Genivar
Genivar is a Moroccan B2B startup that provides IoT-, GPS- and RFID-based fleet management, tire traceability, asset tracking and energy optimization tools to enterprise customers in Morocco.
- Company typePrivate
- Founded2019
- HeadquartersRabat, Morocco
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Genivar does
Genivar SARL AU is a Moroccan B2B startup founded in 2019 and headquartered at Technopark, Rabat, that builds IoT-, GPS- and RFID-based solutions for fleet management, energy optimization and asset traceability. Its product portfolio consists of three proprietary tools: UPLOGISTIX, which optimizes mobile fleet management together with energy performance and air quality; DIGIxTIRE, an RFID-based system for tire traceability, pneumatic action and stock management; and DIGIxBOX, a map-timeline traceability and mobile asset-tracking tool used upstream and downstream of the value chain. The company supplements these products with energy audit services, ISO 16246 consulting, smart parking solutions and custom development, targeting Moroccan fleet operators, energy-conscious enterprises and asset-intensive businesses such as Assa Tours, Disway, ESITH, NVLS and S4U.
Genivar firmographics
Firmographics- Name
- Genivar
- Legal name
- Genivar SARL AU
- Website
- https://genivar.ma
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Genivar is a Moroccan B2B startup that provides IoT-, GPS- and RFID-based fleet management, tire traceability, asset tracking and energy optimization tools to enterprise customers in Morocco.
- Ownership category
- akta.pro rank
Where Genivar is headquartered
LocationHeadquarters
- HQ city
- Rabat
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Genivar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Fleet Management Solutions: Revenue generated from IoT/GPS/RFID-based fleet management and tracking solutions, including software tools and associated hardware components for fleet optimization, tire management, and asset tracking
- Energy Audit Services: Professional services for energy auditing and ISO 16246 accompaniment
- Custom Development: Specific custom development services for unique tracking and monitoring needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | — | Enterprise fleet management solution |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Genivar product offering
Product offeringCore offering
Genivar provides IoT, GPS, and RFID-based software solutions for fleet management, energy optimization, and asset traceability. Its core products are UPLOGISTIX (mobile fleet management and energy/air-quality optimization), DIGIxTIRE (RFID-based tire traceability and stock management), and DIGIxBOX (RFID-based map-timeline mobile asset tracking). The company also delivers energy audit services, ISO 16246 consulting, smart parking, and custom development services to enterprises in Morocco.
Product overview
Genivar is a Moroccan startup providing IoT/GPS/RFID-based fleet management and tracking solutions. Their product portfolio consists of UPLOGISTIX (mobile fleet management and energy/environmental performance optimization), DIGIxTIRE (RFID-based tire traceability and stock management), and DIGIxBOX (RFID-based asset tracking with map-timeline visualization). The company also offers energy audit services, ISO 16246 consulting, smart parking solutions, and custom development services.
Differentiator
Problem solved
Functional benefit
Brands
- UPLOGISTIX: Innovative tool to optimize mobile fleet management and improve energy performance and air quality.
- DIGIxTIRE
- DIGIxBOX
Products and services
- UPLOGISTIX An innovative IoT/GPS-based software tool that optimizes mobile fleet management and improves energy performance and air quality, targeted at companies with mobile fleets seeking cost reduction, emissions reduction, and driver/goods safety.
- DIGIxTIRE An innovative RFID-based software tool for tire traceability in use, including pneumatic (tire) action management and stock management, targeted at asset-intensive businesses managing tire inventories and maintenance.
- DIGIxBOX An innovative map-timeline RFID-based software tool for tracking mobile assets upstream and downstream of the value chain, targeted at companies needing end-to-end asset visibility and traceability.
- Energy Audit Services Professional energy audit service aimed at helping enterprises reduce energy expenditure, optimize energy consumption, and support environmental compliance.
- ISO 16246 Accompaniment Consulting service that supports enterprises in implementing the ISO 16246 standard for energy management and audit best practices.
- Smart Parking Smart parking solution leveraging Genivar's IoT/GPS/RFID tracking expertise to support parking management use cases.
