Zorakle Profiles

What Zorakle Profiles does

Zorakle Profiles is a privately held U.S. SaaS company founded in 2012 by Rebecca Monet that sells science-backed franchisee profiling, benchmarking, and matching tools to franchisors, franchise brokers, and franchise consultants. The company's core technology is a proprietary meta-analysis methodology that integrates seven statistically validated behavioral sciences with both normative and ipsative scoring methods, marketed under the SpotOn! product family: SpotOn! Profile ($149/month candidate assessment), SpotOn! Blueprint (free with subscription; benchmarks top performers), SpotOn! Eclipse ($395/month comparison report), and SpotOn! Match (franchisee-to-franchisor matching, free with Blueprint). The methodology's distinguishing claim is that it builds brand-specific ideal franchisee profiles from each client's own top performers rather than relying on generic population norms.

Zorakle released a major platform update, Zorakle 2.0, in March 2025, adding automation, auto-generated reports, enhanced in-progress assessment tracking, and broker integration. The firm operates with a 1-10 person team from Rogers, Arkansas, has not raised external funding, and is led by founder Rebecca Monet as President, CEO, and Chief Scientist. Revenue is generated through monthly SaaS subscriptions sold direct to franchisors and indirectly via franchise brokers who use the tools to evaluate candidates across 300+ franchise concepts.

Reported customers span at least 10 verticals including senior care (Amada Senior Care, CarePatrol), home inspection (WIN Home Inspection), urgent care (American Family Care), commercial cleaning (Office Pride), children's haircutting (Sharkey's Cuts for Kids), property maintenance (EverLine Coatings, 114+ locations), home remodeling (DreamMaker Bath & Kitchen), and franchise brokerage/consulting (FranNexus, Franchise Insiders, Franchise Growth Catalyst, The Franchise Explorer). Distribution is sales-led through direct website CTAs, complemented by content marketing, regular webinars, the Franchise Woman Podcast, IFA event participation, and a network of franchise industry partnerships including IFPG, FBA, IFA, FBR, BAI, Franserve, and Client Tether.

Name

Zorakle Profiles

Legal name

Zorakle Profiles, LLC

Website

https://zorakleprofiles.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Zorakle Profiles is a bootstrapped U.S. SaaS company selling science-backed franchisee profiling, benchmarking, and matching tools (SpotOn! suite) to franchisors, franchise brokers, and consultants across diverse verticals. Founded in 2012, the firm operates with a 1-10 person team and is led by founder Rebecca Monet.

Ownership category

akta.pro rank

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Assessment & Profiling Subscriptions: Recurring monthly/annual SaaS subscriptions for access to SpotOn! Profile, Blueprint, Eclipse, and Match tools. Pricing tiers include per-seat and unlimited monthly options. Subscription model provides predictable recurring revenue with annual billing discounts available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Zorakle Profiles is a franchise-specific SaaS provider selling science-backed franchisee profiling, benchmarking, and matching assessments to franchisors and franchise brokers. Its SpotOn! suite (Profile, Blueprint, Eclipse, Match) uses a proprietary 7-science meta-analysis methodology combining normative and ipsative scoring to predict franchisee fit and performance by comparing candidates against each brand's own top performers.

Product overview

Zorakle Profiles offers a suite of franchise-specific profiling tools built on a proprietary meta-analysis methodology that integrates seven statistically validated sciences. The core portfolio consists of SpotOn! Profile (candidate assessment), SpotOn! Blueprint (performance benchmarking), SpotOn! Eclipse (prospect comparison), and SpotOn! Match (franchisee-franchisor matching). Together these tools provide greater accuracy in predicting franchisee success by comparing prospects to brand-specific top performers using both normative and ipsative scoring methods.

Differentiator

Problem solved

Functional benefit

Brands

• SpotOn! Profile: In-depth candidate insights assessment tool for franchisee profiling
• SpotOn! Blueprint
• SpotOn! Eclipse
• SpotOn! Match
• SpotOn! for Zors

