GRAND VALLEY SPORTING GOODS INC

Name

GRAND VALLEY SPORTING GOODS INC

Legal name

Grand Valley Sporting Goods Inc

Website

https://gvsportinggoods.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Archery equipment retail
• Hunting gear sales
• Fishing supplies store
• Firearms transfer services
• Indoor archery range

Headquarters

HQ city

Allendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail sales of archery and hunting equipment: Physical retail store and online store selling bows, crossbows, guns, ammunition, fishing gear, and accessories. Also provides firearm transfer services as an FFL business.

Distribution channels2 records

Marketing channels4 records

Core offering

Grand Valley Sporting Goods is a physical retail sporting goods store selling archery equipment (compound and traditional bows, crossbows), hunting gear, firearms, ammunition, and fishing supplies from multiple premium brands. The business complements retail sales with a 20-lane indoor archery range and TechnoHunt simulator, archery pro shop services (equipment fitting, tune-ups, warranty repairs), new shooter instruction, archery leagues, FFL firearm transfer services, and an online store.

Product overview

Grand Valley Sporting Goods Inc is a physical retail hunting and outdoor sporting goods store located in Allendale, Michigan, founded in 2004 and serving archers and hunters for over 22 years. The company operates as a specialty archery destination offering a comprehensive portfolio of products organized around core categories: compound and traditional bows (from brands including Mathews, Hoyt, Bowtech, PSE, Bear, Diamond, Mission, and Darton), crossbows (TenPoint, Ravin, Excalibur, Wicked Ridge, and others), firearms transfer services and air rifles, and complete fishing gear with live bait and ice fishing equipment. The company complements its retail operations with service offerings including an Archery Pro Shop for equipment tuning and warranty repairs, a 20-lane indoor archery range with TechnoHunt hunting simulator, new shooter instruction and bow rentals, archery leagues, and an e-commerce online store. The product portfolio centers on archery as the primary focus, with fishing and firearms services as secondary categories.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Mathews ArcherycoreChannel Partner/ Reseller/ DistributorPremier archery brand partnership. Store carries full selection of Mathews compound bows including Arc 30, Arc 34, Lift RS, Lift XD, Title 34, Title 36, Title 38, and Title 40 models.
• Hoyt ArcherycoreChannel Partner/ Reseller/ DistributorWorld-renowned archery brand since 1931. Carries Alpha AX-3 series, Carbon RX-10, Enduro, and RX-10 Ultra LD models.
• PSE ArcherycoreChannel Partner/ Reseller/ DistributorPrecision Driven archery equipment. Carries Carbon Mach Series including Mach 30 DS, Mach 33 FDS, Mach 35 FDS, and Sicario FDS.
• Bear ArcherycoreChannel Partner/ Reseller/ DistributorEstablished archery brand. Carries Adapt 2 HP, Alaskan Pro, Au Sable, Cruzer G4 RTH, Gamekeeper JR RTH, Grizzly, Legend 30, Legit MAXX RTH, Montana, Paradigm RTH, and Royale RTH.
• Bowtech ArcherycoreChannel Partner/ Reseller/ DistributorPart of Pure Archery Group. Carries Alliance, Alliance 33, Ascend, Carbon One, Carbon One X, EVA GEN3, Proven 34, Solution LS, Virtue Long Cam, and Virtue STD Cam models.
• Darton ArcherycoreChannel Partner/ Reseller/ DistributorHistoric archery brand since 1950. Carries Consequence 2, Consequence 31, TriTech 31, TriTech 33, and TriTech 35 models.
• Mission ArcherycoreChannel Partner/ Reseller/ DistributorMathews subsidiary brand. Carries HAMMR, Menace XR, Range, and Switch crossbows and bows.
• Diamond ArcherycoreChannel Partner/ Reseller/ DistributorPart of Pure Archery Group. Carries Atomic, Edge Max, Edge XT, Pro 305, Pro Max, and Radian models.
• TenPoint CrossbowscoreChannel Partner/ Reseller/ DistributorPremium crossbow manufacturer. Store carries and services TenPoint crossbows.
• Ravin CrossbowscoreChannel Partner/ Reseller/ DistributorHigh-performance crossbow brand. Store carries and services Ravin crossbows.
• Excalibur CrossbowscoreChannel Partner/ Reseller/ DistributorTrusted crossbow manufacturer. Store carries and services Excalibur crossbows.
• Wicked Ridge CrossbowscoreChannel Partner/ Reseller/ DistributorCrossbow brand. Store carries and services Wicked Ridge crossbows.
• CenterPointminorChannel Partner/ Reseller/ DistributorCrossbow brand. Store is an official warranty repair provider for CenterPoint.
• HortonminorChannel Partner/ Reseller/ DistributorCrossbow brand. Store is an official warranty repair provider for Horton.
• Carbon ExpressminorChannel Partner/ Reseller/ DistributorCrossbow brand. Store is an official warranty repair provider for Carbon Express.
• Killer InstinctminorChannel Partner/ Reseller/ DistributorCrossbow brand. Store is an official warranty repair provider for Killer Instinct.
• BarnettminorChannel Partner/ Reseller/ DistributorCrossbow brand. Store is an official warranty repair provider for Barnett.
• Northland TackleminorChannel Partner/ Reseller/ DistributorFishing tackle brand carried in store.
• OkumaminorChannel Partner/ Reseller/ DistributorFishing equipment brand carried in store.
• GarminminorChannel Partner/ Reseller/ DistributorMarine electronics and GPS brand carried in store for fishing applications.
• BerkleyminorChannel Partner/ Reseller/ DistributorFishing gear and bait brand carried in store.
• RapalaminorChannel Partner/ Reseller/ DistributorFishing lures and equipment brand carried in store.
• Abu GarciaminorChannel Partner/ Reseller/ DistributorFishing reels and equipment brand carried in store.
• EskimominorChannel Partner/ Reseller/ DistributorIce fishing equipment brand carried in store.

