cityfit

Name

cityfit

Legal name

CityFit 24/7 sp. z o.o.

Website

https://cityfit.pl

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Recurring monthly or annual membership fees providing access to clubs, group classes, and amenities. Flexible (monthly with notice period), 6-month, and 12-month commitment options available.
2. Day Passes: One-time 24-hour and 72-hour entry passes for casual gym users
3. Personal Training: Third-party trainers pay for trainer passes to operate within clubs; trainers bill members directly for sessions
4. Corporate B2B Packages: Employee fitness benefit packages sold to employers at discounted corporate rates
5. Franchise Fees (CityFit Blue): Franchise model where partners open CityFit Blue clubs under the brand, paying franchise fees
6. Advertising in Clubs: In-club advertising opportunities for third-party brands through ReklamyNaSilowni.pl platform

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

CityFit operates a network of 24/7 fitness clubs across Poland providing members with round-the-clock gym access, free group fitness classes, training plans, and diet plans. Revenue is generated through recurring memberships (flexible, 6-month, and 12-month), one-time 24-hour and 72-hour day passes, corporate B2B employee fitness packages, personal trainer access fees, and CityFit Blue franchise licensing for smaller cities.

Differentiator

Problem solved

Functional benefit

Brands

• CityFit Blue: Franchise fitness clubs in a smaller format, optimized for smaller and medium-sized cities. Features include 6 training zones (functional, free weights, resistance machines, cardio, group activity room, relaxation zone) with Matrix equipment. Not open 24/7; operates with reception desk during designated hours (Mon-Fri 6:00 AM - 11:00 PM, weekends 8:00 AM - 8:00 PM). Available as franchise opportunity.

Products and services

• CityFit Flexible Membership Monthly open-ended subscription providing 24/7 access to all CityFit clubs, unlimited group classes, training and diet plans, and complimentary filtered water. Priced from 169.95 PLN per month with one-month cancellation notice and 79.95 PLN entry fee.
• CityFit 6-Month Membership Six-month commitment membership offering 24/7 access to all CityFit clubs, group classes, training plans, and diet plans at a reduced rate. Priced from 129.95 PLN per month; converts to flexible plan after 6 months with 79.95 PLN entry fee.
• CityFit 12-Month Membership Twelve-month commitment membership providing 24/7 access, unlimited group classes, training and diet plans, and complimentary water at the lowest per-month rate. Priced from 119.95 PLN per month; converts to flexible plan after 12 months. Requires 79.95 PLN entry fee.
• CityFit Day Passes (24h and 72h) One-time 24-hour and 72-hour entry passes for casual gym users, tourists, or those wanting to try a club before committing. Available without long-term contract via the website.
• CityFit Corporate Fitness Packages Discounted corporate employee fitness packages sold directly to Polish companies, offering lower guaranteed rates with no entry fee and flexibility to resign and join anytime. Designed for HR and benefits teams purchasing employee wellness benefits at scale.
• CityFit Blue Franchise Smaller-format franchise fitness concept (approximately 1,150 sqm) with 6 training zones using Matrix equipment, designed for smaller and medium-sized Polish cities. Operates with reception desk hours (Mon-Fri 6:00 AM-11:00 PM, weekends 8:00 AM-8:00 PM) rather than 24/7. Franchisees receive the CityFit brand, business model, and operational support.
• CityFit Group Fitness Classes Free unlimited group fitness classes including yoga, Zumba, martial arts, IntroFit (for fitness beginners), and Love Yourself inclusive classes, included with every CityFit membership and bookable via the mobile app.
• CityFit Training Plans (IntroFit) Structured workout plans for members, with the IntroFit program specifically designed for fitness beginners. Includes video tutorials, training plans, diet plans, recipes, and fit tips accessible via the website and mobile app.
• CityFit Diet Plans Complete dietary plans and recipes prepared by professional nutritionists, included with CityFit membership and accessible via the website and mobile app alongside training plans.
• Personal Training (Independent Trainers) Personal training sessions delivered by independent personal trainers who pay for trainer passes to operate within CityFit clubs. Trainers manage their own client relationships and billing while using CityFit's premium facilities and equipment.
• Physiotherapy Services (In-Club) Physiotherapy consultations and rehabilitation services delivered by healthcare professionals who rent space within CityFit clubs. CityFit does not charge commission on these services.

Quantifiable outcome

• 92% of members feel safe during workouts
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor, major and core.

