GREEN OWL

What GREEN OWL does

Green Owl is a French direct-to-consumer e-commerce retailer of legal CBD (cannabidiol) products, founded in 2018 in Toulouse by two friends (with a third co-founder joining in 2019) who identified the wellness potential of hemp during travels in Europe. The company sells a broad catalog including CBD flowers (47+ varieties across Indoor, Greenhouse, Outdoor, Small Bud, Californian, and Trim formats, with CBD concentrations from 8% to 60%), resins (15+ varieties up to 50% CBD), high-potency concentrates (Ice Rocks up to 85% and isolates up to 99.9% CBD), oils (Isolat, Broad Spectrum, Full Spectrum at 3–50%), vape products (43+ SKUs), capsules, edibles (infusions, gummies, beverages, syrups), Bio COSMOS certified cosmetics (30+ SKUs), CBD for animals, and accessories. The underlying technology centers on CO2 supercritical extraction methods that preserve the full spectrum of cannabinoids and terpenes, with every batch independently lab-tested and accompanied by a certificate of analysis (COA) verifying CBD/THC concentrations and contaminant absence, in compliance with French THC <0.3% limits.

Green Owl makes money through four interlocking revenue streams: direct-to-consumer e-commerce sales of its own branded and third-party (Hexa3, Greeneo, Golden Buds) CBD products across France and Belgium, with volume-based pricing reaching 50% discounts at 100g thresholds; a franchise program ('Devenir franchisé') generating licensing/royalty revenue; a B2B wholesale channel ('Grossiste CBD') supplying other retailers at bulk pricing; and an affiliate program offering commission-based referral revenue. The company cultivates hemp in-house in Aveyron, France, and bulk-sources several tons annually from European producers under long-term partnerships since 2018, providing a structural cost advantage. Supporting services include a loyalty program (€0.50 per €10 spent), 24/48h discrete delivery, a pharmacist-led educational blog, and 7-day-a-week live chat support. As of mid-2026, Green Owl has voluntarily suspended sales of CBD oils and food products in application of EU Novel Food regulation 2015/2283, pending examination of a référé-suspension at the Conseil d'État; the cosmetics, flower, resin, concentrate, vape, and accessories categories remain active.

Name

GREEN OWL

Legal name

Green Owl

Website

https://greenowl.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Owl is a French DTC e-commerce retailer founded in 2018 in Toulouse, selling lab-tested legal CBD products — flowers, resins, oils, concentrates, vape, cosmetics, edibles, and pet products — to 100,000+ consumers in France and Belgium, supplemented by franchise, wholesale, and affiliate channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CBD Product Sales: Direct sales of CBD products including flowers, resins, concentrates, oils, cosmetics, vape products, and accessories to consumers in France and Belgium. Products are sold via e-commerce with volume-based pricing discounts.
2. Franchise Revenue: Revenue from franchise partnerships through the 'Devenir franchisé' program for opening physical Green Owl retail stores.
3. Wholesale CBD: B2B wholesale distribution of CBD products to other retailers through the 'Grossiste CBD' program.
4. Affiliate Program: Commission-based revenue sharing program where affiliates earn a percentage of sales generated through their referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GREEN OWL is a French CBD retailer that cultivates hemp in Aveyron and sells a wide range of cannabidiol products including flowers, resins, oils, vaping liquids, capsules, cosmetics, edibles, and pet products. The company operates a direct-to-consumer e-commerce storefront, several physical boutique stores, and a franchise and wholesale distribution program across France.

Product overview

Green Owl is a French e-commerce specialist in legal CBD (cannabidiol) products, founded in Toulouse in 2018. The company operates a multi-category online marketplace offering CBD flowers (47+ varieties in formats including whole buds, Small Buds, Trim, Pré-Rolls, and Californian origin), CBD resins (15+ varieties up to 50% CBD), high-potency concentrates (up to 85% CBD including Ice Rocks and 99.9% isolates), CBD oils (in Isolat, Broad Spectrum, and Full Spectrum formats from 3% to 50%, manufactured in France), CBD vape products (e-liquids, boosters, pens, vaporizers), capsules, CBD cosmetics (Bio COSMOS Organic certified, 30+ products including creams, roll-ons, balms, patches), edible CBD (infusions, candies, beverages, biscuits, syrups), CBD for animals, and accessories (grinders, papers, vaporizers, batteries). The company also operates the 'CBD Pas Cher' sub-brand for budget-conscious consumers. Key services include laboratory COA verification, a loyalty program, 24/48h delivery, affiliate program, franchise opportunities, and B2B wholesale. Products are sourced from multiple countries including Switzerland, Italy, Spain, France (cultivated in Aveyron), and Europe, with all batches tested by independent laboratories to comply with French THC < 0.3% regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleur de CBD
• Résine de CBD
• Huile de CBD
• E-liquide CBD / Vape
• Capsules CBD
• Cosmétiques CBD
• CBD Alimentaire
• CBD pour Animaux
• Accessoires CBD
• Programme Franchise Green Owl
• Programme Grossiste CBD

