aire nouvelle

What aire nouvelle does

Aire Nouvelle is a French low-carbon real estate developer and urban regeneration specialist headquartered in Courbevoie, operating as a wholly-owned subsidiary of Equans SAS (within the Bouygues group). Founded in 2017, the company designs, develops, and co-promotes residential, tertiary, mixed-use, and hospitality projects with a structural focus on brownfield regeneration — over 75% of projects reconvert former industrial sites, supporting France's Zero Net Artificialisation (ZAN) objectives. Its differentiation rests on a proprietary four-pillar design framework called "La Boussole" (Energy, Mobility, Materials, Biodiversity), which sets quantifiable thresholds including minimum 40% renewable energy coverage, 3 soft mobility services per project, bio-sourced materials exceeding Level 2 Bâtiment Biosourcé, and biotope coefficients above local planning requirements. Projects target RE2020, BBCA, BREEAM Very Good, NF Habitat HQE, and BiodiverCity certifications, and the company achieved B Corp certification in 2025.

The company's core product lines are low-carbon urban development and real estate promotion ("Aménagement & Promotion immobilière bas carbone") and land valorization/urban development services ("Valorisation foncière et développement urbain") for public collectivities, institutional investors, and landowners. Revenue is generated primarily through co-promotion arrangements with established French developers (Icade Promotion, Legendre Immobilier, Crédit Agricole Immobilier, Eiffage Aménagement, Brownfields), supplemented by direct sales of completed units to individual buyers through dedicated sales spaces. Go-to-market is enterprise field sales targeting municipalities, public landowners (SNCF Immobilier, EPFIF), and institutional partners, with visibility built through MIPIM participation and earned media rather than consumer marketing. The 2025 STEEN agreement with ENGIE to redevelop 70 former industrial sites and the Van der Valk hotel partnership in Calais illustrate the company's expansion across asset classes and geographies within France.

Aire Nouvelle operates with a 35-employee team of urban planners, engineers, and program directors, leveraging Equans' multi-disciplinary technical expertise in energy transition, digital, and industrial domains to design decarbonized buildings with optimized energy systems. The 2025 leadership transition to Ludovic Mouly as Director General and the creation of EffiWatt (a sustainable financing vehicle with La Banque des Territoires and Tikehau Capital) signal a maturing institutional posture as the company scales its brownfield pipeline beyond the three projects delivered since inception (Hope in Villeneuve d'Ascq, Terra in Montpellier, Urban Garden in Lyon).

Name

aire nouvelle

Legal name

AIRE NOUVELLE

Website

https://airenouvelle.fr

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Aire Nouvelle, a French subsidiary of Equans SAS, develops low-carbon residential, tertiary, and mixed-use real estate projects using a proprietary four-pillar methodology (Energy, Mobility, Materials, Biodiversity), with over 75% of its pipeline dedicated to brownfield urban regeneration for public and private sector partners across France.

Ownership category

akta.pro rank

Product category

Sustainable Real Estate Development and Urban Regeneration

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Low-carbon real estate development
• Urban regeneration projects
• Brownfield redevelopment
• Sustainable property promotion
• Green building development

Headquarters

HQ city

Courbevoie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development and Promotion: Development and sale of residential, tertiary, and mixed-use properties. Revenue generated through property sales to individual buyers, social housing providers, and investors. Projects include co-promotion arrangements with partner developers.
2. Land Valorization and Urban Development Services: Partnership-based urban development services for public and private landowners, including property development advisory and implementation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aire Nouvelle develops and promotes low-carbon real estate projects and urban regeneration programs in France, executing mixed-use, residential, and tertiary developments primarily on brownfield industrial sites. The company provides land valorization and urban development services for public collectivities, investors, and property owners, with all projects guided by the proprietary "La Boussole" methodology covering energy, mobility, materials, and biodiversity pillars.

