Evoke Property
Evoke Property is an independent Melbourne-based real estate agency founded in 2014 offering project marketing, residential sales, leasing and property management, short-stay management, and build-to-rent services to vendors, buyers, landlords, and boutique developers across Melbourne's premium Bayside and inner-city suburbs.
- Company typePrivate
- Founded2014
- HeadquartersAlbert Park, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Evoke Property does
Evoke Property is an independent Melbourne-based real estate agency founded in 2014 by Sarah Jones and headquartered at 93 Victoria Avenue, Albert Park. It operates as a founder-led, sales-led boutique across Melbourne's premium Bayside and inner-city precincts — Brighton, Hampton, St Kilda, Toorak, South Melbourne, Elwood, Malvern, and Spotswood — serving individual buyers and sellers, landlords, property investors, short-stay hosts, and boutique-to-mid-tier residential developers including Kervale Group, Suleman Group, Moda, and Wickton.
The agency delivers five core service lines: project sales and marketing (campaign strategy and lead generation for residential developments), residential property sales (vendor representation with tailored marketing), leasing and property management (tenant sourcing and ongoing management via the PropertyMe platform), short-stay accommodation management (listing, 24/7 guest communication, cleaning, maintenance coordination), and build-to-rent development management (covering design consultation through to construction oversight and tenant placement for BTR schemes such as McLister and Clique by Moda). The technology stack is intentionally light — there is no proprietary platform, with operations reliant on PropertyMe for rental portal and management workflows and standard website/social distribution channels. The product portfolio includes three 100%-sold boutique projects (ESSENCE Brighton 21 residences, Mode de Vie Brighton 10 residences, 58 Beach Hampton 6 residences), the actively selling Elema Brighton 12-townhome project, and the ongoing McLister (106 units) and Clique by Moda (14 units) build-to-rent management engagements.
Evoke earns revenue through three mechanics: (1) commission on property sales and project marketing mandates, with individual property price points ranging from approximately $460,000 to over $10,000,000; (2) recurring property management and leasing fees from a portfolio spanning one-bedroom apartments at $450/week to furnished apartments at up to $1,400/week; and (3) managed-services fees from short-stay and build-to-rent operations. The team comprises approximately 7–8 staff across sales, property management, and administration, with Sarah Jones as Director & Founder, Rob Jones as Director (commercial/financial services background), and Chloe Zanghi as Director of Property Management.
Evoke Property firmographics
Firmographics- Name
- Evoke Property
- Legal name
- Evoke Property
- Website
- https://evokeproperty.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Evoke Property is an independent Melbourne-based real estate agency founded in 2014 offering project marketing, residential sales, leasing and property management, short-stay management, and build-to-rent services to vendors, buyers, landlords, and boutique developers across Melbourne's premium Bayside and inner-city suburbs.
- Ownership category
- akta.pro rank
Evoke Property industry classification
Industry- Product category
- Residential Real Estate Agency
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where Evoke Property is headquartered
LocationHeadquarters
- HQ city
- Albert Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Evoke Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from property sales and project marketing services to developers and property owners.
- Property Management and Leasing: Ongoing property management and leasing services generating recurring management fees from landlords and fees from tenants.
- Short Stays Management: End-to-end short-stay property management including listing preparation, guest communication, cleaning and maintenance coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | One Bedroom Apartments at McLister |
| Unit Pricing | Weekly | Two Bedroom Apartments/Duplexes at McLister |
| Unit Pricing | Weekly | Three Bedroom Apartments at McLister |
| Unit Pricing | One time/ perpetual license | 58 Beach Hampton - Two Bedroom |
| Unit Pricing | One time/ perpetual license | 58 Beach Hampton - Three Bedroom |
| Unit Pricing | One time/ perpetual license | ESSENCE Brighton |
| Unit Pricing | One time/ perpetual license | Mode de Vie Brighton |
| Unit Pricing | One time/ perpetual license | Elema Brighton Townhomes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Evoke Property product offering
Product offeringCore offering
Evoke Property is an independent real estate agency offering property sales, leasing, property management, project marketing for developers, and Build-to-Rent management. The firm represents buyers, sellers, tenants, landlords, and developers across Melbourne's Bayside and inner-city precincts, including Brighton, Hampton, St Kilda, Toorak, South Melbourne, Elwood, Malvern, and Spotswood. It also manages short-stay accommodation end-to-end, from listing preparation to guest communication and maintenance coordination.
Product overview
Evoke Property is an independent real estate agency founded in 2014, offering a comprehensive suite of property services across project sales and marketing, property sales (Buy), leasing and property management (Lease), short-stay accommodation management (Short Stays), and Build-to-Rent development management. The company operates across Melbourne's premium suburbs including Brighton, St Kilda, Toorak, South Melbourne, Elwood, Malvern, and Spotswood. Their project portfolio includes completed developments like ESSENCE (21 residences, Brighton), Mode de Vie (10 residences, Brighton), and 58 Beach (6 residences, Hampton), as well as active projects such as Elema (12 townhomes, Brighton, Q4 2026 completion). Their Build-to-Rent offerings include McLister (106 apartments, Spotswood) and Clique by Moda (14 apartments, Malvern). Individual properties are also marketed for sale including Pearl (Brighton), Seaview (Brighton), Kings (South Melbourne), Market (South Melbourne), Como (Elwood), St Kilda, and Toorak.
Differentiator
Problem solved
Functional benefit
Products and services
- Project Sales and Marketing Full-service project marketing and sales campaigns for residential developers, including sales strategy, lead generation, and vendor representation. Used by developers such as Kervale Group for prestige developments including ESSENCE Brighton, Mode de Vie Brighton, and Elema Brighton.
