Fire Pit Essentials
Fire Pit Essentials is a family-owned, direct-to-consumer e-commerce retailer, founded in 2014 and based in Temecula, California, selling heat-tempered fire glass, lava rock, ceramic décor, and fire pit hardware to residential homeowners and private-label resellers across the country.
- Company typePrivate
- Founded2014
- HeadquartersTemecula, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fire Pit Essentials does
Fire Pit Essentials is a family-owned, direct-to-consumer e-commerce business founded in January 2014 and headquartered in a single warehouse in Temecula, Southern California. The company sells fire glass, lava rock, fire pits, fire pit burners, and related fireplace and outdoor living accessories, shipping nationwide across the United States. Its customer base is composed primarily of residential homeowners seeking decorative and functional upgrades to indoor and outdoor fire features, with a secondary segment of resellers and private-label partners (including Armstrong Garden Center) served through its Private Label Program.
The product catalog is anchored by six styles of heat-tempered fire glass (Original, Crushed, Beads, Diamonds, Cubes, Dots) plus pre-mixed color blends, supplemented by fire rock, lava rock, sand, faux ceramic décor (fire balls, hollow fire balls, fire logs, fire pebbles, ceramic skulls), and fire pit hardware such as burner rings and H-burners. Core production technology is the in-house cutting and tumbling of tempered glass, designed to produce durable, heat-rated pieces with smooth edges. The company supports purchase decisions with a Glass Calculator, educational blog content, a VIP email list, and a free eBook guide.
The business model combines one-time e-commerce unit sales at wholesale-friendly retail points (Fire Glass Diamonds $29.99, Lava Rock $22.99, Original Fire Glass $33.99, Ceramic Fire Logs $69.99-$99.99, Ceramic Fire Pebbles $39.99-$139.99) with free shipping on fire glass, plus a licensing/private-label revenue stream through the Private Label Program, which allows vendors to rebrand products under their own name and logo and receive store displays. The company offers a lifetime warranty on all products and a 30-day satisfaction guarantee.
Fire Pit Essentials firmographics
Firmographics- Name
- Fire Pit Essentials
- Legal name
- Fire Pit Essentials
- Website
- https://firepitessentials.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fire Pit Essentials is a family-owned, direct-to-consumer e-commerce retailer, founded in 2014 and based in Temecula, California, selling heat-tempered fire glass, lava rock, ceramic décor, and fire pit hardware to residential homeowners and private-label resellers across the country.
- Ownership category
- akta.pro rank
Fire Pit Essentials industry classification
Industry- Product category
- Decorative Fire Glass & Fire Pit Accessories
- NAICS
- Glass Product Manufacturing Made of Purchased Glass (327215)
- SIC
- Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Fire Pit Essentials is headquartered
LocationHeadquarters
- HQ city
- Temecula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fire Pit Essentials business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of fire glass, fire pits, and accessories through the company website. Customers purchase individual products at wholesale prices with free shipping on fire glass.
- Private Label / Reseller Program: Allows vendors to rebrand fire glass as their own and sell under their company name and personalized logo. Offers store displays for vendors who carry fire glass products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for fire glass and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Fire Pit Essentials product offering
Product offeringCore offering
Fire Pit Essentials manufactures and sells tempered decorative fire glass in six styles (Original, Crushed, Beads, Diamonds, Cubes, Dots), pre-mixed fire glass blends, lava rock, fire rock, sand, faux ceramic décor (fire balls, fire logs, pebbles, skulls), and fire pit hardware including burner rings, H-burners, and wood-burning fire pits. Products are sold direct-to-consumer through the company's e-commerce storefront with free shipping on all fire glass, and also offered to resellers via a Private Label Program for rebranding under their own names.
Product overview
Fire Pit Essentials is a family-owned wholesale and retail e-commerce company (in business since January 2014) headquartered in Temecula, Southern California. The company offers a comprehensive portfolio of fire pit and fireplace products centered around tempered fire glass (available in six styles: Original, Crushed, Beads, Diamonds, Cubes, and Dots), fire glass color blends, fire rocks and lava rock, faux ceramic décor (including ceramic fire balls, hollow ceramic fire balls, ceramic fire logs, ceramic fire pebbles, and ceramic skulls), and fire pit hardware (burner rings and H-burners). The product line is organized around the core fire glass category with supporting accessories, and includes tools like a Glass Calculator for customer planning. The company also offers a Private Label Program for vendors seeking to rebrand products under their own names.
Differentiator
Problem solved
Functional benefit
Brands
- Private Label Program: A program allowing resellers to rebrand fire glass as their own and sell it under their company's name and personalized logo.
