Facilitation Academy

What Facilitation Academy does

Facilitation Academy is a Dutch professional training services company, founded in 2016 and headquartered in Oegstgeest, Netherlands, that delivers facilitation skills development for individuals and organizations. Its product portfolio spans multi-day foundational and advanced training programs (Faciliteren van Professionals Level 1 and Level 2, Begeleiden van Dialogen, Dialogisch Veranderen), single-day workshops and masterclasses (Zakelijk Tekenen, Music Serious Play, Brainstorm Expeditie, Activerende Werkvormen 3.0, AI voor Facilitators), customized in-company programs, and external facilitator engagements ranging from short sessions to full multi-facilitator events. The intellectual property is methodological rather than technological: proprietary frameworks such as the Integrale Aanpak (IK-WIJ-HET) and the Meeting Spectrum, a digital handbook with 400+ bibliographic references and an accompanying workbook of 80+ working methods, and published books including 'Diverging Conversations through Facilitation' (sold in 40+ countries) and 'Werken vanuit Kracht'. The company also operates the biannual Inspiratiefestival Faciliteren at Kontakt der Kontinenten in Soesterberg as a community and demand-generation event.

The business model combines open-enrollment paid training (€450 single-day to €3,800 multi-day programs), bespoke in-company contracts, external facilitator services, event revenue from the Inspiratiefestival, recurring digital subscriptions for the handbook/workbook bundle (€75 individual / €350 corporate per year), and book sales via own storefront and distributors. Go-to-market is direct-to-consumer and direct-to-enterprise via a content-rich website, LinkedIn and Instagram presence, YouTube, an Inspiratiebrief newsletter, and the Checklist Facilitator Nodig self-assessment tool, with independent Springest reviews (Level 1 rated 9.1, Level 2 rated 8.9) providing third-party validation. Customer logos span more than 18 named enterprises and government bodies (IBM, ASML, ING, KPN, NS, Syngenta, FrieslandCampina, Gemeente Amsterdam, VNG, Rijksoverheid) alongside Dutch universities and applied sciences institutions. Pricing is publicly disclosed for most courses but not for the Begeleiden van Dialogen leergang, and no external funding, M&A, or institutional ownership is indicated in the source material.

Name

Facilitation Academy

Legal name

Facilitation Academy

Website

https://facilitation-academy.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Facilitation Academy is a Dutch training services company founded in 2016 that delivers facilitation skills programs, workshops, masterclasses, in-company training, and external facilitation services for individual professionals and organizations across the Netherlands.

Ownership category

akta.pro rank

Product category

Professional Training and Facilitation Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Teacher Professional Development & In-Service Training Institutes (EDAHAFAM)

akta.pro secondary industry

Train-the-Trainer & Instructor Enablement Services (BPAEANAL)

Keywords

• Facilitation training
• Professional development
• Dialogic change methods
• In-company workshops
• External facilitation services

Headquarters

HQ city

Oegstgeest

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Open Enrollment Training Programs: Multi-day and single-day training courses offered to individual professionals on scheduled dates. Pricing ranges from €450 for single-day courses to €3,800 for comprehensive multi-day learning programs. Revenue recognized per participant enrollment.
2. In-Company Training: Customized training programs developed and delivered for specific organizations, typically for internal facilitator pools. Organizations commission bespoke training based on specific learning needs.
3. Digital Handbooks and Workbooks Subscription: Subscription model for digital facilitation materials: individual subscription at €75/year excluding VAT provides automatic updates; corporate subscription at €350/year allows distribution to unlimited colleagues within the same organization. Includes the Manual and Workbook bundles.
4. External Facilitator Services: Providing external facilitators to guide client meetings and events, ranging from short sessions to longer trajectories or complete events with multiple facilitators.
5. Inspiratiefestival Faciliteren: Twice-yearly inspiration festival combining workshops and networking, potentially bundled with masterclass offerings. Serves as both a revenue stream and demand generation vehicle.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Facilitation Academy delivers facilitation training programs, in-company workshops, and external professional facilitation services, supplemented by subscription-based digital manuals/workbooks, authored books, and a biannual inspiration festival. Offerings are split between open-enrollment courses for individual professionals and customized programs for organizations, with all trainers being active practitioners in the field.

