Europe 2
Europe 2 is a French pop music radio station serving a mass general audience in France via FM broadcast, digital web radios, podcasts, and mobile streaming, monetized through advertising, SMS-based competition fees, and brand sponsorship partnerships.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingServices
What Europe 2 does
Europe 2 is a privately held French pop music radio station operated by SAS Europe 2 Entreprises, headquartered in Paris. The station serves a horizontal French general audience interested in pop music, entertainment news, celebrity coverage, and competition-based prize giveaways. It distributes content across FM frequencies throughout France, three digital web radio channels (Europe 2 Pop Radio, Europe 2 Hits, Europe 2 Mix), podcasts, mobile applications, and website streaming at europe2.fr. Its content portfolio includes the Cauet sur Europe 2 morning show (7h-11h), the Europe 2 Lab music discovery platform, talent showcase programs (Première Scène Europe 2, Europe 2 Nouvelle Scène), a board game podcast (Europe 2 Jeux), and a lifestyle content section (Le Break).
The underlying technology consists of a conventional FM broadcast infrastructure combined with digital streaming and podcast distribution platforms. No proprietary technology, patents, AI capabilities, or API integrations are disclosed. The station maintains active social media presence across Facebook, Twitter, Instagram, and TikTok, and operates a CMS-driven editorial website publishing music news, entertainment articles, and competition announcements.
Europe 2's business model is built on three revenue streams: (1) traditional radio advertising sold around programming blocks including the Cauet morning show; (2) transaction-based revenue from SMS competition participation at €0.75 per message to shortcode 7 12 13, yielding micro-transactions across a broad listener base; and (3) brand sponsorship and partnership revenue, where consumer brands (Bestway, Puy du Fou, Parc Astérix, Hotel Fregate Provence), festivals (Rock en Seine, Saint Rock, Lyon Street Food), and travel providers (La Compagnie airline) supply prizes for listener contests in exchange for radio promotion and brand association. The station generates additional value through festival media partnerships and live event activations. No subscription, freemium, or direct ad-tech revenue model is employed.
Europe 2 firmographics
Firmographics- Name
- Europe 2
- Legal name
- SAS Europe 2 Entreprises
- Website
- https://europe2.fr
- Company type
- Private
- Operating status
- Operating
- Short description
- Europe 2 is a French pop music radio station serving a mass general audience in France via FM broadcast, digital web radios, podcasts, and mobile streaming, monetized through advertising, SMS-based competition fees, and brand sponsorship partnerships.
- Ownership category
- akta.pro rank
Europe 2 industry classification
Industry- Product category
- Pop Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)
Keywords
Where Europe 2 is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Europe 2 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Radio Advertising: Standard radio advertising model with spots aired during programming slots, including morning shows like Cauet (7h-11h) and various music/entertainment programs.
- Competition/SMS Participation: Revenue generated through SMS participation fees for competitions and giveaways. Listeners send SMS to shortcode 7 12 13 at 0.75€ per message (+ SMS costs) to participate in contests for concert tickets, travel packages, and consumer products.
- Sponsorship and Brand Partnerships: Branded competitions and partnerships with companies like Bestway (spas), Fregate Provence (hotels), and various festivals where sponsors provide prizes in exchange for radio promotion and brand association.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | SMS Competition Participation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Europe 2 product offering
Product offeringCore offering
Europe 2 operates a pop music radio brand broadcasting live music programming, entertainment news, podcasts, and listener competitions across France. Distribution spans FM frequencies, digital web radio channels (Europe 2 Pop Radio, Europe 2 Hits, Europe 2 Mix), podcast feeds, a website stream at europe2.fr, and mobile apps. The station also produces event-driven content including the flagship morning show Cauet sur Europe 2 (7h–11h) and the Europe 2 Jeux podcast, while running SMS-based competitions with prizes ranging from concert tickets to travel packages and consumer products.
Product overview
Europe 2 is a French pop radio station offering a unified media platform comprising the main Europe 2 Pop Radio broadcast station, three digital web radio channels (Europe 2 Hits, Europe 2 Mix), podcast content, and the morning show Cauet sur Europe 2. The radio station operates across FM frequencies and digital platforms, featuring music programming, news, competitions, and artist interviews. The Europe 2 Jeux podcast and various contest programs complement the core radio broadcasting services.
Differentiator
Problem solved
Functional benefit
Brands
- Europe 2 Pop Radio: Main pop radio brand of Europe 2
- Europe 2 Hits
- Europe 2 Mix
- Europe 2 Lab
- Europe 2 Jeux
- Cauet sur Europe 2
- Le Break
- Europe 2 Nouvelle Scène
- Première Scène Europe 2
Products and services
- Europe 2 Pop Radio The main pop music radio station broadcasting music, news, and entertainment content to French audiences via FM frequencies and digital streaming.
- Europe 2 Hits A digital web radio channel offering hit music and popular tracks for online streaming audiences in France.
- Europe 2 Mix A digital web radio channel featuring mixed music content and curated playlists for French streaming audiences.
- Europe 2 Podcasts Podcast content series from Europe 2, including the Europe 2 Jeux board game podcast and show-specific podcasts such as Cauet sur Europe 2, available on-demand.
- Cauet sur Europe 2 A flagship morning radio show hosted by Cauet airing 7h to 11h, featuring contests, music, and entertainment programming for French listeners.
- Europe 2 Jeux A podcast and competition segment focused on board games, gaming content reviews, and prize giveaways for French audiences.
