Green-R Turf
- Company typePrivate
- Founded2012
- HeadquartersCorona, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Green-R Turf firmographics
Firmographics- Name
- Green-R Turf
- Legal name
- Green-R Turf Artificial Grass
- Website
- https://greenrturf.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Green-R Turf industry classification
Industry- Product category
- Artificial Turf Installation and Landscaping Services
- NAICS
- Landscaping Services (561730), Landscape Architectural Services (541320)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Sod Installation & Lawn Replacement/Repair (HSAIAAAG), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)
Keywords
Where Green-R Turf is headquartered
LocationHeadquarters
- HQ city
- Corona
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Green-R Turf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Artificial Grass Installation: One-time installation of artificial grass for residential and commercial landscapes. Revenue generated per project based on square footage, turf product selection, and site preparation requirements.
- Pavers and Concrete Installation: Installation services for driveways, patios, walkways, pool decks, retaining walls, and other hardscape elements. One-time project-based revenue.
- Maintenance and Repair Services: Ongoing revenue from artificial grass cleaning, repairs, infill replacement, pet odor treatment, power brooming, and putting green maintenance. Services available to existing and new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Green-R Turf product offering
Product offeringCore offering
Green-R Turf is a family-owned landscaping contractor that supplies, designs, and installs artificial turf for residential and commercial properties across Southern California. Its offering bundles 15+ synthetic grass product lines with complementary hardscape services — custom paver patios, driveways, walkways, pool decks, concrete, retaining walls, and vinyl fencing — plus dedicated pet, pool, playground, putting green, and sports turf systems, ongoing maintenance, and repairs.
Product overview
Green-R Turf is a family-owned artificial grass and hardscaping company serving Southern California since 2012. The company offers a comprehensive portfolio of artificial grass products including Emerald Meadows, Emerald Ridge, Evergreen (Pro), Greenridge, Links Putt Turf (for putting greens), Oak Hills, Rhino Fescue (Supreme), Ruff Zone, Marathon Series, Oakmont (Supreme), Pine Pro, Summer Green, and Xtreme Sports/Play Turf. The product line includes specialized technology feature of Microban antimicrobial integration. Installation services span residential, commercial, pet turf systems, pool surrounds, putting greens, playgrounds, and sports fields. Hardscaping offerings include pavers for patios, driveways, pool decks, and walkways; concrete services; retaining walls; and vinyl fencing. The company provides maintenance services including cleaning, repairs, infill replacement, pet odor treatment, power brooming, and putting green maintenance. Financing options are available through Home Run Financing and Finance of America.
Differentiator
Problem solved
Functional benefit
Products and services
- Emerald Meadows artificial grass Residential-grade synthetic turf product line sold and installed by Green-R Turf.
- Emerald Ridge artificial grass Synthetic turf product line in the Green-R Turf catalog.
- Evergreen artificial grass Synthetic turf product line offered for residential and commercial installations.
- Evergreen Pro artificial grass Premium tier Evergreen synthetic turf variant.
- Greenridge artificial grass Synthetic turf product line in the Green-R Turf catalog.
- Links Putt Turf Putting-green-grade synthetic turf product line sold and installed by Green-R Turf.
- Oak Hills artificial grass Synthetic turf product line in the Green-R Turf catalog.
- Rhino Fescue artificial grass Synthetic turf product line designed for durability.
- Rhino Fescue Supreme artificial grass Premium variant of the Rhino Fescue synthetic turf product line.
- Ruff Zone artificial grass Pet-focused synthetic turf product line.
- Marathon Series artificial grass Synthetic turf product line in the Green-R Turf catalog.
- Oakmont artificial grass Synthetic turf product line in the Green-R Turf catalog.
- Oakmont Supreme artificial grass Premium variant of the Oakmont synthetic turf product line.
- Pine Pro artificial grass Synthetic turf product line in the Green-R Turf catalog.
- Summer Green artificial grass Synthetic turf product line in the Green-R Turf catalog.
- Xtreme Sports/Play Turf Sports and playground-grade synthetic turf product line.
- Residential Artificial Grass Installation Turnkey installation service for homeowners replacing natural lawns with synthetic turf in Southern California.
- Commercial Artificial Grass Installation Large-scale synthetic turf installation service for commercial properties such as HOAs, schools, and businesses.
- Pet Turf System Installation Specialty installation service using pet-focused synthetic turf products with drainage and antimicrobial features.
- Pool Turf Installation Synthetic turf installation service designed for pool decks and pool surrounds.
- Custom Putting Green Installation Bespoke backyard or commercial putting green installation using putting-grade artificial turf.
