Givacard B.v.

What Givacard B.v. does

GivaCard B.v. is a Dutch privately-held gift card technology and distribution company founded in 2006/2007 and headquartered in Arnhem, Netherlands. It operates four interconnected product lines: BeTheGift, a white-label gift card issuance platform that lets merchants issue, activate, top up, redeem, reload, and report on branded gift cards integrated at point-of-sale and online; Gift Card Mall, a physical gift card display rack placed in partner retail stores offering a curated assortment of national gift cards; Cardman.nl, an online gift card marketplace hosting 300+ local and national gift cards with 50,000+ annual visitors; and Wederverkoop, a resale/distribution service placing merchant gift cards into a network of 4,000+ fixed sales points and a broader 54,000+ sales-location network across supermarkets, convenience stores, bookstores, and webshops in the Netherlands.

The underlying technology is a gift card management system with omnichannel issuance and redemption, real-time balance checking, monthly transaction reporting, and a 99.5% SLA-backed availability target. It integrates with 20+ POS systems (DISH/booq, Vendit, unTill, MplusKASSA, TiteLive, CCV, Microcash, POSManager, etc.), 6+ payment service providers (Adyen, Mollie, MultiSafepay, Buckaroo, Pay., Ingenico), and 10+ e-commerce platforms (Shopify, WooCommerce, Lightspeed, Magento, PrestaShop, OpenCart, Mijnwebwinkel, CCV Shop, Ecwid, JouwWeb). An embeddable PUSH widget allows merchants to sell gift cards directly from their own websites with delivery via email, WhatsApp, or postal service.

The business operates a consultative B2B sales model targeting SMB and mid-market merchants across five verticals (Retail, Hospitality, E-commerce, Beauty & Wellness, Leisure) in the Benelux. Revenue is generated through a combination of one-time connection/onboarding fees, monthly subscription fees, usage-based charges, transaction commissions on the Gift Card Mall and wederverkoop networks, and marketplace commissions on Cardman.nl. Pricing is custom per merchant with no publicly disclosed rate cards, and onboarding is positioned as fast — online live within 3 business days of contract signing. The company has 500+ Benelux customers and is led by a 4-person team (Owner Patrick Vegt, plus customer service, finance, and sales functions) with no disclosed external funding or institutional ownership.

Name

Givacard B.v.

Legal name

GivaCard B.V.

Website

https://givacard.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

GivaCard B.v. is a Dutch privately-held gift card technology and distribution company that provides white-label gift card issuance, physical resale racks, and an online marketplace (Cardman.nl) to 500+ SMB and mid-market merchants across the Benelux region.

Ownership category

akta.pro rank

Product category

Gift Card Management Software

NAICS

Software Publishers (5132), Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

akta.pro secondary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Gift card solutions
• POS integration
• Online gift card marketplace
• Payment service provider integration
• Omnichannel gift cards

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. One-time Connection Fees: One-time onboarding and connection costs charged when a merchant signs up for the gift card program. These are invoiced upon receipt of the signed agreement.
2. Subscription/Exploitation Costs: Monthly subscription fees including operational costs, charged in advance. Usage-based costs are invoiced retrospectively. The subscription model provides recurring revenue from merchant customers.
3. Gift Card Mall Revenue Share: Merchants who stock the Gift Card Mall display receive compensation for each gift card sold through their physical retail locations.
4. Cardman.nl Commission: GivaCard operates Cardman.nl, an online marketplace for gift cards. They earn commissions on gift cards sold through this platform, which hosts 300+ local and national gift cards with 50,000+ annual visitors.
5. Wederverkoop Network Fees: Fees from merchants who want their gift cards distributed through GivaCard's extensive network of 54,000+ physical sales locations across the Netherlands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

GivaCard B.V. develops and operates an end-to-end gift card management platform (BeTheGift) that enables businesses to issue, activate, top-up, reload, and redeem branded gift cards both online and at point-of-sale. The company complements this software offering with the Cardman.nl online marketplace for gift card sales, the Gift Card Mall physical display rack for retailers, and a nationwide wederverkoop (resale) distribution network of 54,000+ physical sales locations across the Netherlands and Benelux.

Product overview

GivaCard B.v. is a Dutch gift card distribution and technology company offering a portfolio of four interconnected gift card products: BeTheGift (a white-label gift card issuance platform), Gift Card Mall (a physical gift card rack with curated national assortment), Cardman.nl (an online gift card marketplace), and Wederverkoop (resale/distribution via a 4,000+ retail location network). These products serve businesses across five sectors (Retail, Hospitality, E-commerce, Beauty & Wellness, and Leisure) and integrate with over 20 POS systems, 6 Payment Service Providers, and 10 webshop platforms. The BeTheGift platform is the core product, powering the issuance and management of custom branded gift cards, while the Gift Card Mall, Cardman.nl, and the resale network serve as additional distribution channels and product lines.

