chasse patate

What chasse patate does

Chasse Patate is a French specialty sports apparel brand founded in 2017 in Normandy and operating as a SARL with €10,000 of share capital and a micro-team of 1–10 employees. The company designs and sells technical apparel targeted at cyclists, runners, and triathletes, organized around roughly 96 SKUs split between a 51-product cycling line (jerseys, gravel jerseys, combinaisons) and a 45-product lifestyle line. Manufacturing is outsourced to a production partner in Catalonia, Spain, using Italian-sourced fabrics, and the brand layers an in-house customization studio and limited-edition collector capsules on top of the core technical range.

The business runs on a direct-to-consumer e-commerce model supplemented by a small network of specialty retail partners in France, including Planète Vélo, Flandres Bikes, Barbeuk Cycling, Team Challengers, and the running community Courir à Caen. Pricing is positioned in the accessible premium segment, with most apparel SKUs falling in the low double to mid triple-digit euro range, and the brand monetizes primarily through unit sales of core technical apparel plus higher-margin limited drops and customized pieces. Customer validation is strong on a small base, with a 4.9/5.0 rating across 45 Google Reviews.

Strategically, Chasse Patate is in a build-out phase: it is preparing to relocate operations to Caen in October 2026, has announced the Courir à Caen partnership in August 2026, and is extending its collector capsule program with the 2026 Barbeuk collaboration. No external funding, institutional investors, or acquisitions have been disclosed, and the company's growth to date has been organic and capital-light.

Name

chasse patate

Legal name

Société Chasse Patate

Website

https://chassepatate.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Chasse Patate is a Normandy-based French sports apparel brand designing and selling technical cycling, running, and triathlon clothing via DTC e-commerce and a small network of French specialty retail partners, with manufacturing in Catalonia.

Ownership category

akta.pro rank

Product category

Cycling and Endurance Sports Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Cycling apparel
• Triathlon clothing
• Running gear
• Custom sportswear
• Lifestyle sportswear

Headquarters

HQ city

Longues-sur-mer

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apparel Product Sales: Direct sales of technical cycling, running, and triathlon apparel through the company's e-commerce platform. Products include jerseys, shorts, socks, gloves, base layers, and outerwear across multiple price points.
2. Customization Services: Bespoke customization of apparel for clubs, teams, and individuals. Pricing varies by quantity with decreasing unit costs for larger custom orders. Personalization options include names, team branding, and custom graphics.
3. Limited Edition Collections: Special edition collector capsules including Vintage, D-Day & Normandy, Saturday Ride Fever, X Seb Tousaint, and X Millénaire Caen collaborations with premium pricing.
4. Partner Boutique Products: Co-branded products sold through partner boutique relationships including Barbeuk Cycling, Team Challengers, and Courir à Caen.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Chasse Patate designs, develops, and sells technical and lifestyle apparel for cycling, running, triathlon, and everyday wear. Products are conceived and designed in Bayeux, Normandy, with manufacturing assembly in Catalonia, Spain, using Italian fabrics. The company also offers an in-house customization studio for bespoke team, club, and individual apparel with personalized colors, names, and graphics.

Product overview

Chasse Patate is a French sports apparel brand offering technical and lifestyle clothing for cycling, running, and triathlon. The product portfolio centers on core technical categories including cycling jerseys (maillots), cycling shorts (cuissards), cycling jackets (vestes), and accessories, along with triathlon suits (trifonctions), running shirts, and a lifestyle collection of t-shirts, sweatshirts, jackets, and pants. The brand features special collector's edition capsules (Capsule Vintage, D-Day & Normandie, Saturday Ride Fever, X Seb Tousaint, X Millénaire Caen) and maintains partner boutique collaborations with Barbeuk (BBQ Cycling), Team Challengers, and Courir à Caen. All products are designed in Normandy with manufacturing in Catalonia using Italian fabrics, and the company offers a customization service (Chasse Patate Studio) for bespoke apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Maillots Cycliste (Cycling Jerseys)
• Cuissards Cycliste (Cycling Shorts)
• Vestes Cycliste (Cycling Jackets)
• Trifonctions Triathlon (Triathlon Suits)
• Gants Triathlon (Triathlon Aero Gloves)
• Chaussettes Aéro FLUX (Aero Flux Cycling Socks)
• Sous Maillot Aéro / Base Layer Aéro
• Cuissard VOSGES
• Maillots Running (Running Shirts)
• Lifestyle Collection
• Capsules Collector (Special Edition Collections)
• Chasse Patate Studio (Customization Service)
• Barbeuk Cycling Collaboration Products
• Trifonction Team Challengers
• Maillot running Courir à Caen

