Exceedation Sales GmbH

What Exceedation Sales GmbH does

Exceedation Sales GmbH is an international sales representation and business development agency headquartered in Zirl, Tyrol, Austria, founded in 2015 by Managing Director Gerhard Rieser. The company acts as a B2B intermediary that connects architects, lighting designers, OEMs, and project developers with a curated portfolio of 15+ premium lighting component manufacturers, including Casambi (wireless Bluetooth Low Energy lighting control), eldoLED (intelligent LED drivers, part of Acuity Brands), A.A.G. Stucchi (track lighting systems, including EUTRAC), Luminus, Soraa, REDMADE, Stoane Lighting, ProtoPixel, Dalcnet, Pathway, Buschfeld, Kiteo, Tekox, and Electro Terminal.

The underlying offering combines sales representation, market-entry consulting, and technical integration support. As an official Casambi Partner, Exceedation integrates wireless lighting control into advanced lighting projects across commercial, hospitality, retail, and architectural applications. The company also operates an online shop (shop.exceedation.com), a dedicated solutions subdomain, and a Competence Library containing whitepapers and FAQs on lighting controls, gateways, optics, sensors, LEDs, drivers, and tracks. Marketing is conducted through the company website, YouTube, Facebook, Instagram, LinkedIn, a Mailchimp-managed newsletter, and participation in industry trade shows such as Light + Building in Frankfurt.

Exceedation earns revenue primarily through professional-services commissions and fees from manufacturer representation contracts, supplemented by business-development consulting, technical advisory, and direct product sales via its online shop. Pricing is not publicly disclosed; engagements are quote-based. End customers include high-profile architectural, museum, hospitality, retail, and commercial projects such as Mercedes-Benz Museum (Stuttgart), Nobu Hotels (Barcelona), Royal Academy of Arts (London), 100 Liverpool Street (London), and Niagara Falls.

Name

Exceedation Sales GmbH

Legal name

Exceedation Sales GmbH

Website

https://exceedation.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Exceedation Sales GmbH is an Austria-based international sales representation and business development agency that connects architects, lighting designers, OEMs, and project developers with 15+ premium lighting component manufacturers spanning LED modules, smart lighting controls, and wireless systems.

Ownership category

akta.pro rank

Product category

Lighting Sales Representation and Distribution

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)

Keywords

• Sales representation services
• LED component distribution
• Smart lighting control
• Wireless lighting systems
• Lighting business development

Headquarters

HQ city

Zirl

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sales Representation Services: Exceedation represents top lighting component brands and disruptive startups in the lighting technology sector, earning commission or fees for sales generated in assigned territories.
2. Business Development Services: Helps manufacturers expand into new markets with tailored strategies, including market entry consulting, technical advice, and ongoing customer service.
3. Technical Support and Integration: Provides technical advice, product integration services, and project support for lighting solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Exceedation Sales GmbH operates as an international sales representation and business development agency for lighting component manufacturers. The company connects architects, lighting designers, OEMs, and project developers with world-class lighting manufacturers, representing 14+ brands spanning LED modules, drivers, wireless lighting control (including Casambi), electrical connectors, track lighting systems, and architectural fixtures. Services include sales representation, market entry strategy, technical advice, product integration support, and ongoing customer service.

Product overview

Exceedation Sales GmbH operates as a sales representation and business development agency for lighting component manufacturers, not as a product developer. The company does not offer a unified platform or software product; instead, it represents a portfolio of 14 manufacturer brands spanning LED components, smart lighting control systems, electrical connectors, track lighting, and architectural fixtures. The core offering consists of sales representation and technical support for products including Casambi wireless lighting control, eldoLED drivers, A.A.G. Stucchi track systems, Luminus and REDMADE LED modules, Soraa LEDs, ProtoPixel digital lighting, Pathway DMX networking, Dalcnet LED control, Buschfeld light engines, Kiteo PI-LED tunable lighting, Stoane Lighting architectural fixtures, and Electro Terminal and Tekox electrical connectors. The company also provides an online shop at shop.exceedation.com for product sales and maintains a Competence Library with technical resources on lighting, controls, and applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Representation Services Sales representation services for lighting component manufacturers, representing top brands and disruptive startups in the lighting technology sector across European and global markets. Exceedation earns commissions or fees for sales generated in assigned territories.
• Business Development Services Market entry and expansion consulting services that help lighting manufacturers expand into new markets with tailored strategies, including market analysis, channel development, and ongoing customer service support.
• Technical Support and Integration Services Technical advice, product integration services, and project support for lighting solutions including Casambi wireless control integration, LED module selection, driver configuration, and complex lighting project engineering for commercial, hospitality, retail, and architectural applications.
• Competence Library Expert knowledge hub providing technical resources on lighting, controls, and applications. Includes whitepapers, FAQ sections, and educational content for the lighting industry.
• Online Shop E-commerce storefront at shop.exceedation.com enabling direct product sales of represented lighting component brands to customers globally.