- Buy (Property Sales) Residential property sales service with tailored marketing programs for individual vendors and buyers across Brighton, St Kilda, Toorak, South Melbourne, Elwood, Hampton, and Malvern.
- Lease (Property Management) Residential leasing and ongoing property management for landlords with quality tenant matching, supported by the PropertyMe platform for tenant and landlord portals.
- Short Stays Management End-to-end short-term accommodation management including listing preparation, 24/7 guest communication, cleaning coordination, maintenance, and guest experience curation for property owners.
- Build-to-Rent Management Comprehensive Build-to-Rent development management from design and construction oversight through to marketing and ongoing leasing, serving both developers and renters.
- Elema Brighton Townhomes Active residential development project of 12 three-bedroom townhomes in Brighton currently being marketed by Evoke Property on behalf of Kervale Group, with completion Q4 2026.
- McLister Build-to-Rent Development Build-to-Rent development of 106 apartments and duplexes in Spotswood, managed and leased by Evoke Property on behalf of developer Suleman Group. Weekly rentals start from A$450 for one-bedroom units.
- Clique by Moda Build-to-Rent Development Build-to-Rent development of 14 apartments in Malvern, managed and leased by Evoke Property on behalf of boutique developer Moda, featuring Google Home smart home integration.
Quantifiable outcome
- ESSENCE Brighton - 21 residences sold 100%
- +2 more outcomes
Companies that use Evoke Property
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Evoke Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Evoke Property partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Suleman GroupcoreDeveloper of McLister Apartments build-to-rent development in Spotswood. Evoke manages the leasing and ongoing property management for 106 apartments and duplexes.
- Kervale GroupcorePrimary development partner for multiple prestige projects including ESSENCE Brighton (21 residences), Mode de Vie Brighton (10 residences), and Elema Brighton (12 townhomes). Evoke handles project marketing and sales for Kervale developments.
- ModacoreBoutique developer creating distinctive Melbourne homes. Evoke handles leasing for Clique by Moda build-to-rent development at 1331 High Street, Malvern (14 apartments).
- WicktonminorDeveloper of 58 Beach Hampton project (6 beachfront residences). Evoke handled sales and marketing for this sold-out development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Evoke Property competitors and assessment
Company assessmentDirect peers
- Belle Property: National boutique real estate brand with a strong Melbourne presence, offering residential sales, project marketing, and property management in similar prestige catchments to Evoke.
- Abercromby's Real Estate: Boutique Bayside Melbourne real estate agency operating across Sandringham, Hampton, Brighton, and Highett — overlapping geographic catchment with Evoke on residential sales and property management.
- Buxton Real Estate: Melbourne-focused real estate agency operating across inner-east, Bayside, and Mornington Peninsula regions, providing residential sales, leasing, and project marketing services that overlap with Evoke's core offering.
- Marshall White: One of Melbourne's most prestigious residential real estate agencies, operating across the same Bayside and inner-city prestige corridors (Brighton, Toorak, South Yarra, Hawthorn) where Evoke competes. Directly comparable on luxury sales, project marketing, and property management services.
- Kay & Burton: Long-established Melbourne prestige real estate agency focused on luxury residential sales, project marketing, and property management across the same inner-east and Bayside markets. Direct competitor for developer project mandates.
- Jellis Craig: Major Melbourne-based residential real estate network with strong presence in inner Melbourne and Bayside suburbs, offering sales, leasing, and property management services that directly overlap with Evoke's offering.
- RT Edgar: Independent Melbourne real estate agency with offices across inner-east and Bayside suburbs including Brighton, Hampton, and Toorak. Comparable on residential sales, project marketing, and property management services.
Broad incumbents
- McGrath Estate Agents: Large publicly-listed Australian residential real estate network with extensive Melbourne and Sydney coverage. Competes with Evoke on project marketing and residential sales but at much larger scale and broader geographic footprint.
- Domain Group: Major Australian residential property platform (owned by Nine Entertainment) operating property listings portals and adjacent agency services. Not a direct sales competitor but shapes the digital marketing ecosystem in which Evoke operates.
- Sotheby's International Realty (Australia): Global luxury real estate brand with Australian affiliate offices handling prestige sales in Melbourne's premium postcodes. Competes with Evoke at the high end of the Bayside/Toorak prestige market.
Market position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Evoke Property social profiles
Digital presenceEvoke Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evoke Property leadership team
Management profileNumber of profiles
Profiles7 records
Evoke Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evoke Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evoke Property
What does Evoke Property do?
Evoke Property is an independent real estate agency offering property sales, leasing, property management, project marketing for developers, and Build-to-Rent management. The firm represents buyers, sellers, tenants, landlords, and developers across Melbourne's Bayside and inner-city precincts, including Brighton, Hampton, St Kilda, Toorak, South Melbourne, Elwood, Malvern, and Spotswood. It also manages short-stay accommodation end-to-end, from listing preparation to guest communication and maintenance coordination.
Is Evoke Property a public or private company?
Evoke Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evoke Property founded?
Evoke Property was founded in 2014. It employs 1 to 10 people.
Where is Evoke Property based?
Evoke Property is headquartered in Albert Park, Australia, in the Oceania region.
How does Evoke Property make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Management and Leasing and short Stays Management.
Who are Evoke Property's main competitors?
Direct peers on record are Belle Property, Abercromby's Real Estate, Buxton Real Estate, Marshall White, Kay & Burton, Jellis Craig and RT Edgar. Broad incumbents are McGrath Estate Agents, Domain Group and Sotheby's International Realty (Australia).
Does Evoke Property have an API?
No public API is recorded for Evoke Property.
What industry is Evoke Property in?
Evoke Property's product category is Residential Real Estate Agency. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 531311 and its SIC code is 6531.