Flourish Therapy, Inc

What Flourish Therapy, Inc does

Flourish Therapy, Inc. is a 501(c)(3) nonprofit behavioral health clinic founded in February 2017 by Lisa Tensmeyer Hansen, PhD, LMFT, headquartered in Orem, Utah. The organization provides culturally competent mental health services exclusively to the LGBTQIA+ community, including individual, couples, family, and group counseling; crisis intervention; teletherapy; and an expanding slate of identity-specific support groups (Youth, Religious Trauma, ADHD, Sapphic, Trans/Nonbinary, DBT, Autism, Ethical Non-Monogamy). In February 2025, Flourish launched Utah's first LGBTQIA+ Affirming Intensive Outpatient Program (IOP), a 12-week in-person, four-days-per-week structured program for LGBTQIA+ adults needing higher-level care than weekly therapy.

The organization's core technology is a standard telehealth video conferencing platform supporting remote sessions statewide, paired with traditional Squarespace-hosted web intake (Google Forms) and a separate clinical dashboard for therapists. Services are delivered across four physical Utah locations (Orem, South Jordan, Salt Lake City, and St. George) supplemented by telehealth. Revenue is sourced from three streams: heavily subsidized client fees on an income-based sliding scale (historically clients paid ~21% of session cost), broad-based charitable donations and grants (the primary funding mechanism), and small corporate partnerships (Valltees Clothing donating 50-60% of proceeds, Smith's Inspiring Donations Program). As a donor-funded nonprofit, no client is turned away for inability to pay; therapists historically subsidized 43% of per-session costs.

Flourish operates with approximately 80 clinicians as of 2025 (up from 13 therapists in 2019) and has delivered over 17,000 free therapy sessions and 30,000+ subsidized sessions since founding. The organization runs a community-led go-to-market model emphasizing education (100+ presentations to schools, universities, and community organizations), an annual "Flourishing Together" fundraiser, and deep integration with Utah LGBTQIA+ advocacy organizations including Project Rainbow, Encircle (historically), and crisis-line referral partners.

Name

Flourish Therapy, Inc

Legal name

Flourish Therapy, Inc.

Website

https://flourishtherapy.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Flourish Therapy, Inc. is a Utah-based 501(c)(3) nonprofit operating since 2017 with approximately 80 clinicians delivering LGBTQIA+ affirming counseling, support groups, teletherapy, and Utah's first LGBTQIA+ Intensive Outpatient Program.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• LGBTQIA+ counseling
• Mental health services
• Intensive outpatient program
• Teletherapy services
• Family therapy

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: 501(c)(3) nonprofit relying heavily on charitable donations from individuals and organizations to fund free and subsidized therapy sessions
2. Client Fees and Insurance: Sliding scale fees based on income, accepts insurance including Medicaid. Therapist subsidies historically covered 43% of session costs
3. Corporate Partnerships: Valltees Clothing donates 50-60% of proceeds; Smith's Inspiring Donations Program contributes per-purchase donations

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Flourish Therapy, Inc. is a 501(c)(3) nonprofit behavioral health clinic that delivers culturally competent, LGBTQIA+-affirming mental health services across four Utah locations. Offerings include individual, couples, family, and group counseling, an LGBTQIA+ Affirmative Intensive Outpatient Program (IOP), teletherapy, support groups, and crisis intervention services staffed by approximately 80 clinicians.

Product overview

Flourish Therapy, Inc is a 501(c)(3) nonprofit behavioral health clinic providing a comprehensive suite of mental health services centered on culturally competent, LGBTQIA+-affirming care. The organization operates as a single integrated practice offering individual, couples, family, and group counseling alongside an Intensive Outpatient Program (IOP), teletherapy, and specialized support groups. Services span crisis intervention, parent intervention, religious trauma support, and various identity-focused therapy modalities, with offices in Orem, South Jordan, Salt Lake City, and St. George, Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual, Couples, Family, and Group Counseling
• LGBTQIA+ Affirmative Intensive Outpatient Program (IOP)
• Teletherapy Services
• Support Groups
• Crisis Intervention Services

Quantifiable outcome

• Over 17,000 free therapy sessions and over 30,000 subsidized sessions provided since 2017
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered former, minor and core.

• EncircleformerStrategic or Co-development Partner · 1 January 2017Flourish was the exclusive provider of mental health services at Encircle community centers from 2017 to April 2019, providing over 5,200 therapy sessions for LGBTQ youth, adults, and families at 50% below typical costs
• Valltees ClothingminorGTM or Marketing PartnerClothing company that designs products in support of Flourish Therapy, with 50-60% of proceeds going toward affordable, affirming therapy for the LGBTQIA+ community
• Smith's Food & Drug (Inspiring Donations Program)minorGTM or Marketing PartnerGrocery rewards program where linking a Smith's Rewards Card to Flourish generates per-purchase donations at no extra cost to shoppers
• SafeSpaceUTminorStrategic or Co-development PartnerPanel discussion partnership on LGBTQ+ visibility and support in Utah education, featuring Flourish therapist Christine Hubbard
• Project RainbowcoreGTM or Marketing PartnerAnnual co-sponsor of Flourishing Together fundraiser; provides community support and flag campaigns for LGBTQ+ causes in Utah
• UAF Legacy HealthminorGTM or Marketing PartnerCo-beneficiary of Flourishing Together annual fundraiser event

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Encircle: Utah-based LGBTQ+ youth and family resource center; Flourish's former exclusive mental health partner from 2017–2019. Operates in the same Utah geography and overlapping LGBTQ+ family/youth mental health segment, often serving as a referral source.
• Mazzoni Center: Philadelphia-based LGBTQ+ community health organization providing comprehensive affirming mental health, medical, and support services. Directly comparable to Flourish as a regional LGBTQ+ specialty mental health provider offering individual counseling and group programs.
• Callen-Lorde Community Health Center: New York-based LGBTQ+ focused health center offering outpatient mental health counseling, psychiatric services, and affirming care to LGBTQ+ communities. Closely parallels Flourish's mission-driven, identity-affirming outpatient mental health model with multiple service lines.
• Howard Brown Health: Chicago-based LGBTQ+ community health organization with multiple locations offering behavioral health, psychiatry, and counseling for LGBTQ+ patients. Comparable in mission, multi-site model, and comprehensive outpatient mental health services for LGBTQ+ populations.
• Fenway Health: Boston-based LGBTQ+ healthcare organization offering behavioral health, family counseling, couples therapy, and identity-affirming care. Direct comparable in service mix and LGBTQ+ specialty mission, with deeper research and academic integration (Fenway Institute).

Broad incumbents

• Charlie Health: National virtual intensive outpatient program (IOP) provider for adolescents and young adults. Directly comparable to Flourish's new IOP offering in terms of acuity level, though Flourish is LGBTQIA+-specialized and in-person.
• The Trevor Project: National LGBTQ+ youth nonprofit providing crisis intervention, mental health counseling, and peer support. Overlaps with Flourish's LGBTQ+ youth and crisis-intervention services but at significantly larger national scale and primarily remote channels.

Emerging players

• QueerDoc: Emerging LGBTQ+ focused telehealth provider offering gender-affirming and mental health care across multiple states. Overlaps with Flourish's telehealth channel and LGBTQ+ affirming care focus but emphasizes virtual delivery rather than physical offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flourishtherapyinc
• LinkedInlinkedin.com/company/flourishtherapyinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flourish Therapy, Inc