Product overview

Facilitation Academy is a Dutch training services company offering facilitation courses and professional development programs for facilitators at all levels. Their portfolio includes foundational and advanced training programs (Faciliteren van Professionals Level 1 & 2), specialized learning tracks (Begeleiden van Dialogen, Dialogisch Veranderen), and targeted workshops (Activerende werkvormen 3.0, Brainstorm Expeditie, Creatieve Aanpak voor Projecten, Zakelijk Tekenen, Music Serious Play). They provide facilitation services from short sessions to complete events, host the biannual Inspiratiefestival Faciliteren, and publish reference materials including the 'Handboek Faciliteren van Online Meetings' with companion workbook 'Online Werkvormen' (84 methods), plus books 'Diverging Conversations through Facilitation' and 'Werken vanuit Kracht'. Their offerings span physical, online, and hybrid formats with both open enrollment and in-company options.

Differentiator

Problem solved

Functional benefit

Brands

• Manual 'Facilitating Online Meetings': Digital manual for facilitating online meetings with 117+ pages and 83 working methods
• Workbook 'Online Working Methods'
• Faciliteren zonder Omwegen
• Diverging Conversations through Facilitation
• Werken vanuit Kracht

Products and services

• Faciliteren van Professionals – Level 1 Foundational facilitation training for individual professionals covering core group facilitation skills.
• Faciliteren van Professionals – Level 2 Advanced-level facilitation training for professionals who have completed Level 1 or equivalent.
• Begeleiden van Dialogen – leergang Multi-session learning track (leergang) focused on guiding structured dialogues.
• Dialogisch Veranderen – leergang Multi-session learning track focused on dialogic approaches to organizational change.
• Activerende werkvormen 3.0 Training on activating working methods (version 3.0) for engaging groups and participants.
• Brainstorm Expeditie Workshop-format training structured as a brainstorm expedition for ideation and group creativity.
• Creatieve Aanpak voor Projecten Training on applying creative methods to project work and project-level facilitation.
• Faciliteren van Complexe Groepsdynamieken Training focused on facilitating complex group dynamics.
• Zakelijk Tekenen – de basis Foundational training on business drawing as a facilitation and communication tool.
• Van Gesprek naar Opdracht (op locatie) In-person training on moving from conversation to clear assignment/commissioning.
• Van Gesprek naar Opdracht (Online) Online-delivered training on moving from conversation to clear assignment/commissioning.
• Faciliteren van Online Meetings (online) Online training program on facilitating effective online meetings.
• Music Serious Play Masterclass leveraging music as a serious play method in facilitation and group work.
• AI voor Facilitators Masterclass Masterclass on applying artificial intelligence tools in facilitation work.
• Beelden wijzen je een nieuwe weg Masterclass Masterclass on using imagery and visual methods to guide group processes to new directions.
• Externe Facilitatie (External Facilitation Services)
• Inspiratiefestival Faciliteren
• Manual 'Facilitating Online Meetings' and workbook (English digital publication) English-language digital manual and workbook covering facilitation of online meetings, distributed via subscription.
• Handboek 'Faciliteren van Online Meetings' (Dutch digital publication) Dutch-language digital handbook on facilitating online meetings, distributed via subscription.
• Diverging Conversations through Facilitation (book) Authored book on divergent conversations through facilitation methods.
• Werken vanuit Kracht (book) Authored book on working from strength in professional practice.

