Fur Media
- Company typePrivate
- Founded2022
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Fur Media firmographics
Firmographics- Name
- Fur Media
- Legal name
- Fur Media
- Website
- https://furmedia.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fur Media industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
Keywords
Where Fur Media is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Fur Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- DOOH Advertising Sales: Fur Media sells advertising inventory across its 200+ veterinary clinic kiosk network to pet brands and category brands. Revenue is generated by charging brands to display branded content on screens during the 22-minute captive waiting period. Pricing is quote-based, likely on a CPM or fixed-placement basis. The company also provides measurement services including foot traffic attribution, brand lift studies, and sales uplift measurement.
- Website Design & Development: Done-for-you website design, build, and management services for vet clinics and buyers groups. Delivered by the same team serving 200+ vet partners, completed in days rather than months.
- Digital Display Network Design & Deployment: End-to-end digital signage networks — hardware design, fabrication, software/CMS, deployment, and ongoing managed service — delivered through sister brand Creative Display Co to retail, pharmacy, hospitality and other sectors.
- Custom Platform Building: AI-native software platforms built for businesses that have outgrown spreadsheets and off-the-shelf SaaS. Full lifecycle from scoping and architecture through to build, deployment, monitoring, and scaling.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fur Media product offering
Product offeringCore offering
Fur Media operates Australia's first and largest pet-focused digital out-of-home (DOOH) advertising network, comprising 200+ high-definition digital kiosks deployed in veterinary clinic waiting rooms across six Australian states. The company sells captive-attention advertising inventory to pet brands, category brands, and agencies, and also offers a Vet Website Program, Digital Display Networks (via sister brand Creative Display Co), and Custom Platform Building services.
Product overview
Fur Media operates a portfolio of four interconnected digital products and services. The flagship offering is the Fur Media Network — a nationwide pet-focused DOOH advertising network deployed in 200+ veterinary clinics reaching 1.6M pet owners monthly. Supporting services include the Vet Website Program (done-for-you website development for vet clinics), Digital Display Networks (sister-brand Creative Display Co's end-to-end signage solution), and Custom Platform Building (AI-native software development). The portfolio is unified by shared technology infrastructure and a common focus on digital transformation for pet-industry and adjacent businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Fur Media Network Australia's first pet-focused digital out-of-home (DOOH) advertising network, comprising 200+ digital kiosks deployed across veterinary clinics in six Australian states, reaching 1.6 million pet owners monthly with an average 22-minute captive dwell time per visit. Sold to pet brands, category brands, and agencies on a CPM or fixed-placement basis with measurement services.
- Vet Website Program A done-for-you website design, build, and management program for veterinary clinics and buyers groups, delivered in days by the team serving 200+ vet partners.
- Digital Display Networks End-to-end digital signage network design, deployment, and management services delivered through sister brand Creative Display Co, targeting retail, pharmacy, hospitality, and other venues.
- Custom Platform Building AI-native software platform development for businesses transitioning from spreadsheets and fragmented SaaS tools, covering full lifecycle from discovery through deployment and scaling.
Quantifiable outcome
- 22 minutes average dwell time per vet visit — captive, undivided attention unavailable in any digital channel
- +3 more outcomes
Companies that use Fur Media
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles7 records
Fur Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fur Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Cenversa (Cenvet)flagshipFlagship buyers group partnership with Cenversa (Cenvet), one of Australia's largest veterinary buyers groups. Cenversa provides Fur Media access to their network of member vet clinics, representing the largest single pipeline of clinic partnerships in the Fur Media network. Fur Media is built through direct vet partnerships and this flagship relationship.
- Creative Display CocoreSister brand that designs, deploys, and manages end-to-end digital signage networks for retail, pharmacy, hospitality and beyond. Fur Media's technology and operational capabilities are offered through Creative Display Co to non-vet sectors. The same team that built Fur Media's own network now delivers similar solutions externally through this brand.
- The Unusual Pet VetsminorVet clinic partner with Fur Media kiosks installed at several locations for over a year. Positive feedback on professional display appearance, consistent rebates, zero effort required, and interesting information throughout the day.
- Vet HQ Darlinghurst & Double BayminorMulti-location vet practice with Fur Media screens installed. Corey's team provides timely screen updates, design assistance, and responsive support. High client interaction with displayed images.