Quantifiable outcome

• 100% of products tested in independent laboratories
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Assiya Aïche (Pharmacy Expert)coreStrategic or Co-development Partner · 1 January 2018Dr. Assiya Aïche, a doctorate in pharmacy, serves as the company's expert contributor, providing educational content about CBD, its effects, and regulatory compliance. Her expertise lends credibility to Green Owl's scientific communication and product positioning.
• Laboratoire Indépendant (Independent Laboratory)coreTechnology or IntegrationPartnership with independent certified laboratories for product testing. Every batch receives certificate of analysis (COA) verifying CBD/THC concentrations, absence of contaminants, and compliance with French regulations.
• French Hemp ProducerscoreStrategic or Co-development PartnerLong-term sourcing partnerships with hemp producers since 2018. Green Owl cultivates hemp in Aveyron and sources several tons annually from established European producers, enabling competitive pricing through volume commitments.
• French and European CBD BrandsminorChannel Partner/ Reseller/ DistributorGreen Owl distributes products from various CBD brands including Hexa3, Greeneo, Golden Buds, and others. These brands appear as separate product lines in the Green Owl catalog, representing reseller/istribution relationships.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Charlotte's Web: Large, established US CBD brand selling tinctures, topicals, capsules and gummies through DTC and retail. Comparable on category breadth, lab-tested positioning and brand-led wellness narrative, but operates at much larger scale and primarily in the US.
• CBDfx: Large US/global CBD brand selling oils, vapes, edibles, topicals and pet products online. Comparable on multi-category catalog (including pet CBD), vape and concentrate ranges, and broad international DTC reach.

Direct peers

• Nordic Oil: European CBD brand with broad product range (oils, cosmetics, capsules, pet) sold online across multiple EU markets. Comparable on multi-category catalog including pet CBD, lab-tested claims and pan-European DTC.
• Endoca: Denmark-based CBD company selling oils, cosmetics and capsules globally via DTC. Comparable on botanical-CBD product portfolio, lab testing and traceability messaging, and online direct-to-consumer distribution.
• La Ferme du CBD: French CBD e-commerce retailer focused on flowers, resins and oils with French-sourced hemp. Closely comparable on category mix, French DTC positioning and lab-tested, traceable product claims.
• Greeneo: French CBD brand selling flowers, resins, e-liquids and oils direct-to-consumer in France. Comparable to Green Owl on product categories and French consumer base, and is already a supplier/reseller partner inside the Green Owl catalog.
• CBD.fr: Leading French CBD e-commerce retailer selling flowers, resins, oils and cosmetics to French consumers. Closely comparable to Green Owl on product mix, DTC motion and target customer, competing head-to-head in the same French online market.
• Marie Jeanne: French CBD brand selling flowers, resins and oils to French consumers, with strong brand-led DTC positioning. Comparable to Green Owl on French CBD product breadth, premium positioning and direct-to-consumer motion.
• Hempika: European CBD brand and retailer selling flowers, oils, cosmetics and pet CBD online. Comparable to Green Owl on multi-category catalog (including pet CBD), European DTC distribution and lab-tested positioning.
• Cibdol: Switzerland/Netherlands-based CBD brand selling oils, cosmetics and isolates to European consumers. Comparable on multi-category CBD catalog, lab-tested positioning and European direct-to-consumer distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GreenOw49349145
• YouTubeyoutube.com/channel/UCnfgof39D9grnMP_OApkLJg
• Facebookfacebook.com/GreenOwl31
• LinkedInlinkedin.com/company/greenowl-france
• Instagraminstagram.com/greenowl_france

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREEN OWL