ag 360

What ag 360 does

AG360 Technologies Ltd. operates an AI-native agricultural operating system that consolidates grain marketing, field mapping, equipment fleet management, finance and accounting, payroll, agronomy, and labour operations into a single platform serving commercial grain farmers across Canada, the United States, and Australia. Founded and bootstrapped by Saskatchewan grain farmer Mike Murphy, the platform is built around Lily, an AI farm advisor that processes natural language and voice queries, executes autonomous workflows through 38 agents, and draws on 132 specialized tools across 10 modules (Grain Marketing, Lily AI, Fields & Agronomy, Variable Rate, Equipment & Fleet, Finance & Reporting, Labour & Operations, Platform, Connect360, and Autonomous Agents).

The technology stack is built on 500+ API routes with deep two-way integrations into the dominant ag ecosystem — John Deere Connected via OAuth, CNH (Case IH/New Holland), QuickBooks, FCC (Farm Credit Canada), My Grain Exchange, Davis WeatherLink, and others — with data flows including NDVI satellite imagery, live cash bids refreshed every 15 minutes, grain bin sensor telemetry, weather feeds, and USDA/DTN market curves. The company monetizes through tiered CAD-denominated subscriptions ($149 to $749/month) scaled by acreage rather than by feature, with all modules unlocked on every tier and a 30-day free trial. Go-to-market is product-led via website self-serve, iOS and Android apps, and a referral program paying 15% of annual plan revenue to nine categories of ag-adjacent professionals.

AG360 claims 500,000+ trusted acres across its operating geographies, 1,500+ users on its Connect360 talent network spanning 25 countries, and weekly shipping cadence. The company is privately held with no disclosed venture capital, parent company, or acquisition activity, and operates from Swift Current, Saskatchewan.

Name

ag 360

Legal name

AG360 Technologies Ltd.

Website

https://ag360.farm

Company type

Private

Operating status

Operating

Short description

AG360 is an AI-native agricultural operating system serving commercial grain farmers in Canada, the United States, and Australia, consolidating grain marketing, fields, equipment, finance, agronomy, and HR into one platform powered by its Lily AI farm advisor.

Ownership category

akta.pro rank

Product category

Farm Management Software

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

Keywords

• Farm management software
• Grain marketing platform
• Agricultural operating system
• Precision agriculture tools
• Farm financial management

Headquarters

HQ city

Swift Current

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Plans (SaaS): Tiered subscription model based on acreage size, billed monthly or annually in Canadian Dollars. All plans include full access to all modules, Lily AI, and mobile apps. No feature gating between tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

AG360 provides a cloud-based agricultural operating system that consolidates grain marketing, field mapping, agronomy, equipment fleet management, finance, payroll, HR, and crop planning into a single AI-powered platform. It replaces 5–10 disconnected farming tools with 10 integrated modules (including the Lily AI farm advisor, grain marketing, fields and agronomy, variable rate application, equipment and fleet, finance and reporting, labour and operations) accessible via web and mobile apps with tiered acreage-based subscriptions.

Product overview

AG360 is a unified agricultural operating system that consolidates 5-10 disconnected farming tools into a single platform. The core platform includes 10 integrated modules: Grain Marketing + AI (13 capabilities), Lily AI Farm Advisor (80+ capabilities), Fields & Agronomy, Variable Rate (VRA), Equipment & Fleet, Finance & Reporting (18 capabilities), Labour & Operations, Connect360 talent network, and Autonomous Agents (38 agents). The system offers 125+ total capabilities and 132+ AI tools across all modules. Additional products include My Grain Exchange (MGX) marketplace for direct grain sales, and dedicated iOS/Android mobile apps for both AG360 and Connect360. Pricing tiers (Growth, Professional, Fleet, Enterprise) scale by acreage with no feature gating.

Differentiator

Problem solved

Functional benefit

Brands

• Connect360: Agricultural talent network for posting jobs, hiring seasonal help, finding agronomists and mechanics. Over 1,500 users across 25 countries.
• Lily
• Grain360
• My Grain Exchange

Products and services

• AG360 Core Platform Unified SaaS platform for commercial grain farmers covering grain marketing, field mapping, equipment management, agronomy, finance, payroll, HR, and crop planning, all integrated via 125+ capabilities, 132+ AI tools, and 38 autonomous agents. Sold via tiered monthly/annual subscriptions by farm acreage (Growth, Professional, Fleet, Enterprise).
• Connect360 Standalone agricultural talent network with over 1,500 users across 25 countries for job postings and hiring of seasonal help, agronomists, and mechanics in the farming sector.
• My Grain Exchange (MGX) Standalone grain marketplace integrated with AG360 for direct-to-buyer grain sales, connecting farmers with verified buyers in Canada.

Quantifiable outcome

• Cost reduction: $49,811/year savings vs. multiple separate tools ($53,100 down to $3,289)
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability12 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• John DeerecoreTechnology or IntegrationLive OAuth 2-way integration with John Deere Connected. Equipment data, field operations, and yields sync directly with AG360 for real-time operational visibility.
• CNH Industrial (Case IH, New Holland)coreTechnology or IntegrationIntegration with CNH equipment brands (Case IH, New Holland) for equipment fleet management and operational data synchronization.
• QuickBookscoreTechnology or IntegrationLive QuickBooks API integration for pushing financial data out from AG360 to QuickBooks for accounting purposes.
• Farm Credit Canada (FCC)coreTechnology or Integration1-click lender package generation for FCC (Farm Credit Canada) submissions. Direct integration for streamlined agricultural lending documentation.
• My Grain ExchangecoreTechnology or IntegrationLive marketplace integration allowing one-tap grain listing from AG360 bins directly to My Grain Exchange marketplace, reaching verified buyers across Canada with real bids and prices.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• John Deere Operations Center: John Deere's free farm management platform with native equipment telemetry — a broad incumbent that already2-way integrates with AG360 but also competes as a free, OEM-anchored alternative.
• CNH Industrial AFS Connect: Case IH / New Holland parent CNH's precision ag platform — comparable broad-incumbent competitor that bundles software with equipment sales, mirroring AG360's equipment integration strategy.

Direct peers

• Farmers Edge: Canadian-headquartered digital ag platform combining FMIS, satellite imagery, and variable rate — the most direct geographic peer to AG360 in the Canadian Prairie market.
• Granular: Corteva-owned farm business software providing agronomy, financials, and grain marketing tools — directly competes with AG360's Finance & Reporting and Grain Marketing modules for enterprise farms.
• Conservis: Farm management platform for row crop operations with financials, inventory, and field records — directly comparable to AG360's enterprise tier use cases for multi-thousand-acre grain farms.
• Bushel: Grain management and commerce platform connecting elevators, farmers, and buyers — directly overlaps AG360's Grain360 module and My Grain Exchange marketplace strategy.
• Trimble Ag Software: Farm management software from Trimble covering field records, agronomy, equipment, and water management — comparable in scope to AG360's core FMIS modules and widely used by commercial grain operations.
• Climate FieldView: Bayer-owned precision agriculture platform offering field mapping, NDVI imagery, variable rate, and integrated farm data — the closest large-scale direct competitor to AG360's grain-focused operating system.
• AgWorld: Collaborative farm management platform focused on agronomy, planning, and records with strong presence among crop advisors — overlaps with AG360's Fields & Agronomy module and advisor-driven GTM.

Emerging players

• Taranis: AI-powered aerial imagery and crop intelligence platform — emerging peer competing on sub-field NDVI and scouting, intersecting with AG360's Fields & Agronomy and Variable Rate modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ag360farm
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ag360-technologies-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ag 360