Fob Kitchen, Llc
- Company typePrivate
- Founded2015
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fob Kitchen, Llc does
FOB Kitchen, LLC is a privately held, queer woman-owned Filipino restaurant company founded in 2015 by Chef Janice Dulce, headquartered in Oakland, California. The company operates two brick-and-mortar locations — the original FOB Kitchen in the Temescal District at 5179 Telegraph Avenue (open since 2018) and FOB West inside the Prescott Market food hall at 1620 18th Street (opened March 2026) — serving Filipino cuisine and island-inspired cocktails drawn from recipes Dulce learned alongside her mother and grandmother in the Philippines. Beyond dine-in service, the company offers online ordering and takeout via the Toasttab platform, a tiered catering program (Pulutan, Merienda, Handaan, and Fiesta packages priced from $32 to $55 per person), and a branded merchandise storefront selling apparel such as a Classic Tee ($25) and a Crewneck Sweatshirt ($40).
The underlying technology footprint is intentionally lean: restaurant point-of-sale and online ordering are handled through the Toasttab platform, with no proprietary software, mobile app, or disclosed API integrations. Revenue is generated entirely through transactions — dine-in checks, online and takeout orders, per-person catering bookings, and direct merchandise sales — with no subscription, licensing, or recurring-contract model. The primary customer segments are walk-in Bay Area diners seeking authentic Filipino food in an inclusive, community-oriented setting, supplemented by event and corporate catering clients. The business is bootstrapped and owner-operated, with no disclosed institutional investors, no parent company, and headcount reported in the 1–10 range. Brand recognition is supported by Michelin Bib Gourmand recognition in 2021 and 2023, inclusion on the SF Chronicle Top 100 list in 2019, and ongoing press coverage in Forbes, Eater, Rolling Stone, Vice, and America's Test Kitchen.
Fob Kitchen, Llc firmographics
Firmographics- Name
- Fob Kitchen, Llc
- Legal name
- FOB Kitchen, LLC
- Website
- https://fobkitchen.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fob Kitchen, Llc industry classification
Industry- Product category
- Filipino Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Fob Kitchen, Llc is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fob Kitchen, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Service: Traditional restaurant dining at two Oakland locations with full bar service, brunch, and happy hour offerings
- Online Ordering and Takeout: Customers place orders through Toasttab platform for takeout and delivery, generating transaction-based revenue
- Catering Services: Four catering packages (Pulutan, Merienda, Handaan, Fiesta) priced per person for events, celebrations, and corporate functions. Packages include various combinations of starters and mains from Filipino cuisine
- Merchandise Sales: Online merchandise store selling branded apparel including crewneck sweatshirts and t-shirts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pulutan Package - Two Starters, One Main |
| Unit Pricing | Pay-as-you-go | Merienda Package - One Starter, Two Mains |
| Unit Pricing | Pay-as-you-go | Handaan Package - Two Starters, Two Mains |
| Unit Pricing | Pay-as-you-go | Fiesta Package - Two Starters, Three Mains |
| One time/ perpetual license | Pay-as-you-go | Crewneck Sweatshirt |
| One time/ perpetual license | Pay-as-you-go | Classic Tee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Fob Kitchen, Llc product offering
Product offeringCore offering
FOB Kitchen operates two brick-and-mortar Filipino restaurants in Oakland, California, serving family-recipe Filipino dishes, island-inspired cocktails, weekend brunch, and weekday happy hour. The company complements dine-in service with Toasttab-powered takeout and delivery, four tiered per-person catering packages (Pulutan, Merienda, Handaan, Fiesta), and an online store selling branded apparel including t-shirts and crewneck sweatshirts.
Product overview
FOB Kitchen is a queer woman-owned Filipino restaurant group operating as a single brand with two physical restaurant locations: FOB Kitchen in Temescal (original flagship) and FOB West at Prescott Market (second location). The company offers a cohesive dining experience featuring Filipino cuisine inspired by Chef Janice Dulce's family recipes. Beyond dine-in services, the company provides catering packages (Pulutan, Merienda, Handaan, and Fiesta) at various price points, plus branded merchandise including apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- FOB Kitchen (Temescal) Flagship Filipino restaurant at 5179 Telegraph Ave, Oakland, CA 94609 offering brunch, weekday happy hour, full dinner service, and a tropical cocktail program. Designed for individual diners, families, and community gatherings seeking authentic Filipino cuisine in an inclusive, lively setting.
- FOB West (Prescott Market) Second Filipino restaurant location at 1620 18th St, Oakland, CA 94607 inside Prescott Market's 12,000-square-foot food hall in West Oakland. Serves FOB Kitchen's Filipino menu to food hall visitors on a daily schedule (Sun-Mon 10am-8pm, Tue-Sat 10am-9pm).
- Catering Services Customizable Filipino catering offering for events, celebrations, weddings, receptions, and corporate functions, including the option to use event space at the FOB Kitchen locations and tailored menu options. Targeted at event organizers and corporate clients in the Bay Area.
- Pulutan Catering Package Entry-level Filipino catering package at $32 per person featuring two starters and one main course, intended for intimate gatherings and small events.
