Senor Sisig
Señor Sisig is a Filipino-American fusion restaurant group operating four brick-and-mortar locations in the San Francisco Bay Area alongside a fleet of food trucks. The company serves individual diners, corporate catering clients, and private event customers with customizable street food formats.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Senor Sisig does
Señor Sisig is a Filipino-American fusion restaurant group founded in 2010 by Evan Kidera and Gilster "Gil" Payumo, operating from a network of four brick-and-mortar locations in the San Francisco Bay Area (SF Mission at 990 Valencia St., Ferry Building, Thrive City at Chase Center, and Oakland at 330 17th St.) alongside a fleet of food trucks serving the broader Bay Area. The company remixes traditional Filipino flavors into street-food formats such as sisig tacos, burritos (Señor, California, and Tosilog varieties), nachos, rice bowls, and specialty items including the Umami Ube Crab Sandwich and Crispy Sinigang Wings. The core offering is made-to-order, customizable food with protein options spanning pork, chicken, tocino, tofu, and vegan variants; the menu is supported by a kids' line and rotating limited-time collaborations. Distribution spans dine-in, direct online ordering via the company website and a mobile app (with a $5 Sisig Rewards Club signup bonus), gift cards, DoorDash marketplace delivery (linked to loyalty), catering (Taco/Burrito/Build-Your-Own packages at $30-$42 per person), food truck buyouts (minimums starting at $2,500+), private event venue rentals with 40-100 guest capacities, and a merchandise storefront featuring limited-edition artist collaborations.
The business model is omnichannel restaurant revenue generation with no proprietary technology platform disclosed. The company relies on a standard third-party ordering stack (BentoBox-hosted storefront) and third-party delivery integration (DoorDash), with the Sisig Rewards Club loyalty program as the primary owned retention mechanism. Go-to-market is direct-to-consumer for individual diners and event-driven for food truck and festival activations, supplemented by direct B2B catering and private-event sales. Pricing is per-unit across menu items, per-person for catering, and by inquiry for venue and food truck bookings; merchandise is priced from $2.50 (stickers) to $125 (signed prints, satin jackets, Levi's trucker jackets).
Customer segments are hybrid: individual/family diners, corporates booking catering, event hosts booking venues, and festival/event organizers booking food trucks. The brand's competitive positioning rests on ethnic-cuisine differentiation (Filipino-American fusion is relatively underpenetrated in fast-casual), media recognition (Forbes, Food Network, VICE Munchies, Condé Nast Traveler, Eater SF), a 2025 City of San Francisco 'Señor Sisig Day' proclamation, and a streetwear-adjacent merchandise strategy tied to recurring artist collaborations (HUF, Levi's, Jeremy Fish, Aaron Kai, SAVS, Ben Davis, Kuya George). The firm is privately held, co-owned by its two founders, and operates with no disclosed external institutional investment.
Senor Sisig firmographics
Firmographics- Name
- Senor Sisig
- Legal name
- Senor Sisig
- Website
- https://senorsisig.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Señor Sisig is a Filipino-American fusion restaurant group operating four brick-and-mortar locations in the San Francisco Bay Area alongside a fleet of food trucks. The company serves individual diners, corporate catering clients, and private event customers with customizable street food formats.
- Ownership category
- akta.pro rank
Senor Sisig industry classification
Industry- Product category
- Filipino Fusion Restaurants
- NAICS
- Limited-Service Restaurants (722513), Mobile Food Services (72233), Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
- akta.pro secondary industries
- Mobile Specialty Food Vendors (e.g., BBQ, Tacos, Seafood, Ethnic) (THAFAHAH), Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Senor Sisig is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Senor Sisig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- In-restaurant dining: Revenue generated from dine-in customers at four physical restaurant locations in San Francisco and Oakland. Customers can order via in-store POS systems. The company offers a full bar at its Oakland location.
- Online and mobile ordering: Direct online ordering through the company website (senorsisig.com) and a mobile app. Orders can be placed for pickup and delivery. The loyalty rewards program (Sisig Rewards Club) is integrated with online ordering.
- Third-party delivery marketplace: Orders placed through DoorDash marketplace generate revenue. The loyalty rewards program is linked to DoorDash orders. UberEats does not earn points.
- Catering services: Corporate and private event catering with packages including Taco Package ($30/person), Burrito Package ($30/person), and various build-your-own bar options. Minimums apply for food truck bookings ($2,500+).
- Food truck rentals: Food truck buyouts and event catering for weddings, private parties, corporate events, brand activations, and festivals. Minimum booking starts at $2,500+ depending on event details.
- Merchandise sales: Branded merchandise including apparel (hoodies, t-shirts, jackets, bandanas), accessories (snapback hats, stickers), and limited-edition artist collaboration pieces sold through an e-commerce storefront.
