Genivar

Fleet Management Softwaregenivar.ma

Genivar is a Moroccan B2B startup that provides IoT-, GPS- and RFID-based fleet management, tire traceability, asset tracking and energy optimization tools to enterprise customers in Morocco.

Company typePrivate
Founded2019
HeadquartersRabat, Morocco
Headcount1–10
GTM typeB2B
OfferingSoftware

What Genivar does

Genivar SARL AU is a Moroccan B2B startup founded in 2019 and headquartered at Technopark, Rabat, that builds IoT-, GPS- and RFID-based solutions for fleet management, energy optimization and asset traceability. Its product portfolio consists of three proprietary tools: UPLOGISTIX, which optimizes mobile fleet management together with energy performance and air quality; DIGIxTIRE, an RFID-based system for tire traceability, pneumatic action and stock management; and DIGIxBOX, a map-timeline traceability and mobile asset-tracking tool used upstream and downstream of the value chain. The company supplements these products with energy audit services, ISO 16246 consulting, smart parking solutions and custom development, targeting Moroccan fleet operators, energy-conscious enterprises and asset-intensive businesses such as Assa Tours, Disway, ESITH, NVLS and S4U.

Genivar firmographics

Firmographics

Name: Genivar
Legal name: Genivar SARL AU
Website: https://genivar.ma
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 1–10 employees
Short description: Genivar is a Moroccan B2B startup that provides IoT-, GPS- and RFID-based fleet management, tire traceability, asset tracking and energy optimization tools to enterprise customers in Morocco.
Ownership category
akta.pro rank

Where Genivar is headquartered

Location

Headquarters

HQ city: Rabat
HQ country: Morocco
HQ region: Africa

Offices1 record

Markets served

Genivar business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Fleet Management Solutions: Revenue generated from IoT/GPS/RFID-based fleet management and tracking solutions, including software tools and associated hardware components for fleet optimization, tire management, and asset tracking
Energy Audit Services: Professional services for energy auditing and ISO 16246 accompaniment
Custom Development: Specific custom development services for unique tracking and monitoring needs

Pricing tiers

Model	Billing	Price
Subscription	—	Enterprise fleet management solution

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Genivar product offering

Product offering

Core offering

Genivar provides IoT, GPS, and RFID-based software solutions for fleet management, energy optimization, and asset traceability. Its core products are UPLOGISTIX (mobile fleet management and energy/air-quality optimization), DIGIxTIRE (RFID-based tire traceability and stock management), and DIGIxBOX (RFID-based map-timeline mobile asset tracking). The company also delivers energy audit services, ISO 16246 consulting, smart parking, and custom development services to enterprises in Morocco.

Product overview

Genivar is a Moroccan startup providing IoT/GPS/RFID-based fleet management and tracking solutions. Their product portfolio consists of UPLOGISTIX (mobile fleet management and energy/environmental performance optimization), DIGIxTIRE (RFID-based tire traceability and stock management), and DIGIxBOX (RFID-based asset tracking with map-timeline visualization). The company also offers energy audit services, ISO 16246 consulting, smart parking solutions, and custom development services.

Differentiator

Problem solved

Functional benefit

Brands

UPLOGISTIX: Innovative tool to optimize mobile fleet management and improve energy performance and air quality.
DIGIxTIRE
DIGIxBOX

Products and services

UPLOGISTIX An innovative IoT/GPS-based software tool that optimizes mobile fleet management and improves energy performance and air quality, targeted at companies with mobile fleets seeking cost reduction, emissions reduction, and driver/goods safety.
DIGIxTIRE An innovative RFID-based software tool for tire traceability in use, including pneumatic (tire) action management and stock management, targeted at asset-intensive businesses managing tire inventories and maintenance.
DIGIxBOX An innovative map-timeline RFID-based software tool for tracking mobile assets upstream and downstream of the value chain, targeted at companies needing end-to-end asset visibility and traceability.
Energy Audit Services Professional energy audit service aimed at helping enterprises reduce energy expenditure, optimize energy consumption, and support environmental compliance.
ISO 16246 Accompaniment Consulting service that supports enterprises in implementing the ISO 16246 standard for energy management and audit best practices.
Smart Parking Smart parking solution leveraging Genivar's IoT/GPS/RFID tracking expertise to support parking management use cases.
Custom Development (Développement spécifique) Bespoke development service for unique tracking and monitoring needs, supporting enterprises with specific traceability requirements not addressed by standard products.