- Merienda Catering Package Mid-tier Filipino catering package at $39 per person with one starter and two main courses, suited for casual celebrations and medium-sized groups.
- Handaan Catering Package Premium Filipino catering package at $45 per person featuring two starters and two main courses, designed for family-style gatherings.
- Fiesta Catering Package Top-tier Filipino catering package at $55 per person with two starters and three main courses, intended for large celebrations and events.
- Classic Tee Unisex branded t-shirt made of 100% combed and ring-spun cotton (Heather colors contain polyester), with pre-shrunk fabric, priced at $25. Sold through the FOB Kitchen online merchandise store to fans and customers of the brand.
- Crewneck Sweatshirt Premium branded crewneck sweatshirt with 100% cotton face and 65% cotton/35% polyester blend at 8.5 oz/yd², priced at $40. Sold through the FOB Kitchen online merchandise store.
Companies that use Fob Kitchen, Llc
Customer profileSegments2 records
Ideal customer profiles3 records
Fob Kitchen, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fob Kitchen, Llc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prescott MarketcoreFOB West operates inside Prescott Market, a 12,000-square-foot food hall in West Oakland. The market is backed by a major developer and opened in 2025. FOB West joined just in time for Prescott Market's first anniversary in March 2026.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Fob Kitchen, Llc competitors and assessment
Company assessmentDirect peers
- Señor Sisig: Filipino-Mexican fusion concept with multiple Bay Area locations and a food truck. Comparable as a Filipino-rooted Bay Area multi-format restaurant brand that has scaled through different channels including mobile and catering.
- The Musang: Filipino restaurant and bar in Oakland/Berkeley. Direct peer — same cuisine category, same Oakland food scene, overlapping brunch and cocktail program, and similarly community-oriented positioning.
- Lolas Restaurant: Filipino restaurant in Daly City with a longtime Bay Area presence. Comparable as a Bay Area-based Filipino restaurant serving traditional and modern Filipino dishes to a community-oriented clientele.
- Park Station: Filipino-American restaurant and bar in San Francisco's SoMa. Comparable as a chef-driven Bay Area Filipino concept with a craft cocktail program and modern interpretation of traditional dishes.
- Abaca: Filipino-Californian fine-dining restaurant in San Francisco. Directly comparable as another chef-driven Filipino concept in the Bay Area targeting a similar upscale-casual diner with a curated menu and craft cocktails.
Broad incumbents
- Nopa: Long-established Bay Area chef-driven restaurant with strong media profile. Comparable as a similar scale, locally celebrated Bay Area independent restaurant with comparable earned-media footprint and high-margin dining-plus-bar model.
- Tartine Bakery: Bay Area bakery and cafe brand with multiple locations and national recognition. Comparable as a Bay Area-origin independent that expanded through additional storefronts while maintaining a strong craft-food brand.
- Burma Superstar: Bay Area Burmese restaurant known for queues and cult following. Comparable as an iconic Bay Area independent specializing in an under-the-radar Asian cuisine with strong media buzz and repeat traffic.
- Souvla: Bay Area Greek fast-casual concept with multiple locations and strong brand identity. Comparable as a Bay Area chef-driven independent that has scaled to multiple units while preserving culinary identity.
Regional players
- Kuya Lord: Filipino restaurant in Los Angeles. Comparable as an independent chef-driven Filipino concept but operating in a different geography; useful as a benchmark for Filipino-dining demand outside the Bay Area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fob Kitchen, Llc social profiles
Digital presenceFob Kitchen, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fob Kitchen, Llc leadership team
Management profileNumber of profiles
Profiles1 record
Fob Kitchen, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fob Kitchen, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fob Kitchen, Llc
What does Fob Kitchen, Llc do?
FOB Kitchen operates two brick-and-mortar Filipino restaurants in Oakland, California, serving family-recipe Filipino dishes, island-inspired cocktails, weekend brunch, and weekday happy hour. The company complements dine-in service with Toasttab-powered takeout and delivery, four tiered per-person catering packages (Pulutan, Merienda, Handaan, Fiesta), and an online store selling branded apparel including t-shirts and crewneck sweatshirts.
Is Fob Kitchen, Llc a public or private company?
Fob Kitchen, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fob Kitchen, Llc founded?
Fob Kitchen, Llc was founded in 2015. It employs 1 to 10 people.
Where is Fob Kitchen, Llc based?
Fob Kitchen, Llc is headquartered in Oakland, United States, in the North America region.
How does Fob Kitchen, Llc make money?
Four revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are online Ordering and Takeout, catering Services and merchandise Sales.
Who are Fob Kitchen, Llc's main competitors?
Direct peers on record are Señor Sisig, The Musang, Lolas Restaurant, Park Station and Abaca. Broad incumbents are Nopa, Tartine Bakery, Burma Superstar and Souvla. Kuya Lord is listed as a regional player.
Does Fob Kitchen, Llc have an API?
No public API is recorded for Fob Kitchen, Llc.
What industry is Fob Kitchen, Llc in?
Fob Kitchen, Llc's product category is Filipino Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.