Flourish Therapy, Inc
Flourish Therapy, Inc. is a Utah-based 501(c)(3) nonprofit operating since 2017 with approximately 80 clinicians delivering LGBTQIA+ affirming counseling, support groups, teletherapy, and Utah's first LGBTQIA+ Intensive Outpatient Program.
- Company typePrivate
- Founded2017
- HeadquartersOrem, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Flourish Therapy, Inc does
Flourish Therapy, Inc. is a 501(c)(3) nonprofit behavioral health clinic founded in February 2017 by Lisa Tensmeyer Hansen, PhD, LMFT, headquartered in Orem, Utah. The organization provides culturally competent mental health services exclusively to the LGBTQIA+ community, including individual, couples, family, and group counseling; crisis intervention; teletherapy; and an expanding slate of identity-specific support groups (Youth, Religious Trauma, ADHD, Sapphic, Trans/Nonbinary, DBT, Autism, Ethical Non-Monogamy). In February 2025, Flourish launched Utah's first LGBTQIA+ Affirming Intensive Outpatient Program (IOP), a 12-week in-person, four-days-per-week structured program for LGBTQIA+ adults needing higher-level care than weekly therapy.
The organization's core technology is a standard telehealth video conferencing platform supporting remote sessions statewide, paired with traditional Squarespace-hosted web intake (Google Forms) and a separate clinical dashboard for therapists. Services are delivered across four physical Utah locations (Orem, South Jordan, Salt Lake City, and St. George) supplemented by telehealth. Revenue is sourced from three streams: heavily subsidized client fees on an income-based sliding scale (historically clients paid ~21% of session cost), broad-based charitable donations and grants (the primary funding mechanism), and small corporate partnerships (Valltees Clothing donating 50-60% of proceeds, Smith's Inspiring Donations Program). As a donor-funded nonprofit, no client is turned away for inability to pay; therapists historically subsidized 43% of per-session costs.
Flourish operates with approximately 80 clinicians as of 2025 (up from 13 therapists in 2019) and has delivered over 17,000 free therapy sessions and 30,000+ subsidized sessions since founding. The organization runs a community-led go-to-market model emphasizing education (100+ presentations to schools, universities, and community organizations), an annual "Flourishing Together" fundraiser, and deep integration with Utah LGBTQIA+ advocacy organizations including Project Rainbow, Encircle (historically), and crisis-line referral partners.
Flourish Therapy, Inc firmographics
Firmographics- Name
- Flourish Therapy, Inc
- Legal name
- Flourish Therapy, Inc.
- Website
- https://flourishtherapy.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flourish Therapy, Inc. is a Utah-based 501(c)(3) nonprofit operating since 2017 with approximately 80 clinicians delivering LGBTQIA+ affirming counseling, support groups, teletherapy, and Utah's first LGBTQIA+ Intensive Outpatient Program.
- Ownership category
- akta.pro rank
Flourish Therapy, Inc industry classification
Industry- Product category
- Behavioral Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Mental Health & Crisis Support Services (BPAGACAD), Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Flourish Therapy, Inc is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Flourish Therapy, Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: 501(c)(3) nonprofit relying heavily on charitable donations from individuals and organizations to fund free and subsidized therapy sessions
- Client Fees and Insurance: Sliding scale fees based on income, accepts insurance including Medicaid. Therapist subsidies historically covered 43% of session costs
- Corporate Partnerships: Valltees Clothing donates 50-60% of proceeds; Smith's Inspiring Donations Program contributes per-purchase donations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free sessions for income-qualifying clients |
| Hybrid | Monthly | Subsidized sliding scale sessions |
| One time/ perpetual license | Pay-as-you-go | Named scholarship ($10,000+ one-time) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Flourish Therapy, Inc product offering
Product offeringCore offering
Flourish Therapy, Inc. is a 501(c)(3) nonprofit behavioral health clinic that delivers culturally competent, LGBTQIA+-affirming mental health services across four Utah locations. Offerings include individual, couples, family, and group counseling, an LGBTQIA+ Affirmative Intensive Outpatient Program (IOP), teletherapy, support groups, and crisis intervention services staffed by approximately 80 clinicians.
Product overview
Flourish Therapy, Inc is a 501(c)(3) nonprofit behavioral health clinic providing a comprehensive suite of mental health services centered on culturally competent, LGBTQIA+-affirming care. The organization operates as a single integrated practice offering individual, couples, family, and group counseling alongside an Intensive Outpatient Program (IOP), teletherapy, and specialized support groups. Services span crisis intervention, parent intervention, religious trauma support, and various identity-focused therapy modalities, with offices in Orem, South Jordan, Salt Lake City, and St. George, Utah.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual, Couples, Family, and Group Counseling
- LGBTQIA+ Affirmative Intensive Outpatient Program (IOP)
- Teletherapy Services
- Support Groups
- Crisis Intervention Services
Quantifiable outcome
- Over 17,000 free therapy sessions and over 30,000 subsidized sessions provided since 2017
- +4 more outcomes
Companies that use Flourish Therapy, Inc
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
Flourish Therapy, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flourish Therapy, Inc partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered former, minor and core.