- Mona Vale Veterinary HospitalminorVet hospital with Fur Media kiosk installed for nearly 12 months. Praised for sophisticated appearance, engaging trivia, seamless social media integration for internal marketing, and highly responsive team.
- Northside Emergency Veterinary Service (NEVS)minorEmergency vet service with Fur Media kiosk providing clients with entertainment and interaction during waits, and the clinic a platform to promote social media and custom content including staff profiles, parasite control info, and events.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Fur Media competitors and assessment
Company assessmentOthers
- Rover: Online pet care marketplace connecting pet owners with sitters, walkers, and boarders. Comparable as an adjacent pet-services platform where Fur Media reaches its audience and could expand pet-brand advertising relationships.
Regional players
- oOh!media: Australia's largest out-of-home advertising company, including digital out-of-home (DOOH). Fur Media competes for the same Australian ad budgets and is comparable in geography, though oOh!media operates across many venue types beyond veterinary clinics.
Broad incumbents
- Lamar Advertising: Major US outdoor advertising company with growing DOOH portfolio. Comparable as a broad incumbent in OOH/DOOH advertising that competes for the same advertiser budgets as Fur Media at a much larger scale.
- Outfront Media: US-based outdoor and digital-out-of-home advertising company. Comparable as an OOH/DOOH incumbent with capabilities Fur Media could leverage or compete against as the network scales.
- CVS (Covetrus/Vetstree): Veterinary services and animal-health technology provider offering practice management, marketing, and client engagement tools for vet clinics. Comparable to Fur Media in serving the veterinary client engagement and marketing category.
- JCDecaux: World's largest outdoor advertising company with major DOOH operations globally, including in Australia. Comparable as a broad DOOH incumbent that could potentially enter the vet-channel niche Fur Media currently dominates.
Direct peers
- Hivestack: Programmatic DOOH advertising platform enabling automated buying and selling of digital out-of-home inventory. Directly comparable to Fur Media's DOOH advertising business, with Hivestack operating as the programmatic infrastructure layer.
- Vistar Media: Leading programmatic DOOH (digital out-of-home) advertising supply-side platform. Comparable to Fur Media as a DOOH network monetisation layer, though operating at much larger scale across multiple venue types globally.
- Place Exchange: Programmatic DOOH SSP connecting digital-out-of-home inventory with programmatic buyers. Comparable DOOH monetisation technology stack to Fur Media's network sales model.
Emerging players
- PetIQ (Pet Care Services): Veterinary and pet wellness service provider. Comparable as a player in the pet care services ecosystem where Fur Media sells advertising and engagement to vet clinics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fur Media social profiles
Digital presenceFur Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fur Media leadership team
Management profileNumber of profiles
Profiles6 records
Fur Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fur Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fur Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fur Media
What does Fur Media do?
Fur Media operates Australia's first and largest pet-focused digital out-of-home (DOOH) advertising network, comprising 200+ high-definition digital kiosks deployed in veterinary clinic waiting rooms across six Australian states. The company sells captive-attention advertising inventory to pet brands, category brands, and agencies, and also offers a Vet Website Program, Digital Display Networks (via sister brand Creative Display Co), and Custom Platform Building services.
Is Fur Media a public or private company?
Fur Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fur Media founded?
Fur Media was founded in 2022. It employs 1 to 10 people.
Where is Fur Media based?
Fur Media is headquartered in Sydney, Australia, in the Oceania region.
How does Fur Media make money?
Four revenue lines are on record. DOOH Advertising Sales are the primary driver. The others are website Design & Development, digital Display Network Design & Deployment and custom Platform Building.
Who are Fur Media's main competitors?
Rover is listed as an others. oOh!media is listed as a regional player. Broad incumbents are Lamar Advertising, Outfront Media, CVS (Covetrus/Vetstree) and JCDecaux. Direct peers are Hivestack, Vistar Media and Place Exchange. PetIQ (Pet Care Services) is listed as an emerging player.
Does Fur Media have an API?
No public API is recorded for Fur Media.
What industry is Fur Media in?
Fur Media's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals). Its NAICS code is 54183 and its SIC code is 7311.