- Private event venue rental: Private event hosting at restaurant locations with custom menu packages. Venues include Ferry Building (up to 40 guests), Thrive City (up to 100 guests), Mission (up to 70 guests), and Oakland (up to 100 guests).
- Gift card sales: Gift cards are available for purchase. Points are not earned on gift card purchases, only on eligible menu items.
- Loyalty rewards program: Sisig Rewards Club generates revenue through customer retention and increased purchase frequency. Members earn points on eligible purchases (in-app, online, in-store, or DoorDash), receive $5 for signing up, and can redeem rewards. Catering purchases are not eligible for rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items (tacos, burritos, bowls, nachos, fries, salads) |
| Unit Pricing | Pay-as-you-go | Catering package pricing per person |
| Unit Pricing | Pay-as-you-go | Food truck event minimums |
| Other | Pay-as-you-go | Private event venue capacity and pricing |
| Unit Pricing | Pay-as-you-go | Merchandise items ranging from stickers to premium apparel |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels9 records
Senor Sisig product offering
Product offeringCore offering
Señor Sisig operates a Filipino-American fusion restaurant group serving made-to-order street food across four brick-and-mortar locations in San Francisco and Oakland, a fleet of Bay Area food trucks, corporate and private catering, and private event venue rentals. Core menu items include sisig tacos, burritos, nachos, rice bowls, and limited-time collaborations. The business also sells branded merchandise, gift cards, and runs a loyalty rewards program with a mobile app.
Product overview
Senor Sisig is a Filipino-American fusion restaurant group operating as both a multi-location restaurant chain and food truck business in the San Francisco Bay Area. The company offers a unified product portfolio across four service channels: four restaurant locations (SF Mission, Ferry Building, Thrive City, Oakland) for dine-in service; food trucks serving Bay Area events and festivals; catering services for corporate and private events; and online ordering with DoorDash delivery integration. The core offering centers on Filipino fusion street food including sisig tacos, burritos (Senor, California, Tosilog varieties), nachos, rice bowls, and specialty items like the Umami Ube Crab Sandwich. Supporting products include the Sisig Rewards Club loyalty program, gift cards, and a merchandise store featuring artist collaborations with brands such as HUF, Levi's, and local Bay Area artists. Private event venue rentals are available at all locations with capacities ranging from 40-100 guests and custom menu packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dine-In Service Full-service Filipino fusion dining at four San Francisco and Oakland locations (SF Mission, Ferry Building, Thrive City, Oakland) for individual consumers, families, and walk-in diners.
- Food Truck Operations Iconic food truck serving the Bay Area at events, festivals, corporate functions, and private celebrations. Available for buyouts with minimum bookings starting at $2,500+.
- Catering Services
Companies that use Senor Sisig
Customer profileSegments5 records
Ideal customer profiles3 records
Senor Sisig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Senor Sisig partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- DJ UmamicoreCollaboration on the Umami Ube Crab Sandwich - a limited-time menu item inspired by San Francisco and created in partnership with DJ Umami and Rize Up Bakery. Features crispy soft shell crab on ube sourdough pandesal with garlic fries.
- Rize Up BakerycoreSupplier of Ube Sourdough Pandesal for the Umami Ube Crab Sandwich limited-time item. Located in San Francisco.
- Kuya GeorgecoreSan Francisco hand-style artist collaborating on the Kuya George x Señor Sisig Hoodie merchandise item. Limited edition hoodie featuring Kuya George's artistic work.
- Jeremy FishcoreArtist collaboration on multiple merchandise items including Jeremy Fish x Señor Sisig x Ben Davis Half Zips, 10 Year Anniversary Pin Set, and Jeremy Fish Thrive City Mural Prints. Jeremy Fish designed the 10-year anniversary crest featured on the Levi's Trucker Jacket.
- AdaptcoreSan Francisco brand collaborating on Adapt x Señor Sisig Hoodie and Adapt x Señor Sisig 15th Anniversary Tee merchandise items.
- HUFminorStreetwear brand collaboration on the HUF x Señor Sisig Collab Tee, released at Complex Family Style Food Festival.
- SAVS BrandcoreCollaboration on SAVS x Señor Sisig 15th Anniversary Satin Jacket and Señor Sisig x SAVS Tennis Jersey merchandise items.
- Collect SelectminorCollaboration on Collect Select x Señor Sisig Tennis Shorts merchandise.
- Aaron KaicoreArtist collaboration on Aaron Kai x Good Looks! x Señor Sisig (limited edition All-Star 2025 inspired basketball), Señor Sisig Oakland Mural Print (signed, sealed, and numbered limited edition of 100), and Aaron Kai x Señor Sisig stickers.
