Finshare V.o.f.

What Finshare V.o.f. does

Finshare V.o.f. is a Dutch partnership (Vennootschap onder firma) registered in Ermelo, Netherlands, providing outsourced financial administration services to small and mid-sized businesses. Its service portfolio spans bookkeeping, annual accounts preparation, payroll administration, tax and business advisory, project-based financial administration, temporary staffing (detachering), and a specialized film/TV production accounting role branded "Financieel regisseur." The firm is operated by co-owners Diana Kersten-van 't Ende and Peter Kersten, supported by an office cat, making it a 2–3 person practice by headcount.

The company delivers its services using a stack of third-party, off-the-shelf software rather than proprietary technology: Exact for accounting, NMBRS for payroll, NEXTENS for tax filings, and Basecone for document scanning/OCR. Clients submit records through online upload tools and approve transactions digitally, with Finshare handling processing and compliance. There is no proprietary platform, no API surface, no SDK, and no disclosed AI/ML components.

Finshare operates a sales-led professional services model, billing clients on an hourly rate basis (no publicly disclosed pricing, no subscription tier). The customer base is dual-segment: Dutch SMBs and entrepreneurs needing standard bookkeeping/payroll/tax support, and Dutch film/TV productions where Finshare acts as on-set financial controller and appears in end credits. Geographic scope is domestic Netherlands, with no expansion signals, no external funding, and no M&A or partnership activity beyond tool-vendor relationships.

Name

Finshare V.o.f.

Legal name

Finshare V.o.f.

Website

https://finshare.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Finshare V.o.f. is a Dutch accounting partnership in Ermelo providing bookkeeping, payroll, tax advisory, project administration, and specialized film/TV production financial controlling services to SMBs and Dutch entertainment productions, billed on an hourly basis.

Ownership category

akta.pro rank

Product category

Accounting and Financial Administration Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYBPAAAGAK

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

Keywords

• Bookkeeping services
• Payroll administration
• Annual accounts preparation
• Tax advisory services
• Project administration

Headquarters

HQ city

Ermelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services - Financial Administration: Hourly billing based on time spent, as indicated in their general terms stating 'the rate of the contractor is determined based on an hourly rate'. Services include financial administration, annual accounts, payroll, tax advice, project administration, and secondment/detachment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Finshare V.o.f. is a Dutch accounting and financial administration firm offering bookkeeping, annual accounts, payroll administration, project administration, tax and business advisory, and temporary financial staffing (detachering). A specialized "Financieel regisseur" service manages financial flows for Dutch film and TV productions. Services are delivered primarily directly by the co-owners and a small team using third-party software (NMBRS, NEXTENS, Basecone, Exact), with clients able to upload and approve documents digitally.

Product overview

Finshare V.o.f. is an accounting and financial administration firm based in Ermelo, Netherlands, offering a portfolio of interconnected financial services. The core offering centers on Financial Administration, supplemented by specialized modules for Annual Accounts (Jaarrekeningen), Payroll Administration (Salarisadministratie), and Project Administration (Projectadministratie). Additional services include Tax and Business Advisory (Fiscaal- en bedrijfsadvies), temporary staffing/Detachering, and a specialized Financieel regisseur service for film production accounting. Clients access digital tools for document upload and approval, with Finshare handling all processing and compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Financiële administratie (Financial Administration) Core bookkeeping and financial administration service that processes and manages business financial records; clients can upload documents and data via online tools and approve transactions, after which Finshare handles all processing.
• Jaarrekeningen (Annual Accounts) Annual financial statement preparation service for sole proprietorships, partnerships (VOF), and BV structures, with digital document upload tools and advisory commentary on business performance.
• Salarisadministratie (Payroll Administration) Monthly payroll administration service handling employee salary payments, pay slips, tax filings, and pension declarations, delivered fully digitally.
• Fiscaal- en bedrijfsadvies (Tax and Business Advisory) Tax and business advisory consulting providing strategic guidance on business structure, investment decisions, and long-term company planning.
• Projectadministratie (Project Administration) Project-based financial administration service for tracking budgets, hours, and financial status of multi-phase projects, commonly used by clients in film and television production.
• Financieel regisseur (Financial Production Controller) Specialized financial production accounting and budget controlling service for the Dutch film industry; manages complex production financial flows and is credited in the film's end credits.
• Detachering (Temporary Financial Staffing) Temporary staffing service in which Finshare professionals are deployed to client premises to support, replace, or take over financial department operations on an interim basis.

Quantifiable outcome

• Digital document upload tools for easy collaboration

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Others

• Exact: Dutch-origin accounting and ERP software vendor; current technology partner of Finshare. Relevant peer because its cloud platform (Exact Online) enables SMB clients to disintermediate traditional bookkeepers and reduce demand for Finshare's hourly administration services.
• NMBRS (Visma): Dutch cloud payroll platform owned by Visma; Finshare's payroll technology partner. Acts as both an enabling tool and an indirect competitor by giving clients direct access to payroll processing without an intermediary.

Direct peers

• Countus: Dutch accountancy and advisory firm focused on entrepreneurs, agriculture and SMBs. Comparable service portfolio (bookkeeping, payroll, tax, advisory) and Dutch regional market overlap with Finshare.
• e-Boekhouden: Dutch online bookkeeping SaaS for SMBs and accountants. Competes with Finshare's core bookkeeping and payroll offering by automating the administrative tasks Finshare bills hourly for.
• Jortt: Dutch cloud accounting platform for entrepreneurs and small businesses. Directly overlaps Finshare's bookkeeping and invoice-processing services, with comparable target segment of Dutch SMB owners.
• Alfa Accountants: Dutch accountancy and advisory network focused on entrepreneurs, SMBs and the agricultural sector. Comparable client profile and service portfolio (bookkeeping, payroll, tax, advisory), differing primarily in scale and member-firm model.
• Flynth: Large Dutch accountancy and advisory firm serving SMB and mid-market clients across the Netherlands. Competes for the same entrepreneur client base Finshare serves, but at significantly greater scale and geographic breadth.
• Accon avm: Dutch mid-sized accountancy and advisory firm offering bookkeeping, payroll, annual accounts and tax services to Dutch SMBs. Directly comparable on service mix and target market to Finshare.
• Moneybird: Dutch online accounting and invoicing platform targeting entrepreneurs and SMBs. Directly competes with Finshare's financiële administratie and salarisadministratie by enabling clients to do it themselves, addressing the same Dutch SMB pain points.

Broad incumbents

• BDO Netherlands: Top-tier Dutch audit, tax and advisory firm. Operates broadly across the same accounting, payroll and advisory categories as Finshare, but serves larger and mid-market clients and competes for the upper end of Finshare's SMB segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/finshare
• LinkedInlinkedin.com/company/finshare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finshare V.o.f.