- Custom Development (Développement spécifique) Bespoke development service for unique tracking and monitoring needs, supporting enterprises with specific traceability requirements not addressed by standard products.
Quantifiable outcome
- Significant reduction in energy expenditure
- +2 more outcomes
Companies that use Genivar
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Genivar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Genivar partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Genivar competitors and assessment
Company assessmentDirect peers
- Fleetio: Cloud fleet management and maintenance SaaS targeting mid-market operators. Comparable as a subscription-based fleet platform addressing similar pain points (cost reduction, maintenance, asset tracking) for B2B customers.
- Fleet Complete: Fleet management and asset tracking platform with strong North American presence and growing international footprint. Comparable to Genivar's B2B fleet/asset tracking model and serves similar mid-market enterprise buyers.
- Asset Panda: Asset tracking and management platform with mobile/RFID-style workflows. Closely comparable to DIGIxBOX's map-timeline mobile asset tracking and inventory/stock traceability value proposition.
Broad incumbents
- Webfleet (Bridgestone): Established European fleet management SaaS from Bridgestone with strong telematics and tire/fleet optimization capabilities. Highly comparable as it overlaps with both Genivar's fleet (UPLOGISTIX) and tire (DIGIxTIRE) product angles.
- Geotab: Global leader in GPS fleet telematics with a robust IoT platform for vehicle tracking, fuel, and driver behavior. Comparable as the dominant category incumbent against which a regional fleet IoT player like Genivar must differentiate on local service and energy overlap.
- Verizon Connect: Telematics and fleet management platform serving SMB and enterprise. Comparable as a broad incumbent offering fleet tracking, asset visibility, and fuel/energy reporting that overlaps with Genivar's positioning.
- Trimble Transportation: Enterprise-grade telematics and fleet management solutions with deep logistics integrations. Comparable to Genivar's positioning for larger fleet operators and asset-intensive enterprises in regulated or compliance-heavy contexts.
- Samsara: Broad IoT platform combining fleet telematics, asset tracking, and ESG/energy reporting. Directly comparable to UPLOGISTIX/DIGIxBOX functionality and represents the most-funded, most-feature-rich competitor in Genivar's space.
Regional players
- Tracker Connect: South Africa's leading vehicle tracking and fleet management provider, with telematics for consumer and enterprise fleets. Comparable as an Africa-region fleet telematics incumbent that illustrates the scale a regional Genivar would need to reach.
Others
- HERE Technologies: Location platform and IoT/telematics infrastructure provider whose location APIs and map-timeline capabilities underpin many tracking products. Comparable as an enabling technology peer relevant to DIGIxBOX's map-timeline functionality and Genivar's GIS-backed fleet view.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Genivar social profiles
Digital presenceGenivar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genivar leadership team
Management profileNumber of profiles
Profiles1 record
Genivar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genivar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genivar
What does Genivar do?
Genivar provides IoT, GPS, and RFID-based software solutions for fleet management, energy optimization, and asset traceability. Its core products are UPLOGISTIX (mobile fleet management and energy/air-quality optimization), DIGIxTIRE (RFID-based tire traceability and stock management), and DIGIxBOX (RFID-based map-timeline mobile asset tracking). The company also delivers energy audit services, ISO 16246 consulting, smart parking, and custom development services to enterprises in Morocco.
Is Genivar a public or private company?
Genivar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genivar founded?
Genivar was founded in 2019. It employs 1 to 10 people.
Where is Genivar based?
Genivar is headquartered in Rabat, Morocco, in the Africa region.
How does Genivar make money?
Three revenue lines are on record. Fleet Management Solutions are the primary driver. The others are energy Audit Services and custom Development.
Who are Genivar's main competitors?
Direct peers on record are Fleetio, Fleet Complete and Asset Panda. Broad incumbents are Webfleet (Bridgestone), Geotab, Verizon Connect, Trimble Transportation and Samsara. Tracker Connect is listed as a regional player. HERE Technologies is listed as an others.
Does Genivar have an API?
No public API is recorded for Genivar.