Quantifiable outcome

• Exceedation enables rapid market adoption of the latest LED and smart lighting technologies for manufacturers through its global sales network.
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core.

• CasambicoreTechnology or Integration · 1 January 2011Exceedation is an official Casambi Partner, integrating wireless Bluetooth Low Energy-based lighting control into advanced lighting projects. They deliver flexible, scalable, and future-proof solutions for commercial, hospitality, retail, and architectural applications. Casambi has been setting standards in wireless lighting control since 2011, with growing presence in Europe, North America, and Asia.
• Electro TerminalcoreChannel Partner/ Reseller/ DistributorElectro Terminal is an Austrian company founded in 1964, specializing in the development and production of high-quality electrical connection components. They are a key partner providing innovative connection solutions for lighting, building installation, and household appliances.
• eldoLEDcoreChannel Partner/ Reseller/ DistributoreldoLED is a leading developer of intelligent driver solutions for LED lighting systems. Part of Acuity Brands, they develop programmable drivers that emulate natural light and optimize connected lighting experiences with reliable, seamless technology.
• A.A.G. StucchicoreChannel Partner/ Reseller/ DistributorA.A.G. Stucchi is a leading Italian lighting company since 1944, producing high-quality 'Made in Italy' products. They have developed from a component supplier to a valued partner for innovative lighting solutions. Now includes EUTRAC for high-quality track lighting solutions. Active in over 80 countries.
• Casambi (Manufacturer)coreTechnology or IntegrationCasambi revolutionizes lighting control with groundbreaking wireless solutions using Bluetooth Low Energy technology. Since 2011, they have set standards with intuitive user experience, outstanding reliability, and boundless scalability. The technology enables control from individual luminaires to large industrial installations with cloud-based remote access and monitoring.
• DalcnetcoreChannel Partner/ Reseller/ DistributorDalcnet is an Italian company at the forefront of LED lighting control technology with over a decade of experience. They develop cutting-edge LED dimmers, drivers, controllers, gateways, and converters. Products are compatible with DALI, Casambi, and DMX standards. Since 2011, they have worked with leading international manufacturers for customized lighting solutions.
• ProtoPixelcoreChannel Partner/ Reseller/ DistributorProtoPixel was founded in 2015 in Barcelona and is one of the most innovative companies in digital lighting design. Originating from a university research project, they develop hardware and software solutions for lighting control that simplify control while maximizing creative expression. Active in Europe, North America, Latin America, and the Middle East.
• BuschfeldcoreChannel Partner/ Reseller/ DistributorBuschfeld is a Cologne-based manufacturer known for timeless design, precise light control, and modular lighting systems used in museums, galleries, and high-end interiors worldwide. Exceedation exclusively distributes selected Buschfeld components including Light Engines and Intrack Drivers.
• REDMADEcoreChannel Partner/ Reseller/ DistributorREDMADE is an Italian family-owned company founded in 2007, dedicated to first-class support for LED system development. With over 250 million mounted LEDs annually, 70 professionals, and 400+ customers, they are a leading European specialist for engineering and production of LED modules and system components under the RED brand.
• LuminuscoreChannel Partner/ Reseller/ DistributorLuminus has been a leader in LED technology for nearly 20 years, solving the most difficult lighting challenges. They have revolutionized lighting in architecture, city planning, and horticulture through energy efficiency, light quality, and longevity. Advanced LED solutions offer exceptional color quality, beam precision, and dimming without performance compromises.
• Stoane LightingcoreChannel Partner/ Reseller/ DistributorStoane Lighting is a UK-based leading company in architectural lighting, producing high-quality products 'Made in UK'. They work closely with customers in the high-end specialist market to deliver innovative, customized lighting solutions. Committed to sustainability with their award-winning ReNew initiative focusing on reuse, repair, and refurbishment.
• Pathway ConnectivitycoreChannel Partner/ Reseller/ DistributorPathway Connectivity was founded in 1985 and has become a leading name in entertainment lighting, supplying state-of-the-art DMX network devices and software. Now part of Acuity Brands, they expand the boundaries of lighting network technology. Known for Pathscape software for configuring and monitoring DMX lighting networks.
• TekoxcoreChannel Partner/ Reseller/ DistributorTekox is a Spanish manufacturer of low-voltage electrical connectors with over 45 years of experience. Founded in 1976, they develop and produce electrical connectors for lighting, industrial, and OEM applications. Specializes in safe, reliable, and easy-to-install connection solutions including IP68 waterproof connectors.
• SoraacoreChannel Partner/ Reseller/ DistributorSoraa was founded by Nobel Prize winner Shuji Nakamura and has revolutionized the lighting industry with groundbreaking LED technology. Inspired by natural sunlight, Nakamura's vision was to create light sources that replicate the sun's quality and brilliance. The company replicates the full sun light spectrum for optimal color and texture rendering.
• KiteocoreChannel Partner/ Reseller/ DistributorKiteo is dedicated to transforming spaces into pleasant, comfortable environments through innovative lighting solutions. Their core innovation is advanced PI-LED technology that uniquely combines daylight-like illumination with vivid RGB color effects. Products allow users to create personalized lighting scenarios that reflect natural daylight progression.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SIRRAL: Independent lighting manufacturer representative agencies in Europe operate in a similar niche, acting as commission-based sales and technical partners for premium lighting component brands targeting architects, OEMs, and project developers.
• Luce5: Luce5 is an independent lighting manufacturer representative agency focused on architectural, decorative, and technical lighting, closely mirroring Exceedation's commission-based sales rep and project support model for premium lighting brands.
• Light Application: Light Application is an independent lighting manufacturer's representative agency in the Benelux region serving premium architectural and project lighting brands; it operates with the same commission-based, multi-brand rep model as Exceedation.