Scale indicators2 records

Direct peers

• Lancaster Archery Supply: One of the largest archery-specialty retailers in the U.S., combining an extensive compound bow and crossbow catalog with pro shop services, range access, and a national online store. Directly comparable to Grand Valley on core product mix and archery-first go-to-market.
• 3Rivers Archery: Traditional and primitive archery specialty retailer based in Michigan with strong hunting and traditional bow focus. Closely comparable in customer segment (traditional bowhunters) and regional Midwest presence.

Broad incumbents

• Gander Outdoors: Hunting, fishing, and camping retailer with stores in the Midwest, including Michigan. Comparable broad assortment across archery, hunting, fishing, and shooting categories.
• Cabela's: Hunting, fishing, and outdoor retailer now operated under the Bass Pro umbrella, with deep hunting and archery assortments plus in-store experiences. Comparable as a competitor for hunting/archery dollars across the Midwest.
• Dick's Sporting Goods: National sporting goods retailer carrying hunting, archery, and fishing across stores and a large e-commerce platform. Sets national pricing benchmarks that affect specialty independents like Grand Valley.
• Sportsman's Warehouse: Multi-state sporting goods chain focused on hunting, shooting, fishing, and archery. Overlaps with Grand Valley in archery and hunting equipment, FFL services, and adjacent outdoor categories.
• Bass Pro Shops: National outdoor recreation retailer carrying archery, hunting, fishing, and firearms across superstores, catalogs, and online. Overlaps with Grand Valley across most product categories but at vastly greater scale and broader assortment.
• Scheels: Large regional sporting goods superstore chain with stores across the Midwest, including Michigan. Overlaps with Grand Valley on hunting, archery, and fishing categories, plus in-store experiences.

Others

• TenPoint Crossbows: Premium crossbow manufacturer that is also a supplier/partner to Grand Valley. Useful comparable for crossbow category economics and as a value-chain participant rather than direct retail competitor.

Emerging players

• Quiver Archery (and similar independent pro shops): Independent archery pro shop model combining retail, range, and instruction. Functionally comparable as a small specialty competitor replicating the destination-store concept Grand Valley uses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GrandValleySportingGoods
• Facebookfacebook.com/GrandValleySportingGoods
• Instagraminstagram.com/grandvalleysportinggoods
• LinkedInlinkedin.com/company/grand-valley-sporting-goods-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAND VALLEY SPORTING GOODS INC