Cali Move Ug (haftungsbeschrankt)

What Cali Move Ug (haftungsbeschrankt) does

Cali Move is a Germany-based private fitness company founded in 2012 and headquartered in Leipzig. The firm offers app-based and online calisthenics training programs, with a content focus on bodyweight fitness, mobility, and home workouts. Its core product surface is centered on guided workout programming, suggesting a digital fitness content and coaching business that targets individual consumers interested in self-directed strength and mobility training without equipment.

The legal form "Ug (haftungsbeschrankt)" identifies the entity as a German Unternehmergesellschaft — a small-capital limited liability variant typically used by micro and small German businesses. The company reports a headcount of 1–10 employees, indicating an operationally lean organization. The publicly disclosed firmographic record does not contain product line details, pricing models, distribution channel data, customer segmentation, or management team information, leaving the precise monetization mechanics (subscription tiers, one-time purchases, ad-supported content, etc.) unspecified in the source material.

From a business model standpoint, the combination of app-based delivery, an online presence at calimove.com, and the longevity of operation since 2012 implies a recurring-revenue digital content business serving a global consumer audience of bodyweight-training enthusiasts. No funding rounds, partnerships, awards, certifications, patents, subsidiaries, or M&A activity are disclosed in the available data, and no management team is identified, which limits visibility into governance and strategic direction. The absence of disclosed revenue, pricing, or user-scale figures means the company's commercial traction can only be inferred from its continued operation over more than a decade.

Name

Cali Move Ug (haftungsbeschrankt)

Website

https://calimove.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Cali Move is a Leipzig-based German fitness company offering app-based and online calisthenics programs focused on bodyweight training, mobility, and home workouts for individual consumers.

Ownership category

akta.pro rank

Product category

Online Fitness Training

NAICS

Sports and Recreation Instruction (611620)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Calisthenics training
• Bodyweight fitness
• Mobility training
• Home workout programs
• Online fitness coaching

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Cali Move offers app-based and online calisthenics training programs focused on bodyweight fitness, mobility, and home workouts. The programs are designed for individual users who want to train without gym equipment, structuring progressions and instructional content through a mobile app and web platform. It is a digital fitness product aimed at home-based training of progressive calisthenics skills.

Product overview

Cali Move is a company offering a mobile application. Based on the limited source data, no specific product names, modules, or detailed product portfolio information were available for extraction.

Differentiator

Problem solved

Functional benefit

Products and services

• Cali Move App and Online Calisthenics Training Program

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights2 records

Direct peers

• Freeletics: Freeletics is a Munich-based, app-driven bodyweight and fitness training company with a similar product format and audience to Cali Move. It is one of the most directly comparable European calisthenics/fitness app peers.
• Madbarz: Madbarz is a calisthenics-focused training app offering structured bodyweight programs and video workouts. It overlaps directly with Cali Move's product positioning and target user.
• Calisthenics Movement: Calisthenics Movement is a calisthenics education platform offering programs and tutorials. It addresses the same niche and serves a comparable audience of progressive bodyweight training enthusiasts.
• Darebee: Darebee provides free and premium workout programs, including extensive calisthenics routines. It competes for the same home-training audience and is comparable in programmatic structure.

Broad incumbents

• Apple Fitness+: Apple Fitness+ is a platform-based fitness service with strength, mobility, and bodyweight workouts. It competes indirectly as a substitute for paid calisthenics programming.
• Peloton App: Peloton's app offers strength, yoga, and bodyweight classes outside its connected hardware. It serves as a broad incumbent competing for paid fitness-app subscribers.
• Adidas Training: Adidas Training (formerly Runtastic Results) offers guided home-workout programs including bodyweight sessions. As a broad incumbent, it competes for the same home fitness consumer.
• Nike Training Club: Nike Training Club is a major incumbent fitness app with guided bodyweight and strength workouts. It does not specialize in calisthenics but competes for the same home-training user.

Emerging players

• Centr: Centr is a subscription fitness app with strength, conditioning, and mobility programming. It overlaps with Cali Move's mobility and home-training positioning, though its scope is broader.
• Thenics: Thenics is an app offering bodyweight and calisthenics workouts and challenges. It is a more recent entrant in the same product category with partial overlap in audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/calimove

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cali Move Ug (haftungsbeschrankt)