Celiac.com

Name

Celiac.com

Legal name

Celiac.com

Website

https://celiac.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Health Information & Patient Community

akta.pro primary industry

Nutrition & Malabsorption (Celiac/Short Bowel) (HLAKAEAI)

akta.pro secondary industry

Gluten-Free & Allergen-Free Certification Services (AFALAMAH)

Keywords

• Celiac disease information
• Gluten-free diet support
• Health community forums
• Gluten-free recipes
• Patient education resources

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising and Sponsorships: The site generates revenue through sponsored content, display advertising, and sponsor partnerships. Sponsors include gluten-free food and specialty product companies that pay for visibility on the platform.
2. Donations: The site accepts PayPal donations from users to support operations. A donation button is prominently displayed on the site.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Celiac.com is a free online health information and community platform that publishes expert-reviewed articles, gluten-free recipes, safe/unsafe food lists, product reviews, and the Journal of Gluten Sensitivity, and hosts a moderated peer-support forum for individuals affected by celiac disease and gluten sensitivity. The site is monetized through advertising, sponsorships from gluten-free product companies, and voluntary PayPal donations rather than paid subscriptions or product sales.

Product overview

Celiac.com is a comprehensive celiac disease and gluten-free diet support platform founded in 1995 by Scott Adams after his own celiac diagnosis. The platform operates as a unified content and community portal offering multiple integrated services: the main website portal with articles and information, fully moderated community forums, an extensive gluten-free recipes collection spanning 25+ years, sponsored but unbiased product reviews, the Journal of Gluten Sensitivity as a free online publication, video content, eNewsletter subscriptions, gluten-free travel guides, and resource directories including doctor listings and support groups. The platform serves millions of users seeking trusted information on celiac disease, gluten-free living, diagnosis, recipes, product safety, and community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Celiac.com Website Portal The primary web platform providing celiac disease information, gluten-free diet guidance, articles, recipes, videos, product reviews, community forums, and the Journal of Gluten Sensitivity publication, freely accessible to anyone with an internet connection.
• Journal of Gluten Sensitivity A free online publication featuring in-depth articles on celiac disease, gluten sensitivity, and the gluten-free diet written by lay, scientific, and medical experts.
• Celiac.com Community Forums Fully moderated peer-support discussion forums covering coping with celiac disease, pre-diagnosis testing, recipes, gluten-free products, restaurants, travel, and support groups, available free of charge to registered members.
• Celiac.com Weekly eNewsletter Free weekly email newsletter delivering gluten-free news, celiac disease research updates, and site content highlights to subscribed users.

Quantifiable outcome

• 5.3M+ article views on Safe Gluten-Free Food List
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• MyFitnessPal: Food and nutrition tracking app with ingredient/gluten data. Adjacent to Celiac.com's recipe and food-safety content; comparable in serving gluten-conscious users but with different core use case (tracking vs. information).

Direct peers

• Find Me Gluten Free: App and website for discovering gluten-free restaurants and products. Comparable to Celiac.com on gluten-free product/restaurant discovery and reviews, with a more mobile-native delivery.
• Celiac Disease Foundation: Major patient advocacy organization offering celiac disease information, research updates, advocacy, and community programs. Closely comparable in mission and content focus to Celiac.com.
• Beyond Celiac: US nonprofit providing celiac disease education, research funding, and patient community resources. Directly comparable to Celiac.com in audience (celiac patients and caregivers) and core offering (information + community support).
• National Celiac Association: Nonprofit providing celiac disease education, support group network, and resources. Directly comparable as a celiac-focused community and information platform.
• Gluten-Free Living: Gluten-free lifestyle publication covering recipes, product reviews, and disease management. Comparable to Celiac.com's editorial content and review offerings.

Emerging players

• r/Celiac (Reddit): Active subreddit community for celiac disease sufferers discussing symptoms, diagnosis, recipes, and products. Directly competes with Celiac.com's community forum for peer-supporter engagement.

Broad incumbents

• WebMD: Major consumer health information site with celiac disease content. Comparable in health information delivery but operates at much larger scale across many conditions.
• Healthline: Large consumer health publisher covering celiac disease and gluten-free topics among many other conditions. Comparable as a health information destination but with much broader scope and greater resources.
• Verywell Health: Consumer health content publisher covering celiac disease, gluten sensitivity, and dietary guidance. Comparable in editorial model and audience overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/celiac_disease
• LinkedInlinkedin.com/company/celiac.com---celiac-disease-and-gluten-free-diet-information-since-1995

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celiac.com