• Nice To Fit YouminorGTM or Marketing Partner · 14 January 2025Diet catering market leader partnered with CityFit as podcast sponsor for 'W swoim tempie' (In Your Own Time) podcast series.
• Marvel StudiosminorGTM or Marketing Partner · 27 October 2021Marketing partnership for 'Awaken Your Power' campaign tied to Eternals movie release. Created themed workout zones, AR Instagram filters, and photo competition with movie prizes.
• Sodexo (Andjoy)majorChannel Partner/ Reseller/ Distributor · 6 February 2020Sodexo's Andjoy app users can work out in all CityFit clubs. Third sports benefit system accepted alongside MultiSport and OK System. Users confirm entry in Andjoy app and scan QR code from CityFit app for round-the-clock access.
• MultiSport (Benefit Systems)coreChannel Partner/ Reseller/ Distributor · 2 December 2019CityFit accepts MultiSport cards allowing employees of corporate clients to access clubs. Members register online and verify identity with staff, then use QR code entry. Partnership expanded CityFit's reach into employer-sponsored fitness benefit market.
• Medicover SportcoreChannel Partner/ Reseller/ DistributorCityFit accepts Medicover Sport benefit cards (Fit&More, Fit&More Prestige, goFIT, 60UP!, Silver Plus, Energa). Members verify entry through PZU app and generate QR code in CityFit app for 24/7 access.
• PZU SportcoreChannel Partner/ Reseller/ DistributorCityFit accepts PZU Sport cards for corporate employee fitness benefits. Members confirm entry in PZU app and generate QR code in CityFit app for club access.
• FitProfitcoreChannel Partner/ Reseller/ DistributorCityFit accepts blue FitProfit cards for corporate employee access. Users register and verify identity with staff during service hours (Mon-Fri 6am-10pm, weekends 8am-8pm).
• Well FitnessminorGTM or Marketing PartnerJoint participation in HYROX fitness competitions, promoting both fitness brands together.
• GPD AgencyminorStrategic or Co-development PartnerAdvertising agency that designed CityFit's 'You Fit Here' campaign, described as multichannel promotional activities beyond standard fitness industry communication.
• ReklamyNaSilowni.plminorChannel Partner/ Reseller/ DistributorAdvertising platform listing CityFit among fitness brands available for third-party advertising placements within clubs.
• TechnoGym, Matrix, Escape FitnessmajorTechnology or IntegrationPremium equipment manufacturers supplying gym machines and accessories across all CityFit clubs. Bose provides professional sound systems.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Regional players

• clever fit: clever fit is a European fitness-chain and franchise platform offering self-service clubs, classes, and flexible memberships. It is comparable in standardized club economics and customer proposition, but is not primarily domestic.
• FitX: FitX is a German high-volume fitness chain with self-service clubs, broad equipment, and subscription memberships. It is a regional benchmark for CityFit's 24/7, multi-site format.
• Basic-Fit: Basic-Fit is a European low-cost subscription gym chain operating many standardized, extended-hours clubs. It is a strong operating-model benchmark, although its core footprint is outside Poland.

Direct peers

• Zdrofit: Zdrofit is a Polish gym and fitness-club chain offering memberships, group classes, and wellness amenities. It competes for the same urban consumers and employer-sponsored sports benefits.
• McFIT: McFIT is a European low-cost gym operator known for large, self-service clubs and flexible membership access. Its Polish operation makes it a direct cross-market benchmark for CityFit's 24/7 value proposition.
• Calypso Fitness: Calypso Fitness is a Polish fitness operator with a network of clubs, group classes, and membership access. It is a direct domestic peer in the same mid-market fitness category.
• Krokus Fitness: Krokus Fitness is a Polish fitness-club chain with memberships, training zones, group classes, and personal-training services. It competes for regional club traffic and corporate fitness users.
• Fitness Academy: Fitness Academy is a Polish fitness-club operator serving individual and corporate members with gyms, classes, and training services. It is comparable to CityFit's recurring membership and B2B benefit offering.
• Fabryka Formy: Fabryka Formy is a Polish fitness chain built around affordable memberships, group training, and multiple club formats. It is directly comparable to CityFit's price-sensitive consumer fitness and network proposition.
• Well Fitness: Well Fitness is a Polish fitness operator with a broad club network, memberships, group classes, and extended-hours access. It is a close direct benchmark for CityFit's national, self-service gym model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCityFit
• Facebookfacebook.com/CityFitpl
• Instagraminstagram.com/cityfit_pl
• TikToktiktok.com/@cityfit
• LinkedInlinkedin.com/company/cityfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cityfit