ($209/year), 4-5 inch filter ($249/year), and HEPA filter upgrade ($365/year).

Quantifiable outcome

• Ductless systems can save up to 50% on monthly heating costs
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered primary, core and secondary.

• TraneprimaryChannel Partner/ Reseller/ DistributorGenuine Comfort is a Trane Preferred Dealer and Trane Comfort Specialist. As a preferred dealer, they have access to Trane Diagnostic technology for precise HVAC system diagnosis and can recommend and install Trane equipment. Technicians undergo rigorous training and certification through Trane.
• Elemental Air SolutionscoreTechnology or IntegrationPartnership to develop and deploy the DualForce AirCare System, a proprietary air duct cleaning process that combines negative vacuum power with positive pressure cleaning methods for superior results.
• MitsubishicoreChannel Partner/ Reseller/ DistributorCertified Mitsubishi ductless HVAC system authorized dealer. Offers Mitsubishi ductless products for applications including server rooms and residential spaces requiring targeted climate control.
• CarriersecondaryChannel Partner/ Reseller/ DistributorWorks with Carrier products for high-efficiency air conditioners and furnaces. Carrier and American Standard products offered as quality equipment options for installations.
• American StandardsecondaryChannel Partner/ Reseller/ DistributorOffers American Standard products for high-efficiency air conditioners and furnaces alongside Carrier brands for residential installations.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Carrier Global: Global HVAC equipment manufacturer whose products Genuine Comfort sells and services. Carrier competes broadly in residential heating and cooling with its own dealer and service network.
• One Hour Heating & Air Conditioning: National HVAC service franchise with a multi-state dealer network including Utah locations. Broader scale player offering similar residential heating and cooling installation and repair under a recognized brand.
• Trane Technologies: Major HVAC equipment manufacturer whose products Genuine Comfort installs as a Trane Preferred Dealer. Trane also operates its own dealer and service network, making it a partial competitor in residential HVAC service.
• Petro Home Services: National residential HVAC, plumbing, and home services company with multi-state operations. Broader incumbent competing for the same residential service customer with a wider geographic footprint.
• ServiceMaster: Large home services franchise operator with HVAC, plumbing, and restoration offerings. Broader incumbent that competes for residential service customers across multiple home categories.

Direct peers

• Intermountain Heating & Air Conditioning: Utah-based residential and commercial HVAC contractor serving the Wasatch Front with similar installation, repair, and maintenance offerings. Direct competitor in the same regional market.
• Beehive Plumbing & Heating: Utah HVAC and plumbing service provider operating in the Wasatch Front. Direct regional peer offering similar residential heating, cooling, and plumbing services.
• Mountain Air Conditioning & Heating: Utah-based HVAC contractor providing residential and light commercial heating and cooling services in the Wasatch Front region. Comparable local service provider with similar target market.
• Right Now Heating & Air Conditioning: Utah-based HVAC contractor providing residential heating and cooling installation, repair, and maintenance across the Wasatch Front. Comparable service model and target customer.
• All Hours Plumbing, Heating & Air: Utah HVAC and plumbing service company serving the Wasatch Front with residential heating, cooling, and plumbing offerings. Direct local competitor with overlapping service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/genuine-comfort-heating-and-air

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genuine Comfort Heating and Air