Go Ignite
Go Ignite is an independent marketing effectiveness consultancy founded in 2018 by Nick Milne, serving senior marketing leaders at large UK and Western European enterprises. It delivers bespoke diagnostic and programme engagements built around its proprietary EFFECT Framework for developing effectiveness culture in marketing functions.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Go Ignite does
Go Ignite (legal entity: Go Ignite Consulting Ltd, registered in England and Wales, headquartered at 66 Paul Street, London EC2A 4NA) is an independent marketing effectiveness consultancy founded in 2018 by Nick Milne. The practice targets senior marketing leaders — CMOs, Marketing Directors, Heads of Effectiveness — at large enterprises, specifically marketing organisations of 250–2,000 people whose leaders are under pressure to demonstrate commercial value to boards and finance. Named client work spans FTSE 100 financial services (repeat-commissioned in 2023 and 2024–2025), The AA, Chivas Brothers, General Mills (Häagen-Dazs), a Global Non-Profit (marketing academy build), and a Global Healthcare Brand (integrated sales and marketing operating model). The company positions itself structurally against agency-owned effectiveness practices at WPP (Gain Theory), Dentsu, Monks (formerly Brightblue), LIONS/Ascential (WARC Advisory), and Kantar, claiming zero commercial conflicts of interest as the only firm with IPA authorship credentials and no agency, media, platform, or measurement-vendor parentage.
The core asset is the proprietary EFFECT Framework — a six-dimension model (Empower People, Focused Priorities, Fix Processes, Elevate Insight, Create Measurement Systems, Transform Culture) developed by Nick Milne during senior in-house roles at O2 and Samsung and refined across six years of consulting engagements. It underpins a portfolio of structured products: the Effectiveness Culture Diagnostic (six-week structured diagnostic at a £17,500 fixed fee, including a 60+ question survey, 8–12 stakeholder interviews, document review, and a 12–24 month prioritised roadmap); EFFECT Solutions Signals, Flow, Embed (22–26 weeks, from £40,000, with the Diagnostic as phase one); Effectiveness Culture Programmes (six to 24 months); Embedded Effectiveness Leadership (day-rate, six weeks to nine months); the Ecosystem Readiness Assessment (£15,000, co-delivered with Entirely Group); the self-serve EFFECT Scan Toolkit (£2,995/year subscription, £1,495 renewal); a free three-minute Effectiveness Readiness Assessment; and the forthcoming Effectiveness Culture Index (industry-wide benchmark, first publication late 2026, with stated intent to expand globally in subsequent waves).
The business model is primarily project-based professional services with a small subscription appendage. All professional services engagements are delivered personally by Nick Milne — explicitly no junior team, no offshored analysis, no substitution — meaning revenue scales linearly with founder capacity rather than headcount. Go-to-market is enterprise sales-led, with a 30-minute discovery call as the principal engagement-initiation mechanism, supported by thought leadership through the Substack newsletter 'The Effectiveness Culture Edge' and Nick Milne's LinkedIn presence, plus a self-serve PLG motion for the free Assessment and paid Toolkit. Geographic focus is UK and Western Europe. No external funding, M&A activity, or institutional investment has been disclosed.
Go Ignite firmographics
Firmographics- Name
- Go Ignite
- Legal name
- Go Ignite Consulting Ltd
- Website
- https://goigniteconsulting.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Go Ignite is an independent marketing effectiveness consultancy founded in 2018 by Nick Milne, serving senior marketing leaders at large UK and Western European enterprises. It delivers bespoke diagnostic and programme engagements built around its proprietary EFFECT Framework for developing effectiveness culture in marketing functions.
- Ownership category
- akta.pro rank
Go Ignite industry classification
Industry- Product category
- Marketing Effectiveness Consulting
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Performance Management & Productivity Consulting (BPAHAGAL), Organization Design & Change Management Consulting (BPAHACAD)
Keywords
Where Go Ignite is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Go Ignite business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Engagements: Professional services engagements including Effectiveness Culture Diagnostic (6 weeks, £17,500), EFFECT Solutions programmes (22-26 weeks, from £40,000), Embedded Effectiveness Leadership (day-rate, 6 weeks to 9 months), and Ecosystem Readiness Assessment (fixed fee £15,000). Revenue is project-based and bespoke to client scope.