Differentiator

Problem solved

Functional benefit

Brands

• BeTheGift: Solution for entrepreneurs who want to issue their own gift card with their own branding, integrated into their business both online and at the point of sale.
• Gift Card Mall
• Cardman.nl
• Wederverkoop (Resale)

Products and services

• BeTheGift A branded gift card issuance platform that enables businesses to issue and manage their own custom gift cards in their own brand identity, both online and at point-of-sale, with balance checking, top-up, reload, and redemption support. Used by retail, hospitality, e-commerce, beauty/wellness, and leisure businesses.
• Gift Card Mall A physical gift card display rack (molen) placed in partner retail stores offering a curated assortment of popular national gift cards, allowing retailers to add gift card sales to their product range without managing inventory themselves.
• Cardman.nl An online marketplace hosting 300+ local and national gift cards, enabling merchants to sell their gift cards online with delivery by post, email, or WhatsApp; attracts 50,000+ annual visitors with a 28% conversion rate and €43 average order value.
• Wederverkoop (Resale) A distribution and resale service that places merchant gift cards into GivaCard's network of 54,000+ physical sales locations (convenience stores, bookstores, supermarkets, webshops) and 4,000+ fixed points of sale across the Benelux, expanding reach and visibility for participating merchants.

Quantifiable outcome

• 45% average additional spending above gift card value
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• Pay.coreTechnology or IntegrationPay. is an all-in-one payment provider. Integration allows gift card redemption through Pay.'s online checkout.
• BuckaroocoreTechnology or IntegrationBuckaroo processes payments for merchants and now includes GivaCard gift cards as a payment method. Integration enables gift card redemption.
• AdyencoreTechnology or IntegrationAdyen provides end-to-end payments platform. Integration allows gift card redemption through Adyen's online checkout.
• MultiSafepaycoreTechnology or IntegrationMultiSafepay supports 30+ local and international payment methods. Integration allows gift card redemption through MultiSafepay.
• IngenicocoreTechnology or IntegrationIngenico provides smart terminals and cloud-based payment platform. Integration enables gift card redemption via Ingenico online checkout.
• MolliecoreTechnology or IntegrationMollie provides easy payment integration for webshops. Integration allows gift card redemption through Mollie's online checkout.
• WooCommercecoreTechnology or IntegrationWooCommerce is the world's most popular open-source e-commerce solution. Integration enables gift card functionality for WooCommerce stores.
• LightspeedcoreTechnology or IntegrationLightspeed provides POS and e-commerce platform for businesses operating online and offline. Integration enables gift card functionality.
• ShopifycoreTechnology or IntegrationShopify provides all-in-one commerce platform combining online sales and POS. Integration enables gift card functionality for Shopify merchants.
• IntersolvecoreTechnology or IntegrationIntersolve is listed as a premium partner of GivaCard.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Block (Square): Square's POS platform includes built-in gift card issuance, redemption, and reporting for SMB merchants. Comparable to BeTheGift as an embedded feature, with the advantage of being bundled with a much broader commerce and payments ecosystem.
• Blackhawk Network: Large global gift card and payments network distributing third-party and own-brand gift cards through retail and digital channels. Overlaps with GivaCard's distribution/resale business model but at massive scale across multiple continents.
• Shopify: Shopify's native gift card functionality covers issuance and redemption for its merchants, overlapping directly with GivaCard's Shopify integration on the e-commerce side and competing with BeTheGift for Shopify-based merchants.

Direct peers

• Gift Up: Digital gift card platform for SMBs with native POS and e-commerce integrations (Shopify, Lightspeed, WooCommerce, etc.). Directly comparable to GivaCard's BeTheGift in targeting small merchants across retail and hospitality, though operating more broadly across Europe and North America.
• Tillo: Digital gift card distribution and delivery network connecting merchants, resellers, and consumers. Comparable to GivaCard's wederverkoop network and Cardman.nl marketplace concept, focused on B2B gift card distribution at scale.
• Voucherify: API-first gift card, voucher, and loyalty platform serving global retailers and SMBs. Closely comparable to GivaCard's BeTheGift system in feature scope (issuance, redemption, balance check), with broader geographic reach and a more developer-oriented product.
• Raise: Online gift card marketplace where consumers can buy, sell, and redeem gift cards. Directly comparable to Cardman.nl's gift card marketplace function, though US-centric and also offering secondary-market resale.
• Givex: Gift card, loyalty, and stored value technology provider with omnichannel POS integrations. Comparable to GivaCard's closed-loop gift card issuance and POS-integration model, though at significantly larger scale with global enterprise customers.

Regional players

• Pay.nl: Dutch payment service provider offering gift card and stored value functionality as part of its broader PSP product. Comparable in serving the Dutch SMB market with closed-loop stored value products, though primarily a payments-first company.
• Intersolve: Dutch-based payment and gift card solutions provider listed as a premium partner of GivaCard, also operating gift card and closed-loop stored value programs in the Netherlands and broader European market. Closest regional comparable in terms of geography and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/givacard

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Givacard B.v.