Products and services
- Original Fire Glass
- Crushed Fire Glass
- Fire Glass Beads
- Fire Glass Diamonds
- Fire Glass Cubes
- Fire Glass Dots
- Fire Glass Blends
- Lava Rock
- Fire Rock
- Fire Pit Sand
- Ceramic Fire Balls
- Ceramic Fire Logs
- Ceramic Fire Pebbles
- Ceramic Skulls
- Wood Burning Fire Pits
- Fire Pit Burner Rings
- Fire Pit H-Burners
- Private Label Program
Companies that use Fire Pit Essentials
Customer profileSegments2 records
Ideal customer profiles2 records
Fire Pit Essentials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fire Pit Essentials partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Armstrong Garden CenterminorVendor partner that carries Fire Pit Essentials fire glass products. The company provides store displays for vendors who participate in their fire glass program. Fire Pit Essentials offers a Private Label Program to allow partners to rebrand products under their own company name and logo.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Fire Pit Essentials competitors and assessment
Company assessmentDirect peers
- Starfire Direct: Online retailer of fire glass, fire pits, fireplaces, and hearth accessories with both consumer and contractor/wholesale channels. Highly comparable on product mix, B2B/wholesale orientation, and DTC GTM.
- Celestial Fire Glass: Online fire glass retailer selling tempered and reflective fire glass in multiple colors and styles, competing in the same DTC niche. Comparable product breadth and end-customer profile to Fire Pit Essentials.
- Real Flame: Specialty retailer and manufacturer of fire pits, fireplaces, and outdoor heating products. Overlaps with Fire Pit Essentials on fire pit hardware and accessories, with a broader furniture and outdoor living portfolio.
- Fire Glass Unlimited: Specialty online retailer of fire glass, burner pans, and fire pit accessories, with a strong focus on contractor and wholesale customers. Direct competitor in fire glass DTC and private label/wholesale channels.
- American Fireglass: One of the largest US direct-to-consumer fire glass retailers, offering tempered fire glass, lava rock, and fire pit accessories. Closest direct competitor to Fire Pit Essentials in product mix, customer base (homeowners and resellers), and distribution model.
Emerging players
- Solo Stove: Direct-to-consumer outdoor fire brand built around smokeless fire pits. Adjacent category targeting similar homeowners with premium outdoor fire products; competes for share of backyard upgrade wallet rather than fire glass specifically.
Broad incumbents
- Plow & Hearth: Multi-category outdoor living and home retailer carrying fire pits, fire glass, and hearth accessories. Comparable DTC catalog/online model with a broader outdoor living assortment.
- Wayfair: Mass-market online home goods retailer with extensive fire pit and fire glass assortment. Competes on price, selection, and shipping speed rather than specialty expertise.
- Hearth & Home Technologies (HHT): Large manufacturer of fireplaces, inserts, and hearth products including gas fire pit components. Broad incumbent in the broader hearth/fire pit category, with overlap on burners and gas fire pit hardware.
- Napoleon Home Comfort: Major manufacturer of gas fireplaces, fire pits, and outdoor heating products. Broad incumbent serving consumers and trade with products (burners, fireplaces) that overlap Fire Pit Essentials' hardware category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fire Pit Essentials social profiles
Digital presenceFire Pit Essentials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fire Pit Essentials leadership team
Management profileNumber of profiles
Fire Pit Essentials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fire Pit Essentials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fire Pit Essentials
What does Fire Pit Essentials do?
Fire Pit Essentials manufactures and sells tempered decorative fire glass in six styles (Original, Crushed, Beads, Diamonds, Cubes, Dots), pre-mixed fire glass blends, lava rock, fire rock, sand, faux ceramic décor (fire balls, fire logs, pebbles, skulls), and fire pit hardware including burner rings, H-burners, and wood-burning fire pits. Products are sold direct-to-consumer through the company's e-commerce storefront with free shipping on all fire glass, and also offered to resellers via a Private Label Program for rebranding under their own names.
Is Fire Pit Essentials a public or private company?
Fire Pit Essentials is a private company. It is classified as family owned and is currently operating.
When was Fire Pit Essentials founded?
Fire Pit Essentials was founded in 2014. It employs 1 to 10 people.
Where is Fire Pit Essentials based?
Fire Pit Essentials is headquartered in Temecula, United States, in the North America region.
How does Fire Pit Essentials make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are private Label / Reseller Program.
Who are Fire Pit Essentials's main competitors?
Direct peers on record are Starfire Direct, Celestial Fire Glass, Real Flame, Fire Glass Unlimited and American Fireglass. Solo Stove is listed as an emerging player. Broad incumbents are Plow & Hearth, Wayfair, Hearth & Home Technologies (HHT) and Napoleon Home Comfort.
Does Fire Pit Essentials have an API?
No public API is recorded for Fire Pit Essentials.
What industry is Fire Pit Essentials in?
Fire Pit Essentials's product category is Decorative Fire Glass & Fire Pit Accessories. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 327215 and its SIC code is 3231.