- Self-Serve Toolkit: Annual license for the EFFECT Scan Toolkit at £2,995 per year (renewal £1,495/year). Includes 90-minute strategy call with Nick Milne. Optional consulting add-on at £250/hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Effectiveness Culture Diagnostic |
| One time/ perpetual license | Multi-year contract | EFFECT Solutions (Signals, Flow, Embed) |
| Other | Annual | Effectiveness Culture Index Participation |
| Other | Pay-as-you-go | Embedded Effectiveness Leadership |
| Subscription | Annual | EFFECT Scan Toolkit (Self-Serve) |
| One time/ perpetual license | Multi-year contract | Ecosystem Readiness Assessment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Go Ignite product offering
Product offeringCore offering
Go Ignite is an independent marketing effectiveness consultancy that diagnoses and develops effectiveness culture inside large enterprise marketing organisations. Core offerings include the Effectiveness Culture Diagnostic (six-week structured assessment at £17,500), EFFECT Solutions programmes (Signals, Flow, Embed — 22 to 26 weeks from £40,000), Embedded Effectiveness Leadership (day-rate, 6 weeks to 9 months), and the self-serve EFFECT Scan Toolkit (£2,995/year). All consulting engagements are built around the proprietary six-dimension EFFECT Framework and delivered personally by founder Nick Milne.
Product overview
Go Ignite is a marketing effectiveness consultancy offering a portfolio of service-based engagements structured around the proprietary EFFECT Framework. The core offering consists of the Effectiveness Culture Diagnostic (a six-week structured assessment at £17,500), three EFFECT Solutions (Signals, Flow, Embed) for 22-26 week engagements from £40,000, Effectiveness Culture Programmes (6-24 months, bespoke pricing), and Embedded Effectiveness Leadership (day-rate, 6 weeks to 9 months). Supporting products include the EFFECT Scan Toolkit (self-serve DIY diagnostic at £2,995/year), the free Effectiveness Readiness Assessment, and the forthcoming Effectiveness Culture Index (industry benchmark, late 2026). The Ecosystem Readiness Assessment is delivered in partnership with Entirely Group. All engagements are delivered personally by founder Nick Milne with no junior team.
Differentiator
Problem solved
Functional benefit
Products and services
- Effectiveness Culture Diagnostic A six-week structured diagnostic combining a 60+ question survey, 8-12 stakeholder interviews, and document review to assess effectiveness culture maturity across the six EFFECT dimensions. Delivers a quantified maturity assessment, benchmark comparison, written report, and a prioritised 12-24 month roadmap. Priced at £17,500 fixed fee, credited against any EFFECT solution commissioned within three months. For senior marketing leaders at large enterprises (250-2,000 person marketing functions).
- EFFECT Solutions (Signals, Flow, Embed) Three structured 22-26 week solutions addressing different effectiveness problems: Signals fixes measurement, Flow fixes the operating system, Embed fixes culture. Delivered in three phases with the Diagnostic included as phase one. From £40,000 per engagement. For enterprise marketing functions.
- Effectiveness Culture Programmes Multi-quarter engagement lasting six to twenty-four months, structured around priorities identified in a Scan. Delivered in partnership with marketing leadership, with workstreams mapped to the EFFECT Framework dimensions and quarterly progress reviews. For enterprise marketing functions requiring sustained culture change.
- Embedded Effectiveness Leadership Senior effectiveness practitioner (founder Nick Milne) embedded into a client or agency organisation for a defined period against specific deliverables. Day-rate pricing, typical engagement lengths of six weeks to nine months. For organisations needing senior effectiveness expertise without a permanent hire.
- EFFECT Scan Toolkit A self-serve DIY diagnostic package containing the full 60+ question EFFECT Survey, administration guide, interpretation guide, 25-question stakeholder interview kit, prioritised 12-month roadmap template, and a 90-minute strategy call with Nick Milne. Annual license at £2,995 (renewal £1,495/year). Optional consulting add-on at £250/hour. Purchased directly via Stripe. For budget-conscious marketing leaders who want to own the diagnostic process independently.
- Ecosystem Readiness Assessment A six to eight week engagement delivered in partnership with Entirely Group, applying the EFFECT lens to the broader marketing ecosystem including agency partners and supplier relationships. Fixed fee of £15,000. For enterprise marketing organisations whose effectiveness work is constrained by the wider supplier landscape.
- EFFECT Framework Proprietary six-dimension framework defining effectiveness culture: Empower People (E.01), Focused Priorities (F.02), Fix Processes (F.03), Elevate Insight (E.04), Create Measurement Systems (C.05), Transform Culture (T.06). Developed through 20 years of practitioner experience and refined across global engagements. The methodological foundation for all Go Ignite offerings.