- EncircleformerFlourish was the exclusive provider of mental health services at Encircle community centers from 2017 to April 2019, providing over 5,200 therapy sessions for LGBTQ youth, adults, and families at 50% below typical costs
- Valltees ClothingminorClothing company that designs products in support of Flourish Therapy, with 50-60% of proceeds going toward affordable, affirming therapy for the LGBTQIA+ community
- Smith's Food & Drug (Inspiring Donations Program)minorGrocery rewards program where linking a Smith's Rewards Card to Flourish generates per-purchase donations at no extra cost to shoppers
- SafeSpaceUTminorPanel discussion partnership on LGBTQ+ visibility and support in Utah education, featuring Flourish therapist Christine Hubbard
- Project RainbowcoreAnnual co-sponsor of Flourishing Together fundraiser; provides community support and flag campaigns for LGBTQ+ causes in Utah
- UAF Legacy HealthminorCo-beneficiary of Flourishing Together annual fundraiser event
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Flourish Therapy, Inc competitors and assessment
Company assessmentDirect peers
- Encircle: Utah-based LGBTQ+ youth and family resource center; Flourish's former exclusive mental health partner from 2017–2019. Operates in the same Utah geography and overlapping LGBTQ+ family/youth mental health segment, often serving as a referral source.
- Mazzoni Center: Philadelphia-based LGBTQ+ community health organization providing comprehensive affirming mental health, medical, and support services. Directly comparable to Flourish as a regional LGBTQ+ specialty mental health provider offering individual counseling and group programs.
- Callen-Lorde Community Health Center: New York-based LGBTQ+ focused health center offering outpatient mental health counseling, psychiatric services, and affirming care to LGBTQ+ communities. Closely parallels Flourish's mission-driven, identity-affirming outpatient mental health model with multiple service lines.
- Howard Brown Health: Chicago-based LGBTQ+ community health organization with multiple locations offering behavioral health, psychiatry, and counseling for LGBTQ+ patients. Comparable in mission, multi-site model, and comprehensive outpatient mental health services for LGBTQ+ populations.
- Fenway Health: Boston-based LGBTQ+ healthcare organization offering behavioral health, family counseling, couples therapy, and identity-affirming care. Direct comparable in service mix and LGBTQ+ specialty mission, with deeper research and academic integration (Fenway Institute).
Broad incumbents
- Charlie Health: National virtual intensive outpatient program (IOP) provider for adolescents and young adults. Directly comparable to Flourish's new IOP offering in terms of acuity level, though Flourish is LGBTQIA+-specialized and in-person.
- The Trevor Project: National LGBTQ+ youth nonprofit providing crisis intervention, mental health counseling, and peer support. Overlaps with Flourish's LGBTQ+ youth and crisis-intervention services but at significantly larger national scale and primarily remote channels.
Emerging players
- QueerDoc: Emerging LGBTQ+ focused telehealth provider offering gender-affirming and mental health care across multiple states. Overlaps with Flourish's telehealth channel and LGBTQ+ affirming care focus but emphasizes virtual delivery rather than physical offices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flourish Therapy, Inc social profiles
Digital presenceFlourish Therapy, Inc compliance and trust
Trust signalCompliance2 records
Flourish Therapy, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flourish Therapy, Inc leadership team
Management profileNumber of profiles
Profiles16 records
Flourish Therapy, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flourish Therapy, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flourish Therapy, Inc
What does Flourish Therapy, Inc do?
Flourish Therapy, Inc. is a 501(c)(3) nonprofit behavioral health clinic that delivers culturally competent, LGBTQIA+-affirming mental health services across four Utah locations. Offerings include individual, couples, family, and group counseling, an LGBTQIA+ Affirmative Intensive Outpatient Program (IOP), teletherapy, support groups, and crisis intervention services staffed by approximately 80 clinicians.
Is Flourish Therapy, Inc a public or private company?
Flourish Therapy, Inc is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Flourish Therapy, Inc founded?
Flourish Therapy, Inc was founded in 2017. It employs 51 to 100 people.
Where is Flourish Therapy, Inc based?
Flourish Therapy, Inc is headquartered in Orem, United States, in the North America region.
How does Flourish Therapy, Inc make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are client Fees and Insurance and corporate Partnerships.
Who are Flourish Therapy, Inc's main competitors?
Direct peers on record are Encircle, Mazzoni Center, Callen-Lorde Community Health Center, Howard Brown Health and Fenway Health. Broad incumbents are Charlie Health and The Trevor Project. QueerDoc is listed as an emerging player.
Does Flourish Therapy, Inc have an API?
No public API is recorded for Flourish Therapy, Inc.
What industry is Flourish Therapy, Inc in?
Flourish Therapy, Inc's product category is Behavioral Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of BPAGACAD, Mental Health & Crisis Support Services. Its NAICS code is 621420 and its SIC code is 8000.