Products and services

• SpotOn! Profile In-depth candidate insights assessment that evaluates franchisee prospects across Values, Stages of Growth, Culture, Work Style, Skills, Sales Style, Business Path, Focus Preference, Emotional & Social Intelligence, and Meta Programs using both normative and ipsative scoring methods. Built for franchisors and franchise brokers seeking deeper psychographic and behavioral insight into candidates.
• SpotOn! Blueprint Franchisee benchmarking tool that quantifies what separates a franchisor's top performers from mid and low performers by assessing franchisees against agreed-upon performance criteria to create a brand-specific ideal franchisee profile. Included free with qualifying subscriptions.
• SpotOn! Eclipse Comparison report subscribed separately that compares prospective franchisees against the franchisor's SpotOn! Blueprint, instantly identifying compatible candidates with the greatest performance potential. Sold as a subscription starting at $395/month.
• SpotOn! Match Data-driven franchisee-to-franchisor matching tool that delivers higher-quality, right-fit leads to franchisors and enables franchise brokers to evaluate and recommend from 300+ franchise concepts in their inventory. Free with a qualifying Blueprint subscription.
• Zorakle 2.0 Platform Updated version of the Zorakle SaaS platform featuring 7-science meta-analysis, custom algorithms based on each franchisor's top performers, auto-generated SpotOn! Blueprint and Eclipse Reports plus Marketing Blueprint, enhanced tracking for in-progress assessments, and broker integration that delivers full Eclipse Reports when a candidate is matched. Built for franchisors and franchise brokers using the SpotOn! suite.

Quantifiable outcome

• Reduced recruitment and support costs
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor.

• IFPG (International Franchise Professionals Group)minorGTM or Marketing PartnerIFPG is a franchise broker network and professional association. Zorakle Profiles displays the IFPG logo on its homepage partner section, indicating a go-to-market or referral relationship supporting franchise broker recruitment and candidate matching activities.
• Franchise Brokers Association (FBA)minorGTM or Marketing PartnerFranchise Brokers Association logo appears on the Zorakle Profiles homepage partner section, indicating an association or referral relationship supporting the broker channel.
• IFA (International Franchise Association)minorGTM or Marketing PartnerIFA logo appears on the Zorakle Profiles homepage partner section. Zorakle has participated in IFA events including the IFA Evening Prayer Service, indicating membership and event participation.
• Franchise Business Review (FBR)minorStrategic or Co-development PartnerFBR is a franchise research firm. Rebecca Monet of Zorakle has co-hosted webinars with Eric Stites of FBR covering franchise satisfaction and franchisor growth research, indicating a content co-creation and thought leadership partnership.
• BAI (Franchise Industry Association)minorGTM or Marketing PartnerBAI logo appears on the Zorakle Profiles homepage partner section.
• FranserveminorChannel Partner/ Reseller/ DistributorFranserve is a franchise development company. Their logo appears on the Zorakle homepage partner section, suggesting a referral or channel relationship.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Criteria Corp: Pre-employment assessment platform (e.g., SelectHub, CCAT) used across hiring contexts including franchising. Comparable in offering pre-hire psychometric and cognitive assessments at scale.
• HireVue: Enterprise assessment and interviewing platform with video, game-based, and behavioral assessments. Overlaps with Zorakle's predictive candidate-evaluation use case across HR-tech including franchise hiring workflows.
• Hogan Assessments: Established personality assessment publisher serving enterprise leadership selection. While not franchise-specialized, Hogan is occasionally deployed by franchisors and represents a scaled alternative for behavioral profiling.

Others

• Franchise Business Review: Franchise research and benchmarking firm; Zorakle's named content co-creation partner (Eric Stites co-hosts webinars with Rebecca Monet). Adjacent ecosystem participant rather than direct assessment competitor.
• International Franchise Association (IFA): Franchise industry trade association; Zorakle is a participant/member and event partner. Ecosystem context for Zorakle's distribution rather than competitive overlap.
• International Franchise Professionals Group (IFPG): Franchise broker network and professional association; named Zorakle GTM/referral partner. Represents a critical distribution channel for Zorakle's broker-side SpotOn! Match adoption.
• Client Tether: Franchise CRM platform; named Zorakle integration partner. Connecting Zorakle's profiling outputs with franchise CRM workflows — an enabler rather than competitor.

Direct peers

• The Predictive Index: Behavioral assessment platform widely adopted by franchise systems for franchisee selection and team fit. Competes head-on with Zorakle in the franchisor recruitment assessment niche and has substantially larger sales reach.
• Wonderlic (Thomas International): Cognitive and behavioral assessment suite with deep adoption among franchisors for franchisee selection. Closely overlaps Zorakle's use case of evaluating candidate fit at point of recruitment.
• PXT Select (Wiley): Workplace assessment (PXT Select) frequently used by franchisors to evaluate franchisee candidates. Comparable in product category (pre-hire psychometric assessment for franchise sales teams) but backed by Wiley's broader publishing and assessment portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ZorakleProfiles
• Facebookfacebook.com/ZorakleProfiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zorakle Profiles