- Playground Turf Installation Installation service for playground and play-area surfaces using safety- and performance-grade synthetic turf.
- Sports Turf Installation Installation service for sports fields and athletic surfaces using high-performance synthetic turf.
- Custom Paver Patio Installation Design and installation of custom paver patios as a complement to turf projects.
- Driveway Paver Installation Driveway hardscape service using pavers.
- Pool Deck Paver Installation Paver installation service for pool decks.
- Walkway Paver Installation Paver installation service for walkways and paths.
- Concrete Installation Services Concrete work offered alongside turf and paver services for yards and commercial properties.
- Retaining Wall Construction Design and build service for retaining walls as part of landscape projects.
- Vinyl Fencing Installation Vinyl fencing supply and installation service bundled with landscaping projects.
- Landscape Design Services Pre-installation landscape design service offered by Green-R Turf designers for residential and commercial customers.
- Turf Maintenance and Repairs Ongoing turf maintenance, cleaning, infill replacement, deodorizing, power brooming, repairs, and replacement services.
Quantifiable outcome
- 15-year warranty against UV degradation and excessive fading
- +2 more outcomes
Companies that use Green-R Turf
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Green-R Turf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Green-R Turf partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Green-R Turf competitors and assessment
Company assessmentDirect peers
- Turf Factory Direct: Turf Factory Direct is a US online artificial turf retailer and installer-network operator with California shipping and installation — competing with Green-R Turf in residential turf supply and installation.
- SYNLawn: SYNLawn is the largest direct-to-consumer artificial grass manufacturer and installer in the US, offering residential and commercial turf with regional franchise locations across California — the most directly comparable competitor to Green-R Turf in product and channel.
- Global Syn-Turf: Global Syn-Turf is one of the largest artificial turf manufacturers and suppliers in the US, selling direct and through a network of installers in California — competing with Green-R Turf on both wholesale product supply and end-customer installations.
- Synthetic Grass Warehouse (SGW): SGW is a US artificial grass wholesaler that also supplies installer partners in California — competitive with Green-R Turf on wholesale pricing and through its network of regional installers serving the same SoCal geography.
- Artificial Grass Liquidators: Artificial Grass Liquidators is a Southern California-based turf supplier and installer offering competitive direct pricing on residential and commercial turf — a direct local competitor to Green-R Turf.
- EasyTurf: EasyTurf (by Controlled Products) is a major US artificial turf brand with a strong California presence, distributing through regional installers — directly comparable to Green-R Turf in product offering and installation-led GTM.
Broad incumbents
- AstroTurf: AstroTurf is a legacy sports and recreational turf manufacturer with broad product lines extending into residential and commercial — a broader incumbent competing with Green-R Turf's sports/recreational turf services from a national manufacturing base.
Peers
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Green-R Turf social profiles
Digital presenceGreen-R Turf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green-R Turf leadership team
Management profileNumber of profiles
Profiles9 records
Green-R Turf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green-R Turf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green-R Turf
What does Green-R Turf do?
Green-R Turf is a family-owned landscaping contractor that supplies, designs, and installs artificial turf for residential and commercial properties across Southern California. Its offering bundles 15+ synthetic grass product lines with complementary hardscape services — custom paver patios, driveways, walkways, pool decks, concrete, retaining walls, and vinyl fencing — plus dedicated pet, pool, playground, putting green, and sports turf systems, ongoing maintenance, and repairs.
Is Green-R Turf a public or private company?
Green-R Turf is a private company. It is classified as family owned and is currently operating.
When was Green-R Turf founded?
Green-R Turf was founded in 2012. It employs 11 to 50 people.
Where is Green-R Turf based?
Green-R Turf is headquartered in Corona, United States, in the North America region.
How does Green-R Turf make money?
Three revenue lines are on record. Artificial Grass Installation is the primary driver. The others are pavers and Concrete Installation and maintenance and Repair Services.
Who are Green-R Turf's main competitors?
Direct peers on record are Turf Factory Direct, SYNLawn, Global Syn-Turf, Synthetic Grass Warehouse (SGW), Artificial Grass Liquidators and EasyTurf. AstroTurf is listed as a broad incumbent. FieldTurf (Tarkett) is listed as a peer.
Does Green-R Turf have an API?
No public API is recorded for Green-R Turf.
What industry is Green-R Turf in?
Green-R Turf's product category is Artificial Turf Installation and Landscaping Services. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of HSAIAAAG, Sod Installation & Lawn Replacement/Repair. Its NAICS code is 561730 and its SIC code is 5200.