Quantifiable outcome

• Training 'Faciliteren van Professionals Level 1' rated 9.1 on Springest independent platform; Level 2 rated 8.9
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Judith de Jong and Jan-Hille Noordhof (AI Masterclass)minorStrategic or Co-development Partner · 13 March 2026External experts co-delivering the AI voor Facilitators masterclass at the Inspiratiefestival. Judith de Jong brings practical AI tools and prompt expertise; Jan-Hille Noordhof addresses philosophical and critical perspectives on AI reliability.
• Philippe BrasseurminorStrategic or Co-development Partner · 12 December 2025International applied creativity expert from Belgium delivering the 'Beelden wijzen je een nieuwe weg' masterclass in the Netherlands. Rare appearance outside Belgium and France, and unusual Dutch-language delivery creates unique event value.
• Springest (Archipel Academy)minorChannel Partner/ Reseller/ DistributorSpringest is an independent training platform that hosts reviews of Facilitation Academy courses. Facilitation Academy uses this third-party platform for customer review validation and distribution, maintaining a policy of authenticity verification. The partnership provides credibility through independent review authentication.
• IAF (International Association of Facilitators)coreStrategic or Co-development PartnerThe Facilitation Academy's training programs are aligned with IAF's 6 core competencies for professional facilitators. Henri Haarmans served as IAF Netherlands chair from 2011-2018 and organized 5 annual conferences. Nel Mostert serves as IAF assessor for facilitator certification. The association provides certification standards that inform Academy curriculum.
• Ocker Repelaer van DrielminorStrategic or Co-development PartnerCreator of 'Music for Change' methodology, developed the music-based facilitation approach used in Music Serious Play training. Method enables use of music choices as inventory tool for communication and development challenges.
• Titia van der Ploeg (Edufit/Gasttrainer)minorStrategic or Co-development PartnerGasttrainer (guest trainer) and author of 'Activerende werkvormen 3.0'. Registered with CRKBO, certified Master Trainer, and Trainer of the Year 2014/2015 by NOBTRA. Developed the IMPACT methodology for activating working methods used in training.
• Kontakt der KontinentenminorOthersConference hotel venue in Soesterberg used for majority of training programs, masterclasses, and Inspiratiefestival events. Primary physical location for service delivery.
• Landgoed de HorstminorOthersCountry estate venue in Driebergen used for select training programs including Zakelijk Tekenen and Faciliteren van Professionals Level 1.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Grove: Founded by David Sibbet, The Grove is a pioneering visual facilitation consultancy and training provider. Directly comparable to Facilitation Academy's visual facilitation offerings (Zakelijk Tekenen, Beelden wijzen je een nieuwe weg masterclass) and its broader facilitation methodology practice.
• Fierce Inc. US-based corporate training company specializing in conversations, meetings, and team effectiveness. Comparable to Facilitation Academy in training professionals to lead more effective workplace dialogues, with a similar blend of open courses, in-company programs, and published methodologies.
• Interaction Associates: Boston-headquartered facilitation and consulting firm that has trained tens of thousands of leaders in meeting facilitation, group dynamics, and collaborative leadership. Closely comparable to Facilitation Academy in offering multi-level facilitation training programs, proprietary methodology, and a mix of open enrollment and custom enterprise engagements.

Broad incumbents

• NCOI Opleidingen: Major Dutch provider of professional education, management training, and degree programs. Comparable in addressing the Dutch professional development market and offering in-company customization, though its catalog is much broader than Facilitation Academy's specialization.
• Dale Carnegie & Associates: Global corporate training brand with a long-established curriculum in presentation, communication, and leadership. Comparable in providing multi-level professional training with published methodologies and certified trainer networks, though at much larger global scale and broader scope.
• Schouten & Nelissen: One of the largest Netherlands-based training and development providers, offering a broad portfolio of professional and leadership courses. Comparable in serving Dutch professionals and corporate training buyers, but operates at much larger scale with a wider scope beyond facilitation.
• Toastmasters International: Global membership organization for public speaking and leadership skill development. Comparable in addressing meeting, speaking, and facilitation-adjacent competencies at scale through structured learning paths, though delivered via peer-led club model rather than professional trainer-led courses.
• De Baak: Dutch management development institute (part of Vebego) offering leadership and management training programs. Comparable in serving Dutch enterprise customers with experiential, group-based learning formats, though focused on broader leadership rather than facilitation specifically.
• Center for Creative Leadership (CCL): Internationally recognized leadership development provider offering programs, assessments, and facilitator training. Comparable in training professionals to lead groups effectively and offering enterprise-customized programs, though with a broader leadership focus.
• ICM opleidingen & trainingen: Dutch training provider offering short professional courses, management programs, and in-company training. Comparable in operating in the Dutch open-enrollment and in-company training markets, though covering many disciplines beyond facilitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCP6gkyJD4EpEPPQaKxuub5g/videos
• LinkedInlinkedin.com/company/facilitation-academy
• Instagraminstagram.com/facilitation_academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facilitation Academy