Quantifiable outcome
- Competitions generate significant engagement with prizes up to 10,000€ and multiple travel/concert experiences offered
Companies that use Europe 2
Customer profileSegments1 record
Ideal customer profiles2 records
Europe 2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Europe 2 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Saint Rock FestivalminorEurope 2 is a media partner for the Saint Rock Festival in La Clayette (Saône-et-Loire). Festival grew from 1,300 attendees in 2016 to 8,000 in 2025 (sold out). Europe 2 promotes the event and engages listeners with festival-related content.
- BestwayminorBestway, the worldwide leader in above-ground pools and inflatable spas, partnered with Europe 2 for a summer competition. Europe 2 offered a Bestway Palma spa as a prize, with Bestway providing the product and Europe 2 handling promotion through its radio platform.
- Puy du FouminorPartnership for competition prize sponsorship. Europe 2 listeners could win stays at Puy du Fou theme park, with the park providing prize packages including access to 20 grand shows, 4 period villages, and 100 hectares of nature.
- Parc AstérixminorCompetition partnership for theme park prize giveaways. Europe 2 promoted Parc Astérix's new Egyptian zone featuring La Descente du Nil and L'Envol d'Ibis attractions.
- Lyon Street Food FestivalminorEurope 2 was partner for the 10th anniversary of the Lyon Street Food Festival, offering listeners weekend passes, hotel stays, and loaded cashless cards as prizes.
- Quiksilver & Roxy Junior ProminorEurope 2 was partner for the Quiksilver & Roxy Junior Pro Capbreton surf competition, the only French stage of the WSL Junior Tour European circuit.
- Hotel Fregate ProvenceminorPartnership with Hotel Fregate Provence resort in Saint Cyr sur Mer. Europe 2 offered listeners 2-night stays for 2 people including breakfast, pool, jacuzzi, and fitness access as competition prizes.
- La Compagnie (Airline)minorPartnership for first-class flight provision to New York for Katy Perry concert contest. La Compagnie provided first-class flights as part of the prize package.
- CultureboxcoreMedia partnership for Rock en Seine festival coverage. Culturebox collaborated with Europe 2 to broadcast live concert performances, allowing audiences to watch festival shows from home. This partnership extended festival reach beyond physical attendance.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Europe 2 competitors and assessment
Company assessmentEmerging players
- Deezer: Deezer is a French-headquartered music streaming platform that competes with Europe 2 for audience attention and music advertising spend, representing the digital/audio-streaming alternative whose growth structurally pressures traditional pop radio listening.
Direct peers
- Fun Radio: Fun Radio is a French pop/dance radio station competing head-to-head with Europe 2 for the same young pop-music audience, with a similar multi-channel distribution model (FM + web radios + digital) and comparable revenue mix of advertising and branded competitions.
- RFM: RFM is a French music radio station playing pop/rock hits with national coverage and web radio extensions, operating in the same broad competitive set as Europe 2 with comparable ad-supported and digital business model elements.
- Skyrock: Skyrock is a major French hip-hop and pop radio station with strong youth appeal and a similar digital-plus-FM operating model, competing with Europe 2 for young urban listeners and music-discovery advertising budgets.
- NRJ: NRJ is France's leading pop music radio station and the closest direct competitor to Europe 2, operating a national FM network, multiple web radios, podcast content, and competing for the same pop-music advertising and SMS-contest revenue streams in the French market.
- Virgin Radio France: Virgin Radio is a French pop/rock radio brand with FM frequencies and digital web radios, targeting a similar demographic and competing with Europe 2 for advertising share and audience attention in the French pop-music segment.
- Chérie FM: Chérie FM is a French music radio station (NRJ Group) targeting adult contemporary listeners, sharing the same multi-platform (FM + digital) operational structure and competing with Europe 2 for French music-radio advertising inventory.
- Nostalgie: Nostalgie is a French music radio station part of the NRJ Group, operating a national FM network with web radio extensions and competing for French music radio ad budgets in an overlapping competitive set with Europe 2.
Broad incumbents
- RTL France: RTL is one of France's largest private radio networks and a broad incumbent in the French audio advertising market, competing with Europe 2 for general-population ad budgets and operating a national FM network alongside digital audio extensions.
- Spotify: Spotify is the global music streaming incumbent whose growth in France directly substitutes for traditional radio listening, particularly among younger demographics that Europe 2 targets, and which captures an increasing share of music-related digital advertising budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Europe 2 social profiles
Digital presenceEurope 2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Europe 2 leadership team
Management profileNumber of profiles
Europe 2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Europe 2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Europe 2
What does Europe 2 do?
Europe 2 operates a pop music radio brand broadcasting live music programming, entertainment news, podcasts, and listener competitions across France. Distribution spans FM frequencies, digital web radio channels (Europe 2 Pop Radio, Europe 2 Hits, Europe 2 Mix), podcast feeds, a website stream at europe2.fr, and mobile apps. The station also produces event-driven content including the flagship morning show Cauet sur Europe 2 (7h–11h) and the Europe 2 Jeux podcast, while running SMS-based competitions with prizes ranging from concert tickets to travel packages and consumer products.
Is Europe 2 a public or private company?
Europe 2 is a private company. It is classified as unknown and is currently operating.
When was Europe 2 founded?
Europe 2 was founded in -1.
Where is Europe 2 based?
Europe 2 is headquartered in Paris, France, in the Europe region.
How does Europe 2 make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are competition/SMS Participation and sponsorship and Brand Partnerships.
Who are Europe 2's main competitors?
Deezer is listed as an emerging player. Direct peers are Fun Radio, RFM, Skyrock, NRJ, Virgin Radio France, Chérie FM and Nostalgie. Broad incumbents are RTL France and Spotify.
Does Europe 2 have an API?
No public API is recorded for Europe 2.
What industry is Europe 2 in?
Europe 2's product category is Pop Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.