Product overview

Aire Nouvelle operates as a low-carbon real estate development and urban planning company, a subsidiary of Equans France. The company offers two core service lines: (1) Aménagement & Promotion immobilière bas carbone (low-carbon urban development and real estate promotion), and (2) Valorisation foncière et développement urbain (land valorization and urban development). All projects are guided by the company's proprietary 'Boussole Aire Nouvelle' methodology, which structures design around four pillars: energy, mobility, materials, and biodiversity. The portfolio includes residential programs (Opale, Astella, Explora), mixed-use developments (Bastide Niel, Les Lumières Pleyel, Cathédrales du Rail), and commercial/tertiary projects (Urban Garden, Terra, Hope, Via Nova, Baaastion).

Differentiator

Problem solved

Functional benefit

Products and services

• Aménagement & Promotion immobilière bas carbone (Low-carbon urban development and real estate promotion) Core service offering focused on low-carbon urban development and sustainable real estate promotion, designing and executing residential, tertiary, and mixed-use projects with reduced environmental impact across energy, materials, mobility, and biodiversity. Targeted at public collectivities, real estate developers, investors, and individual buyers.
• Valorisation foncière et développement urbain (Land valorization and urban development) Land valorization and urban development services helping French collectivités, investors, and property owners develop sustainable cities through renewal projects that address energy, digital, and real estate transitions. Service includes property development advisory and implementation support for urban regeneration.
• Astella (Le Mans) - Mixed-use residential and commercial development Astella is a mixed-use urban development at Le Mans, including residential housing units (with social housing via Podeliha), conducted as a co-promotion with Legendre Immobilier. Sales handled through dedicated sales space at 71 rue d'Eichthal au Mans.
• Opale (Saint-Gilles-Croix-de-Vie) - Residential program Opale is a 56-unit residential program at Saint-Gilles-Croix-de-Vie, co-promoted with Icade Promotion and Brownfields. The project applies the BiodiverCity label and incorporates brownfield regeneration expertise.
• Cathédrales du rail (Saint-Denis) - Urban regeneration project Cathédrales du rail is a flagship urban transformation project in Saint-Denis converting former railway sites (SNCF Immobilier brownfield) into a new mixed-use neighborhood, developed in partnership with Eiffage Aménagement and the Ville de Saint-Denis.
• Calais Hotel 4* and Residential Project A 4-star hotel and residential project in Calais, developed as a co-promotion between Aire Nouvelle, the family hotel group Van der Valk (first Van der Valk establishment in France), and architecture firm Archipelago, to complete the seafront metamorphosis.
• Faubourg 31 (Dijon) - Residential development Faubourg 31 is a residential development project in Dijon, currently in the commercialization phase.
• Neo Patio (Ferney-Voltaire) - Residential development Neo Patio is a residential development in Ferney-Voltaire, co-promoted with Crédit Agricole Immobilier, certified NF Habitat HQE for high environmental quality.

Quantifiable outcome

• 75%+ of projects are brownfield/industrial regeneration, supporting Zero Net Artificialisation (ZAN) objectives
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and supporting.

