Flower Petals

What Flower Petals does

Flower Petals Inc. is an independently operated, single-location retail florist headquartered at 370 SE Sylvan Way in Keystone Heights, Florida. The business sells handcrafted fresh floral arrangements, potted plants, gift baskets, and ancillary gift items (chocolates, balloons, stuffed animals, greeting cards) for occasions including birthdays, anniversaries, weddings, sympathy events, proms, and a long list of holidays. Pricing is tiered across Standard, Deluxe, and Premium versions of each arrangement, with unit prices ranging from approximately $29.99 entry-level designs to over $250 for premium and luxury pieces, plus variable delivery and service fees.

The operating model is direct-to-consumer across three order channels: walk-in at the storefront, phone orders at (352) 473-9201, and online ordering through flowerpetalsinc.com, with same-day delivery to a defined local service radius covering Keystone Heights and surrounding zip codes including Melrose, Grandin, Florahome, Hampton, and Starke. Delivery extends to local hospitals, funeral homes, homes, and commercial sites within the radius. The company is listed on the Flower Shop Network marketplace, which provides additional inbound order routing and online visibility. The technology stack is a standard e-commerce platform with no proprietary systems, no APIs, no mobile app, and no AI/ML components; all designs are produced by human florists.

The customer base is dominated by Individual Consumers purchasing for personal occasions, with Healthcare Facilities and Funeral Homes functioning as delivery destinations rather than contracting enterprise buyers, and Wedding Clients representing occasional event work. Revenue is generated through one-time transactions on floral arrangements and add-ons plus delivery fees, with no subscription, contract, or recurring B2B revenue disclosed. The company has 1-10 employees, no external funding, no parent company, no disclosed management team beyond general contact information, and no patents, certifications, awards, or M&A activity on record. Marketing is limited to the company website, a Facebook page, a Google Business listing, and an email newsletter.

Name

Flower Petals

Legal name

Flower Petals Inc.

Website

https://flowerpetalsinc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Flower Petals Inc. is a single-location independent retail florist in Keystone Heights, Florida that sells handcrafted fresh flower arrangements, plants, and gift items via walk-in, phone, and online ordering, with same-day delivery to local hospitals, funeral homes, and residences within a multi-zip-code service radius in north-central Florida.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Fresh flower arrangements
• Sympathy funeral flowers
• Wedding floral services
• Local florist delivery
• Gift baskets plants

Headquarters

HQ city

Keystone Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Fresh Flower Arrangements: One-time purchase of fresh cut flower arrangements, bouquets, and plants. Products offered include seasonal arrangements, roses, sympathy flowers, wedding flowers, and specialty designs. Prices range from approximately $30 to $250+ depending on arrangement type and size tier.
2. Add-on Products: Supplementary items including greeting cards, chocolates, stuffed animals, balloons, and gift baskets that can be added to flower orders for additional revenue.
3. Delivery Services: Flower delivery to hospitals, funeral homes, homes, and businesses within service area. Delivery and service fees vary by area and order.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Flower Petals is a local retail florist that designs, sells, and delivers fresh-cut flower arrangements, potted plants, gift baskets, and custom floral designs for personal occasions including birthdays, anniversaries, weddings, sympathy and funerals, holidays, and everyday gifting. The shop operates a walk-in storefront in Keystone Heights, FL and accepts orders via phone and through its e-commerce website, offering same-day delivery to homes, hospitals, and funeral homes across surrounding zip codes.

Product overview

Flower Petals is a local retail florist serving Keystone Heights, Florida and surrounding communities, operating primarily through an e-commerce platform. The company offers fresh flower arrangements as its core product, organized into several distinct collections: fresh cut flowers and arrangements (birthday, anniversary, everyday occasions), a specialized Roses Collection (single stems through 24-rose bouquets), Sympathy & Funeral Flowers (standing sprays, wreaths, casket pieces), Wedding Flowers (bouquets, ceremony, reception), Seasonal Collections (Spring, Summer, Fall, Winter), Holiday Flowers (Valentine's, Mother's Day, Christmas, etc.), a Modern & Tropical Designs sub-brand, a Luxury Collection of premium arrangements, Plants & Potted Greens (peace lilies, snake plants, ferns, succulents), Gift Baskets (fruit and gourmet), Custom Floral Orders for bespoke designs, Prom & Event Flowers (corsages, boutonnieres), Forever Flowers (preserved arrangements), and an En Español Collection for Spanish-speaking customers. The company also provides flower delivery services throughout the region. No artificial intelligence, machine learning, or API-based technologies are utilized; all arrangements are handcrafted by human designers.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• UrbanStems: Modern DTC florist offering curated, design-forward arrangements with same-day delivery in select metros. Competes with Flower Petals for digital-native occasion buyers who value brand aesthetic and convenience over local florist relationships.
• Farmgirl Flowers: Direct-to-consumer florist known for burlap-wrapped, sustainably sourced bouquets. Overlaps with Flower Petals in the occasion-based flower gift market, with a strong digital brand identity in the e-commerce channel.
• The Bouqs Co. Farm-to-consumer online florist emphasizing sustainably sourced flowers and a subscription model. Targets the same occasion buyer as Flower Petals but with a modern digital-first brand and direct farm relationships that appeal to younger consumers.
• BloomNation: Online marketplace empowering independent local florists to set up direct e-commerce storefronts. Conceptually similar to Flower Petals' situation as an independent local florist leveraging a network platform for digital sales and customer acquisition.

Direct peers

• ProFlowers: Online direct-to-consumer florist offering farm-fresh arrangements delivered via partner florists. Competes for the same occasion-driven purchases (birthdays, anniversaries, sympathy) as Flower Petals, with national scale advantages in marketing and supply.
• Teleflora: Florist network connecting local retail florists across the US for order fulfillment and delivery. Like Flower Petals, member florists handle local hand-arranged and hand-delivered orders; Teleflora provides brand visibility, marketing, and a shared e-commerce platform analogous to Flower Petals' Flower Shop Network membership.
• FTD (BloomNet): Long-standing florist delivery network that routes orders to local member florists for fulfillment. Directly comparable to Flower Petals' participation in Flower Shop Network; both serve the same end consumer via local florist execution under a national brand.
• From You Flowers: Online florist marketplace offering competitively priced arrangements fulfilled by local florists. Mirrors Flower Petals' service model (local fulfillment) but at a national, price-aggressive scale, putting downward pressure on local order values.
• Florist One: Florist network and e-commerce platform that routes orders to local member florists for fulfillment. Closely comparable to Flower Petals' business model via Flower Shop Network, with similar competitive dynamics against direct-to-consumer online florists.

Broad incumbents

• 1-800-Flowers.com: National online florist and gift retailer operating a multi-brand portfolio (Harry & David, Shari's Berries). It competes with local florists like Flower Petals through national digital marketing, broad assortment, and a network of partner florists that fulfill local deliveries in the same ZIP codes Flower Petals serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Flower-Petals-186576205306/?fref=ps_result
• LinkedInlinkedin.com/company/flower-petals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower Petals