Quantifiable outcome
- Maturity profile shift in Empower People and Transform Culture dimensions within 12 months
- +2 more outcomes
Companies that use Go Ignite
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Go Ignite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Go Ignite partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Entirely GroupcorePartnership with Entirely Group to deliver the Ecosystem Readiness Assessment variant of Effectiveness Culture Programmes. This six-to-eight week engagement (£15,000 fixed fee) focuses specifically on readiness of the marketing organisation, its agency partners, and supplier ecosystem to operate as a coordinated effectiveness system.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Go Ignite competitors and assessment
Company assessmentOthers
- Thinkbox: UK marketing trade body focused on effectiveness research and advertising's role in business outcomes. Comparable to the upcoming Effectiveness Culture Index in producing industry-level effectiveness evidence, but as a research publisher rather than a client advisory practice.
Emerging players
- Effectiveness International (Les Binet & Peter Field): Independent effectiveness consultancy and the original IPA-authoring duo (Binet & Field). Closely comparable on practitioner-led effectiveness advisory and IPA pedigree, though typically operating at a smaller scale and with a research-presentation orientation rather than Go Ignite's culture-diagnostic specialisation.
Direct peers
- Decision Point: UK-based independent marketing effectiveness and research consultancy. Comparable in geographic focus (UK) and in targeting senior marketing effectiveness buyers with bespoke diagnostic and advisory work, though it lacks the IPA Roadmap authorship credentials Go Ignite emphasises.
- Analytic Partners: Commercial analytics and marketing effectiveness consultancy serving large global brands. Comparable to Go Ignite in serving senior marketing leaders under pressure to demonstrate ROI, though typically operating at larger scale with a global delivery team.
- Ebiquity: Independent marketing and media effectiveness consultancy with a comparable offer to large enterprise marketers. Directly comparable to Go Ignite on positioning as an independent advisor to CMOs seeking effectiveness diagnostics without agency or media-owner conflicts.
Broad incumbents
- WARC Advisory: Effectiveness and strategy advisory arm of WARC, itself part of the LIONS/Ascential group. Comparable on effectiveness advisory and benchmark publishing, but as part of a broader commercial portfolio rather than as a pure-play effectiveness practice.
- Gain Theory: WPP-owned marketing effectiveness consultancy. Directly named by Go Ignite as a competitor; comparable on enterprise effectiveness advisory, but operates within an agency parent group and therefore lacks Go Ignite's conflict-free independence positioning.
- Dentsu (Effectiveness Practice): Effectiveness capabilities housed within Dentsu's media and creative networks. Directly named by Go Ignite as a competitor; comparable on effectiveness advisory, but operates within a media buyer with the commercial conflicts Go Ignite explicitly avoids.
- Monks (formerly Brightblue): S4 Capital-owned digital and effectiveness consultancy (formerly Brightblue). Directly named by Go Ignite as a competitor on effectiveness advisory, but operates inside a holding-company group rather than as an independent practice.
- Kantar (Effectiveness Practice): Marketing effectiveness advisory within Kantar, the global data and insights group. Comparable on effectiveness advisory services to large CMOs, but operates inside a measurement-product vendor whose own commercial interests shape recommendations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Go Ignite social profiles
Digital presenceGo Ignite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Ignite leadership team
Management profileNumber of profiles
Profiles1 record
Go Ignite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Ignite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Ignite
What does Go Ignite do?
Go Ignite is an independent marketing effectiveness consultancy that diagnoses and develops effectiveness culture inside large enterprise marketing organisations. Core offerings include the Effectiveness Culture Diagnostic (six-week structured assessment at £17,500), EFFECT Solutions programmes (Signals, Flow, Embed — 22 to 26 weeks from £40,000), Embedded Effectiveness Leadership (day-rate, 6 weeks to 9 months), and the self-serve EFFECT Scan Toolkit (£2,995/year). All consulting engagements are built around the proprietary six-dimension EFFECT Framework and delivered personally by founder Nick Milne.
Is Go Ignite a public or private company?
Go Ignite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Ignite founded?
Go Ignite was founded in 2018. It employs 1 to 10 people.
Where is Go Ignite based?
Go Ignite is headquartered in London, United Kingdom, in the Europe region.
How does Go Ignite make money?
Two revenue lines are on record. Consulting Engagements are the primary driver. The others are self-Serve Toolkit.
Who are Go Ignite's main competitors?
Thinkbox is listed as an others. Effectiveness International (Les Binet & Peter Field) is listed as an emerging player. Direct peers are Decision Point, Analytic Partners and Ebiquity. Broad incumbents are WARC Advisory, Gain Theory, Dentsu (Effectiveness Practice), Monks (formerly Brightblue) and Kantar (Effectiveness Practice).
Does Go Ignite have an API?
No public API is recorded for Go Ignite.
What industry is Go Ignite in?
Go Ignite's product category is Marketing Effectiveness Consulting. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPAHAGAL, Performance Management & Productivity Consulting. Its NAICS code is 541613 and its SIC code is 8742.