Quantifiable outcome

• 4.9/5.0 Google Reviews rating based on 45 reviews

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Courir à CaencoreStrategic or Co-development Partner · 1 August 2026Running club partnership featuring pre-order system for custom club jerseys. Products manufactured on-demand for club members with distribution managed by the association.
• Planète Vélo - BayeuxcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Chasse Patate cycling products in Bayeux, France, providing physical retail presence for the brand.
• Flandres Bikes - BallieulminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Chasse Patate products in Ballieul, France.
• Barbeuk CyclingcoreStrategic or Co-development PartnerMajor co-branded collaboration partner featuring multiple exclusive products including short sleeve jerseys, long sleeve jerseys, gilets, gravel-specific jerseys, and 2026 combination suits. The partnership includes original Barbeuk branding and graphics.
• Team Challengers (Matthieu Andreux)coreStrategic or Co-development PartnerOfficial Team Shop partnership for triathlon suits and apparel endorsed by team leader Matthieu Andreux. Products feature team branding and mantra messaging.
• Les Semelles TilloisesminorChannel Partner/ Reseller/ DistributorPartner boutique offering Chasse Patate products featuring insoles and related accessories.
• StencercoreTechnology or IntegrationPayment processing partner handling secure online card transactions. Chasse Patate does not store complete card data on their servers.
• La Poste (Colissimo, Chronopost)coreTechnology or IntegrationPrimary domestic shipping partner for home delivery and pickup point delivery within France.
• Saturday Ride Fever / Planète VélominorStrategic or Co-development PartnerCollaboration with Planète Vélo for Saturday Ride Fever collector edition jerseys celebrating weekly group rides.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rapha: Premium cycling apparel brand offering technical jerseys, shorts, jackets, and accessories with strong brand identity and direct-to-consumer model. Chasse Patate competes in the same premium niche but at a much smaller scale and with a French/Normandy storytelling angle.
• Castelli: Italian heritage cycling apparel brand producing technical jerseys, shorts, skinsuits, and aero accessories used by WorldTour teams. Comparable to Chasse Patate's core cycling, triathlon, and aero products (e.g., Aero Flux socks, Barbeuk Combinaison).
• MAAP: Australian-origin premium cycling apparel brand offering technical jerseys, shorts, base layers, and outerwear with strong design-led branding and DTC focus. Comparable product categories, price points, and brand-led positioning to Chasse Patate.
• Café du Cycliste: French premium cycling and lifestyle apparel brand with a distinctive cultural identity, lifestyle collection, and technical cycling range. Closest geographic and positioning peer to Chasse Patate's French-designed cycling-meets-lifestyle proposition.
• Q36.5: Italian/Swiss technical cycling apparel brand focused on performance fabrics, aerodynamic construction, and proprietary materials. Comparable to Chasse Patate on technical positioning (e.g., R-Wind fabric, aero base layers, RACE Fit System).
• Pas Normal Studios: Danish premium cycling apparel brand combining technical performance wear with Scandinavian design aesthetic and a lifestyle range. Highly comparable to Chasse Patate in offering, design-driven positioning, and European DTC distribution model.
• Le Col: British cycling apparel brand offering technical jerseys, bib shorts, and outerwear, with both DTC and team/club customization services. Closely comparable to Chasse Patate's combination of DTC technical apparel and B2B customization/team kit offerings.

Broad incumbents

• Pearl Izumi: Long-established global cycling apparel and footwear brand with broad product range across road, mountain, and triathlon. Comparable category overlap (jerseys, shorts, tri suits, socks) but a wide-portfolio incumbent rather than a niche premium specialist like Chasse Patate.
• Sportful: Established Italian cycling and cross-country ski apparel manufacturer, part of the Manifattura Valcismon group (also owner of Castelli). A broader incumbent with overlapping technical apparel categories (cycling jerseys, shorts, base layers) but operating at a much larger scale than Chasse Patate.

Regional players

• Van Rysel (Decathlon): Decathlon's in-house cycling brand offering technical apparel at lower price points across European markets. Not a direct competitor on premium positioning, but relevant as the dominant value-tier cycling apparel player in the same French market Chasse Patate serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chassepatate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chasse patate