Quantifiable outcome

Significant reduction in energy expenditure
+2 more outcomes

Companies that use Genivar

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Genivar technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Genivar partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Genivar competitors and assessment

Company assessment

Direct peers

Fleetio: Cloud fleet management and maintenance SaaS targeting mid-market operators. Comparable as a subscription-based fleet platform addressing similar pain points (cost reduction, maintenance, asset tracking) for B2B customers.
Fleet Complete: Fleet management and asset tracking platform with strong North American presence and growing international footprint. Comparable to Genivar's B2B fleet/asset tracking model and serves similar mid-market enterprise buyers.
Asset Panda: Asset tracking and management platform with mobile/RFID-style workflows. Closely comparable to DIGIxBOX's map-timeline mobile asset tracking and inventory/stock traceability value proposition.

Broad incumbents

Webfleet (Bridgestone): Established European fleet management SaaS from Bridgestone with strong telematics and tire/fleet optimization capabilities. Highly comparable as it overlaps with both Genivar's fleet (UPLOGISTIX) and tire (DIGIxTIRE) product angles.
Geotab: Global leader in GPS fleet telematics with a robust IoT platform for vehicle tracking, fuel, and driver behavior. Comparable as the dominant category incumbent against which a regional fleet IoT player like Genivar must differentiate on local service and energy overlap.
Verizon Connect: Telematics and fleet management platform serving SMB and enterprise. Comparable as a broad incumbent offering fleet tracking, asset visibility, and fuel/energy reporting that overlaps with Genivar's positioning.
Trimble Transportation: Enterprise-grade telematics and fleet management solutions with deep logistics integrations. Comparable to Genivar's positioning for larger fleet operators and asset-intensive enterprises in regulated or compliance-heavy contexts.
Samsara: Broad IoT platform combining fleet telematics, asset tracking, and ESG/energy reporting. Directly comparable to UPLOGISTIX/DIGIxBOX functionality and represents the most-funded, most-feature-rich competitor in Genivar's space.

Regional players

Tracker Connect: South Africa's leading vehicle tracking and fleet management provider, with telematics for consumer and enterprise fleets. Comparable as an Africa-region fleet telematics incumbent that illustrates the scale a regional Genivar would need to reach.

Others

HERE Technologies: Location platform and IoT/telematics infrastructure provider whose location APIs and map-timeline capabilities underpin many tracking products. Comparable as an enabling technology peer relevant to DIGIxBOX's map-timeline functionality and Genivar's GIS-backed fleet view.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Genivar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Genivar leadership team

Management profile

Number of profiles

Profiles1 record

Genivar funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Genivar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genivar

What does Genivar do?

Is Genivar a public or private company?

Genivar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Genivar founded?

Genivar was founded in 2019. It employs 1 to 10 people.

Where is Genivar based?

Genivar is headquartered in Rabat, Morocco, in the Africa region.

How does Genivar make money?

Three revenue lines are on record. Fleet Management Solutions are the primary driver. The others are energy Audit Services and custom Development.

Who are Genivar's main competitors?

Direct peers on record are Fleetio, Fleet Complete and Asset Panda. Broad incumbents are Webfleet (Bridgestone), Geotab, Verizon Connect, Trimble Transportation and Samsara. Tracker Connect is listed as a regional player. HERE Technologies is listed as an others.

Does Genivar have an API?

No public API is recorded for Genivar.