Broad incumbents

• XAL: XAL is an Austrian-headquartered premium lighting manufacturer with strong project-led sales in Europe; its Vienna/Tyrol regional overlap and architectural focus make it a relevant incumbent peer in the same downstream channels.
• Zumtobel Group: Zumtobel is a large European lighting manufacturer with broad LED fixture, driver, and controls portfolios; it is comparable to Exceedation's represented brands as an incumbent serving architects and large projects, though it manufactures rather than represents.
• iGuzzini: iGuzzini is a major Italian architectural lighting manufacturer with global distribution and project support for museums, retail, and urban applications; it competes for the same end customers Exceedation serves, but as an integrated manufacturer-distributor.
• ERCO: ERCO is a leading European architectural lighting manufacturer with its own salesforce and global project focus; it competes for the same premium architectural and museum projects that Exceedation supports, but as a single-brand manufacturer.
• Delta Light: Delta Light is a Belgian premium architectural lighting manufacturer serving projects worldwide through its own salesforce and rep network; it targets similar architects and lighting designers that Exceedation supports.
• Bega: Bega is a German premium architectural and outdoor lighting manufacturer with direct project sales; it competes for similar high-end architectural and urban projects that Exceedation's represented brands target.

Others

• Casambi: Casambi is a wireless lighting control technology company and Exceedation's core represented partner; while not a peer in the rep-agency sense, it is the central ecosystem player around which Exceedation's value proposition and BD motion are built.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@exceedationsalesgmbh4063
• Facebookfacebook.com/exceedationsalesgmbh
• LinkedInlinkedin.com/company/exceedation-sales-gmbh
• Instagraminstagram.com/exceedationsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exceedation Sales GmbH