• Legendre ImmobiliercoreStrategic or Co-development PartnerCo-promotion partner for Astella project at Le Mans and other residential developments. Jointly developing urban regeneration projects with shared investment and expertise in low-carbon construction.
• Icade PromotioncoreStrategic or Co-development PartnerMajor co-promotion partner for multiple projects including Opale (Saint-Gilles-Croix-de-Vie), Explora (Saint-Malo), and other residential programs. Partner in ENGIE Steen land acquisition for 70 brownfield site conversions.
• BrownfieldscoreStrategic or Co-development PartnerSpecialized brownfield regeneration partner for Opale, Explora, and other projects. Brings expertise in reconverting industrial sites with environmental challenges.
• Eiffage AménagementcoreStrategic or Co-development PartnerCo-developer for the Cathédrales du rail project in Saint-Denis, one of the company's flagship urban regeneration initiatives involving heritage building rehabilitation.
• SNCF ImmobiliercoreStrategic or Co-development PartnerLandowner partner contributing former railway sites for urban regeneration. Partnership for Cathédrales du rail project involves transfer of heritage railway land for mixed-use development.
• Crédit Agricole ImmobiliermajorStrategic or Co-development PartnerCo-promotion partner for Les Lumières Pleyel (Saint-Denis) and Neo Patio (Ferney-Voltaire) projects, bringing financial services and real estate development capabilities.
• PodelihamajorStrategic or Co-development PartnerSocial housing provider for Astella project at Le Mans, acquiring 42 aided housing units and 70 additional units for social housing, ensuring mixité sociale in developments.
• EfficacitysupportingTechnology or IntegrationPartnership for integration of resilient and low-carbon energy systems, testing and using energy and carbon evaluation tools developed by the cluster.
• OID (Observatoire de l'Immobilier Durable)supportingTechnology or IntegrationCollaboration with BiodiverCity Impulsion Group (BIG) for evaluating biodiversity co-benefits in real estate projects.
• Association BBCAsupportingTechnology or IntegrationPartnership contributing to improvement of low-carbon labels and practices in construction, exchanging best practices for BBCA certification.
• Fondation PalladiosupportingTechnology or IntegrationPartnership with Université de la Ville de Demain for advancing awareness and implementation of low-carbon real estate.
• Ville HybridesupportingTechnology or IntegrationPartnership for detecting new Parisian metropolitan trends in urban development.
• Club Ville AménagementsupportingTechnology or IntegrationParticipation in working groups on Decarbonation and City & Climate Change Adaptation.
• Van der Valk GroupmajorStrategic or Co-development PartnerFamily hotel group partner for Calais 4-star hotel and residential project unveiled at MIPIM 2025, marking first Van der Valk establishment in France.
• ENGIEcoreStrategic or Co-development PartnerAgreement to acquire and ensure reconversion of 70 former ENGIE industrial sites across France for housing, offices, activities and commerce.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bouygues Immobilier: Sister entity within parent Bouygues group and a large French residential/commercial developer with sustainability commitments. Comparable customer base but with broader portfolio and scale.
• Vinci Immobilier: Large French residential and commercial developer with growing low-carbon and urban regeneration activities. Overlaps with Aire Nouvelle on residential and mixed-use projects at greater scale.
• Kaufman & Broad: French residential for-sale developer with similar product positioning (sustainable housing) and broader geographic reach. Comparable in customer base (individual buyers) and regulatory exposure to RE2020.
• Nexity: France's largest residential developer with broader product portfolio but increasingly competitive in low-carbon and brownfield segments. Overlaps directly with Aire Nouvelle's residential and mixed-use product lines.

Others

• Equans France: Parent company providing energy, technical, and multi-disciplinary services leveraged by Aire Nouvelle's projects. Not a direct competitor but the platform on which Aire Nouvelle's Boussole methodology is built.

Direct peers

• Linkcity (Bouygues Construction): Sister entity under Bouygues group focused on urban regeneration and mixed-use real estate development. Directly comparable in customer base (collectivities, developers) and Boussole-style low-carbon methodology.
• Brownfields: Co-promotion partner specializing in brownfield regeneration. Highly comparable niche focus on industrial site reconversion, often working alongside Aire Nouvelle on the same projects.
• Eiffage Aménagement: Co-developer on Cathédrales du Rail project. Eiffage Aménagement is a French urban regeneration and'aménagement' specialist with comparable customer base (municipalities, public landowners) and similar project economics.
• Cardinal Edifice: French independent real estate developer focused on sustainable urban projects and mixed-use developments. Comparable in scale and ESG positioning, with similar customer base and project types.
• Icade Promotion: Direct peer and co-promotion partner on multiple projects (Opale, Explora, STEEN). Both are French real estate developers specializing in low-carbon projects, with Icade being a larger, listed player with overlapping product and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aire nouvelle