Chills & Thrills, Inc. (CTI)

What Chills & Thrills, Inc. (CTI) does

Chills & Thrills, Inc. (CTI) is a privately-held audio/visual design, installation, and support firm headquartered in Houston, Texas. Founded in 1995 and operating for over 30 years, the company provides design-build A/V integration services for commercial venues including restaurants, sports bars, nightclubs, ballrooms, meeting spaces, houses of worship, theme parks, casinos, and performing arts centers. Its core technology stack spans sound systems, video displays, lighting, surveillance/CCTV, integrated control systems, digital signage, and DirecTV installation, with installations built on equipment from a broad roster of supported manufacturers including Shure, QSC, JBL Professional, Biamp, Martin Professional, and Pioneer DJ.

CTI delivers projects under a direct sales-led go-to-market motion, offering free estimates, custom designs tailored to client needs and budgets, and ongoing service and support. Its revenue model combines professional services (design, installation, programming, integration, project management, and service contracts) with hardware pass-through revenue from supported equipment manufacturers. Pricing is quote-based with multi-year contract structures, and the company maintains an enterprise client roster spanning retail (Victoria's Secret, Sephora, TJ Maxx, Abercrombie & Fitch, American Eagle, Gymboree, Office Depot), hospitality (Marriott, Morton's, Panera, Hooters, Joe's Crab Shack), entertainment (Kemah Boardwalk, Rainforest Cafe, Tower of the Americas, Golden Nugget), and telecommunications (Verizon Wireless, Sprint) verticals.

The firm operates with a small team (1–10 employees) from a single Houston location, serving a regional Texas market. There is no public revenue disclosure, no outside funding, no parent company, and no active M&A or expansion activity in the source data. CTI positions itself as one of the premier A/V design-build firms in its category, with depth of specialization in the hospitality and entertainment industry as its principal commercial differentiator.

Name

Chills & Thrills, Inc. (CTI)

Legal name

Chills & Thrills, Inc.

Website

https://ctislv.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Chills & Thrills, Inc. is a Houston-based audio/visual design, installation, and support firm founded in 1995, serving commercial venues in the hospitality, entertainment, retail, and telecommunications sectors across Texas with integrated sound, video, lighting, CCTV, and control systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design Services: Custom audio/visual system design tailored to client needs and budget constraints. Part of a design-build delivery model.
2. Equipment Sales: Sales of audio, video, lighting equipment and related hardware from supported manufacturers.
3. Installation Services: Professional installation of audio/visual systems by experienced technicians.
4. Programming & Integration: System programming and integration services to ensure seamless operation of A/V components.
5. Project Management: End-to-end project management from inception through delivery.
6. Service & Support: Ongoing service and support to solve problems within installed systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CTI provides design, sales, installation, programming, integration, project management, and ongoing support for audio, video, lighting, CCTV, control systems, digital signage, and DirecTV installations at commercial venues. The company operates a design-build delivery model with custom solutions tailored to each client's needs and budget, serving restaurants, sports bars, nightclubs, ballrooms, meeting spaces, houses of worship, theme parks, casinos, and performing arts centers in the hospitality and entertainment industries.

Product overview

Chills & Thrills, Inc. (CTI) offers a unified portfolio of audio-visual design, sales, installation, and support services for the hospitality and entertainment industry. The core offerings include Sound/Video Systems (encompassing sound systems, video displays, and lighting), CCTV/Surveillance Systems for property protection, and System Support for troubleshooting existing installations. These are supplemented by specialized services including DirecTV installation, phone and data cabling, control systems integration, and digital signage/menu solutions. CTI operates a Design-Build delivery model serving diverse venue types: restaurants, sports bars/nightclubs, ballrooms/meeting spaces, houses of worship, theme parks, casinos, and performing arts centers. The company was established in 1995 and maintains over 25 years of design, sales, and installation experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound/Video/Lighting System Design and Installation Custom-designed audio, video, and lighting systems for hospitality and entertainment venues, encompassing speakers, video displays, lighting fixtures, and integrated control. Targeted at restaurants, sports bars, nightclubs, ballrooms, houses of worship, theme parks, casinos, and performing arts centers.
• CCTV / Surveillance Camera Systems Design, installation, and servicing of surveillance camera systems to protect commercial property. Targeted at hospitality, retail, and entertainment venue operators.
• Design-Build Project Delivery Full-cycle design-build delivery covering end-to-end project management, custom design, programming, integration, installation, and ongoing service for A/V, lighting, surveillance, control, and digital signage projects. Targeted at multi-site commercial venue operators and brand owners.
• Integrated Control Systems Centralized control systems for managing audio, video, lighting, and other venue systems from a unified interface. Targeted at commercial venues needing simplified operations.
• Digital Signage and Digital Menu Displays Digital signage and electronic menu board solutions for hospitality environments. Targeted at restaurants, sports bars, casinos, and entertainment venues.
• DirecTV Installation and Service Commercial DirecTV satellite TV system installation and ongoing service for hospitality venues. Targeted at sports bars, restaurants, hotels, and entertainment venues.
• Phone and Data Cabling Structured cabling infrastructure for voice and data connectivity in commercial venues. Targeted at hospitality and retail clients needing IT/telecom infrastructure.
• System Support and Service Ongoing technical support, troubleshooting, and repair for installed A/V, lighting, surveillance, and control systems. Targeted at existing commercial venue clients.

Named customers20 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Ford Audio-Video: Ford Audio-Video is a commercial A/V systems integrator offering design, installation, and service for houses of worship, sports venues, corporate, and entertainment customers. Closely comparable mid-market A/V integration competitor to CTI.
• Encore Global (formerly PSAV): Encore is the dominant provider of event and hospitality A/V services, with deep roots in hotels, convention centers, and venues — closely mirroring CTI's hospitality/entertainment customer base. Comparable business model of design-build A/V integration plus ongoing service.
• Soundcom Systems: Soundcom is a commercial sound, video, and communication systems integrator serving venues, sports, and entertainment markets. Highly comparable design-build A/V integration model targeting similar venue customers as CTI.
• Level 3 Audio Visual: Level 3 Audio Visual is a commercial A/V integrator providing design, installation, and service for corporate, hospitality, and entertainment customers. Closely comparable mid-market A/V integration competitor in scale and customer mix to CTI.
• CCS Presentation Systems: CCS Presentation Systems provides A/V integration services across corporate, education, and government markets. Comparable mid-market design-build A/V integrator with multi-region presence, competing for the same commercial integration work as CTI.
• IES Communications: IES Communications provides low-voltage A/V, voice, and data infrastructure integration for commercial customers. Comparable design-build systems integration model with broader low-voltage scope, competing for similar enterprise customer projects.
• HB Communications: HB Communications is a commercial A/V integrator serving corporate, education, healthcare, and entertainment with design, installation, and managed services. Directly comparable business model and customer overlap to CTI.
• Whitlock: Whitlock is a commercial A/V collaboration and integration firm serving enterprise, government, and venue customers. Comparable design-build A/V systems integration model with recurring service revenue, similar to CTI's full-stack offering.
• APlus Technology Solutions: APlus Technology Solutions provides commercial A/V integration and managed services across corporate, education, and entertainment markets. Comparable design-build integrator competing for similar mid-market enterprise projects as CTI.

Broad incumbents

• AVI-SPL: AVI-SPL is the largest commercial A/V integrator in North America, offering design, integration, and managed services across enterprise, government, and hospitality. It is broadly comparable to CTI's design-build A/V integration model but at vastly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chills-and-thrills-inc.-cti-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chills & Thrills, Inc. (CTI)