- Good Looks!minorPartner with Aaron Kai and Señor Sisig on the All-Star 2025 inspired basketball design.
- P-LocoreCollaboration on Crispy Sinigang Wings - crispy wings marinated and tossed in sinigang (tamarind) seasoning with fresno peppers, featuring P-Lo's influence.
- Ben DaviscoreBay Area workwear brand collaborating on the Jeremy Fish x Señor Sisig x Ben Davis Half Zips merchandise.
- Levi Strauss & Co.coreCollaboration on the 10 Year Anniversary Señor Sisig customized Levi's Trucker Jacket featuring the anniversary crest on the back designed by Jeremy Fish.
- DoorDashcoreDoorDash marketplace integration allows customers to order Señor Sisig for delivery. The Sisig Rewards Club loyalty program is linked to DoorDash orders - customers must use the same credit card linked to their account to earn points.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Senor Sisig competitors and assessment
Company assessmentBroad incumbents
- Sweetgreen: National fast-casual restaurant chain with a tech-forward loyalty and digital ordering platform. Comparable as a broad incumbent that demonstrates the operational and technology benchmarks Señor Sisig would need to match at scale.
- Chipotle Mexican Grill: National fast-casual Mexican restaurant chain. Comparable as the broad incumbent defining the limited-service Mexican/burrito/bowl category in which Señor Sisig operates.
Direct peers
- Mariscos Jalisco: Iconic LA-based Mexican seafood food truck with brick-and-mortar locations. Comparable as a chef-driven Mexican food truck that has scaled while maintaining cult brand status.
- Tacombi: Mexican taqueria concept that grew from food truck roots to multiple full-service locations. Comparable as a fast-casual Mexican-format restaurant group with food truck heritage.
- The Chairman: San Francisco-based Filipino food truck and restaurant concept. Direct peer given shared Filipino cuisine focus, Bay Area market, and food truck heritage.
- Kogi BBQ: Roy Choi's Korean-Mexican fusion concept that started as a food truck and expanded to brick-and-mortar locations in LA. Closely comparable as an Asian-fusion food truck that evolved into a multi-channel restaurant brand.
- FOB Kitchen: Filipino restaurant in the Bay Area serving elevated, modern Filipino cuisine. Comparable as a Filipino concept competing in the same Bay Area consumer market.
- Park's Finest: Filipino BBQ restaurant and catering brand based in Los Angeles. Comparable as a Filipino concept with multi-channel revenue (restaurant + catering + events) and Filipino-American identity.
- Kasama: Filipino modern restaurant and bakery in Chicago. Comparable as a Filipino concept building mainstream culinary credibility and national press attention.
Regional players
- Off the Grid: Bay Area food truck marketplace and event organizer. Comparable as a regional platform that curates food truck experiences, festivals, and corporate events across the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Senor Sisig social profiles
Digital presenceSenor Sisig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senor Sisig leadership team
Management profileNumber of profiles
Profiles2 records
Senor Sisig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senor Sisig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senor Sisig
What does Senor Sisig do?
Señor Sisig operates a Filipino-American fusion restaurant group serving made-to-order street food across four brick-and-mortar locations in San Francisco and Oakland, a fleet of Bay Area food trucks, corporate and private catering, and private event venue rentals. Core menu items include sisig tacos, burritos, nachos, rice bowls, and limited-time collaborations. The business also sells branded merchandise, gift cards, and runs a loyalty rewards program with a mobile app.
Is Senor Sisig a public or private company?
Senor Sisig is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senor Sisig founded?
Senor Sisig was founded in 2010. It employs 1 to 10 people.
Where is Senor Sisig based?
Senor Sisig is headquartered in San Francisco, United States, in the North America region.
How does Senor Sisig make money?
Nine revenue lines are on record. In-restaurant dining is the primary driver. The others are online and mobile ordering, third-party delivery marketplace, catering services, food truck rentals, merchandise sales, private event venue rental, gift card sales and loyalty rewards program.
Who are Senor Sisig's main competitors?
Broad incumbents on record are Sweetgreen and Chipotle Mexican Grill. Direct peers are Mariscos Jalisco, Tacombi, The Chairman, Kogi BBQ, FOB Kitchen, Park's Finest and Kasama. Off the Grid is listed as a regional player.
Does Senor Sisig have an API?
No public API is recorded for Senor Sisig.
What industry is Senor Sisig in?
Senor Sisig's product category is Filipino Fusion Restaurants. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of THAFAHAH, Mobile Specialty Food Vendors (e.g., BBQ, Tacos, Seafood, Ethnic). Its NAICS code is 722513 and its SIC code is 5810.